Consumer Electronics in the Philippines
Consumer electronics last recorded retail volume growth in the Philippines in 2015, with ongoing declines throughout the review period. However, there was a glimmer of hope in 2029, which registered only a minor decline in retail volume sales. The implementation of the Tax Reform for Acceleration and Inclusion Act (TRAIN) began in 2018 with the aim of redressing the country’s tax system inequality. Therefore, those Filipinos with annual taxable income below PHP250,000.00 were exempt from paying...
Euromonitor International's Consumer Electronics in Philippines report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics, Tablets by OS.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Electronics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
- Consumer Electronics in the Philippines
- Euromonitor International
- September 2020
- List OF CONTENTS AND TABLES
- EXECUTIVE SUMMARY
- COVID-19 impact on consumer electronics
- COVID-19 country impact
- Company response
- Retailing shift
- What next for consumer electronics?
- MARKET DATA
- Table 1 Sales of Consumer Electronics by Category: Volume 2015-2020
- Table 2 Sales of Consumer Electronics by Category: Value 2015-2020
- Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
- Table 4 Sales of Consumer Electronics by Category: % Value Growth 2015-2020
- Table 5 NBO Company Shares of Consumer Electronics: % Volume 2016-2020
- Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2017-2020
- Table 7 Distribution of Consumer Electronics by Channel: % Volume 2015-2020
- Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2020-2025
- Table 9 Forecast Sales of Consumer Electronics by Category: Value 2020-2025
- Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
- Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2020-2025
- DISCLAIMER
- GLOBAL MACROECONOMIC ENVIRONMENT
- GLOBAL INDUSTRY ENVIRONMENT
- SOURCES
- Summary 1 Research Sources
- KEY DATA FINDINGS
- 2020 IMPACT
- The COVID-19 epidemic drives steeper falls in a declining category in 2020
- Tablet sales continue to plummet
- Manufacturers focus on gamers and smaller businesses
- RECOVERY AND OPPORTUNITIES
- Continuing declines in retail volume sales over the forecast period
- Retail value to record steeper declines than volume sales over the forecast period
- Omni-channel strategies to become more important
- CATEGORY DATA
- Table 12 Sales of Computers and Peripherals by Category: Volume 2015-2020
- Table 13 Sales of Computers and Peripherals by Category: Value 2015-2020
- Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2015-2020
- Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2015-2020
- Table 16 Sales of Computers by Category: Business Volume 2015-2020
- Table 17 Sales of Computers by Category: Business Value MSP 2015-2020
- Table 18 Sales of Computers by Category: Busines Volume Growth 2015-2020
- Table 19 Sales of Computers by Category: Business Value MSP Growth 2015-2020
- Table 20 Sales of Laptops by Form Factor 2018-2020
- Table 21 Sales of Tablets by Operating System 2015-2020
- Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2016-2020
- Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2017-2020
- Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2015-2020
- Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2020-2025
- Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2020-2025
- Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2020-2025
- Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2020-2025
- Table 29 Forecast Sales of Computers by Category: Business Volume 2020-2025
- Table 30 Forecast Sales of Computers by Category: Business Value MSP 2020-2025
- Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2020-2025
- Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2020-2025
- Table 33 Forecast Sales of Laptops by Form Factor 2020-2025
- Table 34 Forecast Sales of Tablets by Operating System 2020-2021
- KEY DATA FINDINGS
- 2020 IMPACT
- Store closures and reduced incomes lead to a first decline in unit sales of in-car entertainment in 2020
- Dash-cam systems increasingly popular
- Players embrace integration rather than trying to compete with the smartphone
- RECOVERY AND OPPORTUNITIES
- A rapid return to growth
- No major channel shift expected
- Players begin to explore e-commerce through third party online retailers
- CATEGORY DATA
- Table 35 Sales of In-Car Entertainment by Category: Volume 2015-2020
- Table 36 Sales of In-Car Entertainment by Category: Value 2015-2020
- Table 37 Sales of In-Car Entertainment by Category: % Volume Growth 2015-2020
- Table 38 Sales of In-Car Entertainment by Category: % Value Growth 2015-2020
- Table 39 NBO Company Shares of In-Car Entertainment: % Volume 2016-2020
- Table 40 LBN Brand Shares of In-Car Entertainment: % Volume 2017-2020
- Table 41 Distribution of In-Car Entertainment by Channel: % Volume 2015-2020
- Table 42 Forecast Sales of In-Car Entertainment by Category: Volume 2020-2025
- Table 43 Forecast Sales of In-Car Entertainment by Category: Value 2020-2025
- Table 44 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2020-2025
- Table 45 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2020-2025
- KEY DATA FINDINGS
- 2020 IMPACT
- The COVID-19 epidemic tips a lacklustre performance into negative territory
- Digitalisation overtakes some home audio and cinema products
- Sony Philippines set to take the lead in 2020
- RECOVERY AND OPPORTUNITIES
- Steady declines throughout the forecast period
- Wireless speakers set to cannibalise sales of home audio and cinema
- Little channel switch expected going forward
- CATEGORY DATA
- Table 46 Sales of In-Car Entertainment by Category: Volume 2015-2020
- Table 47 Sales of In-Car Entertainment by Category: Value 2015-2020
- Table 48 Sales of In-Car Entertainment by Category: % Volume Growth 2015-2020
- Table 49 Sales of In-Car Entertainment by Category: % Value Growth 2015-2020
- Table 50 NBO Company Shares of In-Car Entertainment: % Volume 2016-2020
- Table 51 LBN Brand Shares of In-Car Entertainment: % Volume 2017-2020
- Table 52 Distribution of In-Car Entertainment by Channel: % Volume 2015-2020
- Table 53 Forecast Sales of In-Car Entertainment by Category: Volume 2020-2025
- Table 54 Forecast Sales of In-Car Entertainment by Category: Value 2020-2025
- Table 55 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2020-2025
- Table 56 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2020-2025
- KEY DATA FINDINGS
- 2020 IMPACT
- Slight downturn in unit sales in 2020 as some consumers focus on more essential items during the COVID-19 epidemic
- Internet smart TVs are the preferred option
- Major brands remain the most popular in 2020
- RECOVERY AND OPPORTUNITIES
- Home entertainment here to stay
- Rise of the “homebody” economy will support home video
- Promotions and discounts will be necessary to encourage spending on home video
- CATEGORY DATA
- Table 57 Sales of Home Video by Category: Volume 2015-2020
- Table 58 Sales of Home Video by Category: Value 2015-2020
- Table 59 Sales of Home Video by Category: % Volume Growth 2015-2020
- Table 60 Sales of Home Video by Category: % Value Growth 2015-2020
- Table 61 Sales of LCD TVs by Network Connectivity: % Retail Volume 2015-2020
- Table 62 Sales of OLED TVs by Network Connectivity: % Retail Volume 2015-2020
- Table 63 NBO Company Shares of Home Video: % Volume 2016-2020
- Table 64 LBN Brand Shares of Home Video: % Volume 2017-2020
- Table 65 Distribution of Home Video by Channel: % Volume 2015-2020
- Table 66 Forecast Sales of Home Video by Category: Volume 2020-2025
- Table 67 Forecast Sales of Home Video by Category: Value 2020-2025
- Table 68 Forecast Sales of Home Video by Category: % Volume Growth 2020-2025
- Table 69 Forecast Sales of Home Video by Category: % Value Growth 2020-2025
- Table 70 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2020-2025
- Table 71 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2020-2025
- KEY DATA FINDINGS
- 2020 IMPACT
- The COVID-19 epidemic hastens the demise of imaging devices
- Digital camcorders on the way out
- Canon increases its share in a declining category
- RECOVERY AND OPPORTUNITIES
- No recovery in sight for imaging devices
- Social media users and professionals likely to remain the target audience for imaging devices
- Some channel shift likely over the forecast period
- CATEGORY DATA
- Table 72 Sales of Imaging Devices by Category: Volume 2015-2020
- Table 73 Sales of Imaging Devices by Category: Value 2015-2020
- Table 74 Sales of Imaging Devices by Category: % Volume Growth 2015-2020
- Table 75 Sales of Imaging Devices by Category: % Value Growth 2015-2020
- Table 76 Sales of Digital Cameras by Type: % Retail Volume 2015-2020
- Table 77 NBO Company Shares of Imaging Devices: % Volume 2016-2020
- Table 78 LBN Brand Shares of Imaging Devices: % Volume 2017-2020
- Table 79 Distribution of Imaging Devices by Channel: % Volume 2015-2020
- Table 80 Forecast Sales of Imaging Devices by Category: Volume 2020-2025
- Table 81 Forecast Sales of Imaging Devices by Category: Value 2020-2025
- Table 82 Forecast Sales of Imaging Devices by Category: % Volume Growth 2020-2025
- Table 83 Forecast Sales of Imaging Devices by Category: % Value Growth 2020-2025
- Table 84 Forecast Sales of Digital Cameras by Type: % Retail Volume 2020-2025
- KEY DATA FINDINGS
- 2020 IMPACT
- Wireless speakers set to outperform in 2020 despite taking a hit from the COVID-19 pandemic
- Steep declines for the rest of the category
- Intense competition for wireless speaker customers
- RECOVERY AND OPPORTUNITIES
- Wireless speakers to remain the bright spot going forward
- Manufacturers to offer ever more features to their wireless speakers
- Ongoing channel switch to e-commerce likely
- CATEGORY DATA
- Table 85 Sales of Portable Players by Category: Volume 2015-2020
- Table 86 Sales of Portable Players by Category: Value 2015-2020
- Table 87 Sales of Portable Players by Category: % Volume Growth 2015-2020
- Table 88 Sales of Portable Players by Category: % Value Growth 2015-2020
- Table 89 NBO Company Shares of Portable Players: % Volume 2016-2020
- Table 90 LBN Brand Shares of Portable Players: % Volume 2017-2020
- Table 91 Distribution of Portable Players by Channel: % Volume 2015-2020
- Table 92 Forecast Sales of Portable Players by Category: Volume 2020-2025
- Table 93 Forecast Sales of Portable Players by Category: Value 2020-2025
- Table 94 Forecast Sales of Portable Players by Category: % Volume Growth 2020-2025
- Table 95 Forecast Sales of Portable Players by Category: % Value Growth 2020-2025
- KEY DATA FINDINGS
- 2020 IMPACT
- The 2019 boost in sales of smartphones is brought to an abrupt end by the COVID-19 epidemic
- Consumers were price conscious even before the pandemic
- Samsung set to take the lead in mobile phones in 2020
- RECOVERY AND OPPORTUNITIES
- Feature phones to continue to put a brake on overall growth
- Tighter consumer budgets will support sales of lower-priced smartphones
- Accelerated shift towards e-commerce expected
- CATEGORY DATA
- Table 96 Sales of Mobile Phones by Category: Volume 2015-2020
- Table 97 Sales of Mobile Phones by Category: Value 2015-2020
- Table 98 Sales of Mobile Phones by Category: % Volume Growth 2015-2020
- Table 99 Sales of Mobile Phones by Category: % Value Growth 2015-2020
- Table 100 Sales of Smartphones by Screen Size: % Retail Volume 2018-2020
- Table 101 NBO Company Shares of Mobile Phones: % Volume 2016-2020
- Table 102 LBN Brand Shares of Mobile Phones: % Volume 2017-2020
- Table 103 Distribution of Mobile Phones by Channel: % Volume 2015-2020
- Table 104 Forecast Sales of Mobile Phones by Category: Volume 2020-2025
- Table 105 Forecast Sales of Mobile Phones by Category: Value 2020-2025
- Table 106 Forecast Sales of Mobile Phones by Category: % Volume Growth 2020-2025
- Table 107 Forecast Sales of Mobile Phones by Category: % Value Growth 2020-2025
- Table 108 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2020-2025
- KEY DATA FINDINGS
- 2020 IMPACT
- Ongoing growth for wearable electronics in 2020
- Fitness tracking remains a key benefit of wearable electronics during the COVID-19 epidemic
- A fragmented category, with new entrants expected
- RECOVERY AND OPPORTUNITIES
- Ongoing growth for wearable electronics as health becomes an increasing focus for many
- Underdeveloped digital commerce a major opportunity, albeit with significant obstacles
- Ongoing shift to e-commerce is expected
- CATEGORY DATA
- Table 109 Sales of Wearable Electronics by Category: Volume 2015-2020
- Table 110 Sales of Wearable Electronics by Category: Value 2015-2020
- Table 111 Sales of Wearable Electronics by Category: % Volume Growth 2016-2020
- Table 112 Sales of Wearable Electronics by Category: % Value Growth 2016-2020
- Table 113 NBO Company Shares of Wearable Electronics: % Volume 2016-2020
- Table 114 LBN Brand Shares of Wearable Electronics: % Volume 2017-2020
- Table 115 Distribution of Wearable Electronics by Channel: % Volume 2015-2020
- Table 116 Forecast Sales of Wearable Electronics by Category: Volume 2020-2025
- Table 117 Forecast Sales of Wearable Electronics by Category: Value 2020-2025
- Table 118 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2020-2025
- Table 119 Forecast Sales of Wearable Electronics by Category: % Value Growth 2020-2025