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Consumer Health in Belarus

Consumer Health in Belarus

The majority of Belarusians continue to struggle financially, spending long hours at work and consuming a high fat and low fibre traditional diet, which has led to an increase in chronic diseases. However, a growing number of people are attending gyms and sport clubs. Indeed, according to government statistics, nearly 23% of the population in Belarus attends a gym or sport club regularly. However, the impact of digital media and gadgets such as fitness trackers and mobile apps remains limited in...

Euromonitor International's Consumer Health in Belarus report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


CONSUMER HEALTH IN BELARUS
Euromonitor International
October 2017
LIST OF CONTENTS AND TABLES
Executive Summary
Trend Towards Self-treatment in Line With Rising Health and Wellness Awareness
Increased Regulation and Shrinking Consumer Health Market
Belarusian Consumers Still Concerned About Quality of Local Remedies
Competition Expected To Increase
Government Limits Development of OTC and Vds Distribution Channels
Eaeu Promises Increased Competition, Rising Local Generics and Exports Sales
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 2 Life Expectancy at Birth 2012-2017
Market Data
Table 3 Sales of Consumer Health by Category: Value 2012-2017
Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 7 Distribution of Consumer Health by Format: % Value 2012-2017
Table 8 Distribution of Consumer Health by Format and Category: % Value 2017
Table 9 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Lifestyle Trends Fuelling Growth
Analgesics See Price Growth
Increasing Share of Local Products
Competitive Landscape
Domination of State Companies and Homogeneous Development of Analgesics
Withdrawal of Cardio Magnil An Opportunity for Generics?
Eaeu Challenge
Category Data
Table 11 Sales of Analgesics by Category: Value 2012-2017
Table 12 Sales of Analgesics by Category: % Value Growth 2012-2017
Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
Table 14 NBO Company Shares of Analgesics: % Value 2013-2017
Table 15 LBN Brand Shares of Analgesics: % Value 2014-2017
Table 16 Forecast Sales of Analgesics by Category: Value 2017-2022
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022
Headlines
Prospects
Slow and Steady Growth, Increasing Share of Local Products
Advertising Bears Fruit While Prices Continue To Increase
Increasing Competition
Competitive Landscape
Increasing Number of Registered Drugs
Local Companies Continue To Lead Sales
Advertising Continues To Play Key Role
Category Data
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Headlines
Prospects
Rising Interest in Personal Appearance Boosts Sales
Self-medication and Advertising Stimulate Growth
Growing Competition Within Cosmetic Skin Care
Competitive Landscape
Limited Competition in Some Categories, Generics Continue To Dominate
Domestic Products' Share Growth
Foreign Competitors Gaining Sales Share
Category Data
Table 24 Sales of Dermatologicals by Category: Value 2012-2017
Table 25 Sales of Dermatologicals by Category: % Value Growth 2012-2017
Table 26 NBO Company Shares of Dermatologicals: % Value 2013-2017
Table 27 LBN Brand Shares of Dermatologicals: % Value 2014-2017
Table 28 Forecast Sales of Dermatologicals by Category: Value 2017-2022
Table 29 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022
Headlines
Prospects
Increasing Incidence of Digestion Issues Fuelling Demand
Local Generics To Continue Benefiting From Decreasing Purchasing Power
Shift To More Expensive Brands in Line With Rising Consumer Health Awareness
Competitive Landscape
Local Producers Continue To Lead Sales
Advertising Fuelling Awareness of Imported Brands
Limited Product Range
Category Data
Table 30 Sales of Digestive Remedies by Category: Value 2012-2017
Table 31 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
Table 32 NBO Company Shares of Digestive Remedies: % Value 2013-2017
Table 33 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
Table 34 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
Table 35 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Headlines
Prospects
Widening Product Range and Increased Focus on Branding
Government Legislation Boosting Demand
Threats and Opportunities
Competitive Landscape
Competition Mainly Limited To Positioning and Pricing
Russian and Local Products Continue To Lead Sales
Growing Share of Domestic Players
Category Data
Table 36 Sales of Wound Care by Category: Value 2012-2017
Table 37 Sales of Wound Care by Category: % Value Growth 2012-2017
Table 38 NBO Company Shares of Wound Care: % Value 2013-2017
Table 39 LBN Brand Shares of Wound Care: % Value 2014-2017
Table 40 Forecast Sales of Wound Care by Category: Value 2017-2022
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Slower Development and Lower Demand Compared To Neighbouring Countries
Shift Towards Cheaper Brands
Focus on Targeted Advertising and Inexpensive Products From Neighbouring Countries
Competitive Landscape
Broad Distribution, Growing Amount of Less Expensive Products
Increasing Availability of Foreign Brands
Growth Opportunity for Local Producers
Category Data
Table 42 Sales of Sports Nutrition by Category: Value 2012-2017
Table 43 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
Table 44 NBO Company Shares of Sports Nutrition: % Value 2013-2017
Table 45 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
Table 46 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
Table 47 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Headlines
Prospects
Slower Growth Due To Economic Downturn
Wide Positioning Stimulates Sales of Local and Russian Products
Non-herbal/traditional Supplements Gaining Share From Herbal/traditional Products
Competitive Landscape
Direct Players Continue To Lead Sales
Competition Between Well-advertised and Inexpensive Products
Category Data
Summary 2 Dietary Supplements: Brand Ranking by Positioning 2017
Table 48 Sales of Dietary Supplements by Category: Value 2012-2017
Table 49 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
Table 50 Sales of Dietary Supplements by Positioning: % Value 2012-2017
Table 51 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
Table 52 NBO Company Shares of Dietary Supplements: % Value 2013-2017
Table 53 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
Table 54 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Headlines
Prospects
Limited Growth Due To Economic Slowdown
Vitamins Vs Dietary Supplements
Strong Regulation and Rising Prices Represent A Threat
Competitive Landscape
Increasing Share of Local and Russian Products
Narrow Positioning and Withdrawal of Popular Brands
Moderate Competition With Increase in Personalisation
Category Data
Summary 3 Vitamins: Brand Ranking by Positioning 2017
Table 56 Sales of Vitamins by Category: Value 2012-2017
Table 57 Sales of Vitamins by Category: % Value Growth 2012-2017
Table 58 Sales of Multivitamins by Positioning: % Value 2012-2017
Table 59 NBO Company Shares of Vitamins: % Value 2013-2017
Table 60 LBN Brand Shares of Vitamins: % Value 2014-2017
Table 61 Forecast Sales of Vitamins by Category: Value 2017-2022
Table 62 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022
Headlines
Prospects
Long-term Growth Potential
Limited Competition, Growing Consumer Health Awareness
Demand Would Take A Hit If Purchasing Power Were To Decline
Competitive Landscape
Russian Products Continue To Lead Sales
Meal Replacement Products Consumption Shrinks Due To High Prices
Lack of New Product Development
Category Data
Table 63 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
Table 64 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
Table 65 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
Table 66 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
Table 67 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 68 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Headlines
Prospects
Interest of Elderly and Rural Consumers in Local Products Stimulates Growth
Increasing Share of Inexpensive Local Products
Advertising and Rising Demand for Herbal/traditional Products To Boost Growth
Competitive Landscape
Widespread Competition, Increasing Interest in Local Products
Growing Price Competition
Category Data
Table 69 Sales of Herbal/Traditional Products: Value 2012-2017
Table 70 Sales of Herbal/Traditional Products: % Value Growth 2012-2017
Table 71 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
Table 72 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
Table 73 Forecast Sales of Herbal/Traditional Products: Value 2017-2022
Table 74 Forecast Sales of Herbal/Traditional Products: % Value Growth 2017-2022
Headlines
Prospects
Increasing Birth Rate Stimulates Limited Growth
High Growth Despite Crisis, Increasing Share of Foreign Products
Advertising and Physician Advice Plays An Important Role
Competitive Landscape
Moderate Competition, Imported Products Continue To Dominate Sales
Growing Availability of Domestic Products
Increasing Demand Stimulates Paediatric Consumer Health Development
Category Data
Table 75 Sales of Paediatric Consumer Health by Category: Value 2012-2017
Table 76 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
Table 77 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
Table 78 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 79 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022

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