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Consumer Electronics in Thailand

Consumer Electronics in Thailand

People are living in an advanced technology society, the digitalisation period, and greatly relying on the internet. Thailand is among the countries that spend the longest time on the internet each day. This trend is pushing most internet-related devices to be in great demand. Smartphones have become part of everyday life. Many smartphone suppliers are focusing on developing new versions of the product, adding higher technology to the hardware and more applications and features. This development...

Euromonitor International's Consumer Electronics in Thailand report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics, Tablets by OS.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Electronics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


CONSUMER ELECTRONICS IN THAILAND
Euromonitor International
August 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Good Growth for Internet-enabled Electronic Devices in Thailand
New Technology and Big Events Can Spur Sales Growth
Chinese Brands Shake Up the Electronics Industry
Electronics and Appliance Specialist Retailers Is Still the Dominant Channel
Growth Expected As Thai Consumers Are Keen To Try New Products
Market Data
Table 1 Sales of Consumer Electronics by Category: Volume 2013-2018
Table 2 Sales of Consumer Electronics by Category: Value 2013-2018
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2014-2018
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2013-2018
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2018-2023
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Customisation of Computers
Gaming Notebooks Drive Sales of Computers and Peripherals
Smartphones Can Replace Computers and Tablets
Competitive Landscape
the Customised PC Is An Alternative
Less Paper, Fewer Printers
Category Data
Table 12 Sales of Computers and Peripherals by Category: Volume 2013-2018
Table 13 Sales of Computers and Peripherals by Category: Value 2013-2018
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2013-2018
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2013-2018
Table 16 Sales of Computers by Category: Business Volume 2013-2018
Table 17 Sales of Computers by Category: Business Value MSP 2013-2018
Table 18 Sales of Computers by Category: Busines Volume Growth 2013-2018
Table 19 Sales of Computers by Category: Business Value MSP Growth 2013-2018
Table 20 Sales of Laptops by Form Factor 2017-2018
Table 21 Sales of Tablets by Operating System 2013-2018
Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2014-2018
Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2015-2018
Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2013-2018
Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2018-2023
Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2018-2023
Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2018-2023
Table 29 Forecast Sales of Computers by Category: Business Volume 2018-2023
Table 30 Forecast Sales of Computers by Category: Business Value MSP 2018-2023
Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2018-2023
Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2018-2023
Table 33 Forecast Sales of Laptops by Form Factor 2018-2023
Table 34 Forecast Sales of Tablets by Operating System 2016-2018
Headlines
Prospects
the Impact of Smartphones
Increase of New Car Sales
Traffic Regulations and Safety
Competitive Landscape
First Thai Voice Command Becomes Available
Hands-free System and Smartphone Linkage
Category Data
Table 35 Sales of In-Car Entertainment by Category: Volume 2013-2018
Table 36 Sales of In-Car Entertainment by Category: Value 2013-2018
Table 37 Sales of In-Car Entertainment by Category: % Volume Growth 2013-2018
Table 38 Sales of In-Car Entertainment by Category: % Value Growth 2013-2018
Table 39 NBO Company Shares of In-Car Entertainment: % Volume 2014-2018
Table 40 LBN Brand Shares of In-Car Entertainment: % Volume 2015-2018
Table 41 Distribution of In-Car Entertainment by Channel: % Volume 2013-2018
Table 42 Forecast Sales of In-Car Entertainment by Category: Volume 2018-2023
Table 43 Forecast Sales of In-Car Entertainment by Category: Value 2018-2023
Table 44 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2018-2023
Table 45 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2018-2023
Headlines
Prospects
Significant Change in Consumer Preference
Professional Advisers Secure Trust Between Consumers and Suppliers
Competitive Landscape
Adjusting Marketing Strategy To Embrace the Digital Age
International Brands Preferred by Thai Consumers
Category Data
Table 46 Sales of Home Audio and Cinema by Category: Volume 2013-2018
Table 47 Sales of Home Audio and Cinema by Category: Value 2013-2018
Table 48 Sales of Home Audio and Cinema by Category: % Volume Growth 2013-2018
Table 49 Sales of Home Audio and Cinema by Category: % Value Growth 2013-2018
Table 50 NBO Company Shares of Home Audio and Cinema: % Volume 2014-2018
Table 51 LBN Brand Shares of Home Audio and Cinema: % Volume 2015-2018
Table 52 Distribution of Home Audio and Cinema by Channel: % Volume 2013-2018
Table 53 Forecast Sales of Home Audio and Cinema by Category: Volume 2018-2023
Table 54 Forecast Sales of Home Audio and Cinema by Category: Value 2018-2023
Table 55 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2018-2023
Table 56 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2018-2023
Headlines
Prospects
Thai Consumers Look for Smaller Yet High-quality Televisions
3d TV Trend Dwindles
Competitive Landscape
Televisions: the Internet of Things (iot) That Combine All Electronic Devices
Sony Android TVs Are Preferred by Many Consumers
Category Data
Table 57 Sales of Home Video by Category: Volume 2013-2018
Table 58 Sales of Home Video by Category: Value 2013-2018
Table 59 Sales of Home Video by Category: % Volume Growth 2013-2018
Table 60 Sales of Home Video by Category: % Value Growth 2013-2018
Table 61 Sales of LCD TVs by Network Connectivity: % Retail Volume 2013-2018
Table 62 Sales of OLED TVs by Network Connectivity: % Retail Volume 2013-2018
Table 63 Sales of Plasma TVs by Network Connectivity: % Retail Volume 2013-2016
Table 64 NBO Company Shares of Home Video: % Volume 2014-2018
Table 65 LBN Brand Shares of Home Video: % Volume 2015-2018
Table 66 Distribution of Home Video by Channel: % Volume 2013-2018
Table 67 Forecast Sales of Home Video by Category: Volume 2018-2023
Table 68 Forecast Sales of Home Video by Category: Value 2018-2023
Table 69 Forecast Sales of Home Video by Category: % Volume Growth 2018-2023
Table 70 Forecast Sales of Home Video by Category: % Value Growth 2018-2023
Table 71 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2018-2023
Table 72 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2018-2023
Headlines
Prospects
Smartphones Beat Digital Cameras
Live Video Function Attracts Consumers
Wi-fi Makes It Easier
Competitive Landscape
Fujifilm Turns To the Young Generation's Idols To Help Generate Sales
Leica Forms Partnership With Huawei To Expand Its Business To Mobile Phone Industry
Category Data
Table 73 Sales of Imaging Devices by Category: Volume 2013-2018
Table 74 Sales of Imaging Devices by Category: Value 2013-2018
Table 75 Sales of Imaging Devices by Category: % Volume Growth 2013-2018
Table 76 Sales of Imaging Devices by Category: % Value Growth 2013-2018
Table 77 Sales of Digital Cameras by Type: % Retail Volume 2013-2018
Table 78 NBO Company Shares of Imaging Devices: % Volume 2014-2018
Table 79 LBN Brand Shares of Imaging Devices: % Volume 2015-2018
Table 80 Distribution of Imaging Devices by Channel: % Volume 2013-2018
Table 81 Forecast Sales of Imaging Devices by Category: Volume 2018-2023
Table 82 Forecast Sales of Imaging Devices by Category: Value 2018-2023
Table 83 Forecast Sales of Imaging Devices by Category: % Volume Growth 2018-2023
Table 84 Forecast Sales of Imaging Devices by Category: % Value Growth 2018-2023
Table 85 Forecast Sales of Digital Cameras by Type: % Retail Volume 2018-2023
Headlines
Prospects
Great Cameras Take Great Photos
Live Streaming Is Booming
Competitive Landscape
Big Brands Offer Low Prices
Bundle Packages Are Attractive To Thai Consumers
Category Data
Table 86 Sales of Mobile Phones by Category: Volume 2013-2018
Table 87 Sales of Mobile Phones by Category: Value 2013-2018
Table 88 Sales of Mobile Phones by Category: % Volume Growth 2013-2018
Table 89 Sales of Mobile Phones by Category: % Value Growth 2013-2018
Table 90 Sales of Smartphones by Screen Size: % Retail Volume 2017-2018
Table 91 NBO Company Shares of Mobile Phones: % Volume 2014-2018
Table 92 LBN Brand Shares of Mobile Phones: % Volume 2015-2018
Table 93 Distribution of Mobile Phones by Channel: % Volume 2013-2018
Table 94 Forecast Sales of Mobile Phones by Category: Volume 2018-2023
Table 95 Forecast Sales of Mobile Phones by Category: Value 2018-2023
Table 96 Forecast Sales of Mobile Phones by Category: % Volume Growth 2018-2023
Table 97 Forecast Sales of Mobile Phones by Category: % Value Growth 2018-2023
Table 98 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2018-2023
Headlines
Prospects
Nothing Can Stop the Growth of Wireless Speakers
Wireless Earpieces Likely To Be Upgraded
Portable Players Could Be Revitalised
Competitive Landscape
Specifying the Target Segment To Survive
Portable Players Still Unable To Beat the Popularity of Smartphones
Category Data
Table 99 Sales of Portable Players by Category: Volume 2013-2018
Table 100 Sales of Portable Players by Category: Value 2013-2018
Table 101 Sales of Portable Players by Category: % Volume Growth 2013-2018
Table 102 Sales of Portable Players by Category: % Value Growth 2013-2018
Table 103 NBO Company Shares of Portable Players: % Volume 2014-2018
Table 104 LBN Brand Shares of Portable Players: % Volume 2015-2018
Table 105 Distribution of Portable Players by Channel: % Volume 2013-2018
Table 106 Forecast Sales of Portable Players by Category: Volume 2018-2023
Table 107 Forecast Sales of Portable Players by Category: Value 2018-2023
Table 108 Forecast Sales of Portable Players by Category: % Volume Growth 2018-2023
Table 109 Forecast Sales of Portable Players by Category: % Value Growth 2018-2023
Headlines
Prospects
Watch Your Steps
Tracking Children Is Necessary
Competitive Landscape
Price Sensitivity Plays A Big Part in Decision Making
Thai Smartwatch Brand Goes Abroad
Apple Watch Wins the Hearts of Consumers Who Care About Their Health
Category Data
Table 110 Sales of Wearable Electronics by Category: Volume 2013-2018
Table 111 Sales of Wearable Electronics by Category: Value 2013-2018
Table 112 Sales of Wearable Electronics by Category: % Volume Growth 2015-2018
Table 113 Sales of Wearable Electronics by Category: % Value Growth 2015-2018
Table 114 NBO Company Shares of Wearable Electronics: % Volume 2014-2018
Table 115 LBN Brand Shares of Wearable Electronics: % Volume 2015-2018
Table 116 Distribution of Wearable Electronics by Channel: % Volume 2014-2018
Table 117 Forecast Sales of Wearable Electronics by Category: Volume 2018-2023
Table 118 Forecast Sales of Wearable Electronics by Category: Value 2018-2023
Table 119 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2018-2023
Table 120 Forecast Sales of Wearable Electronics by Category: % Value Growth 2018-2023

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