Consumer Health in Bulgaria

Consumer Health in Bulgaria

Bulgaria’s consumer health industry recorded further positive growth during 2019 and this can be attributed mainly to low unemployment and rising incomes, especially in major urban areas. However, the country’s declining population and low and declining birth rate continue to place limits on sales growth potential. However, increasing internal migration from smaller settlements to the country’s largest cities has expanded the consumer base in many consumer health categories. Among the main benef...

Euromonitor International's Consumer Health in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Consumer Health in Bulgaria
Euromonitor International
October 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Consumer Health Continues To Benefit From Economic Develop and Rising Incomes
Limited Spending Power Continues To Suppress Sales Growth
the Industry Remains Highly Consolidated, With Tight Regulation Stifling Competition
Growth Is Recorded in Internet Retailing As Online Shopping Begins To Take Off
Moderate Sales Growth Expected in Consumer Health Over the Forecast Period
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 2 Life Expectancy at Birth 2014-2019
Market Data
Table 3 Sales of Consumer Health by Category: Value 2014-2019
Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 7 Distribution of Consumer Health by Format: % Value 2014-2019
Table 8 Distribution of Consumer Health by Format and Category: % Value 2019
Table 9 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
the Importance of Generics Continues To Increase, Challenging Branded Products
Aspirin Continues To Be Prescribed for Its Cardiac Health Properties
Increasingly Hectic Urban Lifestyles Create Fertile Ground for Growth in Analgesics
Competitive Landscape
Cross-border Shopping Presents Challenges To Local Players
Local Analgesics Players Focus on Generics
the Concentration of Chemists/pharmacies in Cities Challenges Category Players
Category Data
Table 11 Sales of Analgesics by Category: Value 2014-2019
Table 12 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Analgesics: % Value 2015-2019
Table 14 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 15 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024
Headlines
Prospects
Increasingly Stressful Urban Lifestyles Boost Demand for Sleep Aids
Advertising and Regular New Launches Support Dynamic Performance of Sleep Aids
Unit Prices Continue To Increase As Consumers Move Towards More Expensive Items
Competitive Landscape
Sanofi-aventis Focuses on New Launches To Improve Its Position
Proliferation of Premium Brands Contributes To Category Growth
Promotional Activity in Chained Chemists/pharmacies Supports Sales Growth
Category Data
Table 17 Sales of Sleep Aids: Value 2014-2019
Table 18 Sales of Sleep Aids: % Value Growth 2014-2019
Table 19 NBO Company Shares of Sleep Aids: % Value 2015-2019
Table 20 LBN Brand Shares of Sleep Aids: % Value 2016-2019
Table 21 Forecast Sales of Sleep Aids: Value 2019-2024
Table 22 Forecast Sales of Sleep Aids: % Value Growth 2019-2024
Headlines
Prospects
Winter Cough, Cold and Flu Season Supports Sales in Several Categories
Strong Growth in Paediatric Cough/cold Remedies Spurs New Product Development
Outlook Positive for Cough, Cold and Allergy (hay Fever) Remedies
Competitive Landscape
Engelhard Arzneimittel Benefits From Rising Demand for Herbal/traditional Brands
New Players Enter the Category, Focusing on Herbal/traditional Products
Innovation Set To Define the Category During the Forecast Period
Category Data
Table 23 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 25 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 26 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 27 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
Positive Growth in Topical Antifungals Drives Overall Growth in Dermatologicals
More Targeted Products Respond To Demand for Products Catering To Specific Needs
Sales of Dermatologicals Continue To Shift Online
Competitive Landscape
Leading Brands Continue To Support Growth Through Marketing and Promotion
Natural Products Remain the First Choice for Many Consumers of Hair Loss Treatments
Growth in Topical Germicidals/antiseptics Supported by Premium Product Launches
Category Data
Table 29 Sales of Dermatologicals by Category: Value 2014-2019
Table 30 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 31 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 32 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 33 LBN Brand Shares of Hair Loss Treatments: % Value 2016-2019
Table 34 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024
Headlines
Prospects
Demand for Indigestion and Heartburn Remedies Driven by Lifestyle Factors
Demand for Digestive Remedies Continues To Evolve
Positive Growth Likely To Continue Being Seen Throughout Forecast Period
Competitive Landscape
Generics Present Strong Challenges To the Leading Brands in Proton Pump Inhibitors
Sanofi-aventis Maintains Its S With A Diverse Product Portfolio Strong Position
New Players Into the Category, Targeting Demand for Products With Natural Positioning
Category Data
Table 36 Sales of Digestive Remedies by Category: Value 2014-2019
Table 37 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 38 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 39 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 40 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 41 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
Ageing Population Contributes Growth and Eye Care
Sales Growth Slowdown in Allergy Eye Care Linked To Rising Demand for Combination Products
Paediatric Products Likely To See Strong Growth During the Forecast Period
Competitive Landscape
Eye Care Among the Most Consolidated of Consumer Health Categories
the Expansion of Optical Stores Improves the Distribution of Eye Care
the Recommendations of the Physicians Still Important for Sales Growth in Eye Care
Category Data
Table 42 Sales of Eye Care by Category: Value 2014-2019
Table 43 Sales of Eye Care by Category: % Value Growth 2014-2019
Table 44 NBO Company Shares of Eye Care: % Value 2015-2019
Table 45 LBN Brand Shares of Eye Care: % Value 2016-2019
Table 46 Forecast Sales of Eye Care by Category: Value 2019-2024
Table 47 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024
Headlines
Prospects
High Smoking Prevalence Presents Challenges and Opportunities To the Category
Social Acceptance of Smoking Remains A Barrier To the Uptake of Nrt
Reduced Harm Tobacco Products Present Competition To Nrt Smoking Cessation Aids
Competitive Landscape
Johnson & Johnson's Nicorette Remains Virtually Ubiquitous in Nrt in Bulgaria
Tabex Challenges Nicorette by Offering A More Natural Alternative
Category Data
Table 48 Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
Table 49 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019
Table 50 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2015-2019
Table 51 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2016-2019
Table 52 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 53 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
Headlines
Prospects
Value Growth in Wound Care Supported by Premiumisation
Dynamic Growth in First Aid Kits Linked To Rising Car Ownership and Outdoor Sports
Strong Growth Set To Continue Despite Maturity of Demand
Competitive Landscape
Medica Ad Retains Its Leading Position Due To Strong Demand for Its Various Brands
Decathlon Improves Its Position Through Strong Growth in Its Aptonia Private Label
Premiumisation Benefits Niche Players Offering Sophisticated Products
Category Data
Table 54 Sales of Wound Care by Category: Value 2014-2019
Table 55 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 56 NBO Company Shares of Wound Care: % Value 2015-2019
Table 57 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 58 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 59 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024
Headlines
Prospects
Sports Nutrition Continues To Benefit From the Increasing Importance of Fitness Culture
Slow Growth in Sports Protein Powder Due To Maturity of Demand
Sports Non-protein Products Slated for A Solid Forecast Period Performance
Competitive Landscape
Healthstore Ood Expands the Range of Products It Offers To Counter Flagging Demand
Sales Head Online As Sports Nutrition Consumers Seek Greater Convenience
Sports Nutrition Distribution Shifts Towards Health and Fitness Clubs
Category Data
Table 60 Sales of Sports Nutrition by Category: Value 2014-2019
Table 61 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 62 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 63 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 64 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 65 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Headlines
Prospects
Value Growth in Dietary Supplements Supported by the Premiumisation Trend
Probiotic Supplements Continues To Drive Growth Across Dietary Supplements
Positioning Becomes Increasingly Important As the Consumer Base Widens
Competitive Landscape
International Brands Remain in Control of Sales, Recording Strong Growth in 2019
Direct Selling Continues To Gain Ground in Dietary Supplements
Media Advertising Campaigns Remain Essential for Success in Dietary Settlements
Category Data
Table 66 Sales of Dietary Supplements by Category: Value 2014-2019
Table 67 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 68 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 69 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 70 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 71 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 72 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Headlines
Prospects
Multivitamins Continues To Suffer From Shift Towards More Targeted Products
Vitamin D Registers A Strong Performance, Rising From A Low Base
Premiumisation Spurs Value Growth As Consumers Seek More Sophisticated Products
Competitive Landscape
Supravit Continues To Benefit From Its Convenient Delivery Format and Low Prices
International Brands Continue To Lead Sales, Registering Dynamic Growth in 2019
Direct Selling Continues To Expand Its Presence in Vitamins
Category Data
Table 73 Sales of Vitamins by Category: Value 2014-2019
Table 74 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 75 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 76 NBO Company Shares of Vitamins: % Value 2015-2019
Table 77 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 78 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 79 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Headlines
Prospects
Stronger Growth in Line With the Development of Health and Wellness Trend
Weight Loss Supplements Continues To Attract High Numbers of Consumers
Demand for OTC Obesity Continues To Decline
Competitive Landscape
Growth in Weight Loss and Well-being Supported by Numerous New Product Launches
Marketing and Promotions Remain Essential To Success in Weight Management and Well-being
Direct Selling Gains Further Ground in Meal Replacement
Category Data
Table 80 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 81 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 82 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
Table 83 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
Table 84 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 85 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Headlines
Prospects
Herbal/traditional Dietary Supplements Drives Growth in A Category Benefiting From Prevailing Consumer Trends
High Prevalence of Colds, Flu and Other Illnesses During Winter Support Sales
Marketing, Advertising and Promotions Are Increasingly Important in the Category
Competitive Landscape
Walmark Maintains Leadership Through Its Investment in Advertising and Marketing
Naturprodukt Continues To Benefit From Its Investment in Innovation and Marketing
Engelhart Arzneimittel Benefits From Rising Interest in Paediatric Herbal/traditional Products
Category Data
Table 86 Sales of Herbal/Traditional Products by Category: Value 2014-2019
Table 87 Sales of Herbal/Traditional Products by Category: % Value Growth 2014-2019
Table 88 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 89 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 90 Forecast Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 91 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
Headlines
Prospects
Strong Growth for Paediatric Consumer Health Products Likely To Continue
Heavy Cold and Flu Season Contributes To Growth in Paediatric Consumer Health
Maturity of Demand Set To Negatively Influence Growth in Paediatric Consumer Health
Competitive Landscape
Reckitt Benckiser Maintains Its Leading Position Due To the Popularity of Nurofen
Borola Continues To Benefit From Low Pricing and Doctors' Recommendations
Television Advertising Is An Increasingly Important Aspect of Success in the Category
Category Data
Table 92 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 93 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 94 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 95 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
Table 96 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
Table 97 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 98 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024

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