Consumer Electronics in South Africa

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,650	87 Pages	Euromonitor International	August, 2022	EP17340362

Best Price Guarantee
Price	from $2,650
Length	87 Pages
Publisher	Euromonitor International
Published Date	August, 2022
SKU	EP17340362

Consumer Electronics in South Africa

Demand for consumer electronics in South Africa continues to grow in 2022, following a year of strong recovery in 2021. Demand notably declined in 2020, as the pandemic caused widespread store closures and supply shortages, but rebounded healthily the following year, as stores reopened and the economy began to recover. In 2022, while growth rates are set to marginally ease relative to the rebound in 2021, demand is being driven by several key products: smartphones, which holds the overall larges...

Euromonitor International's Consumer Electronics in South Africa report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Electronics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Consumer Electronics in South Africa
Euromonitor International
August 2022
List Of Contents And Tables
CONSUMER ELECTRONICS IN SOUTH AFRICA
EXECUTIVE SUMMARY
Consumer electronics in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
MARKET DATA: Table 1 Sales of Consumer Electronics by Category: Volume 2017-2022; Table 2 Sales of Consumer Electronics by Category: Value 2017-2022; Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2017-2022; Table 4 Sales of Consumer Electronics by Category: % Value Growth 2017-2022; Table 5 NBO Company Shares of Consumer Electronics: % Volume 2018-2022; Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2019-2022; Table 7 Distribution of Consumer Electronics by Channel: % Volume 2017-2022; Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2022-2027; Table 9 Forecast Sales of Consumer Electronics by Category: Value 2022-2027; Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2022-2027; Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES: Summary 1 Research Sources
COMPUTERS AND PERIPHERALS IN SOUTH AFRICA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Continual shift towards remote working and e-learning stimulates demand for computers and peripherals
Desktops loses further ground to portable computers, while supply chain issues push up prices
Samsung maintains lead, while local private label Proline grows from a low base
PROSPECTS AND OPPORTUNITIES
Demand to ease over forecast period as threat of pandemic wanes
Lingering pain points and further declines for desktops
E-commerce to present growth opportunities, while supply of lower-end machines to drive penetration
CATEGORY DATA: Table 12 Sales of Computers and Peripherals by Category: Volume 2017-2022; Table 13 Sales of Computers and Peripherals by Category: Value 2017-2022; Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2017-2022; Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2017-2022; Table 16 Sales of Computers by Category: Business Volume 2017-2022; Table 17 Sales of Computers by Category: Business Value MSP 2017-2022; Table 18 Sales of Computers by Category: Business Volume Growth 2017-2022; Table 19 Sales of Computers by Category: Business Value MSP Growth 2017-2022; Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2018-2022; Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2019-2022; Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2017-2022; Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2022-2027; Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2022-2027; Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2022-2027; Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2022-2027; Table 27 Forecast Sales of Computers by Category: Business Volume 2022-2027; Table 28 Forecast Sales of Computers by Category: Business Value MSP 2022-2027; Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2022-2027; Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2022-2027
IN-CAR ENTERTAINMENT IN SOUTH AFRICA
KEY DATA FINDINGS
2022 DEVELOPMENTS
In-car entertainment declines, following post-pandemic recovery
Garmin leads overall as the dominant force within in-car navigation
PROSPECTS AND OPPORTUNITIES
In-car entertainment set to continue losing relevance over forecast period
Innovation, consumer preference and older generations set to cushion decline
CATEGORY DATA: Table 31 Sales of In-Car Entertainment by Category: Volume 2017-2022; Table 32 Sales of In-Car Entertainment by Category: Value 2017-2022; Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2017-2022; Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2017-2022; Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2018-2022; Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2019-2022; Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2017-2022; Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2022-2027; Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2022-2027; Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2022-2027; Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2022-2027
HOME AUDIO AND CINEMA IN SOUTH AFRICA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Home cinema and speaker systems grow, while remainder of category loses relevance
Samsung leads the charge, while by JBL edges past LG
Home entertainment remains a key sales driver, while e-commerce continues to gain share
PROSPECTS AND OPPORTUNITIES
Home entertainment set to remain a focus, while soundbars will gain further traction
Load-shedding and growing TV penetration to present opportunities over forecast period
CATEGORY DATA: Table 42 Sales of Home Audio and Cinema by Category: Volume 2017-2022; Table 43 Sales of Home Audio and Cinema by Category: Value 2017-2022; Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2017-2022; Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2017-2022; Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2018-2022; Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2019-2022; Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2018-2022; Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2022-2027; Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2022-2027; Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2022-2027; Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2022-2027
HOME VIDEO IN SOUTH AFRICA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Home video rebounds following a decline in 2021, while chip shortage remains an issue for manufacturers
Hisense maintains leadership and launches OLED TV, followed by Samsung and LG
The rise of streaming continues to facilitate the shift to internet smart TVs
PROSPECTS AND OPPORTUNITIES
Home video expected to record stable growth over forecast period
OLED TVs set to record buoyant growth, as incomes grow and penetration deepens
Smart TVs, increasing connectivity, and e-commerce to present growth opportunities
CATEGORY DATA: Table 53 Sales of Home Video by Category: Volume 2017-2022; Table 54 Sales of Home Video by Category: Value 2017-2022; Table 55 Sales of Home Video by Category: % Volume Growth 2017-2022; Table 56 Sales of Home Video by Category: % Value Growth 2017-2022; Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2017-2022; Table 58 NBO Company Shares of Home Video: % Volume 2018-2022; Table 59 LBN Brand Shares of Home Video: % Volume 2019-2022; Table 60 Distribution of Home Video by Channel: % Volume 2017-2022; Table 61 Forecast Sales of Home Video by Category: Volume 2022-2027; Table 62 Forecast Sales of Home Video by Category: Value 2022-2027; Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2022-2027; Table 64 Forecast Sales of Home Video by Category: % Value Growth 2022-2027; Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2022-2027
IMAGING DEVICES IN SOUTH AFRICA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Imaging devices continues recovery in 2022, driven by lifting of COVID-19 lockdown restrictions
Negative impact of smartphone usage and rising unit prices
Canon strengthens leadership, while Go-Pro gains in digital camcorders
PROSPECTS AND OPPORTUNITIES
Growth of imaging devices expected to be short-lived, driven by enhanced quality of smartphone cameras
Higher-end cameras set to overtake “point-and-shoot”, while Go-Pro and other action camcorders expected to gain further ground
Social media set to continue creating growth opportunities for manufacturers
CATEGORY DATA: Table 66 Sales of Imaging Devices by Category: Volume 2017-2022; Table 67 Sales of Imaging Devices by Category: Value 2017-2022; Table 68 Sales of Imaging Devices by Category: % Volume Growth 2017-2022; Table 69 Sales of Imaging Devices by Category: % Value Growth 2017-2022; Table 70 NBO Company Shares of Imaging Devices: % Volume 2018-2022; Table 71 LBN Brand Shares of Imaging Devices: % Volume 2019-2022; Table 72 Distribution of Imaging Devices by Channel: % Volume 2017-2022; Table 73 Forecast Sales of Imaging Devices by Category: Volume 2022-2027; Table 74 Forecast Sales of Imaging Devices by Category: Value 2022-2027; Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2022-2027; Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2022-2027
PORTABLE PLAYERS IN SOUTH AFRICA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Wireless speakers maintains strong growth trajectory, despite supply shortages and price increases
JBL strengthens leadership, followed at a distance by Volkano and Sony
Apple ends production of the iPod
PROSPECTS AND OPPORTUNITIES
Wireless speakers set to maintain upward trajectory to drive overall growth
Portable media players to become redundant, with e-readers remaining a declining niche
Technological innovation, smart home and convenience pose key opportunities for manufacturers
CATEGORY DATA: Table 77 Sales of Portable Players by Category: Volume 2017-2022; Table 78 Sales of Portable Players by Category: Value 2017-2022; Table 79 Sales of Portable Players by Category: % Volume Growth 2017-2022; Table 80 Sales of Portable Players by Category: % Value Growth 2017-2022; Table 81 NBO Company Shares of Portable Players: % Volume 2018-2022; Table 82 LBN Brand Shares of Portable Players: % Volume 2019-2022; Table 83 Distribution of Portable Players by Channel: % Volume 2017-2022; Table 84 Forecast Sales of Portable Players by Category: Volume 2022-2027; Table 85 Forecast Sales of Portable Players by Category: Value 2022-2027; Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2022-2027; Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2022-2027
MOBILE PHONES IN SOUTH AFRICA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Smartphones continues to recover, as supply issues ease and incomes improve
Samsung leads, LG exits, while Oppo, Vivo and Xiaomi see strong sales growth
Social media and Generation Z are key drivers of smartphones
PROSPECTS AND OPPORTUNITIES
Buoyant smartphones sales to drive penetration, while feature phones limited to low-income consumers
Affordable smartphones set to grow, while iPhone maintains consistent customer base
Multifunctionality to drives sales going forward, as will broadening of 5G coverage
CATEGORY DATA: Table 88 Sales of Mobile Phones by Category: Volume 2017-2022; Table 89 Sales of Mobile Phones by Category: Value 2017-2022; Table 90 Sales of Mobile Phones by Category: % Volume Growth 2017-2022; Table 91 Sales of Mobile Phones by Category: % Value Growth 2017-2022; Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2019-2022; Table 93 NBO Company Shares of Mobile Phones: % Volume 2018-2022; Table 94 LBN Brand Shares of Mobile Phones: % Volume 2019-2022; Table 95 Distribution of Mobile Phones by Channel: % Volume 2017-2022; Table 96 Forecast Sales of Mobile Phones by Category: Volume 2022-2027; Table 97 Forecast Sales of Mobile Phones by Category: Value 2022-2027; Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2022-2027; Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2022-2027; Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2022-2027
WEARABLE ELECTRONICS IN SOUTH AFRICA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Wearable electronics records strong sales, driven by smart wearables
Xiaomi claims leadership of brand rankings in 2022, surpassing Garmin
Health and wellness, and desire for connectivity, emerge as key category trends
PROSPECTS AND OPPORTUNITIES
Wearable electronics set to record strong growth, driven by increasing penetration
Smart wearables and analogue activity watches expected to drive growth of category
Technological innovation expected to spur demand and create growth opportunities
CATEGORY DATA: Table 101 Sales of Wearable Electronics by Category: Volume 2017-2022; Table 102 Sales of Wearable Electronics by Category: Value 2017-2022; Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2017-2022; Table 104 Sales of Wearable Electronics by Category: % Value Growth 2017-2022; Table 105 NBO Company Shares of Wearable Electronics: % Volume 2018-2022; Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2019-2022; Table 107 Distribution of Wearable Electronics by Channel: % Volume 2017-2022; Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2022-2027; Table 109 Forecast Sales of Wearable Electronics by Category: Value 2022-2027; Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2022-2027; Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2022-2027
HEADPHONES IN SOUTH AFRICA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Headphones records stable growth, driven by TWS earbuds
JBL remains most popular brand, followed by AirPods and SkullCandy
Remote working and healthy living observed as key trends driving sales
PROSPECTS AND OPPORTUNITIES
Demand for headphones to remain strong over forecast period
TWS earbuds set to drive category
Wireless earphones to become increasingly niche
CATEGORY DATA: Table 112 Sales of Headphones by Category: Volume 2017-2022; Table 113 Sales of Headphones by Category: Value 2017-2022; Table 114 Sales of Headphones by Category: % Volume Growth 2017-2022; Table 115 Sales of Headphones by Category: % Value Growth 2017-2022; Table 116 NBO Company Shares of Headphones: % Volume 2018-2022; Table 117 LBN Brand Shares of Headphones: % Volume 2019-2022; Table 118 Distribution of Headphones by Channel: % Volume 2017-2022; Table 119 Forecast Sales of Headphones by Category: Volume 2022-2027; Table 120 Forecast Sales of Headphones by Category: Value 2022-2027; Table 121 Forecast Sales of Headphones by Category: % Volume Growth 2022-2027; Table 122 Forecast Sales of Headphones by Category: % Value Growth 2022-2027