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Consumer Appliances in Turkey

Consumer Appliances in Turkey

In an attempt to stimulate domestic demand in 2017, the local government pursued a loose fiscal policy in Turkey, which covered a set of tax exemptions, including major appliances and numerous small appliances. As the special consumption tax was temporarily lifted, volume sales of some consumer appliances registered double-digit volume growth in 2017. However, following the termination of the tax exemption and the dramatic depreciation of Turkish lira, demand for consumer appliances sharply decl...

Euromonitor International's Consumer Appliances in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


CONSUMER APPLIANCES IN TURKEY
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Consumer Appliances Declines in Retail Volume Terms in 2018
Urbanisation and Increasing Need for Convenience Protects Volume Base at A Certain Level
Small Appliance Specialists Fare Better Due To Softer Decline
Sales Through Emerging Retailing Concepts Record Positive Volume Growth
Consumer Appliances Is Set To Rebound Over the Forecast Period
Market Indicators
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 2 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023
Market Data
Table 5 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 6 Sales of Consumer Appliances by Category: Value 2013-2018
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 13 Sales of Small Appliances by Category: Volume 2013-2018
Table 14 Sales of Small Appliances by Category: Value 2013-2018
Table 15 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 16 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 17 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 18 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 19 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 20 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 21 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 22 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 31 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 32 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Increasing Need for Convenience Will Lead To Stability in Dishwashers
Connected Products Will Continue To Struggle To Find Significant Consumer Base
Competitive Landscape
Arçelik As Leads Dishwashers in 2018
Top-tier Players Lose Volume Share To Samsung and Lg
Category Data
Table 35 Sales of Dishwashers by Category: Volume 2013-2018
Table 36 Sales of Dishwashers by Category: Value 2013-2018
Table 37 Sales of Dishwashers by Category: % Volume Growth 2013-2018
Table 38 Sales of Dishwashers by Category: % Value Growth 2013-2018
Table 39 Sales of Dishwashers by Format: % Volume 2013-2018
Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2014-2018
Table 41 NBO Company Shares of Dishwashers: % Volume 2014-2018
Table 42 LBN Brand Shares of Dishwashers: % Volume 2015-2018
Table 43 Distribution of Dishwashers by Format: % Volume 2013-2018
Table 44 Production, Imports and Exports of Dishwashers: Total Volume 2013-2018
Table 45 Forecast Sales of Dishwashers by Category: Volume 2018-2023
Table 46 Forecast Sales of Dishwashers by Category: Value 2018-2023
Table 47 Forecast Sales of Dishwashers by Category: % Volume Growth 2018-2023
Table 48 Forecast Sales of Dishwashers by Category: % Value Growth 2018-2023
Headlines
Prospects
Urbanisation and Increasing Need for Larger Capacity Automatic Washing Machines To Drive Volume Growth
Automatic Dryers To Make Significant Contribution To Overall Volume Growth
Connected Home Laundry Appliances Not Expected To Become Mainstream
Competitive Landscape
Arçelik As Maintains Leadership of Home Laundry Appliances
Lg and Samsung Expected To Become Important Brands Over Forecast Period
Category Data
Table 49 Sales of Home Laundry Appliances by Category: Volume 2013-2018
Table 50 Sales of Home Laundry Appliances by Category: Value 2013-2018
Table 51 Sales of Home Laundry Appliances by Category: % Volume Growth 2013-2018
Table 52 Sales of Home Laundry Appliances by Category: % Value Growth 2013-2018
Table 53 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2014-2018
Table 54 Sales of Automatic Washing Machines by Format: % Volume 2013-2018
Table 55 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2013-2018
Table 56 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2014-2018
Table 57 NBO Company Shares of Home Laundry Appliances: % Volume 2014-2018
Table 58 LBN Brand Shares of Home Laundry Appliances: % Volume 2015-2018
Table 59 Distribution of Home Laundry Appliances by Format: % Volume 2013-2018
Table 60 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2013-2018
Table 61 Forecast Sales of Home Laundry Appliances by Category: Volume 2018-2023
Table 62 Forecast Sales of Home Laundry Appliances by Category: Value 2018-2023
Table 63 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023
Table 64 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023
Headlines
Prospects
Large Cooking Appliances To Benefit From Urban Transformation
Premium Large Cooking Appliances Will Register Marginal Volume Growth Over Forecast Period
Competitive Landscape
Arçelik As and Bsh Ev Aletleri Sanayi Ve Ticaret As Dominate
Fragmentation Will Result in Share Loss for Leading Players Over the Forecast Period
New Product Development With Vestel Af8796 B Oven
Chart 1 Vestel AF B Oven
Category Data
Table 65 Sales of Large Cooking Appliances by Category: Volume 2013-2018
Table 66 Sales of Large Cooking Appliances by Category: Value 2013-2018
Table 67 Sales of Large Cooking Appliances by Category: % Volume Growth 2013-2018
Table 68 Sales of Large Cooking Appliances by Category: % Value Growth 2013-2018
Table 69 Sales of Built-in Hobs by Format: % Volume 2013-2018
Table 70 Sales of Ovens by Connected Appliances: % Volume 2014-2018
Table 71 NBO Company Shares of Large Cooking Appliances: % Volume 2014-2018
Table 72 LBN Brand Shares of Large Cooking Appliances: % Volume 2015-2018
Table 73 NBO Company Shares of Built-in Hobs: % Volume 2014-2018
Table 74 NBO Company Shares of Ovens: % Volume 2014-2018
Table 75 NBO Company Shares of Cooker Hoods: % Volume 2014-2018
Table 76 NBO Company Shares of Built-in Cooker Hoods: % Volume 2014-2018
Table 77 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2014-2018
Table 78 NBO Company Shares of Cookers: % Volume 2014-2018
Table 79 Distribution of Large Cooking Appliances by Format: % Volume 2013-2018
Table 80 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2013-2018
Table 81 Forecast Sales of Large Cooking Appliances by Category: Volume 2018-2023
Table 82 Forecast Sales of Large Cooking Appliances by Category: Value 2018-2023
Table 83 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023
Table 84 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023
Headlines
Prospects
Volume Sales of Microwaves Set To Rise Due To Increasing Demand for Convenience
Connected Microwaves Expected To Remain A Niche in Turkey Over Forecast Period
Competitive Landscape
Arçelik As Leads Microwaves
Samsung and Lg Set To Become Important in Microwaves
Category Data
Table 85 Sales of Microwaves by Category: Volume 2013-2018
Table 86 Sales of Microwaves by Category: Value 2013-2018
Table 87 Sales of Microwaves by Category: % Volume Growth 2013-2018
Table 88 Sales of Microwaves by Category: % Value Growth 2013-2018
Table 89 Sales of Microwaves by Connected Appliances: % Volume 2014-2018
Table 90 NBO Company Shares of Microwaves: % Volume 2014-2018
Table 91 LBN Brand Shares of Microwaves: % Volume 2015-2018
Table 92 Distribution of Microwaves by Format: % Volume 2013-2018
Table 93 Production, Imports and Exports of Microwaves: Total Volume 2013-2018
Table 94 Forecast Sales of Microwaves by Category: Volume 2018-2023
Table 95 Forecast Sales of Microwaves by Category: Value 2018-2023
Table 96 Forecast Sales of Microwaves by Category: % Volume Growth 2018-2023
Table 97 Forecast Sales of Microwaves by Category: % Value Growth 2018-2023
Headlines
Prospects
Refrigeration Appliances Set To Recover Due To Expected Increase in Urbanisation
Average Unit Price Growth Predicted To Slow Due To Fierce Price Competition
Competitive Landscape
Arçelik As Leads Refrigeration Appliances Due To Wide Dealership Network
International Brands Gain Volume Share Due To Expanding Presence
New Product Development With Vestel Retro Series
Chart 2 Vestel Retro Series
Category Data
Table 98 Sales of Refrigeration Appliances by Category: Volume 2013-2018
Table 99 Sales of Refrigeration Appliances by Category: Value 2013-2018
Table 100 Sales of Refrigeration Appliances by Category: % Volume Growth 2013-2018
Table 101 Sales of Refrigeration Appliances by Category: % Value Growth 2013-2018
Table 102 Sales of Freezers by Format: % Volume 2013-2018
Table 103 Sales of Freezers by Volume Capacity: % Volume 2013-2018
Table 104 Sales of Fridge Freezers by Format: % Volume 2013-2018
Table 105 Sales of Fridge Freezers by Volume Capacity: % Volume 2013-2018
Table 106 Sales of Fridge Freezers by Connected Appliances: % Volume 2014-2018
Table 107 Sales of Fridges by Volume Capacity: % Volume 2013-2018
Table 108 NBO Company Shares of Refrigeration Appliances: % Volume 2014-2018
Table 109 LBN Brand Shares of Refrigeration Appliances: % Volume 2015-2018
Table 110 NBO Company Shares of Built-in Fridge Freezers: % Volume 2014-2018
Table 111 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2014-2018
Table 112 NBO Company Shares of Built-in Fridges: % Volume 2014-2018
Table 113 NBO Company Shares of Freestanding Fridges: % Volume 2014-2018
Table 114 Distribution of Refrigeration Appliances by Format: % Volume 2013-2018
Table 115 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2013-2018
Table 116 Forecast Sales of Refrigeration Appliances by Category: Volume 2018-2023
Table 117 Forecast Sales of Refrigeration Appliances by Category: Value 2018-2023
Table 118 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023
Table 119 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023
Headlines
Prospects
Slow Volume Growth To Continue Mainly Due To Economic Hardship
Volume Sales Through Emerging Retailing Concepts Expected To Rise Rapidly
Competitive Landscape
Arçelik As Maintains Leadership of Air Treatment Products
Samsung and Lg Set To Become Important Players Over the Forecast Period
Category Data
Table 120 Sales of Air Treatment Products by Category: Volume 2013-2018
Table 121 Sales of Air Treatment Products by Category: Value 2013-2018
Table 122 Sales of Air Treatment Products by Category: % Volume Growth 2013-2018
Table 123 Sales of Air Treatment Products by Category: % Value Growth 2013-2018
Table 124 Sales of Air Conditioners by Connected Appliances: % Volume 2014-2018
Table 125 NBO Company Shares of Air Treatment Products: % Volume 2014-2018
Table 126 LBN Brand Shares of Air Treatment Products: % Volume 2015-2018
Table 127 Distribution of Air Treatment Products by Format: % Volume 2013-2018
Table 128 Production, Imports and Exports of Air Conditioners: Total Volume 2013-2018
Table 129 Forecast Sales of Air Treatment Products by Category: Volume 2018-2023
Table 130 Forecast Sales of Air Treatment Products by Category: Value 2018-2023
Table 131 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2018-2023
Table 132 Forecast Sales of Air Treatment Products by Category: % Value Growth 2018-2023
Headlines
Prospects
Blenders Will Continue To Be the Major Driver of Volume Growth Over Forecast Period
Fierce Price Competition Is Predicted To Hinder Value Growth
Competitive Landscape
Arzum Elektrikli Ev Aletleri San Ve Tic As Maintains Leadership
Concentration in Competitive Landscape of Slow Juicers
Category Data
Table 133 Sales of Food Preparation Appliances by Category: Volume 2013-2018
Table 134 Sales of Food Preparation Appliances by Category: Value 2013-2018
Table 135 Sales of Food Preparation Appliances by Category: % Volume Growth 2013-2018
Table 136 Sales of Food Preparation Appliances by Category: % Value Growth 2013-2018
Table 137 NBO Company Shares of Food Preparation Appliances: % Volume 2014-2018
Table 138 LBN Brand Shares of Food Preparation Appliances: % Volume 2015-2018
Table 139 Distribution of Food Preparation Appliances by Format: % Volume 2013-2018
Table 140 Forecast Sales of Food Preparation Appliances by Category: Volume 2018-2023
Table 141 Forecast Sales of Food Preparation Appliances by Category: Value 2018-2023
Table 142 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023
Table 143 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023
Headlines
Prospects
Despite Rising Demand for Convenient Solutions, Outlook Is Cautious
Increasing Price Competition Will Hinder Value Growth
Competitive Landscape
International Brands Lead Personal Care Appliances
Fragmentation Predicted Alongside New Entrants in Emerging Appliances
Category Data
Table 144 Sales of Personal Care Appliances by Category: Volume 2013-2018
Table 145 Sales of Personal Care Appliances by Category: Value 2013-2018
Table 146 Sales of Personal Care Appliances by Category: % Volume Growth 2013-2018
Table 147 Sales of Personal Care Appliances by Category: % Value Growth 2013-2018
Table 148 Sales of Body Shavers by Format: % Volume 2013-2018
Table 149 Sales of Hair Care Appliances by Format: % Volume 2013-2018
Table 150 NBO Company Shares of Personal Care Appliances 2014-2018
Table 151 LBN Brand Shares of Personal Care Appliances 2015-2018
Table 152 Distribution of Personal Care Appliances by Format: % Volume 2013-2018
Table 153 Forecast Sales of Personal Care Appliances by Category: Volume 2018-2023
Table 154 Forecast Sales of Personal Care Appliances by Category: Value 2018-2023
Table 155 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023
Table 156 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2018-2023
Headlines
Prospects
Despite Economic Unease, Small Cooking Appliances Set To Grow in Volume Terms
Price Competition To Result in Slow Growth in Value Terms
Competitive Landscape
Domestic Players Lead Small Cooking Appliances
Companies To Increase Their Focus on Increasing Product Availability in Retailers
Category Data
Table 157 Sales of Small Cooking Appliances by Category: Volume 2013-2018
Table 158 Sales of Small Cooking Appliances by Category: Value 2013-2018
Table 159 Sales of Small Cooking Appliances by Category: % Volume Growth 2013-2018
Table 160 Sales of Small Cooking Appliances by Category: % Value Growth 2013-2018
Table 161 Sales of Freestanding Hobs by Format: % Volume 2013-2018
Table 162 NBO Company Shares of Small Cooking Appliances: % Volume 2014-2018
Table 163 LBN Brand Shares of Small Cooking Appliances: % Volume 2015-2018
Table 164 Distribution of Small Cooking Appliances by Format: % Volume 2013-2018
Table 165 Forecast Sales of Small Cooking Appliances by Category: Volume 2018-2023
Table 166 Forecast Sales of Small Cooking Appliances by Category: Value 2018-2023
Table 167 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023
Table 168 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023
Headlines
Prospects
Increasing Need for Practicality To Drive Volume Growth, Despite Negative Economic Outlook
Fierce Price Competition Will Slow Value Growth
Competitive Landscape
Strong Competition Continues
Expanding Product Portfolios With Economy Options Will Gain Players Volume Share
Category Data
Table 169 Sales of Vacuum Cleaners by Category: Volume 2013-2018
Table 170 Sales of Vacuum Cleaners by Category: Value 2013-2018
Table 171 Sales of Vacuum Cleaners by Category: % Volume Growth 2013-2018
Table 172 Sales of Vacuum Cleaners by Category: % Value Growth 2013-2018
Table 173 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2014-2018
Table 174 NBO Company Shares of Vacuum Cleaners: % Volume 2014-2018
Table 175 LBN Brand Shares of Vacuum Cleaners: % Volume 2015-2018
Table 176 Distribution of Vacuum Cleaners by Format: % Volume 2013-2018
Table 177 Forecast Sales of Vacuum Cleaners by Category: Volume 2018-2023
Table 178 Forecast Sales of Vacuum Cleaners by Category: Value 2018-2023
Table 179 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
Table 180 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023

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