Consumer Health in Belgium

Consumer Health in Belgium

Consumer health in Belgium continues to see modest current value growth in 2019. Few categories are seeing strong growth: sleep aids, NRT smoking cessation aids and vitamins in OTC, and sports nutrition. Sleep aids, NRT smoking cessation aids and sports nutrition are all benefiting from changing consumer lifestyles and habits, such as hectic and stressful lifestyles, a downturn in smoking prevalence and growing participation in sport and exercise, respectively. While vitamins is seeing strong va...

Euromonitor International's Consumer Health in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Consumer Health in Belgium
Euromonitor International
October 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Lifestyles and Milder Climate Inform the Variable Performance of Consumer Health
Herbal and More Natural Options Gain Ground on Previous Growth Drivers
Flexible Approach Sees Local and Smaller Foreign Players Pressure Ethical Multinationals
Progressive De-regulation Leaves Room for Wider Distribution
Signs of Dynamism Set To Push Value Growth Despite Legislative Restrictions
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 2 Life Expectancy at Birth 2014-2019
Market Data
Table 3 Sales of Consumer Health by Category: Value 2014-2019
Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 8 Distribution of Consumer Health by Format: % Value 2014-2019
Table 9 Distribution of Consumer Health by Format and Category: % Value 2019
Table 10 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Milder Climate and Trust Concerns Threaten Systemic Analgesics
More Active Population Offers Growth Opportunities for Topical Solutions
Rising Unit Prices Accelerate Move To Generics
Competitive Landscape
Brands Suffer From Demand for Generics Among Self-medicating Consumers
Governmental Support Helps Generics Gain Trust and Ground
Branded Players Focus on Formats and More Specialised Options To Resist Generics
Category Data
Table 12 Sales of Analgesics by Category: Value 2014-2019
Table 13 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 14 NBO Company Shares of Analgesics: % Value 2015-2019
Table 15 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 16 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024
Headlines
Prospects
New Added-value Ingredients Encourage Consumers To Trade-up
Complementary Calming and Energy Claims Bolster Sleep Aids
Move Towards Herbal/natural Products To Avoid Dependency on Rx Products
Competitive Landscape
Metagenics Belgium Leverages B2c Strategy Via Advertising
Melisana Markets Natural Offer To Make Share Gains
Omnivit Stress-resist's Natural Positioning Creates Fast Value Growth Opportunities
Category Data
Table 18 Sales of Sleep Aids: Value 2014-2019
Table 19 Sales of Sleep Aids: % Value Growth 2014-2019
Table 20 NBO Company Shares of Sleep Aids: % Value 2015-2019
Table 21 LBN Brand Shares of Sleep Aids: % Value 2016-2019
Table 22 Forecast Sales of Sleep Aids: Value 2019-2024
Table 23 Forecast Sales of Sleep Aids: % Value Growth 2019-2024
Headlines
Prospects
Milder Weather Reduces Visits To Doctors for Cough, Cold and Flu Symptoms
Warning Indication and Low Rainfall Weaken Demand for Nasal Sprays
Hay Fever Products Benefit From Higher Pollen Count and Successful Generics
Competitive Landscape
the Leader Benefits From Key Acquisition As Herbal Products Gain Ground
Tight Regulation Limits Innovation
More Caution in Advertising As Incidence of Ailments Decreases
Category Data
Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 26 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 27 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 29 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
Self-medication Offers A Path To Development and Growth
Wider Distribution and Natural Trend Raise Awareness As Advertising Remains Low
Positioning Hampers Dermatologicals' Growth Potential
Competitive Landscape
Benelux Players Exploit Niches To Gain Ground
Janssen-cilag Loses Ground Due To Tactical Rather Than Consumer-facing Approach
Players Appeal Directly To Consumers To Drive Sales
Category Data
Table 30 Sales of Dermatologicals by Category: Value 2014-2019
Table 31 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 32 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 33 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2016-2019
Table 35 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024
Headlines
Prospects
Slighter Faster Value Growth in 2019 Due To Higher Incidence of Gastroenteritis
Tourism Flows and Herbal Offerings Boost Motion Sickness Remedies
Slow, But Steady Penetration of Niches Offers Stable Outlook
Competitive Landscape
Struggle for Mainstream Growth Drivers Following Loss of Key Brands
Focus on Imodium Helps the Leader To Stabilise Value Share in 2019
Local Brands Add Dynamism Through More Natural Offerings
Category Data
Table 37 Sales of Digestive Remedies by Category: Value 2014-2019
Table 38 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 39 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 40 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 41 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 42 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
Long Waiting Times and Education Encourage Self-medication
Self-medication Most Likely To Develop Through Standard Rather Than Allergy Eye Care
Eye Health Supplements Offers Way To Ward Off Eye Care Problems
Competitive Landscape
Thealoz's Multitask Duo Gel Consolidates Théa Pharma's Leadership
High Turnover of New Variants Cannibalises Sales
Ophthalmologists Play Key Role Through Recommendations and Testing and Sampling
Category Data
Table 43 Sales of Eye Care by Category: Value 2014-2019
Table 44 Sales of Eye Care by Category: % Value Growth 2014-2019
Table 45 NBO Company Shares of Eye Care: % Value 2015-2019
Table 46 LBN Brand Shares of Eye Care: % Value 2016-2019
Table 47 Forecast Sales of Eye Care by Category: Value 2019-2024
Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024
Headlines
Prospects
Sales Continue To Rebound in 2019 As Tougher Regulation Hits Alternatives
Smokers Look To Faster-acting Formats To Quit the Habit
Reluctance To Hike Prices Hinders Decline in Smoking Prevalence
Competitive Landscape
Nicorette Leverages Wide Offer To Benefit From Category Improvement
Glaxosmithkline's Investment in Nrt Patches Leads To Overall Value Share Gain
Advertising Targets Key Quit the Habit Months To Maximise Impact
Category Data
Table 49 Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
Table 50 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019
Table 51 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2015-2019
Table 52 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2016-2019
Table 53 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 54 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
Headlines
Prospects
Warmer Weather Plays A Key Role in Sales Opportunities
Price-sensitive Consumers Limit the Space for Specific, Added-value Products
Promotions Hinder Value Growth for First Aid Kits
Competitive Landscape
Beiersdorf Covers Key Distribution Channels To Retain Leadership
High-tech Nexcare Enjoys Competitive Advantages Via Key Chemists/pharmacies
Private Label Captures Shares From Brands by Appealing To Price-sensitive Consumers
Category Data
Table 55 Sales of Wound Care by Category: Value 2014-2019
Table 56 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 57 NBO Company Shares of Wound Care: % Value 2015-2019
Table 58 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 59 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 60 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024
Headlines
Prospects
New Launches, Fitness Trends and Geographic Expansion Offer Strong Growth Potential
Innovation Is Aimed at Improving the Offer and Reach of Sports Nutrition
Players Move Towards Omnichannel Strategies To Remain Competitive
Competitive Landscape
Qnt Rebounds Via Innovation, Wider Distribution and Geographic Expansion
House of Nutrition's Entry Causes Upheaval in the Competitive Landscape
Growing Interest From Private Label As Some Branded Players Stagnate
Category Data
Table 61 Sales of Sports Nutrition by Category: Value 2014-2019
Table 62 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 63 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 64 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 65 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 66 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Headlines
Prospects
New Concepts and Novelties Sustain Momentum in Dietary Supplements
Certain Types Rise and Fall in Line With Fads and Greater Scrutiny
Previously Unfashionable Or Latent Types Emerge As Growth Drivers in 2019
Competitive Landscape
Less Ethical Players Vary Their Responses To Efsa To Gain A Competitive Edge
Focus on Mature/saturated Types Undermines Performance
Smaller Players Adapt Faster To Changing Market Conditions To Emerge
Category Data
Table 67 Sales of Dietary Supplements by Category: Value 2014-2019
Table 68 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 69 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 70 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 71 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 72 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 73 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Headlines
Prospects
Single Vitamins Benefits From Medical, Governmental and Media Favour
Lower Risk of Ailments Hinders Demand for Multivitamins
Belgians Are Replacing Multivitamins With Cheaper and Better Targeted Alternatives
Competitive Landscape
Single Vitamins Players Continue To Drive Value Growth in 2019
Merck Retains Lead in Multivitamins With Products Aimed at Seniors
Barinutrics Uses Umbrella Strategy and High-tech Profile To Make Breakthrough
Category Data
Table 74 Sales of Vitamins by Category: Value 2014-2019
Table 75 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 76 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 77 NBO Company Shares of Vitamins: % Value 2015-2019
Table 78 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 79 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 80 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Headlines
Prospects
Healthy Eating Habit Undermines Growth in 2019
Weight Loss Supplements Faces High Scrutiny From Esfa and Nutritionists
Diversity of Pathologies Support Demand for Supplement Nutrition Drinks
Competitive Landscape
Omega Pharma's Challenge Suffers As Yokebe Fails and Xl-s Declines
Medical and Advertising Support Helps New Xtraslim 700 Make A Splash
Elimin Turn & Go Leverages Convenience and Health Claims To Grow Value Sales
Category Data
Table 81 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 82 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 83 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
Table 84 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
Table 85 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 86 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Headlines
Prospects
the Category Counts on A Wide Consumer Base Distrustful of Standard Options
Ongoing External Scrutiny Keeps Players on Their Toes
Milder Weather Influences the Demand for Certain Herbal/traditional Products
Competitive Landscape
Belgian Players Enjoy the Trust and Favour of Local Consumers
Tilman Benefits From A Wide Brand Offer and Reinforced Sales Force
Promotions and Discounts Improve Visibility and Lure Price-sensitive Consumers
Category Data
Table 87 Sales of Herbal/Traditional Products by Category: Value 2014-2019
Table 88 Sales of Herbal/Traditional Products by Category: % Value Growth 2014-2019
Table 89 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 90 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 91 Forecast Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 92 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
Headlines
Prospects
Modest Outlook Due To A Limited Consumer Base and Ethical Issues
Low Penetration of Generics Helps Brands Add Value in Key Categories
Withdrawal of Suspect Substances Continues To Hit Paediatric Digestive Remedies
Competitive Landscape
Janssen-cilag Gains on the Leader Through Growth in Paediatric Acetaminophen
Innovation and Advertising Remains Limited Due To Low Profitability
Focus on Medical Devices To Avoid Risks With Too Strong/active Substances
Category Data
Table 93 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 94 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 95 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024

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