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Consumer Health in Azerbaijan

Consumer Health in Azerbaijan

Fragile stability in terms of the country’s currency – the Azerbaijani manat is unofficially fixed to the US dollar – and gradual economic recovery with expected 2.5% GDP growth, brought benefits to the consumer health industry in 2019. Purchasing power among consumers remained low, especially considering the strong inflation of forecasted 8% in 2019. Consequently consumers demonstrated a preference for cheaper brands in less essential categories, such as wound care. The government continues to...

Euromonitor International's Consumer Health in Azerbaijan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Consumer Health in Azerbaijan
Euromonitor International
October 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Impact of Delicate Economic Balance and Constrained Consumer Spending Power Evident Across the Market
Azerbaijani Consumers Value Quality, Herbal/traditional Products Perceived As Less Potentially Harmful
Consumers Like International Products' Quality, But Local Products' Prices
Drugstores/parapharmacies Remain Dominant Due To Strict Controls
Preventative Measure and General Health Trend Set To Influence Market Performance, Underpinned by Economic and Demographic Factors
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 2 Life Expectancy at Birth 2014-2019
Market Data
Table 3 Sales of Consumer Health by Category: Value 2014-2019
Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 7 Distribution of Consumer Health by Format: % Value 2014-2019
Table 8 Distribution of Consumer Health by Format and Category: % Value 2019
Table 9 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Increased Tendency To Self-medicate Contributes To Analgesics' Performance
Consumers Focus on Essentials and Their Children As Spending Power Weakens
Drugstores/parapharmacies Remains the Dominant Retail Channel for Analgesics
Competitive Landscape
Price A Key Factor in Choice, Multinationals' Products Perceived As More Effective
Paediatric Panadol Benefits From Brand Strength of Parental Concerns
New Introductions Appeal Only in Short Term
Category Data
Table 11 Sales of Analgesics by Category: Value 2014-2019
Table 12 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Analgesics: % Value 2015-2019
Table 14 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 15 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024
Headlines
Prospects
Consumers Increasingly Confident in Use of Cough, Cold and Allergy Remedies, But Seasonality Remains
Price Controls Influence Category's Performance
Environmental Factors Underpin Demand for Antihistamines
Competitive Landscape
Gsk Consumer Healthcare Sees Share Gain, With Strong Portfolio and Quality
Importance of Child-specific Offerings Benefits Bayer
More Modern Offerings Set To Appeal With Perceived Greater Effectiveness
Category Data
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
Consumer Spending Power Influences Performance of Dermatologicals in 2019
Nature of Local Cuisine Contributes To Demand for Haemorrhoid Treatments
Trend Towards Self-medication To Generate Further Growth in Coming Years
Competitive Landscape
Lorinden From Jelfa SA Enjoys Position As First Aid Kit Essential
Lower Prices Benefit Terfalin, Exzoderil and Triderm
Expanding Ranges and Promotional Strategies Boost Haemorrhoid Treatments and Vaginal Antifungals
Category Data
Table 23 Sales of Dermatologicals by Category: Value 2014-2019
Table 24 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 25 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 26 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 27 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 28 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024
Headlines
Prospects
Traditional Cuisine and Lifestyle Changes Underpin Demand
On-the-go Food Consumption and Poor Eating Habits Increase Flatulence
Drugstores/parapharmacies Remains Dominant Channel for Distribution of Digestive Remedies
Competitive Landscape
More Effective Products Appeal To Consumers Despite Higher Prices
Imports Key To the Category's Existence
Local Players' Position Set To Remain Limited
Category Data
Table 29 Sales of Digestive Remedies by Category: Value 2014-2019
Table 30 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 31 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 32 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 33 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 34 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
Reduced Spending Power Impacts Wound Care Growth in 2019
New Products With Specific Positioning Offer Added Convenience
Parapharmacies/drugstores Channel Consolidates Distribution Dominance
Competitive Landscape
Shares Relatively Static, With Only Veropharm Seeing A Notable Shift
International Companies Dominate, But Local Player May Gain Share As Spending Power Falls
Limited Product Development, But Advertising and Promotion Increases
Category Data
Table 35 Sales of Wound Care by Category: Value 2014-2019
Table 36 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 37 NBO Company Shares of Wound Care: % Value 2015-2019
Table 38 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 39 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 40 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024
Headlines
Prospects
Health Trend and Popularity of Sports Contribute To Sports Nutrition Growth in 2019
Number of Brands Set To Increase in Coming Years
Sports Centres and Gyms Increase Promotional Activities
Competitive Landscape
Optimum Nutrition Inc Leads, Sees Slight Share Gain in Fragmented Environment
Sports Nutrition Environment Highly Fragmented
Category Data
Table 41 Sales of Sports Nutrition by Category: Value 2014-2019
Table 42 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 43 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 44 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 45 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 46 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Headlines
Prospects
Growing Awareness and Preventative Healthcare Trend Boost Demand
Use of Antibiotics Contributes To Probiotics' Growth
Drugstores/parapharmacies Set To Gain Share
Competitive Landscape
Adult Use of Linex Boosted by Popularity for Use by Babies
Magnesium Supplements Environment Sees Increasing Competition
Children Represent Increasingly Important Target Group
Category Data
Table 47 Sales of Dietary Supplements by Category: Value 2014-2019
Table 48 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 49 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 50 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 51 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 52 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 53 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Headlines
Prospects
Preventative Healthcare Strategies Boost Demand for Vitamins
Multivitamins Benefit From Convenience of Single Dose
Consumer Demand for Convenience Leads To Expansion of Parapharmacies
Competitive Landscape
Gsk Consumer Healthcare Surges Ahead With Consolidation Strategy, and Brand Acquisition From Pfizer
Vitamin B Products Popular, But Lower-priced Offerings Have To Compete With Multivitamins
Consumers Put Faith in Renowned Brand Name Quality
Category Data
Table 54 Sales of Vitamins by Category: Value 2014-2019
Table 55 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 56 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 57 NBO Company Shares of Vitamins: % Value 2015-2019
Table 58 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 59 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 60 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Headlines
Prospects
European Beauty Trends Contribute To Growth, But Pricing Remains A Barrier
Increased Adoption of Diet and Exercise May Constrain Demand
Increased Availability Through Modern Outlets Boosts Awareness
Competitive Landscape
Leaders' Shares Fall As Consumers Switch To Cheaper Alternatives
Consumers Demonstrate Trust in Local Products of Known Provenance
Chinese Products Suffer Adverse Publicity
Category Data
Table 61 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 62 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 63 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
Table 64 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
Table 65 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 66 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Headlines
Prospects
Herbal/traditional Products Benefit From More Natural, Less Potentially Harmful Positioning
Competitive Pricing Also Represents An Advantage
Chemists/pharmacies Channel Sees Share Rise Through Choice and Convenience
Competitive Landscape
Category Sees Limited Advertising Support, Herbapol Krakow SA Maintains Lead
Numerous Smaller Players See Combined Share Gain As Consumers Face Constrained Spending Power
Products at Lower Prices Offer Considerable Potential in Coming Years
Category Data
Table 67 Sales of Herbal/Traditional Products: Value 2014-2019
Table 68 Sales of Herbal/Traditional Products: % Value Growth 2014-2019
Table 69 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 70 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 71 Forecast Sales of Herbal/Traditional Products: Value 2019-2024
Table 72 Forecast Sales of Herbal/Traditional Products: % Value Growth 2019-2024
Headlines
Prospects
Paediatric Consumer Health Benefits From Parental Willingness To Spend on Their Children, and Increasing Incidence of Allergies
Paediatric Vitamins and Dietary Supplements Benefit From Trend Towards Prevention
Falling Birth Rate Set To Impact Growth Potential
Competitive Landscape
Advertising Proves Key Contributor To Performance
Krka Dd Novo Mesto Strong in Paediatric Vitamins and Dietary Supplements
International Products Perceived As Offering High Quality
Category Data
Table 73 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 74 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 75 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024

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