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Consumer Health in Cameroon

Consumer Health in Cameroon

Consumer health in Cameroon continued to deliver a positive performance in current value growth terms in 2018. However, it faced strong competition from the sale of unregulated prescription medicines, unpackaged herbal remedies, traditional treatments and counterfeit products. In addition, distribution and consumer awareness of certain product types remained limited in many rural areas. Current value growth was sustained by high levels of self-medication among price-sensitive consumers seeking t...

Euromonitor International's Consumer Health in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


CONSUMER HEALTH IN CAMEROON
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Consumer Health Faces Competition From Unpackaged and Counterfeit Medicines
Rising Health Awareness Boosts Vitamins and Dietary Supplements Performance
International Players Continue To Lead Consumer Health
Chemists/pharmacies Remains the Leading Distribution Channel
Improvements in Living Standards Set To Drive Market Expansion
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 2 Life Expectancy at Birth 2013-2018
Market Data
Table 3 Sales of Consumer Health by Category: Value 2013-2018
Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 7 Distribution of Consumer Health by Format: % Value 2013-2018
Table 8 Distribution of Consumer Health by Format and Category: % Value 2018
Table 9 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 1 OTC: Switches
Sources
Summary 2 Research Sources
Headlines
Prospects
Products Containing Codeine Switched To Rx Status in 2018
Tendency Towards Self-medication Will Continue To Drive Demand in Analgesics
Analgesics Distribution Via Internet Retailing Set To Remain Negligible
Competitive Landscape
International Players Continue To Dominate Analgesics
Presence of Domestic Companies Remains Weak
Local Players Expected To Increase Production of Generics
Category Data
Table 11 Sales of Analgesics by Category: Value 2013-2018
Table 12 Sales of Analgesics by Category: % Value Growth 2013-2018
Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018
Table 14 NBO Company Shares of Analgesics: % Value 2014-2018
Table 15 LBN Brand Shares of Analgesics: % Value 2015-2018
Table 16 Forecast Sales of Analgesics by Category: Value 2018-2023
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023
Headlines
Prospects
Environmental Factors Drive Demand for Cough, Cold and Allergy (hay Fever) Remedies
Demand for Paediatric Cough, Cold and Allergy Remedies Remains Strong
Rising Incomes Set To Make Legal Products More Accessible
Competitive Landscape
International Brands Dominate Due To Reputational and Distribution Advantages
Local Producers Expected To Focus on Pushing Cheaper Generics
Category Data
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Headlines
Prospects
Growing Consumer Focus on Overall Health and Beauty Benefits Dermatologicals
Competition From Beauty and Personal Care Products May Drive Innovation
Consumers Show Growing Interest in Dermatologicals Made With Natural Ingredients
Competitive Landscape
International Players Maintain Their Strong Presence in Dermatologicals
Lack of Innovation Poses Threat To Category Development
Category Data
Table 24 Sales of Dermatologicals by Category: Value 2013-2018
Table 25 Sales of Dermatologicals by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of Dermatologicals: % Value 2014-2018
Table 27 LBN Brand Shares of Dermatologicals: % Value 2015-2018
Table 28 Forecast Sales of Dermatologicals by Category: Value 2018-2023
Table 29 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023
Headlines
Prospects
Digestive Remedies Benefits From Rising Concern Over Foodservice Hygiene Standards
Standard Products Increasingly Favoured Over Traditional Alternatives
Competitive Landscape
Strong Brand Images Ensure Continued Leadership of International Players
Presence of Domestic Companies in Digestive Remedies Set To Remain Weak
Innovations Will Help To Sustain Positive Development of Digestive Remedies
Category Data
Table 30 Sales of Digestive Remedies by Category: Value 2013-2018
Table 31 Sales of Digestive Remedies by Category: % Value Growth 2013-2018
Table 32 NBO Company Shares of Digestive Remedies: % Value 2014-2018
Table 33 LBN Brand Shares of Digestive Remedies: % Value 2015-2018
Table 34 Forecast Sales of Digestive Remedies by Category: Value 2018-2023
Table 35 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Headlines
Prospects
Wound Care Distribution Remains Concentrated in Chemists/pharmacies
Average Unit Prices Remain High
Product Segmentation in Wound Care Set To Remain Weak
Competitive Landscape
International Players Maintain Their Dominance
Private Label Penetration in Wound Care Set To Remain Limited
Category Data
Table 36 Sales of Wound Care by Category: Value 2013-2018
Table 37 Sales of Wound Care by Category: % Value Growth 2013-2018
Table 38 NBO Company Shares of Wound Care: % Value 2014-2018
Table 39 LBN Brand Shares of Wound Care: % Value 2015-2018
Table 40 Forecast Sales of Wound Care by Category: Value 2018-2023
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023
Prospects
Headlines
Prospects
Combination Dietary Supplements Remain the Most Popular in Cameroon
Demand for Herbal/traditional Product Types Set Increase
Dietary Supplements Players Set To Focus on Natural Ingredients
Competitive Landscape
Aggressive Marketing Activities Boost Performance of Direct Sellers
Direct Sellers Strengthen Online Presence To Generate Demand
Category Data
Table 42 Sales of Dietary Supplements by Category: Value 2013-2018
Table 43 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 44 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 45 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 46 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 47 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 48 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 49 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Headlines
Prospects
Cameroonians Continue To Favour Multivitamins
Growing Number of Middle-income Earners Boosts Vitamins Consumption
Economic and Demographic Factors Set To Drive Category Expansion
Competitive Landscape
Tianshi Group Continues To Lead Vitamins in 2018
Price Set To Remain A More Important Factor Than Innovation Or Differentiation
Vitamins Face Growing Threat From Fortified Foods and Dietary Supplements
Category Data
Table 50 Sales of Vitamins by Category: Value 2013-2018
Table 51 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 52 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 53 NBO Company Shares of Vitamins: % Value 2014-2018
Table 54 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 55 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 56 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023
Headlines
Prospects
Obesity Concerns Help To Boost Consumption of Slimming Teas
Rising Disposable Incomes Set To Bolster Demand
Fad Diets and Natural Alternatives Could Hamper Category Development
Competitive Landscape
Competitive Environment Remains Highly Fragmented in 2018
Supermarkets Set To Remain the Leading Distribution Channel
Online Platforms Gain Importance in the Promotion of Weight Management Products
Category Data
Table 57 Sales of Weight Management and Wellbeing by Category: Value 2013-2018
Table 58 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018
Table 59 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Headlines
Prospects
Cultural Tendencies Continue To Favour Herbal/traditional Products in Cameroon
High Prices Restrict Consumer Interest in Herbal/traditional Products
Direct Selling Will Continue To Boost Category Expansion
Competitive Landscape
Leading Players Work To Position Herbal/traditional Products As Natural and Safe
Direct Sellers Set To Intensify Marketing Activities
Category Data
Table 61 Sales of Herbal/Traditional Products: Value 2013-2018
Table 62 Sales of Herbal/Traditional Products: % Value Growth 2013-2018
Table 63 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018
Table 64 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018
Table 65 Forecast Sales of Herbal/Traditional Products: Value 2018-2023
Table 66 Forecast Sales of Herbal/Traditional Products: % Value Growth 2018-2023
Headlines
Prospects
Rising Health Awareness Drives Demand for Paediatric Consumer Health Products
Paediatric Cough, Cold and Allergy Remedies Develops Fastest
Outlook for Paediatric Consumer Health Remains Favourable
Competitive Landscape
Multinationals Continue To Dominate Paediatric Consumer Health
Growing Availability of Generics Attracts Lower-income Consumers
Manufacturers Set To Innovate in Effort To Attract New Consumers
Category Data
Table 67 Sales of Paediatric Consumer Health by Category: Value 2013-2018
Table 68 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018
Table 69 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018
Table 70 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 71 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

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