Consumer Health in Bosnia and Herzegovina

Consumer Health in Bosnia and Herzegovina

COVID-19 will not have a significant impact on growth in current retail value sales of consumer health in Bosnia and Herzegovina during 2020. Neither stockpiling nor significant product shortages have been reported. Moreover, the income elasticity of demand for many consumer health products is quite low, so the economic slowdown provoked by the pandemic is unlikely to have a significant impact on consumer demand. During the spring, there was a lot of contradictory information circulating on soci...

Euromonitor International's Consumer Health in Bosnia and Herzegovina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Consumer Health in Bosnia and Herzegovina
Euromonitor International
October 2020
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on consumer health
COVID-19 country impact
Company response
Retailing shift
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 2 Life Expectancy at Birth 2015-2020
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2015-2020
Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 7 Penetration of Private Label by Category: % Value 2015-2020
Table 8 Distribution of Consumer Health by Format: % Value 2015-2020
Table 9 Distribution of Consumer Health by Format and Category: % Value 2020
Table 10 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT
Despite media coverage of speculation linking ibuprofen with aggravated COVID-19 symptoms, growth in analgesics unaffected
Adult naproxen and adult ketoprofen continue to post strong growth in retail sales
Strong marketing support helps Bayer Pharma doo maintain leadership
RECOVERY AND OPPORTUNITIES
Worries about addiction and the side effects of analgesics could impact value sales growth
Ibuprofen, ketoprofen and naproxen will be the new normal in analgesics
Paediatric doctors will continue to favour ibuprofen over acetaminophen
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2015-2020
Table 13 Sales of Analgesics by Category: % Value Growth 2015-2020
Table 14 NBO Company Shares of Analgesics: % Value 2016-2020
Table 15 LBN Brand Shares of Analgesics: % Value 2017-2020
Table 16 Forecast Sales of Analgesics by Category: Value 2020-2025
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 will provoke a marginal slowdown in current retail value sales growth, with medicated confectionery hardest hit
International brands leverage TV advertising to maintain leadership
Bosnalijek Pharmaceuticals dd invests in education to boost its profile
RECOVERY AND OPPORTUNITIES
Antihistamines/allergy remedies (systemic) will continue to exhibit dynamic growth in current retail value sales
Consumers will continue to trade up from drops to nasal sprays
Traditional and natural remedies to decline in popularity
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
With the exception of motion sickness remedies, COVID-19 leaves growth in digestive remedies unscathed
Cheaper domestic and regional brands remain popular with price-sensitive consumers
Second-placed Sanofi boosted by strong growth in laxatives
RECOVERY AND OPPORTUNITIES
Accelerating consumer lifestyles key to demand growth for digestive remedies
Greater willingness to self-medicate to boost demand for paediatric laxatives
Convenience will continue to drive demand growth for OTC digestive remedies
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2015-2020
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2015-2020
Table 26 NBO Company Shares of Digestive Remedies: % Value 2016-2020
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2017-2020
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2020-2025
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Demand for dermatologicals stable in the face in COVID-19
Strong distribution and promotional support help Bayer Pharma doo and Hemofarm doo maintain their leadership
Takeda Pharmaceuticals BH continues to benefit from successful relaunch of haemorrhoid treatment Faktu
RECOVERY AND OPPORTUNITIES
Rising obesity rates and OTC brand extensions will continue to drive demand growth in antipruritics
Increased competition with personal care drives innovation in dermatologicals
The waning of conservative social mores continues to boost current retail value sales of vaginal antifungals, but its impact is beginning to face
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2015-2020
Table 31 Sales of Dermatologicals by Category: % Value Growth 2015-2020
Table 32 NBO Company Shares of Dermatologicals: % Value 2016-2020
Table 33 LBN Brand Shares of Dermatologicals: % Value 2017-2020
Table 34 Forecast Sales of Dermatologicals by Category: Value 2020-2025
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 negatively impacts sales of first aid kits, but the effect is fleeting
Sticking plasters/adhesive bandages still lead sales growth in wound care
Dm-Drogerie Markt drives private label growth with a broad product portfolio and significant advertising spend
RECOVERY AND OPPORTUNITIES
Retail modernisation will continue to support current retail value sales growth in wound care
Continued innovation in gauze, tape and other wound care will help to drive growth in current retail value sales
Downward pressure on prices set to ease, but not disappear
CATEGORY DATA
Table 36 Sales of Wound Care by Category: Value 2015-2020
Table 37 Sales of Wound Care by Category: % Value Growth 2015-2020
Table 38 NBO Company Shares of Wound Care: % Value 2016-2020
Table 39 LBN Brand Shares of Wound Care: % Value 2017-2020
Table 40 Forecast Sales of Wound Care by Category: Value 2020-2025
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Vitamin demand proves robust in the face of COVID-19 shock
Advertising spend remains limited, with leader Krka Farma doo focusing on sponsorship
Perception of high quality enables German player to charge premium prices
RECOVERY AND OPPORTUNITIES
Doctors will play an increasingly important role in driving demand growth
Significant potential for private label
Growth opportunities for vitamins E and B
CATEGORY DATA
Table 42 Sales of Vitamins by Category: Value 2015-2020
Table 43 Sales of Vitamins by Category: % Value Growth 2015-2020
Table 44 Sales of Multivitamins by Positioning: % Value 2015-2020
Table 45 NBO Company Shares of Vitamins: % Value 2016-2020
Table 46 LBN Brand Shares of Vitamins: % Value 2017-2020
Table 47 Forecast Sales of Vitamins by Category: Value 2020-2025
Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 will not disrupt robust sales growth in dietary supplements
Dietary supplements increasingly used for prevention, as well as treatment
TV advertising helps The Nature’s Bounty Co and Berlin-Chemie AG maintain leadership in dietary supplements
RECOVERY AND OPPORTUNITIES
Social media will help to level the playing field
Widening range of applications will drive strong growth in probiotic supplements
Paediatric dietary supplements to expand beyond immunity positioning
CATEGORY DATA
Table 49 Sales of Dietary Supplements by Category: Value 2015-2020
Table 50 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
Table 51 Sales of Dietary Supplements by Positioning: % Value 2015-2020
Table 52 NBO Company Shares of Dietary Supplements: % Value 2016-2020
Table 53 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
Table 54 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 is no match for social media, as current value sales growth hits a 10-year high
Herbalife International Inc benefits from strong demand growth in meal replacement
Oriflame Kozmetika BiH launches loyalty programme in an effort to negate some of the advantages of Herbalife International Inc’s direct selling model
RECOVERY AND OPPORTUNITIES
As manufacturers look beyond millennials, wellbeing will come into its own
Influence of social media set to deepen
Retailer DM may help to drive private label growth
CATEGORY DATA
Table 56 Sales of Weight Management and Wellbeing by Category: Value 2015-2020
Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020
Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020
Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
With the fitness trend still strong, COVID-19 will not significantly disrupt growth in current retail value sales of sports nutrition
Offering in sports protein products continues to diversify
Protein/energy bar launches help Optimum Nutrition Inc maintain its leadership
RECOVERY AND OPPORTUNITIES
Sports nutrition will continue to percolate into the mainstream
E-commerce will continue its rapid expansion in sports nutrition
Mainstream market penetration may tempt private label into sports nutrition
CATEGORY DATA
Table 62 Sales of Sports Nutrition by Category: Value 2015-2020
Table 63 Sales of Sports Nutrition by Category: % Value Growth 2015-2020
Table 64 NBO Company Shares of Sports Nutrition: % Value 2016-2020
Table 65 LBN Brand Shares of Sports Nutrition: % Value 2017-2020
Table 66 Forecast Sales of Sports Nutrition by Category: Value 2020-2025
Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Impact of COVID-19 proves fleeting
Herbal/traditional cough, cold and allergy (hay fever) remedies remain very popular
Wide portfolio of brands helps Krka dd Novo Mesto maintain leadership
RECOVERY AND OPPORTUNITIES
Drugstores/parapharmacies will pose a greater challenge to chemists/pharmacies
Efforts of leading players to build consumer loyalty will lead to increased concentration
Scientific claims will provide a measure of protection for brands against private label
CATEGORY DATA
Table 68 Sales of Herbal/Traditional Products: Value 2015-2020
Table 69 Sales of Herbal/Traditional Products: % Value Growth 2015-2020
Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
Table 72 Forecast Sales of Herbal/Traditional Products: Value 2020-2025
Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 has only a slight impact on current retail value sales in paediatric consumer health
Paediatric acetaminophen shows signs of maturation, but paediatric vitamins and dietary supplements remain dynamic
AD vitamin complex and vitamin D dominate paediatric vitamins
RECOVERY AND OPPORTUNITIES
Limited advertising budgets will make it difficult to challenge incumbents
Strong brand loyalty means private label unlikely to gain traction
Chemists/pharmacies to remain dominant in distribution
CATEGORY DATA
Table 74 Sales of Paediatric Consumer Health by Category: Value 2015-2020
Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
Table 76 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020
Table 77 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 78 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025

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