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Consumer Electronics in Turkey

Consumer Electronics in Turkey

Consumer electronics volume sales continued to decline in 2018, with many areas which had posted growth in previous years, such as laptops, smartphones, televisions and tablets, entering a phase of stagnation towards the end of the review period. Smartphones and tablets recorded a drop in demand, with the former reaching a mature phase of development and the latter gradually being phased out due to the widespread use of larger screen smartphones. Meanwhile, laptops and televisions have seen a si...

Euromonitor International's Consumer Electronics in Turkey report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics, Tablets by OS.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Electronics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


CONSUMER ELECTRONICS IN TURKEY
Euromonitor International
August 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Volume Sales Decline in 2018
Deteriorating Economy Negatively Impacts Sales
Low Priced Brands Gain Volume Share
Discounters and Internet Retailers Post Healthy Growth
Volume Sales To Recover Over Forecast Period
Market Data
Table 1 Sales of Consumer Electronics by Category: Volume 2013-2018
Table 2 Sales of Consumer Electronics by Category: Value 2013-2018
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2014-2018
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2013-2018
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2018-2023
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Computers and Peripherals Sales To Continue Falling Due To Struggling Economy
Rising Demand for Convertible Laptops and Gaming To Boost Value Growth
Video Games Sales To Fuel Demand for Computers
Competitive Landscape
Lenovo Takes Leading Position From Samsung As Tablets Volume Sales Drop
Casper Remains Leading Domestic Brand
Companies Looking To Increase Product Availability in Alternative Channels
Category Data
Table 12 Sales of Computers and Peripherals by Category: Volume 2013-2018
Table 13 Sales of Computers and Peripherals by Category: Value 2013-2018
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2013-2018
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2013-2018
Table 16 Sales of Computers by Category: Business Volume 2013-2018
Table 17 Sales of Computers by Category: Business Value MSP 2013-2018
Table 18 Sales of Computers by Category: Busines Volume Growth 2013-2018
Table 19 Sales of Computers by Category: Business Value MSP Growth 2013-2018
Table 20 Sales of Laptops by Form Factor 2017-2018
Table 21 Sales of Tablets by Operating System 2013-2018
Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2014-2018
Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2015-2018
Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2013-2018
Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2018-2023
Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2018-2023
Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2018-2023
Table 29 Forecast Sales of Computers by Category: Business Volume 2018-2023
Table 30 Forecast Sales of Computers by Category: Business Value MSP 2018-2023
Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2018-2023
Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2018-2023
Table 33 Forecast Sales of Laptops by Form Factor 2018-2023
Table 34 Forecast Sales of Tablets by Operating System 2016-2018
Headlines
Prospects
Rise in Number of Cars in Circulation Not Set To Significantly Impact Sales
Rising Demand for In-dash Media Players Offering Internet Connectivity
Rising Smartphone Navigation Usage To Cannibalise In-car Navigation Sales
Competitive Landscape
International Brands Continue To Enjoy First-mover Advantage
Strong Availability and Product Quality Key To Success
Domestic Brands Gaining Sales Share Due To Expanding Product Availability
Category Data
Table 35 Sales of In-Car Entertainment by Category: Volume 2013-2018
Table 36 Sales of In-Car Entertainment by Category: Value 2013-2018
Table 37 Sales of In-Car Entertainment by Category: % Volume Growth 2013-2018
Table 38 Sales of In-Car Entertainment by Category: % Value Growth 2013-2018
Table 39 NBO Company Shares of In-Car Entertainment: % Volume 2014-2018
Table 40 LBN Brand Shares of In-Car Entertainment: % Volume 2015-2018
Table 41 Distribution of In-Car Entertainment by Channel: % Volume 2013-2018
Table 42 Forecast Sales of In-Car Entertainment by Category: Volume 2018-2023
Table 43 Forecast Sales of In-Car Entertainment by Category: Value 2018-2023
Table 44 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2018-2023
Table 45 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2018-2023
Headlines
Prospects
Home Audio and Cinema Sales To Continue Falling
Revival in Home Cinema and Speaker Systems To Ensure Soft Landing
Internet Retailers To Gain Significant Volume Share Over Forecast Period
Competitive Landscape
Lg and Samsung Continue To Lead Home Audio and Cinema Sales
Companies To Narrow Portfolios Within Outdated Areas
Growing Focus on Soundbars
Category Data
Table 46 Sales of Home Audio and Cinema by Category: Volume 2013-2018
Table 47 Sales of Home Audio and Cinema by Category: Value 2013-2018
Table 48 Sales of Home Audio and Cinema by Category: % Volume Growth 2013-2018
Table 49 Sales of Home Audio and Cinema by Category: % Value Growth 2013-2018
Table 50 NBO Company Shares of Home Audio and Cinema: % Volume 2014-2018
Table 51 LBN Brand Shares of Home Audio and Cinema: % Volume 2015-2018
Table 52 Distribution of Home Audio and Cinema by Channel: % Volume 2013-2018
Table 53 Forecast Sales of Home Audio and Cinema by Category: Volume 2018-2023
Table 54 Forecast Sales of Home Audio and Cinema by Category: Value 2018-2023
Table 55 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2018-2023
Table 56 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2018-2023
Headlines
Prospects
Home Video Sales Hit by Falling Demand for Televisions
Healthier Prospects for Television Sales
Video Players Sales To Fall As On-demand Video Streaming Platforms Gain Popularity
Competitive Landscape
Tight Competition Among Top-tier Television Players To Continue
Domestic Producers Gain Sales Share Due To Focus on Alternative Retailing Channels
More Players To Exit Video Players With Local Players Gaining Volume Share
Category Data
Table 57 Sales of Home Video by Category: Volume 2013-2018
Table 58 Sales of Home Video by Category: Value 2013-2018
Table 59 Sales of Home Video by Category: % Volume Growth 2013-2018
Table 60 Sales of Home Video by Category: % Value Growth 2013-2018
Table 61 Sales of LCD TVs by Network Connectivity: % Retail Volume 2013-2018
Table 62 Sales of OLED TVs by Network Connectivity: % Retail Volume 2013-2018
Table 63 Sales of Plasma TVs by Network Connectivity: % Retail Volume 2013-2016
Table 64 NBO Company Shares of Home Video: % Volume 2014-2018
Table 65 LBN Brand Shares of Home Video: % Volume 2015-2018
Table 66 Distribution of Home Video by Channel: % Volume 2013-2018
Table 67 Forecast Sales of Home Video by Category: Volume 2018-2023
Table 68 Forecast Sales of Home Video by Category: Value 2018-2023
Table 69 Forecast Sales of Home Video by Category: % Volume Growth 2018-2023
Table 70 Forecast Sales of Home Video by Category: % Value Growth 2018-2023
Table 71 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2018-2023
Table 72 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2018-2023
Headlines
Prospects
Rapid Shift From Fixed-lens To Compact Cameras To Continue
Action Video Cameras Postpone Sales Decline
Digital Camera and Camcorder Sales To Continue Falling
Competitive Landscape
International Brands Dominate Imaging Devices
Softer Decline Expected Within Digital Camcorders
Unbranded Action Video Cameras To Benefit From Rising Consumer Price-sensitivity
Category Data
Table 73 Sales of Imaging Devices by Category: Volume 2013-2018
Table 74 Sales of Imaging Devices by Category: Value 2013-2018
Table 75 Sales of Imaging Devices by Category: % Volume Growth 2013-2018
Table 76 Sales of Imaging Devices by Category: % Value Growth 2013-2018
Table 77 Sales of Digital Cameras by Type: % Retail Volume 2013-2018
Table 78 NBO Company Shares of Imaging Devices: % Volume 2014-2018
Table 79 LBN Brand Shares of Imaging Devices: % Volume 2015-2018
Table 80 Distribution of Imaging Devices by Channel: % Volume 2013-2018
Table 81 Forecast Sales of Imaging Devices by Category: Volume 2018-2023
Table 82 Forecast Sales of Imaging Devices by Category: Value 2018-2023
Table 83 Forecast Sales of Imaging Devices by Category: % Volume Growth 2018-2023
Table 84 Forecast Sales of Imaging Devices by Category: % Value Growth 2018-2023
Table 85 Forecast Sales of Digital Cameras by Type: % Retail Volume 2018-2023
Headlines
Prospects
Smartphone Volume Sales To Stagnate Due To Increasing Maturity
Widespread Smartphone Use To Have Significant Impact on Digital Literacy
Presence of Smartphones To Increase in Alternative Retailing Channels
Competitive Landscape
Samsung and Apple Lead Smartphones Sales
Marketing and Distribution Investment Key To Success
Domestic Companies Continue To Gain Volume Share Due To Pricing Advantage
Category Data
Table 86 Sales of Mobile Phones by Category: Volume 2013-2018
Table 87 Sales of Mobile Phones by Category: Value 2013-2018
Table 88 Sales of Mobile Phones by Category: % Volume Growth 2013-2018
Table 89 Sales of Mobile Phones by Category: % Value Growth 2013-2018
Table 90 Sales of Smartphones by Screen Size: % Retail Volume 2017-2018
Table 91 NBO Company Shares of Mobile Phones: % Volume 2014-2018
Table 92 LBN Brand Shares of Mobile Phones: % Volume 2015-2018
Table 93 Distribution of Mobile Phones by Channel: % Volume 2013-2018
Table 94 Forecast Sales of Mobile Phones by Category: Volume 2018-2023
Table 95 Forecast Sales of Mobile Phones by Category: Value 2018-2023
Table 96 Forecast Sales of Mobile Phones by Category: % Volume Growth 2018-2023
Table 97 Forecast Sales of Mobile Phones by Category: % Value Growth 2018-2023
Table 98 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2018-2023
Headlines
Prospects
Rising Demand for Wireless Speakers To Drive Portable Players Sales
Limited Reading Culture Negatively Impacts Sales
Volume Sales To Continue Declining in E-readers
Competitive Landscape
International Brands Continue To Lead Sales
Domestic Players To Gain Volume Share Due To Successful Distribution Strategies
Growing Number of Local Players To Enter Area
Category Data
Table 99 Sales of Portable Players by Category: Volume 2013-2018
Table 100 Sales of Portable Players by Category: Value 2013-2018
Table 101 Sales of Portable Players by Category: % Volume Growth 2013-2018
Table 102 Sales of Portable Players by Category: % Value Growth 2013-2018
Table 103 NBO Company Shares of Portable Players: % Volume 2014-2018
Table 104 LBN Brand Shares of Portable Players: % Volume 2015-2018
Table 105 Distribution of Portable Players by Channel: % Volume 2013-2018
Table 106 Forecast Sales of Portable Players by Category: Volume 2018-2023
Table 107 Forecast Sales of Portable Players by Category: Value 2018-2023
Table 108 Forecast Sales of Portable Players by Category: % Volume Growth 2018-2023
Table 109 Forecast Sales of Portable Players by Category: % Value Growth 2018-2023
Headlines
Prospects
Smart Wearables To Drive Volume Sales
Limited Scope for Further Growth Within Activity Wearables
Analogue Activity Wearables To Post Healthy Growth But Sales To Remain Limited
Competitive Landscape
Apple and Samsung Dominate Smart Wearables
Xiaomi Increases Presence As Brand Invests Heavily in Alternative Retailing Channels
Domestic Consumer Electronics Brands To Enter Area
Category Data
Table 110 Sales of Wearable Electronics by Category: Volume 2013-2018
Table 111 Sales of Wearable Electronics by Category: Value 2013-2018
Table 112 Sales of Wearable Electronics by Category: % Volume Growth 2015-2018
Table 113 Sales of Wearable Electronics by Category: % Value Growth 2015-2018
Table 114 NBO Company Shares of Wearable Electronics: % Volume 2014-2018
Table 115 LBN Brand Shares of Wearable Electronics: % Volume 2015-2018
Table 116 Distribution of Wearable Electronics by Channel: % Volume 2014-2018
Table 117 Forecast Sales of Wearable Electronics by Category: Volume 2018-2023
Table 118 Forecast Sales of Wearable Electronics by Category: Value 2018-2023
Table 119 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2018-2023
Table 120 Forecast Sales of Wearable Electronics by Category: % Value Growth 2018-2023

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