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Consumer Health in Canada

Consumer Health in Canada

The related trends of population ageing, rising health-consciousness and a growing willingness to practice self-care continued to support the positive development of the Canadian consumer health market in 2019. Population ageing and the increasing tendency of older people to lead active lifestyles helped to sustain the expansion of more mature categories such as analgesics and digestive remedies. At the same time, consumers of all ages showed growing interest in products that can improve general...

Euromonitor International's Consumer Health in Canada report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Consumer Health in Canada
Euromonitor International
October 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Ageing But Increasingly Health-conscious Population Drives Market Expansion
Categories Tapping Into Multiple Trends Post the Best Results
Gsk Consumer Healthcare Becomes Overall Market Leader in 2019
Drugstores/parapharmacies Remains the Dominant Distribution Channel
Demographic and Lifestyle Trends Will Continue To Fuel Expansion of Consumer Health
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 2 Life Expectancy at Birth 2014-2019
Market Data
Table 3 Sales of Consumer Health by Category: Value 2014-2019
Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 8 Distribution of Consumer Health by Format: % Value 2014-2019
Table 9 Distribution of Consumer Health by Format and Category: % Value 2019
Table 10 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Canada's Ageing But Increasingly Active Population Bodes Well for Analgesics
Topical Analgesics/anaesthetic Set To Remain the Fastest Developing Category
Health Canada Plans To Ban OTC Sales of Products Containing Codeine
Competitive Landscape
Joint Venture Gsk Consumer Healthcare Claims Overall Lead in 2019
Interest in Cannabis-based Analgesics Continues To Rise
Internet Retailing Remains A Marginal Channel in Analgesics
Category Data
Table 12 Sales of Analgesics by Category: Value 2014-2019
Table 13 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 14 NBO Company Shares of Analgesics: % Value 2015-2019
Table 15 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 16 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024
Headlines
Prospects
Growing Prevalence of Sleep Deprivation Drives Expansion of Sleep Aids
Competition From Alternative Products and Services Could Temper Demand
Natural and Herbal Sleep Aids Continue To Gain Popularity
Competitive Landscape
Wn Pharmaceuticals Maintains Its Lead in A Concentrated Field
Limited Opportunities for Private Label As Most Consumers Favour Trusted Brands
Innovation Remains Focused on Novel Product Formats and Flavours
Category Data
Table 18 Sales of Sleep Aids: Value 2014-2019
Table 19 Sales of Sleep Aids: % Value Growth 2014-2019
Table 20 NBO Company Shares of Sleep Aids: % Value 2015-2019
Table 21 LBN Brand Shares of Sleep Aids: % Value 2016-2019
Table 22 Forecast Sales of Sleep Aids: Value 2019-2024
Table 23 Forecast Sales of Sleep Aids: % Value Growth 2019-2024
Headlines
Prospects
Convenience Factor Favours Combination Products and Nasal Sprays
Climate Change May Extend the Season for Certain Allergens in Canada
Early Flu Season and H1n1 Strain Boost Demand for Cough and Cold Remedies
Competitive Landscape
Multinational Giants Continue To Lead Cough, Cold and Allergy (hay Fever) Remedies
Distribution Remains Concentrated in Store-based Channels
Online Investment by Leading Chains Should Support Gains for Internet Retailing
Category Data
Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 26 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 27 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 29 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
Population Ageing and Lifestyle Trends Boost Demand for Haemorrhoid Treatments
Falling Birth Rates Temper Expansion of Antiparasitics/lice (head and Body) Treatments
Maturity and Demographics Limit Growth Prospects for Topical Germicidals/antiseptics
Competitive Landscape
Mcneil and Bayer Hold the Top Two Positions in Dermatologicals
Low Prices and Prominent Shelf Positioning Support High Private Label Penetration
Variation in Product Formats Remains A Key Strategy for Brand Differentiation
Category Data
Table 30 Sales of Dermatologicals by Category: Value 2014-2019
Table 31 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 32 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 33 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2016-2019
Table 35 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024
Headlines
Prospects
Population Ageing Will Help To Sustain the Expansion of Digestive Remedies
Busy Lifestyles Are Making Canadians More Susceptible To Digestive Problems
Demand for Digestive Remedies Increases in Line With Obesity Rates
Competitive Landscape
Mcneil Leads A Relatively Fragmented Competitive Environment
Variety and Convenience Are Key Themes for Innovation and Brand Differentiation
Distribution Set To Remain Concentrated in Store-based Channels
Category Data
Table 37 Sales of Digestive Remedies by Category: Value 2014-2019
Table 38 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 39 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 40 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 41 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 42 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
Incidence of Eye Irritation Increases in Line With Growing Screen Usage
Standard Eye Care Best Positioned To Benefit From Population Ageing
Longer Peak Seasons for Environmental Allergens Bode Well for Allergy Eye Care
Competitive Landscape
Mcneil Consumer Healthcare Remains the Overall Leader in Eye Care
Eye Health Supplements Pose Competition and Brand Extension Opportunities
Distribution Set To Remain Heavily Concentrated in Store-based Channels
Category Data
Table 43 Sales of Eye Care by Category: Value 2014-2019
Table 44 Sales of Eye Care by Category: % Value Growth 2014-2019
Table 45 NBO Company Shares of Eye Care: % Value 2015-2019
Table 46 LBN Brand Shares of Eye Care: % Value 2016-2019
Table 47 Forecast Sales of Eye Care by Category: Value 2019-2024
Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024
Headlines
Prospects
Declining Number of Smokers Curbs Demand for Nrt Smoking Cessation Aids
State Policies Create Near-term Opportunities and Long-term Challenges
Growing Popularity of Vaping Hampers Potential for Further Expansion
Competitive Landscape
Mcneil Maintains Its Dominant Position
Limited Potential for Private Label Despite Competitive Pricing Strategies
Leading Brands Offer Online Supports for Smokers Seeking To Quit
Category Data
Table 49 Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
Table 50 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019
Table 51 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2015-2019
Table 52 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2016-2019
Table 53 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 54 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
Headlines
Prospects
Demographic and Lifestyle Trends Will Help To Offset Restrictive Impact of Maturity
Declining Activity Rates in Children Pose Long-term Challenge for Wound Care
Sticking Plasters/adhesive Bandages Set To Remain the Strongest Performer
Competitive Landscape
Johnson & Johnson Maintains Sizeable Lead in Wound Care
Added-value Formats and Features Remain Key Tools for Brand Differentiation
Competitive Prices Underpin High Level of Private Label Penetration
Category Data
Table 55 Sales of Wound Care by Category: Value 2014-2019
Table 56 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 57 NBO Company Shares of Wound Care: % Value 2015-2019
Table 58 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 59 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 60 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024
Headlines
Prospects
Growing Preference for High-intensity Workouts Bodes Well for Sports Nutrition
Regulatory Regime Limits Availability of Certain Product Types in Canada
Demand for Products Made With Plant-based Proteins Set To Continue Rising
Competitive Landscape
Nestlé Maintains Overall Lead in A Fragmented Competitive Environment
Non-grocery Specialists Continue To Play Key Role in Distribution
Growing Interest in High-intensity Workouts Stimulates Innovation
Category Data
Table 61 Sales of Sports Nutrition by Category: Value 2014-2019
Table 62 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 63 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 64 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 65 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 66 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Headlines
Prospects
Population Ageing Continues To Boost Demand
Dietary Supplements Face Challenges on Multiple Fronts
Canadians Show Growing Interest in Plant-based Protein Supplements
Competitive Landscape
Innovation Helps Jamieson Maintain Strong Lead in A Fragmented Category
Internet Retailing Continues To Gain Ground in Dietary Supplements Distribution
Regulatory Changes Likely To Result in Price Hikes
Category Data
Table 67 Sales of Dietary Supplements by Category: Value 2014-2019
Table 68 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 69 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 70 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 71 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 72 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 73 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Headlines
Prospects
Population Ageing Boosts Demand for Vitamins
Convenience and Segmentation Underpin Continued Expansion of Multivitamins
Outlook Remains Bright for Vitamin D and Vitamin C
Competitive Landscape
Gsk Consumer Healthcare Leads Vitamins in 2019
Convenient Formats Help Jamieson Maintain Its Second-place Ranking
Private Label Lines Continue To Perform Well in Vitamins
Category Data
Table 74 Sales of Vitamins by Category: Value 2014-2019
Table 75 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 76 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 77 NBO Company Shares of Vitamins: % Value 2015-2019
Table 78 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 79 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 80 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Headlines
Prospects
Rising Obesity Rates Bode Well for Weight Management and Wellbeing
Population Ageing Continues To Drive Demand for Supplement Nutrition Drinks
Importance of Online Marketing Strategies Grows
Competitive Landscape
Abbott Laboratories Maintains Its Overall Lead in 2019
Slim Fast Set To Benefit From Investment Following Glanbia Acquisition
Popularity of Well-known Brands Limits Potential of Private Label Lines
Category Data
Table 81 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 82 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 83 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
Table 84 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
Table 85 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 86 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Headlines
Prospects
Immigration Continues To Strengthen Interest in Herbal/traditional Products
Unlicensed Trade Poses Constant Threat To Category's safer Image
Smaller Producers Face Biggest Challenge From Planned Regulatory Changes
Competitive Landscape
Cadbury Adams Continues To Lead A Fragmented Field
Distribution of Smaller Brands Concentrated in Specialist and Online Channels
Industry Bodies Lobby for Relaxation of Rules on Products Containing Cannabidiol
Category Data
Table 87 Sales of Herbal/Traditional Products by Category: Value 2014-2019
Table 88 Sales of Herbal/Traditional Products by Category: % Value Growth 2014-2019
Table 89 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 90 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 91 Forecast Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 92 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
Headlines
Prospects
Demographic Trends Limit Development Potential of Paediatric Consumer Health
Prevalence of H1n1 Flu Strain Boosts Demand for Paediatric Cough/cold Remedies
Advice From In-store Pharmacists Helps To Increase Acceptance of Private Label Lines
Competitive Landscape
Trusted Brand Reputations Underpin Continued Leadership of Mcneil
Leading Players Expand Their Offer of Paediatric Vitamins and Dietary Supplements
Child-friendly Formats and Competitive Prices Help To Sustain Demand for Private Label
Category Data
Table 93 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 94 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 95 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024

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