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Consumer Electronics in Morocco

Consumer Electronics in Morocco

After the recorded jump in sales in 2017, consumer electronics continued to perform well in Morocco in 2018. The year’s growth rate was mainly driven by the rising attractiveness of televisions and mobile phones, thanks to the impressive development of smart technology in these categories. In addition, retailers and distributors offered interesting facilities and had several partnerships with financial companies, which enhanced the likelihood of consumers buying. Therefore, despite the marginal...

Euromonitor International's Consumer Electronics in Morocco report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics, Tablets by OS.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Electronics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


CONSUMER ELECTRONICS IN MOROCCO
Euromonitor International
August 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Consumer Electronics Maintains Its Growth in 2018
the Emergence of Expensive Products Supports the Overall Market Performance
Samsung Morocco Continues Leading the Industry
Electronics and Appliance Specialist Retailers Is the Main Distribution Channel
A Positive Future Is Anticipated As Volume Growth Is Predicted
Market Data
Table 1 Sales of Consumer Electronics by Category: Volume 2013-2018
Table 2 Sales of Consumer Electronics by Category: Value 2013-2018
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2014-2018
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2013-2018
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2018-2023
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Smartphones Are Eroding Sales of Computers and Peripherals
the Government Is Getting Involved in Enhancing Demand in the It Market
Lcd TVs and Smartphones Are Diminishing Sales of Monitors
Competitive Landscape
Hp Is Leading Sales in Computers and Peripherals
Lenovo Nwa Is Developing Strongly
Samsung Is Operating Smart and Pertinent Strategies
Category Data
Table 12 Sales of Computers and Peripherals by Category: Volume 2013-2018
Table 13 Sales of Computers and Peripherals by Category: Value 2013-2018
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2013-2018
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2013-2018
Table 16 Sales of Computers by Category: Business Volume 2013-2018
Table 17 Sales of Computers by Category: Business Value MSP 2013-2018
Table 18 Sales of Computers by Category: Busines Volume Growth 2013-2018
Table 19 Sales of Computers by Category: Business Value MSP Growth 2013-2018
Table 20 Sales of Laptops by Form Factor 2017-2018
Table 21 Sales of Tablets by Operating System 2013-2018
Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2014-2018
Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2015-2018
Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2013-2018
Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2018-2023
Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2018-2023
Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2018-2023
Table 29 Forecast Sales of Computers by Category: Business Volume 2018-2023
Table 30 Forecast Sales of Computers by Category: Business Value MSP 2018-2023
Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2018-2023
Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2018-2023
Table 33 Forecast Sales of Laptops by Form Factor 2018-2023
Table 34 Forecast Sales of Tablets by Operating System 2016-2018
Headlines
Prospects
New Cars Are Highly Equipped As Standard
Smartphones Are Eroding Sales of In-car Entertainment
Illegal Practices Are Still Damaging the Category
Competitive Landscape
Mtx Audio Performs Remarkably
Jbl Co Records the Highest Jump in Share
Indirect Competition Is Growing
Category Data
Table 35 Sales of In-Car Entertainment by Category: Volume 2013-2018
Table 36 Sales of In-Car Entertainment by Category: Value 2013-2018
Table 37 Sales of In-Car Entertainment by Category: % Volume Growth 2013-2018
Table 38 Sales of In-Car Entertainment by Category: % Value Growth 2013-2018
Table 39 NBO Company Shares of In-Car Entertainment: % Volume 2014-2018
Table 40 LBN Brand Shares of In-Car Entertainment: % Volume 2015-2018
Table 41 Distribution of In-Car Entertainment by Channel: % Volume 2013-2018
Table 42 Forecast Sales of In-Car Entertainment by Category: Volume 2018-2023
Table 43 Forecast Sales of In-Car Entertainment by Category: Value 2018-2023
Table 44 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2018-2023
Table 45 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2018-2023
Headlines
Prospects
Changing Lifestyles Are Negatively Impacting Home Audio and Cinema
Digital Media Player Docks Is Likely To Perform Greatly
Affordability and Convenience Are the Key Drivers Behind Any Purchase
Competitive Landscape
Sony Maroc Leads Category Volume Sales
Samsung Morocco Posts the Highest Share Increase
International Players Generate the Most Sales in the Category
Category Data
Table 46 Sales of Home Audio and Cinema by Category: Volume 2013-2018
Table 47 Sales of Home Audio and Cinema by Category: Value 2013-2018
Table 48 Sales of Home Audio and Cinema by Category: % Volume Growth 2013-2018
Table 49 Sales of Home Audio and Cinema by Category: % Value Growth 2013-2018
Table 50 NBO Company Shares of Home Audio and Cinema: % Volume 2014-2018
Table 51 LBN Brand Shares of Home Audio and Cinema: % Volume 2015-2018
Table 52 Distribution of Home Audio and Cinema by Channel: % Volume 2013-2018
Table 53 Forecast Sales of Home Audio and Cinema by Category: Volume 2018-2023
Table 54 Forecast Sales of Home Audio and Cinema by Category: Value 2018-2023
Table 55 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2018-2023
Table 56 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2018-2023
Headlines
Prospects
Televisions Remain Very Important Items in Moroccan Households
Video Players Continues To Decline
A Good Performance Is Expected From the Home Video Category
Competitive Landscape
Samsung Morocco Leads Home Video
Marginal Decreases in Shares Are Registered Among Some Players
Home Video Is Dominated by International Brands
Category Data
Table 57 Sales of Home Video by Category: Volume 2013-2018
Table 58 Sales of Home Video by Category: Value 2013-2018
Table 59 Sales of Home Video by Category: % Volume Growth 2013-2018
Table 60 Sales of Home Video by Category: % Value Growth 2013-2018
Table 61 Sales of LCD TVs by Network Connectivity: % Retail Volume 2013-2018
Table 62 Sales of Plasma TVs by Network Connectivity: % Retail Volume 2013-2016
Table 63 NBO Company Shares of Home Video: % Volume 2014-2018
Table 64 LBN Brand Shares of Home Video: % Volume 2015-2018
Table 65 Distribution of Home Video by Channel: % Volume 2013-2018
Table 66 Forecast Sales of Home Video by Category: Volume 2018-2023
Table 67 Forecast Sales of Home Video by Category: Value 2018-2023
Table 68 Forecast Sales of Home Video by Category: % Volume Growth 2018-2023
Table 69 Forecast Sales of Home Video by Category: % Value Growth 2018-2023
Table 70 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2018-2023
Headlines
Prospects
Smartphones Represent A Serious Threat To Imaging Devices
Independent Specialists Offer A Camcorder Reformatting Service
Lower Prices Are Expected To Be Applied To Encourage Consumers
Competitive Landscape
Canon Inc and Samsung Morocco Lead Sales of Cameras and Camcorders
International Players Are Still Outperforming Domestic Ones
Companies Are Using Different Communication Channels
Category Data
Table 71 Sales of Imaging Devices by Category: Volume 2013-2018
Table 72 Sales of Imaging Devices by Category: Value 2013-2018
Table 73 Sales of Imaging Devices by Category: % Volume Growth 2013-2018
Table 74 Sales of Imaging Devices by Category: % Value Growth 2013-2018
Table 75 Sales of Digital Cameras by Type: % Retail Volume 2013-2018
Table 76 NBO Company Shares of Imaging Devices: % Volume 2014-2018
Table 77 LBN Brand Shares of Imaging Devices: % Volume 2015-2018
Table 78 Distribution of Imaging Devices by Channel: % Volume 2013-2018
Table 79 Forecast Sales of Imaging Devices by Category: Volume 2018-2023
Table 80 Forecast Sales of Imaging Devices by Category: Value 2018-2023
Table 81 Forecast Sales of Imaging Devices by Category: % Volume Growth 2018-2023
Table 82 Forecast Sales of Imaging Devices by Category: % Value Growth 2018-2023
Table 83 Forecast Sales of Digital Cameras by Type: % Retail Volume 2018-2023
Headlines
Prospects
Smartphones Reaches A Higher Level of Maturity
Feature Phones Are Becoming Less Interesting
Telecom Operators Are Indirectly Influencing Demand for Smartphones
Competitive Landscape
Samsung Morocco Remains the Leader in Mobile Phones
Fluctuations in Category Shares Are Reflecting Consumer Migrations
the Black Market Is Still Hampering the Development of the Mobile Phones Category
Category Data
Table 84 Sales of Mobile Phones by Category: Volume 2013-2018
Table 85 Sales of Mobile Phones by Category: Value 2013-2018
Table 86 Sales of Mobile Phones by Category: % Volume Growth 2013-2018
Table 87 Sales of Mobile Phones by Category: % Value Growth 2013-2018
Table 88 Sales of Smartphones by Screen Size: % Retail Volume 2017-2018
Table 89 NBO Company Shares of Mobile Phones: % Volume 2014-2018
Table 90 LBN Brand Shares of Mobile Phones: % Volume 2015-2018
Table 91 Distribution of Mobile Phones by Channel: % Volume 2013-2018
Table 92 Forecast Sales of Mobile Phones by Category: Volume 2018-2023
Table 93 Forecast Sales of Mobile Phones by Category: Value 2018-2023
Table 94 Forecast Sales of Mobile Phones by Category: % Volume Growth 2018-2023
Table 95 Forecast Sales of Mobile Phones by Category: % Value Growth 2018-2023
Table 96 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2018-2023
Headlines
Prospects
Smartphones Are Gradually Replacing Portable Media Players
the E-readers Category Faces Different Limitations in Morocco
Electronics and Appliance Specialist Retailers Will Continue Leading the Category
Competitive Landscape
Apple Inc Ranks First in Portable Players
There Is A Notable Shift in Shares Within Wireless Speakers
Jbl Co Products Are Managed by Samsung Corp
Category Data
Table 97 Sales of Portable Players by Category: Volume 2013-2018
Table 98 Sales of Portable Players by Category: Value 2013-2018
Table 99 Sales of Portable Players by Category: % Volume Growth 2013-2018
Table 100 Sales of Portable Players by Category: % Value Growth 2013-2018
Table 101 NBO Company Shares of Portable Players: % Volume 2014-2018
Table 102 LBN Brand Shares of Portable Players: % Volume 2015-2018
Table 103 Distribution of Portable Players by Channel: % Volume 2013-2018
Table 104 Forecast Sales of Portable Players by Category: Volume 2018-2023
Table 105 Forecast Sales of Portable Players by Category: Value 2018-2023
Table 106 Forecast Sales of Portable Players by Category: % Volume Growth 2018-2023
Table 107 Forecast Sales of Portable Players by Category: % Value Growth 2018-2023
Headlines
Prospects
Consumers Are Shifting To More Convenient and Healthy Devices
Fashionable and Elaborate Watches Are Still Attracting Moroccans
Wearable Electronic Watches Are Perceived As Fashion Accessories
Competitive Landscape
Apple Watch Leads the Category
Fitbit Maintains A Good Performance in 2018
International Brands Are Still Dominating Wearable Electronics
Category Data
Table 108 Sales of Wearable Electronics by Category: Volume 2013-2018
Table 109 Sales of Wearable Electronics by Category: Value 2013-2018
Table 110 Sales of Wearable Electronics by Category: % Volume Growth 2013-2018
Table 111 Sales of Wearable Electronics by Category: % Value Growth 2013-2018
Table 112 NBO Company Shares of Wearable Electronics: % Volume 2014-2018
Table 113 LBN Brand Shares of Wearable Electronics: % Volume 2015-2018
Table 114 Distribution of Wearable Electronics by Channel: % Volume 2014-2018
Table 115 Forecast Sales of Wearable Electronics by Category: Volume 2018-2023
Table 116 Forecast Sales of Wearable Electronics by Category: Value 2018-2023
Table 117 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2018-2023
Table 118 Forecast Sales of Wearable Electronics by Category: % Value Growth 2018-2023

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