Market Research Logo

Consumer Electronics in Vietnam

Consumer Electronics in Vietnam

Consumer electronics is seeing slower current value growth in 2018, after stronger growth in previous years of the review period. With incomes having risen during the review period, consumers were better able to afford these items, especially with a wide range of promotional offers and financial assistance packages being on offer. As such, the demand for consumer electronics has already been fulfilled in many cases, leading to slower growth in 2018. On the other hand, sales should still register...

Euromonitor International's Consumer Electronics in Vietnam report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics, Tablets by OS.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Electronics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


CONSUMER ELECTRONICS IN VIETNAM
Euromonitor International
August 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Consumer Electronics Sees Weaker Performance Due To Maturity
Mid-priced Items Contribute To the Majority of Sales
Players Stay Competitive by Employing Aggressive Marketing Activities
Online Retailing Becomes Increasingly Popular
Slower Volume Growth Expected As Some Categories Reach Maturity
Market Data
Table 1 Sales of Consumer Electronics by Category: Volume 2013-2018
Table 2 Sales of Consumer Electronics by Category: Value 2013-2018
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2014-2018
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2013-2018
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2018-2023
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Working Professionals Become the Main Target Buyers
Increasing Popularity of Smartphones Lowers Demand for Laptops and Tablets
Average Unit Price of Computers and Peripherals Declining
Competitive Landscape
Dell Vietnam Inc Leads Desktops and Laptops
More Aggressive Marketing Activities Leads To Higher Volume Sales
Computers and Peripherals Is Dominated by Foreign Players
Category Data
Table 12 Sales of Computers and Peripherals by Category: Volume 2013-2018
Table 13 Sales of Computers and Peripherals by Category: Value 2013-2018
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2013-2018
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2013-2018
Table 16 Sales of Computers by Category: Business Volume 2013-2018
Table 17 Sales of Computers by Category: Business Value MSP 2013-2018
Table 18 Sales of Computers by Category: Busines Volume Growth 2013-2018
Table 19 Sales of Computers by Category: Business Value MSP Growth 2013-2018
Table 20 Sales of Laptops by Form Factor 2017-2018
Table 21 Sales of Tablets by Operating System 2013-2018
Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2014-2018
Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2015-2018
Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2013-2018
Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2018-2023
Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2018-2023
Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2018-2023
Table 29 Forecast Sales of Computers by Category: Business Volume 2018-2023
Table 30 Forecast Sales of Computers by Category: Business Value MSP 2018-2023
Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2018-2023
Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2018-2023
Table 33 Forecast Sales of Laptops by Form Factor 2018-2023
Table 34 Forecast Sales of Tablets by Operating System 2016-2018
Headlines
Prospects
the Presence of In-car Navigation Remains Insignificant
In-dash Media Players Has Limited Consumer Base
Young Car Owners Are the Main Consumers of In-car Speakers
Competitive Landscape
Caska Remains the Leading Brand in In-dash Media Players
Kenwood Launches New Receiver
In-car Navigation and In-car Speakers Are Highly Fragmented
Category Data
Table 35 Sales of In-Car Entertainment by Category: Volume 2013-2018
Table 36 Sales of In-Car Entertainment by Category: Value 2013-2018
Table 37 Sales of In-Car Entertainment by Category: % Volume Growth 2013-2018
Table 38 Sales of In-Car Entertainment by Category: % Value Growth 2013-2018
Table 39 NBO Company Shares of In-Car Entertainment: % Volume 2014-2018
Table 40 LBN Brand Shares of In-Car Entertainment: % Volume 2015-2018
Table 41 Distribution of In-Car Entertainment by Channel: % Volume 2013-2018
Table 42 Forecast Sales of In-Car Entertainment by Category: Volume 2018-2023
Table 43 Forecast Sales of In-Car Entertainment by Category: Value 2018-2023
Table 44 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2018-2023
Table 45 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2018-2023
Headlines
Prospects
Improved Living Standards Contribute To Sales of Home Cinema and Speaker Systems
Sales of Home Audio and Cinema Receives Strong Boosts in Special Occasion
Electronics and Appliance Specialist Retailers Remains the Main Distribution Channel
Competitive Landscape
Samsung Vina Electronics Co Ltd Extends Lead
Bose Corp Witnesses Dynamic Growth
the Category Is Dominated by Foreign Players
Category Data
Table 46 Sales of Home Audio and Cinema by Category: Volume 2013-2018
Table 47 Sales of Home Audio and Cinema by Category: Value 2013-2018
Table 48 Sales of Home Audio and Cinema by Category: % Volume Growth 2013-2018
Table 49 Sales of Home Audio and Cinema by Category: % Value Growth 2013-2018
Table 50 NBO Company Shares of Home Audio and Cinema: % Volume 2014-2018
Table 51 LBN Brand Shares of Home Audio and Cinema: % Volume 2015-2018
Table 52 Distribution of Home Audio and Cinema by Channel: % Volume 2013-2018
Table 53 Forecast Sales of Home Audio and Cinema by Category: Volume 2018-2023
Table 54 Forecast Sales of Home Audio and Cinema by Category: Value 2018-2023
Table 55 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2018-2023
Table 56 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2018-2023
Headlines
Prospects
Vietnam's Growing Economy Boosts Sales of Televisions
Video Players on Downward Spiral
Televisions Boosted by International Sporting Events
Competitive Landscape
Samsung Vina Electronics Co Ltd Maintains Lead
Tcl Sees Dynamic Growth
Local Players Establish Stronger Presence
Category Data
Table 57 Sales of Home Video by Category: Volume 2013-2018
Table 58 Sales of Home Video by Category: Value 2013-2018
Table 59 Sales of Home Video by Category: % Volume Growth 2013-2018
Table 60 Sales of Home Video by Category: % Value Growth 2013-2018
Table 61 Sales of LCD TVs by Network Connectivity: % Retail Volume 2013-2018
Table 62 Sales of Plasma TVs by Network Connectivity: % Retail Volume 2013-2016
Table 63 NBO Company Shares of Home Video: % Volume 2014-2018
Table 64 LBN Brand Shares of Home Video: % Volume 2015-2018
Table 65 Distribution of Home Video by Channel: % Volume 2013-2018
Table 66 Forecast Sales of Home Video by Category: Volume 2018-2023
Table 67 Forecast Sales of Home Video by Category: Value 2018-2023
Table 68 Forecast Sales of Home Video by Category: % Volume Growth 2018-2023
Table 69 Forecast Sales of Home Video by Category: % Value Growth 2018-2023
Table 70 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2018-2023
Headlines
Prospects
Compact System Digital Cameras Becoming More Popular
Prevalence of Smartphones Replaces the Need for Digital Camcorders
Mid-priced Items Helps Boost the Sales Volume
Competitive Landscape
Canon Leads Digital Cameras
Imaging Devices Dominated by International Players
Gopro Finds Success in Declining Category
Category Data
Table 71 Sales of Imaging Devices by Category: Volume 2013-2018
Table 72 Sales of Imaging Devices by Category: Value 2013-2018
Table 73 Sales of Imaging Devices by Category: % Volume Growth 2013-2018
Table 74 Sales of Imaging Devices by Category: % Value Growth 2013-2018
Table 75 Sales of Digital Cameras by Type: % Retail Volume 2013-2018
Table 76 NBO Company Shares of Imaging Devices: % Volume 2014-2018
Table 77 LBN Brand Shares of Imaging Devices: % Volume 2015-2018
Table 78 Distribution of Imaging Devices by Channel: % Volume 2013-2018
Table 79 Forecast Sales of Imaging Devices by Category: Volume 2018-2023
Table 80 Forecast Sales of Imaging Devices by Category: Value 2018-2023
Table 81 Forecast Sales of Imaging Devices by Category: % Volume Growth 2018-2023
Table 82 Forecast Sales of Imaging Devices by Category: % Value Growth 2018-2023
Table 83 Forecast Sales of Digital Cameras by Type: % Retail Volume 2018-2023
Headlines
Prospects
Durability Is the Main Reason Why Consumers Still Buy Feature Phones
Smartphones Registers Slower Volume Growth
Two Channels Dominate Distribution
Competitive Landscape
Samsung Vina Electronics Co Ltd Leads Mobile Phones
Apple and Samsung Dominate the High-end Segment of Smartphones
Nokia Maintains Its Dominance in Feature Phones
Category Data
Table 84 Sales of Mobile Phones by Category: Volume 2013-2018
Table 85 Sales of Mobile Phones by Category: Value 2013-2018
Table 86 Sales of Mobile Phones by Category: % Volume Growth 2013-2018
Table 87 Sales of Mobile Phones by Category: % Value Growth 2013-2018
Table 88 Sales of Smartphones by Screen Size: % Retail Volume 2017-2018
Table 89 NBO Company Shares of Mobile Phones: % Volume 2014-2018
Table 90 LBN Brand Shares of Mobile Phones: % Volume 2015-2018
Table 91 Distribution of Mobile Phones by Channel: % Volume 2013-2018
Table 92 Forecast Sales of Mobile Phones by Category: Volume 2018-2023
Table 93 Forecast Sales of Mobile Phones by Category: Value 2018-2023
Table 94 Forecast Sales of Mobile Phones by Category: % Volume Growth 2018-2023
Table 95 Forecast Sales of Mobile Phones by Category: % Value Growth 2018-2023
Table 96 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2018-2023
Headlines
Prospects
Wireless Speakers Benefits From Rising Use of Smartphones
Smartphones Replacing the Need for Portable Media Players and E-readers
Sports Enthusiasts Key Consumers for Portable Media Players
Competitive Landscape
Apple Inc Leads Portable Media Players
Sony Benefits From Increase in Activities
Divoom Maintains Lead in Wireless Speakers
Category Data
Table 97 Sales of Portable Players by Category: Volume 2013-2018
Table 98 Sales of Portable Players by Category: Value 2013-2018
Table 99 Sales of Portable Players by Category: % Volume Growth 2013-2018
Table 100 Sales of Portable Players by Category: % Value Growth 2013-2018
Table 101 NBO Company Shares of Portable Players: % Volume 2014-2018
Table 102 LBN Brand Shares of Portable Players: % Volume 2015-2018
Table 103 Distribution of Portable Players by Channel: % Volume 2013-2018
Table 104 Forecast Sales of Portable Players by Category: Volume 2018-2023
Table 105 Forecast Sales of Portable Players by Category: Value 2018-2023
Table 106 Forecast Sales of Portable Players by Category: % Volume Growth 2018-2023
Table 107 Forecast Sales of Portable Players by Category: % Value Growth 2018-2023
Headlines
Prospects
Higher Living Standards Leads To Increasing Demand for Wearable Electronics
Growth Slows Following Launch
Young Population Is the Main Target Audience
Competitive Landscape
Xiaomi Inc Leads Wearable Electronics
No Noticeable Marketing Activities for Wearable Electronics
Category Data
Table 108 Sales of Wearable Electronics by Category: Volume 2013-2018
Table 109 Sales of Wearable Electronics by Category: Value 2013-2018
Table 110 Sales of Wearable Electronics by Category: % Volume Growth 2016-2018
Table 111 Sales of Wearable Electronics by Category: % Value Growth 2016-2018
Table 112 NBO Company Shares of Wearable Electronics: % Volume 2014-2018
Table 113 LBN Brand Shares of Wearable Electronics: % Volume 2015-2018
Table 114 Distribution of Wearable Electronics by Channel: % Volume 2014-2018
Table 115 Forecast Sales of Wearable Electronics by Category: Volume 2018-2023
Table 116 Forecast Sales of Wearable Electronics by Category: Value 2018-2023
Table 117 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2018-2023
Table 118 Forecast Sales of Wearable Electronics by Category: % Value Growth 2018-2023

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report