Consumer Electronics in Vietnam
Consumer electronics is seeing slower current value growth in 2018, after stronger growth in previous years of the review period. With incomes having risen during the review period, consumers were better able to afford these items, especially with a wide range of promotional offers and financial assistance packages being on offer. As such, the demand for consumer electronics has already been fulfilled in many cases, leading to slower growth in 2018. On the other hand, sales should still register...
Euromonitor International's Consumer Electronics in Vietnam report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics, Tablets by OS.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Electronics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
- CONSUMER ELECTRONICS IN VIETNAM
- Euromonitor International
- August 2018
- LIST OF CONTENTS AND TABLES
- Executive Summary
- Consumer Electronics Sees Weaker Performance Due To Maturity
- Mid-priced Items Contribute To the Majority of Sales
- Players Stay Competitive by Employing Aggressive Marketing Activities
- Online Retailing Becomes Increasingly Popular
- Slower Volume Growth Expected As Some Categories Reach Maturity
- Market Data
- Table 1 Sales of Consumer Electronics by Category: Volume 2013-2018
- Table 2 Sales of Consumer Electronics by Category: Value 2013-2018
- Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
- Table 4 Sales of Consumer Electronics by Category: % Value Growth 2013-2018
- Table 5 NBO Company Shares of Consumer Electronics: % Volume 2014-2018
- Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
- Table 7 Distribution of Consumer Electronics by Channel: % Volume 2013-2018
- Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
- Table 9 Forecast Sales of Consumer Electronics by Category: Value 2018-2023
- Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
- Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023
- Sources
- Summary 1 Research Sources
- Headlines
- Prospects
- Working Professionals Become the Main Target Buyers
- Increasing Popularity of Smartphones Lowers Demand for Laptops and Tablets
- Average Unit Price of Computers and Peripherals Declining
- Competitive Landscape
- Dell Vietnam Inc Leads Desktops and Laptops
- More Aggressive Marketing Activities Leads To Higher Volume Sales
- Computers and Peripherals Is Dominated by Foreign Players
- Category Data
- Table 12 Sales of Computers and Peripherals by Category: Volume 2013-2018
- Table 13 Sales of Computers and Peripherals by Category: Value 2013-2018
- Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2013-2018
- Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2013-2018
- Table 16 Sales of Computers by Category: Business Volume 2013-2018
- Table 17 Sales of Computers by Category: Business Value MSP 2013-2018
- Table 18 Sales of Computers by Category: Busines Volume Growth 2013-2018
- Table 19 Sales of Computers by Category: Business Value MSP Growth 2013-2018
- Table 20 Sales of Laptops by Form Factor 2017-2018
- Table 21 Sales of Tablets by Operating System 2013-2018
- Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2014-2018
- Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2015-2018
- Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2013-2018
- Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2018-2023
- Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2018-2023
- Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2018-2023
- Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2018-2023
- Table 29 Forecast Sales of Computers by Category: Business Volume 2018-2023
- Table 30 Forecast Sales of Computers by Category: Business Value MSP 2018-2023
- Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2018-2023
- Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2018-2023
- Table 33 Forecast Sales of Laptops by Form Factor 2018-2023
- Table 34 Forecast Sales of Tablets by Operating System 2016-2018
- Headlines
- Prospects
- the Presence of In-car Navigation Remains Insignificant
- In-dash Media Players Has Limited Consumer Base
- Young Car Owners Are the Main Consumers of In-car Speakers
- Competitive Landscape
- Caska Remains the Leading Brand in In-dash Media Players
- Kenwood Launches New Receiver
- In-car Navigation and In-car Speakers Are Highly Fragmented
- Category Data
- Table 35 Sales of In-Car Entertainment by Category: Volume 2013-2018
- Table 36 Sales of In-Car Entertainment by Category: Value 2013-2018
- Table 37 Sales of In-Car Entertainment by Category: % Volume Growth 2013-2018
- Table 38 Sales of In-Car Entertainment by Category: % Value Growth 2013-2018
- Table 39 NBO Company Shares of In-Car Entertainment: % Volume 2014-2018
- Table 40 LBN Brand Shares of In-Car Entertainment: % Volume 2015-2018
- Table 41 Distribution of In-Car Entertainment by Channel: % Volume 2013-2018
- Table 42 Forecast Sales of In-Car Entertainment by Category: Volume 2018-2023
- Table 43 Forecast Sales of In-Car Entertainment by Category: Value 2018-2023
- Table 44 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2018-2023
- Table 45 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2018-2023
- Headlines
- Prospects
- Improved Living Standards Contribute To Sales of Home Cinema and Speaker Systems
- Sales of Home Audio and Cinema Receives Strong Boosts in Special Occasion
- Electronics and Appliance Specialist Retailers Remains the Main Distribution Channel
- Competitive Landscape
- Samsung Vina Electronics Co Ltd Extends Lead
- Bose Corp Witnesses Dynamic Growth
- the Category Is Dominated by Foreign Players
- Category Data
- Table 46 Sales of Home Audio and Cinema by Category: Volume 2013-2018
- Table 47 Sales of Home Audio and Cinema by Category: Value 2013-2018
- Table 48 Sales of Home Audio and Cinema by Category: % Volume Growth 2013-2018
- Table 49 Sales of Home Audio and Cinema by Category: % Value Growth 2013-2018
- Table 50 NBO Company Shares of Home Audio and Cinema: % Volume 2014-2018
- Table 51 LBN Brand Shares of Home Audio and Cinema: % Volume 2015-2018
- Table 52 Distribution of Home Audio and Cinema by Channel: % Volume 2013-2018
- Table 53 Forecast Sales of Home Audio and Cinema by Category: Volume 2018-2023
- Table 54 Forecast Sales of Home Audio and Cinema by Category: Value 2018-2023
- Table 55 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2018-2023
- Table 56 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2018-2023
- Headlines
- Prospects
- Vietnam's Growing Economy Boosts Sales of Televisions
- Video Players on Downward Spiral
- Televisions Boosted by International Sporting Events
- Competitive Landscape
- Samsung Vina Electronics Co Ltd Maintains Lead
- Tcl Sees Dynamic Growth
- Local Players Establish Stronger Presence
- Category Data
- Table 57 Sales of Home Video by Category: Volume 2013-2018
- Table 58 Sales of Home Video by Category: Value 2013-2018
- Table 59 Sales of Home Video by Category: % Volume Growth 2013-2018
- Table 60 Sales of Home Video by Category: % Value Growth 2013-2018
- Table 61 Sales of LCD TVs by Network Connectivity: % Retail Volume 2013-2018
- Table 62 Sales of Plasma TVs by Network Connectivity: % Retail Volume 2013-2016
- Table 63 NBO Company Shares of Home Video: % Volume 2014-2018
- Table 64 LBN Brand Shares of Home Video: % Volume 2015-2018
- Table 65 Distribution of Home Video by Channel: % Volume 2013-2018
- Table 66 Forecast Sales of Home Video by Category: Volume 2018-2023
- Table 67 Forecast Sales of Home Video by Category: Value 2018-2023
- Table 68 Forecast Sales of Home Video by Category: % Volume Growth 2018-2023
- Table 69 Forecast Sales of Home Video by Category: % Value Growth 2018-2023
- Table 70 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2018-2023
- Headlines
- Prospects
- Compact System Digital Cameras Becoming More Popular
- Prevalence of Smartphones Replaces the Need for Digital Camcorders
- Mid-priced Items Helps Boost the Sales Volume
- Competitive Landscape
- Canon Leads Digital Cameras
- Imaging Devices Dominated by International Players
- Gopro Finds Success in Declining Category
- Category Data
- Table 71 Sales of Imaging Devices by Category: Volume 2013-2018
- Table 72 Sales of Imaging Devices by Category: Value 2013-2018
- Table 73 Sales of Imaging Devices by Category: % Volume Growth 2013-2018
- Table 74 Sales of Imaging Devices by Category: % Value Growth 2013-2018
- Table 75 Sales of Digital Cameras by Type: % Retail Volume 2013-2018
- Table 76 NBO Company Shares of Imaging Devices: % Volume 2014-2018
- Table 77 LBN Brand Shares of Imaging Devices: % Volume 2015-2018
- Table 78 Distribution of Imaging Devices by Channel: % Volume 2013-2018
- Table 79 Forecast Sales of Imaging Devices by Category: Volume 2018-2023
- Table 80 Forecast Sales of Imaging Devices by Category: Value 2018-2023
- Table 81 Forecast Sales of Imaging Devices by Category: % Volume Growth 2018-2023
- Table 82 Forecast Sales of Imaging Devices by Category: % Value Growth 2018-2023
- Table 83 Forecast Sales of Digital Cameras by Type: % Retail Volume 2018-2023
- Headlines
- Prospects
- Durability Is the Main Reason Why Consumers Still Buy Feature Phones
- Smartphones Registers Slower Volume Growth
- Two Channels Dominate Distribution
- Competitive Landscape
- Samsung Vina Electronics Co Ltd Leads Mobile Phones
- Apple and Samsung Dominate the High-end Segment of Smartphones
- Nokia Maintains Its Dominance in Feature Phones
- Category Data
- Table 84 Sales of Mobile Phones by Category: Volume 2013-2018
- Table 85 Sales of Mobile Phones by Category: Value 2013-2018
- Table 86 Sales of Mobile Phones by Category: % Volume Growth 2013-2018
- Table 87 Sales of Mobile Phones by Category: % Value Growth 2013-2018
- Table 88 Sales of Smartphones by Screen Size: % Retail Volume 2017-2018
- Table 89 NBO Company Shares of Mobile Phones: % Volume 2014-2018
- Table 90 LBN Brand Shares of Mobile Phones: % Volume 2015-2018
- Table 91 Distribution of Mobile Phones by Channel: % Volume 2013-2018
- Table 92 Forecast Sales of Mobile Phones by Category: Volume 2018-2023
- Table 93 Forecast Sales of Mobile Phones by Category: Value 2018-2023
- Table 94 Forecast Sales of Mobile Phones by Category: % Volume Growth 2018-2023
- Table 95 Forecast Sales of Mobile Phones by Category: % Value Growth 2018-2023
- Table 96 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2018-2023
- Headlines
- Prospects
- Wireless Speakers Benefits From Rising Use of Smartphones
- Smartphones Replacing the Need for Portable Media Players and E-readers
- Sports Enthusiasts Key Consumers for Portable Media Players
- Competitive Landscape
- Apple Inc Leads Portable Media Players
- Sony Benefits From Increase in Activities
- Divoom Maintains Lead in Wireless Speakers
- Category Data
- Table 97 Sales of Portable Players by Category: Volume 2013-2018
- Table 98 Sales of Portable Players by Category: Value 2013-2018
- Table 99 Sales of Portable Players by Category: % Volume Growth 2013-2018
- Table 100 Sales of Portable Players by Category: % Value Growth 2013-2018
- Table 101 NBO Company Shares of Portable Players: % Volume 2014-2018
- Table 102 LBN Brand Shares of Portable Players: % Volume 2015-2018
- Table 103 Distribution of Portable Players by Channel: % Volume 2013-2018
- Table 104 Forecast Sales of Portable Players by Category: Volume 2018-2023
- Table 105 Forecast Sales of Portable Players by Category: Value 2018-2023
- Table 106 Forecast Sales of Portable Players by Category: % Volume Growth 2018-2023
- Table 107 Forecast Sales of Portable Players by Category: % Value Growth 2018-2023
- Headlines
- Prospects
- Higher Living Standards Leads To Increasing Demand for Wearable Electronics
- Growth Slows Following Launch
- Young Population Is the Main Target Audience
- Competitive Landscape
- Xiaomi Inc Leads Wearable Electronics
- No Noticeable Marketing Activities for Wearable Electronics
- Category Data
- Table 108 Sales of Wearable Electronics by Category: Volume 2013-2018
- Table 109 Sales of Wearable Electronics by Category: Value 2013-2018
- Table 110 Sales of Wearable Electronics by Category: % Volume Growth 2016-2018
- Table 111 Sales of Wearable Electronics by Category: % Value Growth 2016-2018
- Table 112 NBO Company Shares of Wearable Electronics: % Volume 2014-2018
- Table 113 LBN Brand Shares of Wearable Electronics: % Volume 2015-2018
- Table 114 Distribution of Wearable Electronics by Channel: % Volume 2014-2018
- Table 115 Forecast Sales of Wearable Electronics by Category: Volume 2018-2023
- Table 116 Forecast Sales of Wearable Electronics by Category: Value 2018-2023
- Table 117 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2018-2023
- Table 118 Forecast Sales of Wearable Electronics by Category: % Value Growth 2018-2023