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Consumer Health in Bulgaria

Consumer Health in Bulgaria

The stable performance of consumer health in Bulgaria in 2017 was driven by preventive products – vitamins and dietary supplements, sports nutrition, weight management and wellbeing. The prevention of chronic diseases associated with obesity, stress and pollution, as well as healthy ageing continue to foster demand for consumer health remedies. 2017 proved stronger for OTC compared to 2016 due to a combination of factors. In the first quarter of 2017 there was a measles outbreak which affected m...BRBREuromonitor International's Consumer Health in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.BRBRProduct coverage: Allergy Care, Herbal/Traditional , OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing. BRBRData coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.BRBRWhy buy this report?ULLI Get a detailed picture of the Consumer Health market;/LILI Pinpoint growth sectors and identify factors driving change;/LILI Understand the competitive environment, the market’s major players and leading brands;/LILI Use five-year forecasts to assess how the market is predicted to develop./LI/ULBRBREuromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


CONSUMER HEALTH IN BULGARIA
Euromonitor International
October 2017
LIST OF CONTENTS AND TABLES
Executive Summary
healthy Year for Consumer Health
Public Health Challenges Posed by Environmental and Socio Demographic Factors Support Lasting Demand for Preventive Medication
Consumer Health Remains Concentrated in A Few Urban Centres
Pharmacy Consolidation Continues
Gearing Up for Smart Growth
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 2 Life Expectancy at Birth 2012-2017
Market Data
Table 3 Sales of Consumer Health by Category: Value 2012-2017
Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 7 Distribution of Consumer Health by Format: % Value 2012-2017
Table 8 Distribution of Consumer Health by Format and Category: % Value 2017
Table 9 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
Summary 1 Research Sources
Headlines
Prospects
Urban Lifestyles Give Rise To Combination Analgesics and Topical Analgesics
Widespread Cardiovascular Issues Stimulate Demand for Adult Acetaminophen
Deeper Penetration of Generics
Competitive Landscape
Actavis' Lead Strengthens Following Acquisition by Teva
New Product Developments Focused on Brand Extensions and Innovative Delivery Formats
Category Data
Table 11 Sales of Analgesics by Category: Value 2012-2017
Table 12 Sales of Analgesics by Category: % Value Growth 2012-2017
Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
Table 14 NBO Company Shares of Analgesics: % Value 2013-2017
Table 15 LBN Brand Shares of Analgesics: % Value 2014-2017
Table 16 Forecast Sales of Analgesics by Category: Value 2017-2022
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022
Headlines
Prospects
Urbanisation, Stressful Environments and Insecurity Drives Demand for Sleep Aids
Rise in Sleep Issues Among the Younger Population
Herbal/traditional Sleep Aids and Dietary Supplements Preferred Over Standard Sleep Aids
Competitive Landscape
Local Companies Have A Significant Presence in Sleep Aids
Brand Owners Maintain An Active Online Presence To Engage With Consumers
Category Data
Table 18 Sales of Sleep Aids: Value 2012-2017
Table 19 Sales of Sleep Aids: % Value Growth 2012-2017
Table 20 NBO Company Shares of Sleep Aids: % Value 2013-2017
Table 21 LBN Brand Shares of Sleep Aids: % Value 2014-2017
Table 22 Forecast Sales of Sleep Aids: Value 2017-2022
Table 23 Forecast Sales of Sleep Aids: % Value Growth 2017-2022
Headlines
Prospects
Strong Year for Cough, Cold and Allergy (hay Fever) Remedies
Herbal/traditional Cough, Cold and Allergy (hay Fever) Remedies Outperform Standard Products
Allergies on the Rise
Competitive Landscape
Sanofi-aventis Bulgaria Eood Heading Towards the Top
Multinational Companies Continue To Dominate the Category
Category Data
Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
Table 26 Sales of Decongestants by Category: Value 2012-2017
Table 27 Sales of Decongestants by Category: % Value Growth 2012-2017
Table 28 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
Table 29 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
Table 30 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 31 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Headlines
Prospects
Internet Retailing Boosts Consumption of Dermatologicals
Niche Category of Hair Loss Treatments Is the Best Performer
Strong Premiumisation Trend Will Drive Category Growth in the Long Term
Competitive Landscape
Gsk Consumer Healthcare Remains the Leader in Dermatologicals
Dermatologists Help Drive Sales
Naturprodukt Eood With New Product Line in Hair Loss Treatment
Category Data
Table 32 Sales of Dermatologicals by Category: Value 2012-2017
Table 33 Sales of Dermatologicals by Category: % Value Growth 2012-2017
Table 34 NBO Company Shares of Dermatologicals: % Value 2013-2017
Table 35 LBN Brand Shares of Dermatologicals: % Value 2014-2017
Table 36 LBN Brand Shares of Hair Loss Treatments: % Value 2014-2017
Table 37 Forecast Sales of Dermatologicals by Category: Value 2017-2022
Table 38 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022
Headlines
Prospects
Lifestyle Factors Determine Sustainable Growth in Digestive Remedies
Proton Pump Inhibitors Remains the Most Dynamic Category
Rising Presence of Generics in Proton Pump Inhibitors
Competitive Landscape
Sanofi-aventis Bulgaria Eood Is the Most Dynamic Company in Digestive Remedies
Acquisition of Buscopan Secures Sanofi-aventis Bulgaria Eood's Lead in Ibs Treatments
Actavis Ead Expected To Challenge the Leading Position in Proton Pump Inhibitors
Category Data
Table 39 Sales of Digestive Remedies by Category: Value 2012-2017
Table 40 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
Table 41 NBO Company Shares of Digestive Remedies: % Value 2013-2017
Table 42 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
Table 43 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
Table 44 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Headlines
Prospects
Eye Care Sees Stable Performance in 2017
Popularity of Contact Lenses Boosts Demand for Eye Care Products
Ophthalmological Centres and Opticians Raise Eye Care Awareness
Competitive Landscape
Eye Care Almost Entirely Dominated by Multinational Players
Producers of Eye Health Dietary Supplements Build on the Growing Demand for Eye Care
Category Data
Table 45 Sales of Eye Care by Category: Value 2012-2017
Table 46 Sales of Eye Care by Category: % Value Growth 2012-2017
Table 47 Sales of Standard Eye Care by Format: % Value 2012-2017
Table 48 Sales of Standard Eye Care by Positioning: % Value 2012-2017
Table 49 NBO Company Shares of Eye Care: % Value 2013-2017
Table 50 LBN Brand Shares of Eye Care: % Value 2014-2017
Table 51 Forecast Sales of Eye Care by Category: Value 2017-2022
Table 52 Forecast Sales of Eye Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Bulgaria Remains A Strong Smoking Country Despite Global Anti-smoking Wave
Rise of E-cigarettes and Vapour Devices Not A Threat To Category Development
the Wide Popularity of the Local Non-nicotine Brand Tabex Limits the Growth Potential of Nrt Cessation Aids
Competitive Landscape
Johnson & Johnson Bulgaria Eood Dominates Nrt Smoking Cessation Aids
Focus on Female Consumers As Growth Opportunity for Nrt Smoking Cessation Aids
Category Indicators
Table 53 Number of Smokers by Gender 2012-2017
Category Data
Table 54 Sales of NRT Smoking Cessation Aids by Category: Value 2012-2017
Table 55 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2012-2017
Table 56 Sales of NRT Gum by Flavour: % Value 2012-2017
Table 57 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2013-2017
Table 58 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2014-2017
Table 59 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
Table 60 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
Headlines
Prospects
Premiumisation Trend Stimulates Sustainable Value Growth Despite High Level of Maturity
Innovation Key in Wound Care
Busy Lifestyles and Outdoor Activities Foster Demand in the Long Term
Competitive Landscape
Local Leader Medica Ad Maintains Its Stable Growth
Multinational Brand Owners Develop Paediatric Wound Care
Unit Prices Being Driven by Premiumisation and Individualisation
Category Data
Table 61 Sales of Wound Care by Category: Value 2012-2017
Table 62 Sales of Wound Care by Category: % Value Growth 2012-2017
Table 63 NBO Company Shares of Wound Care: % Value 2013-2017
Table 64 LBN Brand Shares of Wound Care: % Value 2014-2017
Table 65 Forecast Sales of Wound Care by Category: Value 2017-2022
Table 66 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Growing Sports Culture in Urban Centres Stimulates Demand for Sports Nutrition
Rise in Sporting Activity As A Way To Improve Health and Deal With Stress
Sports Protein Bars Achieves Increased Visibility and Accessibility in 2017
Competitive Landscape
Sports Nutrition Companies Expand in Pharmacy Retail Channel
Sales Through Internet Retailers on the Rise
Category Data
Table 67 Sales of Sports Nutrition by Category: Value 2012-2017
Table 68 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
Table 69 NBO Company Shares of Sports Nutrition: % Value 2013-2017
Table 70 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
Table 71 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
Table 72 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Headlines
Prospects
Consolidation of Pharmacies Stimulates Sustainable Growth of Dietary Supplements
Probiotics Experiences Narrow Customisation
Niche Consumer Groups on the Radar of Pharma Companies
Competitive Landscape
Queisser Pharma Is the Most Dynamic of the Leading Companies in Dietary Supplements in 2017
Lilly Drogerie Enters Dietary Supplements With Its Own Private Label Range
Category Data
Summary 2 Dietary Supplements: Brand Ranking by Positioning 2017
Table 73 Sales of Dietary Supplements by Category: Value 2012-2017
Table 74 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
Table 75 Sales of Dietary Supplements by Positioning: % Value 2012-2017
Table 76 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
Table 77 NBO Company Shares of Dietary Supplements: % Value 2013-2017
Table 78 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
Table 79 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
Table 80 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Headlines
Prospects
Widespread Availability of Vitamins Drives Demand Despite High Maturity Level
Vitamins Merge With Minerals To Deliver More Complex Health Benefits
Companies Will Look for Growth Through Differentiation
Competitive Landscape
Fortex Nutraceuticals Ood Is the Most Dynamic Local Company in Vitamins
Actavis Ead and Sopharma Ad Switch Places in 2017
Category Data
Summary 3 Multivitamins: Brand Ranking by Positioning 2017
Table 81 Sales of Vitamins by Category: Value 2012-2017
Table 82 Sales of Vitamins by Category: % Value Growth 2012-2017
Table 83 Sales of Multivitamins by Positioning: % Value 2012-2017
Table 84 NBO Company Shares of Vitamins: % Value 2013-2017
Table 85 LBN Brand Shares of Vitamins: % Value 2014-2017
Table 86 Forecast Sales of Vitamins by Category: Value 2017-2022
Table 87 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022
Headlines
Prospects
Obesity in Men Increases Over the Review Period
Focus on Age, Gender and Individualisation
Weight Management As A Long-term Process Rather Than A Short-term Goal
Competitive Landscape
Direct Sellers Like Oriflame Benefit From Growing Health and Wellness Trends
Smart Distribution Viewed As An Efficient Way To Raise Brand Awareness in This Highly Competitive Environment
Category Data
Table 88 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
Table 89 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
Table 90 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
Table 91 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
Table 92 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 93 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Headlines
Prospects
Herbal/traditional Cough, Cold and Allergy (hay Fever) Remedies Benefits From the green Wave
Organic Products Are in Demand
Growth of Herbal/traditional Digestive Remedies Limited by Medicated Teas and OTC Medicines
Competitive Landscape
Local Companies Build on the Herbal Legacy
Growing Popularity of Ayurveda Practices Boosts Sales of Himalaya Brands
Category Data
Table 94 Sales of Herbal/Traditional Products by Category: Value 2012-2017
Table 95 Sales of Herbal/Traditional Products by Category: % Value Growth 2012-2017
Table 96 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
Table 97 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
Table 98 Forecast Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 99 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
Headlines
Prospects
Preventative Medication Is Stronger in Paediatric Categories Compared To Adult Ones
Flu and Measles Outbreaks Create Stable Demand for Paediatric Analgesics
Paediatric Digestive Remedies Has Strong Growth Potential for the Forecast Period
Competitive Landscape
GlaxoSmithKline Plc and Alliance Boots Plc Remain the Strong Leaders in Paediatric Analgesics
Generics Has Potential for Growth
Premium Brands of Paediatric Dermatologicals Benefit From the Expansion of Pharma Chains in Urban Centres
Category Data
Table 100 Sales of Paediatric Consumer Health by Category: Value 2012-2017
Table 101 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
Table 102 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
Table 103 NBO Company Shares of Paediatric Consumer Health: % Value 2013-2017
Table 104 LBN Brand Shares of Paediatric Consumer Health: % Value 2014-2017
Table 105 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 106 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022

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