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Consumer Electronics in Taiwan

Consumer Electronics in Taiwan

Trends such as digitalisation, healthier lifestyles and shrinking home sizes in Taiwan continued to have a significant impact on different consumer electronics categories in 2018. These trends led more consumers to replace bulkier, outdated and obsolete electronic devices with multifunctional and portable alternatives. Demand for newer and more innovative consumer electronics was further bolstered as the Taiwanese economy recovered from a period of slow growth. Product types that benefited from...

Euromonitor International's Consumer Electronics in Taiwan report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics, Tablets by OS.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Electronics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


CONSUMER ELECTRONICS IN TAIWAN
Euromonitor International
August 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Socioeconomic Trends Fuel Replacement of Older Electronics With Newer Products
Wireless Speakers and Wearable Electronics Among the Standout Performers
Samsung, Asustek and Apple Remain the Market Leaders
Consumers Continue To Favour Electronics and Appliance Specialist Retailers
Maturity and Competition From Substitutes Will Dictate Category Performances
Market Data
Table 1 Sales of Consumer Electronics by Category: Volume 2013-2018
Table 2 Sales of Consumer Electronics by Category: Value 2013-2018
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2014-2018
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2013-2018
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2018-2023
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Polarisation Increasingly Evident in Computers
Consumers Show Growing Preference for Multifunctional and Portable Products
Digitalisation Benefits Computers But Reduces Demand for Some Peripherals
Competitive Landscape
Manufacturers Focus on Improving Performance and Design
International Brands Aim To Strengthen Their Presence
Strong Domestic Brands Lead Computers and Peripherals
Category Data
Table 12 Sales of Computers and Peripherals by Category: Volume 2013-2018
Table 13 Sales of Computers and Peripherals by Category: Value 2013-2018
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2013-2018
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2013-2018
Table 16 Sales of Computers by Category: Business Volume 2013-2018
Table 17 Sales of Computers by Category: Business Value MSP 2013-2018
Table 18 Sales of Computers by Category: Busines Volume Growth 2013-2018
Table 19 Sales of Computers by Category: Business Value MSP Growth 2013-2018
Table 20 Sales of Laptops by Form Factor 2017-2018
Table 21 Sales of Tablets by Operating System 2013-2018
Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2014-2018
Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2015-2018
Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2013-2018
Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2018-2023
Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2018-2023
Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2018-2023
Table 29 Forecast Sales of Computers by Category: Business Volume 2018-2023
Table 30 Forecast Sales of Computers by Category: Business Value MSP 2018-2023
Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2018-2023
Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2018-2023
Table 33 Forecast Sales of Laptops by Form Factor 2018-2023
Table 34 Forecast Sales of Tablets by Operating System 2016-2018
Headlines
Prospects
High Smartphone Usage Hinders Demand for In-car Navigation Products
New Car Sales and Use of Portable Devices Limit Demand for In-dash Media Players
Rise of Connected Cars Could Provide New Opportunities for In-car Devices
Competitive Landscape
Trust in International Brands Remains High Among Taiwanese Consumers
Local Brands Seek To Gain Ground by Integrating New Technologies
Category Data
Table 35 Sales of In-Car Entertainment by Category: Volume 2013-2018
Table 36 Sales of In-Car Entertainment by Category: Value 2013-2018
Table 37 Sales of In-Car Entertainment by Category: % Volume Growth 2013-2018
Table 38 Sales of In-Car Entertainment by Category: % Value Growth 2013-2018
Table 39 NBO Company Shares of In-Car Entertainment: % Volume 2014-2018
Table 40 LBN Brand Shares of In-Car Entertainment: % Volume 2015-2018
Table 41 Distribution of In-Car Entertainment by Channel: % Volume 2013-2018
Table 42 Forecast Sales of In-Car Entertainment by Category: Volume 2018-2023
Table 43 Forecast Sales of In-Car Entertainment by Category: Value 2018-2023
Table 44 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2018-2023
Table 45 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2018-2023
Headlines
Prospects
Changing Music Consumption Patterns Hamper Demand in Home Audio and Cinema
Older and Bulkier Product Types Lose Out As Wireless Speakers Gain Popularity
Specialist Retailers Provide experiential Spaces To Attract Consumers
Competitive Landscape
Panasonic Maintains Its Leading Position
International Brands Remain Dominant
Philips and Pioneer Outperform Most Other Leading Brands
Category Data
Table 46 Sales of Home Audio and Cinema by Category: Volume 2013-2018
Table 47 Sales of Home Audio and Cinema by Category: Value 2013-2018
Table 48 Sales of Home Audio and Cinema by Category: % Volume Growth 2013-2018
Table 49 Sales of Home Audio and Cinema by Category: % Value Growth 2013-2018
Table 50 NBO Company Shares of Home Audio and Cinema: % Volume 2014-2018
Table 51 LBN Brand Shares of Home Audio and Cinema: % Volume 2015-2018
Table 52 Distribution of Home Audio and Cinema by Channel: % Volume 2013-2018
Table 53 Forecast Sales of Home Audio and Cinema by Category: Volume 2018-2023
Table 54 Forecast Sales of Home Audio and Cinema by Category: Value 2018-2023
Table 55 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2018-2023
Table 56 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2018-2023
Headlines
Prospects
New Content Viewing Platforms Inhibit Demand for Televisions
Rising Demand for Higher Resolution and Smart Products Drives Unit Price Increase
Oled TVs Remains A Niche Category Due To Price Sensitivity Among Consumers
Competitive Landscape
Panasonic Continues To Lead Home Video in 2018
Domestic Players Maintain A Strong Presence Thanks To Competitive Prices
Competition in Oled TVs Intensifies As International Brands Launch New Products
Category Data
Table 57 Sales of Home Video by Category: Volume 2013-2018
Table 58 Sales of Home Video by Category: Value 2013-2018
Table 59 Sales of Home Video by Category: % Volume Growth 2013-2018
Table 60 Sales of Home Video by Category: % Value Growth 2013-2018
Table 61 Sales of LCD TVs by Network Connectivity: % Retail Volume 2013-2018
Table 62 Sales of Plasma TVs by Network Connectivity: % Retail Volume 2013-2016
Table 63 NBO Company Shares of Home Video: % Volume 2014-2018
Table 64 LBN Brand Shares of Home Video: % Volume 2015-2018
Table 65 Distribution of Home Video by Channel: % Volume 2013-2018
Table 66 Forecast Sales of Home Video by Category: Volume 2018-2023
Table 67 Forecast Sales of Home Video by Category: Value 2018-2023
Table 68 Forecast Sales of Home Video by Category: % Volume Growth 2018-2023
Table 69 Forecast Sales of Home Video by Category: % Value Growth 2018-2023
Table 70 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2018-2023
Headlines
Prospects
Ubiquity of Smartphones Restricts Demand for Imaging Devices
Action Camcorders Gain Popularity in Taiwan
Enthusiasts and Professionals Continue To Favour Slr and Compact System Cameras
Competitive Landscape
Canon Remains the Overall Leader in Imaging Devices
International Players Continue To Dominate
More Players Introduce Action Camcorders
Category Data
Table 71 Sales of Imaging Devices by Category: Volume 2013-2018
Table 72 Sales of Imaging Devices by Category: Value 2013-2018
Table 73 Sales of Imaging Devices by Category: % Volume Growth 2013-2018
Table 74 Sales of Imaging Devices by Category: % Value Growth 2013-2018
Table 75 Sales of Digital Cameras by Type: % Retail Volume 2013-2018
Table 76 NBO Company Shares of Imaging Devices: % Volume 2014-2018
Table 77 LBN Brand Shares of Imaging Devices: % Volume 2015-2018
Table 78 Distribution of Imaging Devices by Channel: % Volume 2013-2018
Table 79 Forecast Sales of Imaging Devices by Category: Volume 2018-2023
Table 80 Forecast Sales of Imaging Devices by Category: Value 2018-2023
Table 81 Forecast Sales of Imaging Devices by Category: % Volume Growth 2018-2023
Table 82 Forecast Sales of Imaging Devices by Category: % Value Growth 2018-2023
Table 83 Forecast Sales of Digital Cameras by Type: % Retail Volume 2018-2023
Headlines
Prospects
Rising Internet Usage Helps To Sustain Demand for Smartphones Despite Saturation
Growing Popularity of Mobile Gaming Benefits Smartphones
Telco-operated Stores Lead Mobile Phones Distribution
Competitive Landscape
Samsung and Iphone Remain the Leaders in Smartphones
Chinese Players Work To Strengthen Their Presence in Smartphones
Increasing Price Competition Squeezes Margins of Telecoms Companies
Category Data
Table 84 Sales of Mobile Phones by Category: Volume 2013-2018
Table 85 Sales of Mobile Phones by Category: Value 2013-2018
Table 86 Sales of Mobile Phones by Category: % Volume Growth 2013-2018
Table 87 Sales of Mobile Phones by Category: % Value Growth 2013-2018
Table 88 Sales of Smartphones by Screen Size: % Retail Volume 2017-2018
Table 89 NBO Company Shares of Mobile Phones: % Volume 2014-2018
Table 90 LBN Brand Shares of Mobile Phones: % Volume 2015-2018
Table 91 Distribution of Mobile Phones by Channel: % Volume 2013-2018
Table 92 Forecast Sales of Mobile Phones by Category: Volume 2018-2023
Table 93 Forecast Sales of Mobile Phones by Category: Value 2018-2023
Table 94 Forecast Sales of Mobile Phones by Category: % Volume Growth 2018-2023
Table 95 Forecast Sales of Mobile Phones by Category: % Value Growth 2018-2023
Table 96 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2018-2023
Headlines
Prospects
Smart Wireless Speakers Attract Growing Interest in Taiwan
Lack of Connectivity Causes Demand for Portable Media Players To Decline
Internet Retailing Set To Gain Ground in Wireless Speakers Distribution
Competitive Landscape
Philips Continues To Lead Wireless Speakers
Wireless Speakers Players Focus on Sound Quality To Differentiate Their Brands
Manufacturers of Smart Wireless Speakers Set To Make Volume Share Gains
Category Data
Table 97 Sales of Portable Players by Category: Volume 2013-2018
Table 98 Sales of Portable Players by Category: Value 2013-2018
Table 99 Sales of Portable Players by Category: % Volume Growth 2013-2018
Table 100 Sales of Portable Players by Category: % Value Growth 2013-2018
Table 101 NBO Company Shares of Portable Players: % Volume 2014-2018
Table 102 LBN Brand Shares of Portable Players: % Volume 2015-2018
Table 103 Distribution of Portable Players by Channel: % Volume 2013-2018
Table 104 Forecast Sales of Portable Players by Category: Volume 2018-2023
Table 105 Forecast Sales of Portable Players by Category: Value 2018-2023
Table 106 Forecast Sales of Portable Players by Category: % Volume Growth 2018-2023
Table 107 Forecast Sales of Portable Players by Category: % Value Growth 2018-2023
Headlines
Prospects
Watches Increasingly Seen As More Than Just Accessories
Rising Health Awareness in Taiwan Bodes Well for Wearable Electronics
Different Brands Pursue Diverse Retail Distribution Strategies
Competitive Landscape
Xiaomi Leads Activity Wearables Thanks To Success of Its Entry-level Products
Garmin Shifts Focus From Activity Watches and Bands To Smart Wearables
Luxury Watch Brands Show Growing Interest in Wearable Electronics
Category Data
Table 108 Sales of Wearable Electronics by Category: Volume 2013-2018
Table 109 Sales of Wearable Electronics by Category: Value 2013-2018
Table 110 Sales of Wearable Electronics by Category: % Volume Growth 2014-2018
Table 111 Sales of Wearable Electronics by Category: % Value Growth 2014-2018
Table 112 NBO Company Shares of Wearable Electronics: % Volume 2014-2018
Table 113 LBN Brand Shares of Wearable Electronics: % Volume 2015-2018
Table 114 Distribution of Wearable Electronics by Channel: % Volume 2014-2018
Table 115 Forecast Sales of Wearable Electronics by Category: Volume 2018-2023
Table 116 Forecast Sales of Wearable Electronics by Category: Value 2018-2023
Table 117 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2018-2023
Table 118 Forecast Sales of Wearable Electronics by Category: % Value Growth 2018-2023

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