Market Research Logo

Consumer Health in Austria

Consumer Health in Austria

Overall consumer health saw a good performance in value terms in 2017. While the still conservative attitudes of Austrians with respect to self-medication remained visible, overall consumer health was able to profit in 2017 from a wide and very well-developed network of both chemists/pharmacies and drugstores/parapharmacies, which made consumer health widely accessible to a large consumer base. In addition to this, the efforts of producers and retailers to provide new product launches and strong...

Euromonitor International's Consumer Health in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


CONSUMER HEALTH IN AUSTRIA
Euromonitor International
October 2017
LIST OF CONTENTS AND TABLES
Executive Summary
Good Overall Performance Despite Still Conservative Attitudes Towards Self-medication
Austrian Consumers Demand More Natural, Vegan and Herbal Products
Strong Competition Between Global and Domestic Players Adds Dynamism To Consumer Health
Pharmacies Dominate Distribution While Internet Retailing Continues To Increase
Steady Course for Overall Consumer Health Over the Forecast Period
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 2 Life Expectancy at Birth 2012-2017
Market Data
Table 3 Sales of Consumer Health by Category: Value 2012-2017
Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2012-2017
Table 8 Distribution of Consumer Health by Format: % Value 2012-2017
Table 9 Distribution of Consumer Health by Format and Category: % Value 2017
Table 10 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 1 OTC: Switches 2016-2017
Sources
Summary 2 Research Sources
Headlines
Prospects
Hectic Lifestyles Lead To Greater Exposure To Stress and A Growing Number of People Suffering From Chronic Pain
Maintaining the Consumer Base by Offering Wider Areas of Application Through the Multiple Positioning of One Product
Competitive Landscape
Competition Between Big Global Players and Domestic Manufacturers Continues
International Companies To Focus on Advertising and Research and Development
An Unfriendly Switch Environment
Category Data
Table 12 Sales of Analgesics by Category: Value 2012-2017
Table 13 Sales of Analgesics by Category: % Value Growth 2012-2017
Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
Table 15 NBO Company Shares of Analgesics: % Value 2013-2017
Table 16 LBN Brand Shares of Analgesics: % Value 2014-2017
Table 17 Forecast Sales of Analgesics by Category: Value 2017-2022
Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022
Headlines
Prospects
Hectic Lifestyles Lead To Sleeping Problems
Herbal Products Perceived As Natural and Less Harmful To Health
Competitive Landscape
Domestic Producers Outperform Big Global Players in Sleep Aids
New Product Launches Expected From Domestic Players
Category Data
Table 19 Sales of Sleep Aids: Value 2012-2017
Table 20 Sales of Sleep Aids: % Value Growth 2012-2017
Table 21 NBO Company Shares of Sleep Aids: % Value 2013-2017
Table 22 LBN Brand Shares of Sleep Aids: % Value 2014-2017
Table 23 Forecast Sales of Sleep Aids: Value 2017-2022
Table 24 Forecast Sales of Sleep Aids: % Value Growth 2017-2022
Headlines
Prospects
the Many Austrians Affected by Cold and Flu Benefit Sales
Allergies Continue To Be An Issue in Austria
Competitive Landscape
Big Global Players Dominate
Global Players To Focus on Advertising Rather Than New Products
New Products Could Be Seen in Medicated Confectionery
Category Data
Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
Table 26 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
Table 27 Sales of Decongestants by Category: Value 2012-2017
Table 28 Sales of Decongestants by Category: % Value Growth 2012-2017
Table 29 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
Table 30 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
Table 31 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 32 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Headlines
Prospects
Dermatologicals Benefits From Greater Awareness About Health and Personal Hygiene
Austrians Affected by Various Allergies Also Benefit Sales of Dermatologicals
Competitive Landscape
Domestic Producers Struggle To Compete With Big Global Players
International Players To Focus on Advertising Rather Than New Products
Category Data
Table 33 Sales of Dermatologicals by Category: Value 2012-2017
Table 34 Sales of Dermatologicals by Category: % Value Growth 2012-2017
Table 35 NBO Company Shares of Dermatologicals: % Value 2013-2017
Table 36 LBN Brand Shares of Dermatologicals: % Value 2014-2017
Table 37 LBN Brand Shares of Hair Loss Treatments: % Value 2014-2017
Table 38 Forecast Sales of Dermatologicals by Category: Value 2017-2022
Table 39 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022
Headlines
Prospects
Stress and Busy Lifestyles Increasingly Leading To Irregular and Unhealthy Nutrition
No Let-up in Sight To Stressful and Busy Lifestyles
Probiotic Supplements An Increasing Threat To the Performance of Digestive Remedies
Competitive Landscape
Big Global Players Continue To Dominate Digestive Remedies in 2017
Potentially Bright Prospects for Drugstores/parapharmacies and Internet Retailing
Category Data
Table 40 Sales of Digestive Remedies by Category: Value 2012-2017
Table 41 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
Table 42 NBO Company Shares of Digestive Remedies: % Value 2013-2017
Table 43 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
Table 44 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
Table 45 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Headlines
Prospects
Increasing Eye Health Problems Due To Prolonged Exposure To Monitors and Screens
Drops Continue To Be Perceived As the Most Convenient Type of Standard Eye Care
Competitive Landscape
Lack of Major Domestic Players Enables Big Global Brands To Dominate Eye Care
Category Data
Table 46 Sales of Eye Care by Category: Value 2012-2017
Table 47 Sales of Eye Care by Category: % Value Growth 2012-2017
Table 48 Sales of Standard Eye Care by Format: % Value 2012-2017
Table 49 Sales of Standard Eye Care by Positioning: % Value 2012-2017
Table 50 NBO Company Shares of Eye Care: % Value 2013-2017
Table 51 LBN Brand Shares of Eye Care: % Value 2014-2017
Table 52 Forecast Sales of Eye Care by Category: Value 2017-2022
Table 53 Forecast Sales of Eye Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Stronger Focus on Giving Up Cigarettes Benefits Nrt Smoking Cessation Aids
the Convenience and Discretion of Nrt Gum Drives Overall Value Sales
Competitive Landscape
Successful Strategies of Big Global Manufacturers and Their Brands
Players To Continue Utilising Their Websites To Promote Their Products
Category Data
Table 54 Sales of NRT Smoking Cessation Aids by Category: Value 2012-2017
Table 55 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2012-2017
Table 56 Sales of NRT Gum by Flavour: % Value 2012-2017
Table 57 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2013-2017
Table 58 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2014-2017
Table 59 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
Table 60 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
Headlines
Prospects
Wound Care Profits From Being Present in Nearly All Households in Austria
the Ageing Population - An Important Driver of Growth for Wound Care
Greater Coverage of Distribution Channels Benefits Wound Care
Competitive Landscape
New Product Launches and Advertising Activity Benefit Big Global Players
More New Product Launches and Innovations Expected
Category Data
Table 61 Sales of Wound Care by Category: Value 2012-2017
Table 62 Sales of Wound Care by Category: % Value Growth 2012-2017
Table 63 NBO Company Shares of Wound Care: % Value 2013-2017
Table 64 LBN Brand Shares of Wound Care: % Value 2014-2017
Table 65 Forecast Sales of Wound Care by Category: Value 2017-2022
Table 66 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Convenience and the Health Trend Drive the Performance of Sports Nutrition
the Trend Towards Vegan/vegetarian Products in Sports Nutrition Remains Visible
Competitive Landscape
International Companies Continue To Dominate Sports Nutrition in 2017
Domestic Players Focus on Attracting New Consumers With Product Launches
Category Data
Table 67 Sales of Sports Nutrition by Category: Value 2012-2017
Table 68 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
Table 69 NBO Company Shares of Sports Nutrition: % Value 2013-2017
Table 70 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
Table 71 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
Table 72 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Headlines
Prospects
Increasing Presence of Vegan Dietary Supplements Pushes Sales
Dietary Supplements With Superfruits Expected To Gain Momentum
Competitive Landscape
Domestic Manufacturers Focus on New Product Launches To Expand Their Consumer Base
Big Global Players Continue To Dominate Dietary Supplements
Category Data
Summary 3 Dietary Supplements: Brand Ranking by Positioning 2017
Table 73 Sales of Dietary Supplements by Category: Value 2012-2017
Table 74 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
Table 75 Sales of Dietary Supplements by Positioning: % Value 2012-2017
Table 76 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
Table 77 NBO Company Shares of Dietary Supplements: % Value 2013-2017
Table 78 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
Table 79 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
Table 80 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Headlines
Prospects
Vitamins Suffers From A Rather Old-fashioned Image
Consumers Increasingly Focus on Single Vitamins
Potential Evolution of Vegan Products in Vitamins
Competitive Landscape
Domestic Manufacturers Struggle To Compete With Big Global Players
Domestic Manufacturers Could Target the Vegan Trend
Category Data
Summary 4 Multivitamins: Brand Ranking by Positioning 2017
Table 81 Sales of Vitamins by Category: Value 2012-2017
Table 82 Sales of Vitamins by Category: % Value Growth 2012-2017
Table 83 Sales of Multivitamins by Positioning: % Value 2012-2017
Table 84 NBO Company Shares of Vitamins: % Value 2013-2017
Table 85 LBN Brand Shares of Vitamins: % Value 2014-2017
Table 86 Forecast Sales of Vitamins by Category: Value 2017-2022
Table 87 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022
Headlines
Prospects
High Obesity Rates Benefit the Sales of Weight Management and Wellbeing
Growing Interplay Between Weight Management and Wellbeing and Sports Nutrition
Competitive Landscape
Herbalife Remains the Clear Leader
Competition Between Domestic and Global Players Continues To Be Seen
Domestic Players Will Still Mainly Be Operating in Slimming Teas
Category Data
Table 88 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
Table 89 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
Table 90 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
Table 91 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
Table 92 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 93 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Headlines
Prospects
Austrians' Growing Health Awareness Continues To Benefit Herbal/traditional Products
Growing Availability of Herbal/traditional Products Across Austria
Competitive Landscape
Global Players Continue To Dominate
Potential Gain for Domestic Manufacturers Over the Forecast Period
Much Potential in the V-label
Category Data
Table 94 Sales of Herbal/Traditional Products by Category: Value 2012-2017
Table 95 Sales of Herbal/Traditional Products by Category: % Value Growth 2012-2017
Table 96 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
Table 97 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
Table 98 Forecast Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 99 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
Headlines
Prospects
Great Cautiousness of Austrians When It Comes To Their Children
Paediatric Consumer Health Will Remain in A Niche
Competitive Landscape
Big Global Players Continue To Lead Sales of Paediatric Consumer Health
Domestic Players Could Launch Organic Or Vegan Products
Category Data
Table 100 Sales of Paediatric Consumer Health by Category: Value 2012-2017
Table 101 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
Table 102 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
Table 103 NBO Company Shares of Paediatric Consumer Health: % Value 2013-2017
Table 104 LBN Brand Shares of Paediatric Consumer Health: % Value 2014-2017
Table 105 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 106 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report