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Consumer Electronics in Nigeria

Consumer Electronics in Nigeria

Despite the slow economic growth in 2018, consumer electronics had a good performance compared to the review period. Growth was due to the stability in foreign exchange, the fall in the inflation rate, the rising influx of more affordable Chinese electronic products and increasing consumer confidence in the economy.

Euromonitor International's Consumer Electronics in Nigeria report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics, Tablets by OS.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Electronics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


CONSUMER ELECTRONICS IN NIGERIA
Euromonitor International
August 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Good Performance for Consumer Electronics in Nigeria Despite Slow Economic Growth in 2018
Growing Millennial Population Supports Volume Growth in 2018
International Players Dominate Consumer Electronics in Nigeria
Electronics and Appliance Specialist Retailers Dominate Distribution
Economic Stability Key To Growth in the Forecast Period
Market Data
Table 1 Sales of Consumer Electronics by Category: Volume 2013-2018
Table 2 Sales of Consumer Electronics by Category: Value 2013-2018
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2014-2018
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2013-2018
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2018-2023
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Stable Economic Performance Supports Growth
Growing Millennial Population Key To Growth
Strong Competition Spurs Volume Growth
Competitive Landscape
Hewlett-packard South Africa Pty (ltd) Leads Computers and Peripherals Sales
International Players Control Computers and Peripherals
Samsung Electronics SA (pty) Ltd Sees Share Loss
Category Data
Table 12 Sales of Computers and Peripherals by Category: Volume 2013-2018
Table 13 Sales of Computers and Peripherals by Category: Value 2013-2018
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2013-2018
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2013-2018
Table 16 Sales of Computers by Category: Business Volume 2013-2018
Table 17 Sales of Computers by Category: Business Value MSP 2013-2018
Table 18 Sales of Computers by Category: Busines Volume Growth 2013-2018
Table 19 Sales of Computers by Category: Business Value MSP Growth 2013-2018
Table 20 Sales of Laptops by Form Factor 2017-2018
Table 21 Sales of Tablets by Operating System 2013-2018
Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2014-2018
Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2015-2018
Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2013-2018
Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2018-2023
Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2018-2023
Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2018-2023
Table 29 Forecast Sales of Computers by Category: Business Volume 2018-2023
Table 30 Forecast Sales of Computers by Category: Business Value MSP 2018-2023
Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2018-2023
Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2018-2023
Table 33 Forecast Sales of Laptops by Form Factor 2018-2023
Table 34 Forecast Sales of Tablets by Operating System 2016-2018
Headlines
Prospects
Low Demand Impedes Growth of In-car Entertainment
Rising Imports of Cars With Connectivity Hampers Growth
In-car Speakers Will Record Best Performance
Competitive Landscape
Sony Middle East & Africa Fze Ltd Dominates In-car Entertainment
Garmin Southern Africa (pty) Ltd Leads In-car Navigation
International Players Dominate
Category Data
Table 35 Sales of In-Car Entertainment by Category: Volume 2013-2018
Table 36 Sales of In-Car Entertainment by Category: Value 2013-2018
Table 37 Sales of In-Car Entertainment by Category: % Volume Growth 2013-2018
Table 38 Sales of In-Car Entertainment by Category: % Value Growth 2013-2018
Table 39 NBO Company Shares of In-Car Entertainment: % Volume 2014-2018
Table 40 LBN Brand Shares of In-Car Entertainment: % Volume 2015-2018
Table 41 Distribution of In-Car Entertainment by Channel: % Volume 2013-2018
Table 42 Forecast Sales of In-Car Entertainment by Category: Volume 2018-2023
Table 43 Forecast Sales of In-Car Entertainment by Category: Value 2018-2023
Table 44 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2018-2023
Table 45 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2018-2023
Headlines
Prospects
Stable Economic Growth Boosts Home Audio and Cinema
Growing Young Adult Population Key To Growth
Competitive Pricing Expected To Drive Volume Growth
Competitive Landscape
Lg Corp Dominates Home Audio and Cinema
Samsung Loses Share
International Players Control Sales But Competition From Local Manufacturers Is Increasing
Category Data
Table 46 Sales of Home Audio and Cinema by Category: Volume 2013-2018
Table 47 Sales of Home Audio and Cinema by Category: Value 2013-2018
Table 48 Sales of Home Audio and Cinema by Category: % Volume Growth 2013-2018
Table 49 Sales of Home Audio and Cinema by Category: % Value Growth 2013-2018
Table 50 NBO Company Shares of Home Audio and Cinema: % Volume 2014-2018
Table 51 LBN Brand Shares of Home Audio and Cinema: % Volume 2015-2018
Table 52 Distribution of Home Audio and Cinema by Channel: % Volume 2013-2018
Table 53 Forecast Sales of Home Audio and Cinema by Category: Volume 2018-2023
Table 54 Forecast Sales of Home Audio and Cinema by Category: Value 2018-2023
Table 55 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2018-2023
Table 56 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2018-2023
Headlines
Prospects
Economic Stability Key To Growth
Increasing Urban Employment Expected To Boost Sales
Steep Competition Drives Volume Growth
Competitive Landscape
Lg Corp Leads Home Video Sales With Hisense Group Also Performing Well
International Players Dominate
Category Data
Table 57 Sales of Home Video by Category: Volume 2013-2018
Table 58 Sales of Home Video by Category: Value 2013-2018
Table 59 Sales of Home Video by Category: % Volume Growth 2013-2018
Table 60 Sales of Home Video by Category: % Value Growth 2013-2018
Table 61 Sales of LCD TVs by Network Connectivity: % Retail Volume 2013-2018
Table 62 Sales of OLED TVs by Network Connectivity: % Retail Volume 2013-2018
Table 63 NBO Company Shares of Home Video: % Volume 2014-2018
Table 64 LBN Brand Shares of Home Video: % Volume 2015-2018
Table 65 Distribution of Home Video by Channel: % Volume 2013-2018
Table 66 Forecast Sales of Home Video by Category: Volume 2018-2023
Table 67 Forecast Sales of Home Video by Category: Value 2018-2023
Table 68 Forecast Sales of Home Video by Category: % Volume Growth 2018-2023
Table 69 Forecast Sales of Home Video by Category: % Value Growth 2018-2023
Table 70 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2018-2023
Table 71 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2018-2023
Headlines
Prospects
Strong Competition From Smartphones Limits Growth Potential of Imaging Devices
Growing Number of Professionals Comprises Main Consumer Segment
Slr Cameras Records Best Performance
Competitive Landscape
Canon South Africa Pty Ltd Leads Sales
Nikon Corp Ranks Second
International Players Dominate Sales
Category Data
Table 72 Sales of Imaging Devices by Category: Volume 2013-2018
Table 73 Sales of Imaging Devices by Category: Value 2013-2018
Table 74 Sales of Imaging Devices by Category: % Volume Growth 2013-2018
Table 75 Sales of Imaging Devices by Category: % Value Growth 2013-2018
Table 76 Sales of Digital Cameras by Type: % Retail Volume 2013-2018
Table 77 NBO Company Shares of Imaging Devices: % Volume 2014-2018
Table 78 LBN Brand Shares of Imaging Devices: % Volume 2015-2018
Table 79 Distribution of Imaging Devices by Channel: % Volume 2013-2018
Table 80 Forecast Sales of Imaging Devices by Category: Volume 2018-2023
Table 81 Forecast Sales of Imaging Devices by Category: Value 2018-2023
Table 82 Forecast Sales of Imaging Devices by Category: % Volume Growth 2018-2023
Table 83 Forecast Sales of Imaging Devices by Category: % Value Growth 2018-2023
Table 84 Forecast Sales of Digital Cameras by Type: % Retail Volume 2018-2023
Headlines
Prospects
Feature Phones' Steep Decline Negatively Affects Mobile Phones
Smartphones Spurs Growth
Price Competition Drives Volume Sales
Competitive Landscape
Transsion Holdings Dominates Feature Phones Sales
Transsion Holdings Also Controls Smartphone Sales
International Players Dominate But Domestic Players Have Scope To Grow
Category Data
Table 85 Sales of Mobile Phones by Category: Volume 2013-2018
Table 86 Sales of Mobile Phones by Category: Value 2013-2018
Table 87 Sales of Mobile Phones by Category: % Volume Growth 2013-2018
Table 88 Sales of Mobile Phones by Category: % Value Growth 2013-2018
Table 89 Sales of Smartphones by Screen Size: % Retail Volume 2017-2018
Table 90 NBO Company Shares of Mobile Phones: % Volume 2014-2018
Table 91 LBN Brand Shares of Mobile Phones: % Volume 2015-2018
Table 92 Distribution of Mobile Phones by Channel: % Volume 2013-2018
Table 93 Forecast Sales of Mobile Phones by Category: Volume 2018-2023
Table 94 Forecast Sales of Mobile Phones by Category: Value 2018-2023
Table 95 Forecast Sales of Mobile Phones by Category: % Volume Growth 2018-2023
Table 96 Forecast Sales of Mobile Phones by Category: % Value Growth 2018-2023
Table 97 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2018-2023

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