Market Research Logo

Consumer Health in Cameroon

Consumer Health in Cameroon

Self-medicating, international players and a rise in awareness of healthy living all shaped the landscape of Cameroon consumer health in 2019. The tendency to self-medicate is increasing in Cameroon, with people reaching for OTC medication in favour of taking time out to visit the doctor. The increase in cases of malaria has increased self-medication and will continue to drive further sales of analgesics over the forecast period. Not only is self-medicating a quick-fix for consumers’ increasingl...

Euromonitor International's Consumer Health in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Consumer Health in Cameroon
Euromonitor International
October 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Self-medicating, International Players and A Rise in Healthy Living Shaped 2019
Health Awareness Boosts Sales As Consumers Take Preventative Measures
Illegal Medications Continue To Threaten Value Sales for Consumer Health
Direct Sellers and Chemists/pharmacies Have Vast Distribution in Cameroon
An Increase in Disposable Income Will Drive Value Sales Over the Forecast Period
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 2 Life Expectancy at Birth 2014-2019
Market Data
Table 3 Sales of Consumer Health by Category: Value 2014-2019
Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 7 Distribution of Consumer Health by Format: % Value 2014-2019
Table 8 Distribution of Consumer Health by Format and Category: % Value 2019
Table 9 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 1 OTC: Switches 2018-2019
Sources
Summary 2 Research Sources
Headlines
Prospects
Analgesics Benefits From Wide Appeal But Is Impacted by Switches
Sales of Analgesics Benefits From An Increase in Malaria As Consumers Self-medicate
Distribution of Analgesics Is Growing, But Consumers Are Yet To Trust the Internet
Competitive Landscape
Consumer Awareness Helps International Players Lead Analgesics
Counterfeit Medication Will Continue To Pose A Challenge Over the Forecast Period
International Players Dominate Despite Local Players Offering Generics
Category Data
Table 11 Sales of Analgesics by Category: Value 2014-2019
Table 12 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Analgesics: % Value 2015-2019
Table 14 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 15 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024
Headlines
Prospects
Environmental Factors Drive Growth for Cough, Cold and Allergy (hay Fever) Remedies
Rising Incomes Will Benefit the Fight Against Counterfeit Items
Growth From Nasal Sprays, Paediatric Remedies and New Developments
Competitive Landscape
Strong Reputation and Distribution Gives International Players An Advantage
Local Producers Increase Sales Through Price-sensitive Generics
Paediatric Cough, Cold and Allergy Remedies Benefits From Heightened Awareness
Category Data
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
Dermatologicals Benefits From An Increase in the Urban Population
Consumers Trust the Advice Given To Them in Chemists/pharmacies
Interest in Beauty and Personal Care Will Drive Growth and Innovation
Competitive Landscape
International Players Lead Dermatologicals Having Gained Strong Consumer Awareness
Dermatologicals Needs To Innovate To Keep Up With Beauty and Personal Care
Stronger New Product Development Ahead?
Category Data
Table 23 Sales of Dermatologicals by Category: Value 2014-2019
Table 24 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 25 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 26 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 27 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 28 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024
Headlines
Prospects
Digestive Remedies Benefits From Foodservice Hygiene Standards
Digestive Remedies Is Chosen Over Homemade Traditional Alternatives
Digestive Remedies Is Easy for Consumers To Source
Competitive Landscape
Domestic Players Continue To Have Small Presence While Multinationals Invest Heavily
Sanofi Holds the Lead With More Than A Quarter of Value Share
Innovations Will Help To Sustain the Positive Development of Digestive Remedies
Category Data
Table 29 Sales of Digestive Remedies by Category: Value 2014-2019
Table 30 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 31 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 32 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 33 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 34 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
Sales To Benefit From Households Stocking Up, Rather Than Buying Wound Care Only As Needed
Price-sensitive Consumers Buy Little Wound Care As Average Unit Prices Are High
Innovation in Wound Care Will Remain Low Over the Forecast Period
Competitive Landscape
Domestic Players Remain Negligible As International Players Maintain Their Dominance
There Is Strong Consumer Loyalty Within Wound Care
Private Label Penetration in Wound Care Is Set To Remain Limited
Category Data
Table 35 Sales of Wound Care by Category: Value 2014-2019
Table 36 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 37 NBO Company Shares of Wound Care: % Value 2015-2019
Table 38 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 39 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 40 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024
Prospects
Category Data
Table 41 Sales of Sports Nutrition by Category: Value 2014-2019
Table 42 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 43 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 44 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 45 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 46 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Headlines
Prospects
Combination Herbal/traditional Dietary Supplements Led Growth in 2019
Rising Awareness of Healthy Living Will Boost Sales of Dietary Supplements
Dietary Supplements Players Set To Focus on Natural Ingredients
Competitive Landscape
Aggressive Marketing of Direct Sellers Keeps Their Performance Significant
Increased Awareness Through Internet Exposure Is Set To Boost Sales
Direct Sellers Increase Their Social Media Presence To Drive Awareness
Category Data
Table 47 Sales of Dietary Supplements by Category: Value 2014-2019
Table 48 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 49 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 50 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 51 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 52 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 53 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Headlines
Prospects
As Consumers Question the Nutritional Value of Food, Sales of Vitamins Increases
Cameroonians Favour Multivitamins That Provide Multiple Benefits
Vitamins Is Boosted by Growing Awareness of Beauty and Health Benefits
Competitive Landscape
Gsk Consumer Healthcare Takes the Lead From Tianshi Group
Price and Competitive Marketing Strategies Will Shape the Forecast Period
Fortified Foods and Dietary Supplements Are A Threat To Vitamins
Category Data
Table 54 Sales of Vitamins by Category: Value 2014-2019
Table 55 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 56 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 57 NBO Company Shares of Vitamins: % Value 2015-2019
Table 58 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 59 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 60 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Headlines
Prospects
Slimming Teas Leads As Asian Products Cater To Price-sensitive Consumers
Rising Disposable Incomes and A Preference for A Slimmer Aesthetic Boosts Demand
Meal Replacement Remains Negligible As Consumers Opt for Natural Options
Competitive Landscape
Slimming Teas Is Fierce Competition for Direct Sellers
Supermarkets Is the Leading Distribution Channel, But the Internet Is Important
Social Media Encourages Reviews and Discussions of Weight Management Items
Category Data
Table 61 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 62 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 63 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 64 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Headlines
Prospects
A Cultural Preference for Herbal/traditional Products Boosts Sales and Growth
High Prices Attract High-income Consumers But Restrict Overall Consumer Interest
Direct Selling Will Continue To Boost the Expansion of Herbal/traditional Products
Competitive Landscape
International Players Lead by Promoting Natural and Safe Products
Number of Direct Sellers To Increase and Marketing Is Set To Intensify
Domestic Players To Invest in Cheaper, Imported Goods To Gain Shares
Category Data
Table 65 Sales of Herbal/Traditional Products: Value 2014-2019
Table 66 Sales of Herbal/Traditional Products: % Value Growth 2014-2019
Table 67 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 68 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 69 Forecast Sales of Herbal/Traditional Products: Value 2019-2024
Table 70 Forecast Sales of Herbal/Traditional Products: % Value Growth 2019-2024
Headlines
Prospects
Rising Health Awareness Drives Demand for Paediatric Consumer Health Products
A Rise in Birth Rates Partnered With More Working Mothers Will Boost Value Sales
the Forecast Looks Healthy for Paediatric Consumer Health
Competitive Landscape
Multinationals Dominate While Local Manufacturers Offer Cheaper Items
Growing Availability of Generics Attracts Lower-income Consumers
Leading Manufacturers Are Set To Innovate To Attract New Consumers
Category Data
Table 71 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 72 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 73 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 74 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 75 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report