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Consumer Electronics in Brazil

Consumer Electronics in Brazil

At the beginning of the year, most industries were quite confident that 2019 would be a year of strong GDP expansion, but the scenario has shifted. Even though important legislation such as pension reform was undertaken and basic credit rates slashed due to controlled inflation, consumption was quite modest with many consumers rethinking new consumption while purchasing power remains dampened. On the B2B side, the end of the Computing Law, which gave businesses the ability to purchase computers...

Euromonitor International's Consumer Electronics in Brazil report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics, Tablets by OS.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Electronics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Consumer Electronics in Brazil
Euromonitor International
November 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Economic Uncertainty and Slow GDP Expansion Reduces Electronics Growth in 2019
Possible New Legislation Will Open the Brazilian Market
Connectivity and Iot Will Transform the Future of the Market
Omnichannel Approach Gains Essential Status for Electronics Retailers
Market Leaders Maintain Overall Leadership Despite Movement Within Product Categories
Market Data
Table 1 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 2 Sales of Consumer Electronics by Category: Value 2014-2019
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources
Headlines
Prospects
Mobility and Performance Continue To Shape Computers and Peripherals
Laptops Are the Main Bet for the Industry
Brazilian Government Considers Cutting Taxes on Computers and Peripherals
Competitive Landscape
Asian and American Brands Continue To Dominate
Peripherals Remains Unchanged
Category Data
Table 12 Sales of Computers and Peripherals by Category: Volume 2014-2019
Table 13 Sales of Computers and Peripherals by Category: Value 2014-2019
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2014-2019
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2014-2019
Table 16 Sales of Computers by Category: Business Volume 2014-2019
Table 17 Sales of Computers by Category: Business Value MSP 2014-2019
Table 18 Sales of Computers by Category: Busines Volume Growth 2014-2019
Table 19 Sales of Computers by Category: Business Value MSP Growth 2014-2019
Table 20 Sales of Laptops by Form Factor 2018-2019
Table 21 Sales of Tablets by Operating System 2014-2019
Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2015-2019
Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2016-2019
Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2014-2019
Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2019-2024
Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2019-2024
Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2019-2024
Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2019-2024
Table 29 Forecast Sales of Computers by Category: Business Volume 2019-2024
Table 30 Forecast Sales of Computers by Category: Business Value MSP 2019-2024
Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2019-2024
Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2019-2024
Table 33 Forecast Sales of Laptops by Form Factor 2019-2024
Table 34 Forecast Sales of Tablets by Operating System 2019-2024
Headlines
Prospects
Brazilian Automotive Industry Bounces Back in 2019
Aftermarket Navigation Underperforms Another Year
Brazilians Continue To Invest in Better Audio Quality, Favouring Speakers
Competitive Landscape
Stability in In-car Entertainment Competitive Landscape
Category Data
Table 35 Sales of In-Car Entertainment by Category: Volume 2014-2019
Table 36 Sales of In-Car Entertainment by Category: Value 2014-2019
Table 37 Sales of In-Car Entertainment by Category: % Volume Growth 2014-2019
Table 38 Sales of In-Car Entertainment by Category: % Value Growth 2014-2019
Table 39 NBO Company Shares of In-Car Entertainment: % Volume 2015-2019
Table 40 LBN Brand Shares of In-Car Entertainment: % Volume 2016-2019
Table 41 Distribution of In-Car Entertainment by Channel: % Volume 2014-2019
Table 42 Forecast Sales of In-Car Entertainment by Category: Volume 2019-2024
Table 43 Forecast Sales of In-Car Entertainment by Category: Value 2019-2024
Table 44 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2019-2024
Table 45 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2019-2024
Headlines
Prospects
Post-world Cup, Home Audio and Cinema Struggles in Brazil
Soundbars Are Able To Remain Relevant To Consumers
Iot and Residential Automation Can Revolutionise Home Audio and Cinema in the Future
Competitive Landscape
International Players Maintain Leadership
Sales Channels Also Impact the Category
Category Data
Table 46 Sales of Home Audio and Cinema by Category: Volume 2014-2019
Table 47 Sales of Home Audio and Cinema by Category: Value 2014-2019
Table 48 Sales of Home Audio and Cinema by Category: % Volume Growth 2014-2019
Table 49 Sales of Home Audio and Cinema by Category: % Value Growth 2014-2019
Table 50 NBO Company Shares of Home Audio and Cinema: % Volume 2015-2019
Table 51 LBN Brand Shares of Home Audio and Cinema: % Volume 2016-2019
Table 52 Distribution of Home Audio and Cinema by Channel: % Volume 2014-2019
Table 53 Forecast Sales of Home Audio and Cinema by Category: Volume 2019-2024
Table 54 Forecast Sales of Home Audio and Cinema by Category: Value 2019-2024
Table 55 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2019-2024
Table 56 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2019-2024
Headlines
Prospects
Technological Advances Shape Home Video
Price Drops Change the Status Quo in TVs
Voice Assistants the Future of TV
Competitive Landscape
Competition Gains Traction
Britânia Eletrodomésticos SA Consolidates Video Players
Category Data
Table 57 Sales of Home Video by Category: Volume 2014-2019
Table 58 Sales of Home Video by Category: Value 2014-2019
Table 59 Sales of Home Video by Category: % Volume Growth 2014-2019
Table 60 Sales of Home Video by Category: % Value Growth 2014-2019
Table 61 Sales of LCD TVs by Network Connectivity: % Retail Volume 2014-2019
Table 62 Sales of OLED TVs by Network Connectivity: % Retail Volume 2014-2019
Table 63 NBO Company Shares of Home Video: % Volume 2015-2019
Table 64 LBN Brand Shares of Home Video: % Volume 2016-2019
Table 65 Distribution of Home Video by Channel: % Volume 2014-2019
Table 66 Forecast Sales of Home Video by Category: Volume 2019-2024
Table 67 Forecast Sales of Home Video by Category: Value 2019-2024
Table 68 Forecast Sales of Home Video by Category: % Volume Growth 2019-2024
Table 69 Forecast Sales of Home Video by Category: % Value Growth 2019-2024
Table 70 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2019-2024
Table 71 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2019-2024
Headlines
Prospects
Hobbies and Professions, Photography Strengthens Among Enthusiasts
New Technology Shapes the Photographic Landscape
Sport Digital Camcorders Are Able To Grow Despite Shrinking Overall Category
Competitive Landscape
Competition Remains Relatively Unchallenged Overall in Digital Imaging...
...however, Competition Increases in Instant Printing
Category Data
Table 72 Sales of Imaging Devices by Category: Volume 2014-2019
Table 73 Sales of Imaging Devices by Category: Value 2014-2019
Table 74 Sales of Imaging Devices by Category: % Volume Growth 2014-2019
Table 75 Sales of Imaging Devices by Category: % Value Growth 2014-2019
Table 76 Sales of Digital Cameras by Type: % Retail Volume 2014-2019
Table 77 NBO Company Shares of Imaging Devices: % Volume 2015-2019
Table 78 LBN Brand Shares of Imaging Devices: % Volume 2016-2019
Table 79 Distribution of Imaging Devices by Channel: % Volume 2014-2019
Table 80 Forecast Sales of Imaging Devices by Category: Volume 2019-2024
Table 81 Forecast Sales of Imaging Devices by Category: Value 2019-2024
Table 82 Forecast Sales of Imaging Devices by Category: % Volume Growth 2019-2024
Table 83 Forecast Sales of Imaging Devices by Category: % Value Growth 2019-2024
Table 84 Forecast Sales of Digital Cameras by Type: % Retail Volume 2019-2024
Headlines
Prospects
the Smartphones Landscape in Brazil
Illegal Sales of Smartphones Grow Dynamically in 2019
Feature Phones Become Smart
Competitive Landscape
Samsung Remains Leader in Smartphones Through Launches and Large Consumer Base
Chinese Brands Make Noise in Brazil
Category Data
Table 85 Sales of Mobile Phones by Category: Volume 2014-2019
Table 86 Sales of Mobile Phones by Category: Value 2014-2019
Table 87 Sales of Mobile Phones by Category: % Volume Growth 2014-2019
Table 88 Sales of Mobile Phones by Category: % Value Growth 2014-2019
Table 89 Sales of Smartphones by Screen Size: % Retail Volume 2018-2019
Table 90 NBO Company Shares of Mobile Phones: % Volume 2015-2019
Table 91 LBN Brand Shares of Mobile Phones: % Volume 2016-2019
Table 92 Distribution of Mobile Phones by Channel: % Volume 2014-2019
Table 93 Forecast Sales of Mobile Phones by Category: Volume 2019-2024
Table 94 Forecast Sales of Mobile Phones by Category: Value 2019-2024
Table 95 Forecast Sales of Mobile Phones by Category: % Volume Growth 2019-2024
Table 96 Forecast Sales of Mobile Phones by Category: % Value Growth 2019-2024
Table 97 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2019-2024
Headlines
Prospects
Wireless Speakers Drive Up Sales of Portable Players in Brazil
E-readers Rebound As Physical Bookstores Close Their Doors in Brazil
Competitive Landscape
Harman Remains Wireless Speaker Leader
Amazon Completely Dominates E-readers
Category Data
Table 98 Sales of Portable Players by Category: Volume 2014-2019
Table 99 Sales of Portable Players by Category: Value 2014-2019
Table 100 Sales of Portable Players by Category: % Volume Growth 2014-2019
Table 101 Sales of Portable Players by Category: % Value Growth 2014-2019
Table 102 NBO Company Shares of Portable Players: % Volume 2015-2019
Table 103 LBN Brand Shares of Portable Players: % Volume 2016-2019
Table 104 Distribution of Portable Players by Channel: % Volume 2014-2019
Table 105 Forecast Sales of Portable Players by Category: Volume 2019-2024
Table 106 Forecast Sales of Portable Players by Category: Value 2019-2024
Table 107 Forecast Sales of Portable Players by Category: % Volume Growth 2019-2024
Table 108 Forecast Sales of Portable Players by Category: % Value Growth 2019-2024
Headlines
Prospects
Smart Wearables Gain Popularity As Industry Matures
Technology Pairs Up With Fashion and Luxury
Affordable Prices and New Players Widen Product Penetration in Brazil
Competitive Landscape
Apple and Samsung Closely Tied for Leadership Within Smart Wearables
Xiaomi Disrupts
Category Data
Table 109 Sales of Wearable Electronics by Category: Volume 2014-2019
Table 110 Sales of Wearable Electronics by Category: Value 2014-2019
Table 111 Sales of Wearable Electronics by Category: % Volume Growth 2014-2019
Table 112 Sales of Wearable Electronics by Category: % Value Growth 2014-2019
Table 113 NBO Company Shares of Wearable Electronics: % Volume 2015-2019
Table 114 LBN Brand Shares of Wearable Electronics: % Volume 2016-2019
Table 115 Distribution of Wearable Electronics by Channel: % Volume 2015-2019
Table 116 Forecast Sales of Wearable Electronics by Category: Volume 2019-2024
Table 117 Forecast Sales of Wearable Electronics by Category: Value 2019-2024
Table 118 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2019-2024
Table 119 Forecast Sales of Wearable Electronics by Category: % Value Growth 2019-2024

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