Consumer Health in Australia

Consumer Health in Australia

Consumer health is expected to see slightly higher current value growth in 2020 than was seen the previous year. One of the factors dictating growth in this year is expected to be COVID-19. As news about the virus emerged in the country, consumers began panic-buying at the beginning of March, stockpiling certain consumer health products, such as analgesics, cough, cold and allergy (hay fever) remedies, immunity-boosting vitamins and dietary supplements and sleep aids, for fear of shortages. This...

Euromonitor International's Consumer Health in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Consumer Health in Australia
Euromonitor International
October 2020
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on consumer health
COVID-19 country impact
Company response
Retailing shift
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 2 Life Expectancy at Birth 2015-2020
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2015-2020
Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020
Table 8 Distribution of Consumer Health by Format: % Value 2015-2020
Table 9 Distribution of Consumer Health by Format and Category: % Value 2020
Table 10 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2019-2020
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources
KEY DATA FINDINGS
2020 IMPACT
Although consumers start to stockpile analgesics, purchasing limits are put in place
Acetaminophen sees conflicting trends
GSK and Reckitt Benckiser maintain their strong lead with new launches
RECOVERY AND OPPORTUNITIES
Solid growth expected thanks to new product development
Acetaminophen and ibuprofen set to remain the most popular analgesics
Change in scheduling likely to have a modest impact in 2021
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2015-2020
Table 13 Sales of Analgesics by Category: % Value Growth 2015-2020
Table 14 NBO Company Shares of Analgesics: % Value 2016-2020
Table 15 LBN Brand Shares of Analgesics: % Value 2017-2020
Table 16 Forecast Sales of Analgesics by Category: Value 2020-2025
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Stockpiling in March is offset by slowdown as COVID-19 restrictions are eased
Growth limited by the lack of flu cases, mainly as a result of COVID-19
Brand extensions and advertisements are seen from the top players
RECOVERY AND OPPORTUNITIES
Stable growth forecast, driven by antihistamines/allergy remedies
Changes in the environment, attitudes and knowledge set to contribute to growth
New product development expected to stimulate growth
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Opposing forces impact digestive remedies
Continued dynamic growth for proton pump inhibitors
A change at the top as Zantac is withdrawn
RECOVERY AND OPPORTUNITIES
Rebound expected from 2021 as H2 blockers sees a better performance
Both the older and younger populations set to support growth
More younger consumers expected to turn to preventative measures
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2015-2020
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2015-2020
Table 26 NBO Company Shares of Digestive Remedies: % Value 2016-2020
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2017-2020
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2020-2025
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Several factors related to COVID-19 contribute to growth
Ban on nicotine-containing e-cigarettes set to increase sales
Nicorette maintains its dominance due to wide availability and a good reputation
RECOVERY AND OPPORTUNITIES
The shrinking potential user base set to limit growth
Other NRT expected to drive growth with new product developments
COVID-19 set to have a small but lasting impact
CATEGORY INDICATORS
Table 30 Number of Smokers by Gender 2015-2020
CATEGORY DATA
Table 31 Sales of NRT Smoking Cessation Aids by Category: Value 2015-2020
Table 32 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2015-2020
Table 33 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2016-2020
Table 34 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2017-2020
Table 35 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
Table 36 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
More consumers have sleep problems due to COVID-19 and seek help
Sleep disorders and the greater willingness to seek help contribute to growth
Herbal/traditional players offer competition to the leader Dozile
RECOVERY AND OPPORTUNITIES
Herbal/traditional products expected to contribute to continued growth
Government review likely to lead to fewer sleep problems, but this will take time
Scheduling changes set to provide opportunities for growth
CATEGORY DATA
Table 37 Sales of Sleep Aids: Value 2015-2020
Table 38 Sales of Sleep Aids: % Value Growth 2015-2020
Table 39 NBO Company Shares of Sleep Aids: % Value 2016-2020
Table 40 LBN Brand Shares of Sleep Aids: % Value 2017-2020
Table 41 Forecast Sales of Sleep Aids: Value 2020-2025
Table 42 Forecast Sales of Sleep Aids: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
More time spent on screens for work and entertainment contributes to growth
Dry eye disease contributes to the growth of standard eye care
The top players grow their shares as consumers seek familiar brands
RECOVERY AND OPPORTUNITIES
Increasing use of digital devices expected to maintain growth
Standard eye care set to be boosted by the ageing population
Allergy eye care to grow due to the longer allergy season and rising allergen levels
CATEGORY DATA
Table 43 Sales of Eye Care by Category: Value 2015-2020
Table 44 Sales of Eye Care by Category: % Value Growth 2015-2020
Table 45 NBO Company Shares of Eye Care: % Value 2016-2020
Table 46 LBN Brand Shares of Eye Care: % Value 2017-2020
Table 47 Forecast Sales of Eye Care by Category: Value 2020-2025
Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Little impact on the growth rate from COVID-19, despite early stockpiling by some
Designs to appeal to children help to maintain growth
Elastoplast and Band-Aid remain popular trusted wound care brands
RECOVERY AND OPPORTUNITIES
Growth expected to be driven by active people and the elderly
Players will need to innovate to maintain growth in a mature category
Offering products with a natural positioning could be a route to growth
CATEGORY DATA
Table 49 Sales of Wound Care by Category: Value 2015-2020
Table 50 Sales of Wound Care by Category: % Value Growth 2015-2020
Table 51 NBO Company Shares of Wound Care: % Value 2016-2020
Table 52 LBN Brand Shares of Wound Care: % Value 2017-2020
Table 53 Forecast Sales of Wound Care by Category: Value 2020-2025
Table 54 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Vitamin C sees growth early in the pandemic, followed by multivitamins
Growth hampered by new regulation and the closure of borders
Blackmores and Swisse move closer to the leader
RECOVERY AND OPPORTUNITIES
Solid growth as some new consumers maintain the habit of taking vitamins
Launches focused on easy consumption and immunity set to contribute to growth
Celebrity ambassadors used to raise the profile of brands and boost sales growth
CATEGORY DATA
Table 55 Sales of Vitamins by Category: Value 2015-2020
Table 56 Sales of Vitamins by Category: % Value Growth 2015-2020
Table 57 Sales of Multivitamins by Positioning: % Value 2015-2020
Table 58 NBO Company Shares of Vitamins: % Value 2016-2020
Table 59 LBN Brand Shares of Vitamins: % Value 2017-2020
Table 60 Forecast Sales of Vitamins by Category: Value 2020-2025
Table 61 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Conflicting trends lead to slightly slower value growth
Clearer labelling contributes to better understanding amongst consumers
Rising demand for immunity products and new launches drive sales for players
RECOVERY AND OPPORTUNITIES
Strong growth for products targeting specific problems, such as probiotics
Product revamps and launches set to drive growth
Increase expected in sales via e-commerce due to company investment
CATEGORY DATA
Table 62 Sales of Dietary Supplements by Category: Value 2015-2020
Table 63 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
Table 64 Sales of Dietary Supplements by Positioning: % Value 2015-2020
Table 65 NBO Company Shares of Dietary Supplements: % Value 2016-2020
Table 66 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
Table 67 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
Table 68 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Supplement nutrition drinks drives growth due to greater concern for health
Difficulties for weight loss brands lead to the launch of total wellness offerings
Herbalife maintains its lead, but other players see better performances
RECOVERY AND OPPORTUNITIES
Supplement nutrition drinks expected to continue to drive growth
Trend towards healthy lifestyles set to limit growth opportunities
Drugstores/parapharmacies and e-commerce likely to continue to grow
CATEGORY DATA
Table 69 Sales of Weight Management and Wellbeing by Category: Value 2015-2020
Table 70 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020
Table 71 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020
Table 72 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020
Table 73 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 74 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Active lifestyles contribute to growth, with a move seen to e-commerce
Younger men are looking to improve their physique through sports nutrition
Vitaco has two strong brands and remains active during lockdown
RECOVERY AND OPPORTUNITIES
Sports protein products will need to address the challenge from sports non-protein
Plant-based protein set to play a greater role
New legislation could impact some products and sales in the forecast period
CATEGORY DATA
Table 75 Sales of Sports Nutrition by Category: Value 2015-2020
Table 76 Sales of Sports Nutrition by Category: % Value Growth 2015-2020
Table 77 NBO Company Shares of Sports Nutrition: % Value 2016-2020
Table 78 LBN Brand Shares of Sports Nutrition: % Value 2017-2020
Table 79 Forecast Sales of Sports Nutrition by Category: Value 2020-2025
Table 80 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Little impact on the growth rate from COVID-19
Herbal/traditional topical analgesics grows well from a low base
Blackmores and Swisse suffer from the loss of daigou
RECOVERY AND OPPORTUNITIES
High growth for herbal/traditional sleep aids as lives become more hectic
A holistic approach to health set to contribute to growth
Potential for CBD products if down-scheduling is agreed
CATEGORY DATA
Table 81 Sales of Herbal/Traditional Products by Category: Value 2015-2020
Table 82 Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020
Table 83 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
Table 84 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
Table 85 Forecast Sales of Herbal/Traditional Products by Category: Value 2020-2025
Table 86 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Closure of borders leads to plummeting growth for paediatric vitamins and dietary supplements
Stockpiling seen in some categories, although this is short-term
Pharmacare Laboratories maintains its lead despite the challenge from product withdrawal
RECOVERY AND OPPORTUNITIES
Slower but still solid growth expected for the forecast period
Vitamins and dietary supplements will remain important for children’s development
Innovation likely to remain important to stay ahead
CATEGORY DATA
Table 87 Sales of Paediatric Consumer Health by Category: Value 2015-2020
Table 88 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
Table 89 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020
Table 90 NBO Company Shares of Paediatric Consumer Health: % Value 2016-2020
Table 91 LBN Brand Shares of Paediatric Consumer Health: % Value 2017-2020
Table 92 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 93 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Strong growth in some categories in the early stages of COVID-19 corrects later in the year
Antiparasitics/lice treatments struggles due to lice resistance and school closures
Multinationals dominate due to their global scale and well-known and trusted brands
RECOVERY AND OPPORTUNITIES
Ageing population set to contribute to growth
New product development expected to be important due to maturity
Potential for private label growth
CATEGORY DATA
Table 94 Sales of Dermatologicals by Category: Value 2015-2020
Table 95 Sales of Dermatologicals by Category: % Value Growth 2015-2020
Table 96 NBO Company Shares of Dermatologicals: % Value 2016-2020
Table 97 LBN Brand Shares of Dermatologicals: % Value 2017-2020
Table 98 LBN Brand Shares of Hair Loss Treatments: % Value 2017-2020
Table 99 Forecast Sales of Dermatologicals by Category: Value 2020-2025
Table 100 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025

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