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Consumer Health in Belarus

Consumer Health in Belarus

Consumer health in Belarus continued to record stable single-digit retail value growth in 2018. However, the trend towards economising persists, given the low disposable consumer incomes. Belarusians remain price sensitive and increasingly favour less expensive drugs. However, their decisions are becoming more difficult due to the increasing numbers of new products, variants, supplements and substitute products. In order to find the best value products, consumers compare unit prices of similar m...

Euromonitor International's Consumer Health in Belarus report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


CONSUMER HEALTH IN BELARUS
Euromonitor International
January 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Consumer Health Benefits From the Trends Towards Economising and Self-care and the Active Development of Pharmacies
Consumer Trends and State Regulation Lead To Stable Value Growth
Price-based Competition Persists
Government Limits the Development of Sales Channels for OTC and Vitamin and Dietary Supplements
Growth Expected Due To Consumer Preferences, the Economising Trend, the Spread of Maladies and State Control
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 2 Life Expectancy at Birth 2013-2018
Market Data
Table 3 Sales of Consumer Health by Category: Value 2013-2018
Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 7 Distribution of Consumer Health by Format: % Value 2013-2018
Table 8 Distribution of Consumer Health by Format and Category: % Value 2018
Table 9 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Topical Analgesics/anaesthetic and Ibuprofen Lead Value Growth
Pharmacists' Advice and the Conservatism of Consumers Key Aspects in Analgesics
the Economising Trend Boosts Sales of Inexpensive Domestic Generics
Competitive Landscape
Domestic Companies Continue To Lead With A Strong Presence in All Analgesics Categories
Competition Continues To Be Based on Price and Product Availability
Saturation Remains Due To the Large Number of Domestic Products
Category Data
Table 11 Sales of Analgesics by Category: Value 2013-2018
Table 12 Sales of Analgesics by Category: % Value Growth 2013-2018
Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018
Table 14 NBO Company Shares of Analgesics: % Value 2014-2018
Table 15 LBN Brand Shares of Analgesics: % Value 2015-2018
Table 16 Forecast Sales of Analgesics by Category: Value 2018-2023
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023
Headlines
Prospects
the Spread of Colds and Allergies Drives Dynamic Retail Value Growth
Busy Lifestyles Stimulate Interest in Drugs Which Offer Rapid Relief
Self-medication Stimulates Sales
Competitive Landscape
Lekpharm Retains Its Lead
Inexpensive Domestic Products Perform Well
Advertising Continues To Stimulate Sales of Cough, Cold and Allergy (hay Fever) Remedies
Category Data
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Headlines
Prospects
Strong Interest in Personal Appearance
Self-medication and Advertising Continue To Stimulate Sales
Increasing Obesity Continues To Positively Affect Dermatologicals
Competitive Landscape
Foreign Players Retain Their Leading Positions
Price Sensitivity Continues To Stimulate Interest in Domestic Products
Competition With Cosmetic Skin Care A Potential Threat
Category Data
Table 24 Sales of Dermatologicals by Category: Value 2013-2018
Table 25 Sales of Dermatologicals by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of Dermatologicals: % Value 2014-2018
Table 27 LBN Brand Shares of Dermatologicals: % Value 2015-2018
Table 28 Forecast Sales of Dermatologicals by Category: Value 2018-2023
Table 29 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023
Headlines
Prospects
Increasing Digestion Problems Encourage Retail Value Growth
the Popularity of On-the-go Fast Food Stimulates Volume Sales of Digestive Remedies
Growing Interest in Healthy Lifestyles and Healthier Food Consumption Limits the Potential of Digestive Remedies
Competitive Landscape
the Major Competitors Retain Their Value Shares
Low Unit Prices Encourage Growing Values Sales of Domestically Manufactured Products
Internet and Social Media Advertising Stimulate Retail Value Sales
Category Data
Table 30 Sales of Digestive Remedies by Category: Value 2013-2018
Table 31 Sales of Digestive Remedies by Category: % Value Growth 2013-2018
Table 32 NBO Company Shares of Digestive Remedies: % Value 2014-2018
Table 33 LBN Brand Shares of Digestive Remedies: % Value 2015-2018
Table 34 Forecast Sales of Digestive Remedies by Category: Value 2018-2023
Table 35 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Headlines
Prospects
the Stable Exchange Rate and Growing Consumer Awareness Stimulate Value Growth
Healthy Lifestyles and Social Media Advertising Continue To Support Value Sales
the Growing Presence of Sports Nutrition in Modern Retail Encourages Sales
Competitive Landscape
Foreign Sports Nutrition Brands Retain Their Lead in Belarus
Price Competition Continues
Value Share of Sports Protein Products Continues To Decline
Category Data
Table 36 Sales of Sports Nutrition by Category: Value 2013-2018
Table 37 Sales of Sports Nutrition by Category: % Value Growth 2013-2018
Table 38 NBO Company Shares of Sports Nutrition: % Value 2014-2018
Table 39 LBN Brand Shares of Sports Nutrition: % Value 2015-2018
Table 40 Forecast Sales of Sports Nutrition by Category: Value 2018-2023
Table 41 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Headlines
Prospects
the Economising Trend Continues To Negatively Affect Dietary Supplements
Low Consumer Awareness Prevents Growth
Strict Regulations and Lack of Promotion Limit Growth
Competitive Landscape
Foreign Players Retain Their Leading Positions
Direct Sellers Records Strong Value Growth
Herbal Dietary Supplements Face Greater Competition From Non-herbal/traditional Variants
Category Data
Table 42 Sales of Dietary Supplements by Category: Value 2013-2018
Table 43 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 44 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 45 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 46 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 47 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 48 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 49 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Headlines
Prospects
Stable Value Growth Stimulated by Positive Consumer Perception and Wide Product Variety
Growing Interest in Natural Remedies
State Control Over Herbal/traditional Products Limits Value Growth
Competitive Landscape
Foreign Competitors Retain Their Leading Positions
Busy Lifestyles Increase Competition Between Herbal/traditional and Standard Products
the Economising Trend and Price Sensitivity Support Sales of Inexpensive Domestic Products
Category Data
Table 50 Sales of Herbal/Traditional Products: Value 2013-2018
Table 51 Sales of Herbal/Traditional Products: % Value Growth 2013-2018
Table 52 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018
Table 53 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018
Table 54 Forecast Sales of Herbal/Traditional Products: Value 2018-2023
Table 55 Forecast Sales of Herbal/Traditional Products: % Value Growth 2018-2023
Headlines
Prospects
Stable Value Growth Stimulated by the Increasing Population of Children
Physicians Stimulate Value Sales of Paediatric Consumer Health
State Paediatric Drug Subsidies Hampers Value Growth
Competitive Landscape
Limited Number of Competitors Allows Leaders To Retain Their Value Shares
Limited Product Variety Leads To Competition With Non-paediatric Products
the Perception of Imported Products As Safer and More Effective Persists
Category Data
Table 56 Sales of Paediatric Consumer Health by Category: Value 2013-2018
Table 57 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018
Table 58 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018
Table 59 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 60 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

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