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Consumer Appliances in Taiwan

Consumer Appliances in Taiwan

Consumer appliances in Taiwan is registering slightly faster retail volume growth. Almost all major appliances have recovered from recession caused by the housing market being depressed since 2016. New energy labels keep pushing demand forward. Among major appliances, dishwashers continues to post the fastest volume and value growth rates due to the changing consumption mind-set and continuous marketing efforts through all major retailing channels. Within small appliances, vacuum cleaners contin...

Euromonitor International's Consumer Appliances in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


CONSUMER APPLIANCES IN TAIWAN
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Faster Retail Volume and Value Growth in 2018
Energy-efficient Products Retain Their Significance
Panasonic Expands Its Leading Advantage
Competition Intensifies Between Retailers
A Slowdown Is Projected Over the Forecast Period
Market Indicators
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 2 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023
Market Data
Table 5 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 6 Sales of Consumer Appliances by Category: Value 2013-2018
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 13 Sales of Small Appliances by Category: Volume 2013-2018
Table 14 Sales of Small Appliances by Category: Value 2013-2018
Table 15 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 16 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 17 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 18 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 19 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 20 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 21 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 22 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 31 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 32 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Dishwashers Gains More Consumers Due To Changing Mind-sets and Extensive Marketing Efforts
Freestanding Dishwashers Records Stronger Growth Than Built-in Dishwashers
Energy Efficiency, Cleaning and Drying Technology Are Major Concerns
Competitive Landscape
Bosch Dominates Dishwashers Due To Its Complete Product Portfolio and Extensive Retailing Channels
More Launches by Imported Brands Lead To A Slight Decline in Unit Prices
Department Stores and Warehouse Clubs Are Powerful in Boosting the Shares of Premium Brands
Category Data
Table 35 Sales of Dishwashers by Category: Volume 2013-2018
Table 36 Sales of Dishwashers by Category: Value 2013-2018
Table 37 Sales of Dishwashers by Category: % Volume Growth 2013-2018
Table 38 Sales of Dishwashers by Category: % Value Growth 2013-2018
Table 39 Sales of Dishwashers by Format: % Volume 2013-2018
Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2014-2018
Table 41 NBO Company Shares of Dishwashers: % Volume 2014-2018
Table 42 LBN Brand Shares of Dishwashers: % Volume 2015-2018
Table 43 Distribution of Dishwashers by Format: % Volume 2013-2018
Table 44 Production, Imports and Exports of Dishwashers: Total Volume 2013-2018
Table 45 Forecast Sales of Dishwashers by Category: Volume 2018-2023
Table 46 Forecast Sales of Dishwashers by Category: Value 2018-2023
Table 47 Forecast Sales of Dishwashers by Category: % Volume Growth 2018-2023
Table 48 Forecast Sales of Dishwashers by Category: % Value Growth 2018-2023
Headlines
Prospects
Energy Efficiency and Noise Level Remain Top Concerns Among Manufacturers and Consumers
the Taiwanese Prefer Home Laundry Appliances With Larger Capacity
Automatic Washer Dryers Exhibits Stronger Growth Due To Continuous Marketing Efforts From Imported Brands
Competitive Landscape
While Panasonic Leads Overall Home Laundry Appliances, Lg Leads Automatic Washer Dryers
Domestic Brands Continue To Concentrate on Automatic Washing Machines
Automatic Dryers Shows Different Development Trajectories Under Different Players
Category Data
Table 49 Sales of Home Laundry Appliances by Category: Volume 2013-2018
Table 50 Sales of Home Laundry Appliances by Category: Value 2013-2018
Table 51 Sales of Home Laundry Appliances by Category: % Volume Growth 2013-2018
Table 52 Sales of Home Laundry Appliances by Category: % Value Growth 2013-2018
Table 53 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2014-2018
Table 54 Sales of Automatic Washing Machines by Format: % Volume 2013-2018
Table 55 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2013-2018
Table 56 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2014-2018
Table 57 NBO Company Shares of Home Laundry Appliances: % Volume 2014-2018
Table 58 LBN Brand Shares of Home Laundry Appliances: % Volume 2015-2018
Table 59 Distribution of Home Laundry Appliances by Format: % Volume 2013-2018
Table 60 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2013-2018
Table 61 Forecast Sales of Home Laundry Appliances by Category: Volume 2018-2023
Table 62 Forecast Sales of Home Laundry Appliances by Category: Value 2018-2023
Table 63 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023
Table 64 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023
Headlines
Prospects
Large Cooking Appliances Recovers Slowly From Decline
Amid the Healthy Living Trend, Consumers Are More Willing To Choose Multifunctional Models
Ovens Remain in A Niche Compared To Other Large Cooking Appliances
Competitive Landscape
Sakura Maintains Its Leading Position in Large Cooking Appliances
Local Players Dominate Large Cooking Appliances Overall, While Foreign Brands Concentrate on Ovens
Construction Proves Its Crucial Position in Impacting Sales Performance
Category Data
Table 65 Sales of Large Cooking Appliances by Category: Volume 2013-2018
Table 66 Sales of Large Cooking Appliances by Category: Value 2013-2018
Table 67 Sales of Large Cooking Appliances by Category: % Volume Growth 2013-2018
Table 68 Sales of Large Cooking Appliances by Category: % Value Growth 2013-2018
Table 69 Sales of Built-in Hobs by Format: % Volume 2013-2018
Table 70 Sales of Ovens by Connected Appliances: % Volume 2014-2018
Table 71 NBO Company Shares of Large Cooking Appliances: % Volume 2014-2018
Table 72 LBN Brand Shares of Large Cooking Appliances: % Volume 2015-2018
Table 73 NBO Company Shares of Built-in Hobs: % Volume 2014-2018
Table 74 NBO Company Shares of Ovens: % Volume 2014-2018
Table 75 NBO Company Shares of Cooker Hoods: % Volume 2014-2018
Table 76 NBO Company Shares of Built-in Cooker Hoods: % Volume 2014-2018
Table 77 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2014-2018
Table 78 Distribution of Large Cooking Appliances by Format: % Volume 2013-2018
Table 79 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2013-2018
Table 80 Forecast Sales of Large Cooking Appliances by Category: Volume 2018-2023
Table 81 Forecast Sales of Large Cooking Appliances by Category: Value 2018-2023
Table 82 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023
Table 83 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023
Headlines
Prospects
Microwaves Sees Steady Sales Due To Being Considered Necessary Appliances in Daily Life
Multifunctional Products Continue To Penetrate Taiwanese Households
Consumers Are Desensitised To the Negative Impacts of Food Safety Scandals
Competitive Landscape
Panasonic Leads Microwaves With An Expanding Advantage in Volume Sales
Local Brands Strive To Compete in Entry-level Microwaves
Parallel Imports Continue in Combination Microwaves at Premium Prices
Category Data
Table 84 Sales of Microwaves by Category: Volume 2013-2018
Table 85 Sales of Microwaves by Category: Value 2013-2018
Table 86 Sales of Microwaves by Category: % Volume Growth 2013-2018
Table 87 Sales of Microwaves by Category: % Value Growth 2013-2018
Table 88 Sales of Microwaves by Connected Appliances: % Volume 2014-2018
Table 89 NBO Company Shares of Microwaves: % Volume 2014-2018
Table 90 LBN Brand Shares of Microwaves: % Volume 2015-2018
Table 91 Distribution of Microwaves by Format: % Volume 2013-2018
Table 92 Production, Imports and Exports of Microwaves: Total Volume 2013-2018
Table 93 Forecast Sales of Microwaves by Category: Volume 2018-2023
Table 94 Forecast Sales of Microwaves by Category: Value 2018-2023
Table 95 Forecast Sales of Microwaves by Category: % Volume Growth 2018-2023
Table 96 Forecast Sales of Microwaves by Category: % Value Growth 2018-2023
Headlines
Prospects
New Energy Labels Vigorously Push Manufacturers To Launch New Models
Limited Space Encourages Brands To Launch Narrower Models With Larger Capacity
Smart Fridge Freezers Remain Out of Taiwanese Consumers' Focus in 2018
Competitive Landscape
Panasonic Retains Its Leading Position Due To Its Proactive Marketing
Domestic Brands Work on Different Formats From Those of Their International Competitors
Freezers Sees Intense Competition Compared To Other Refrigeration Appliances
Category Data
Table 97 Sales of Refrigeration Appliances by Category: Volume 2013-2018
Table 98 Sales of Refrigeration Appliances by Category: Value 2013-2018
Table 99 Sales of Refrigeration Appliances by Category: % Volume Growth 2013-2018
Table 100 Sales of Refrigeration Appliances by Category: % Value Growth 2013-2018
Table 101 Sales of Freezers by Format: % Volume 2013-2018
Table 102 Sales of Freezers by Volume Capacity: % Volume 2013-2018
Table 103 Sales of Fridge Freezers by Format: % Volume 2013-2018
Table 104 Sales of Fridge Freezers by Volume Capacity: % Volume 2013-2018
Table 105 Sales of Fridge Freezers by Connected Appliances: % Volume 2014-2018
Table 106 Sales of Fridges by Volume Capacity: % Volume 2013-2018
Table 107 NBO Company Shares of Refrigeration Appliances: % Volume 2014-2018
Table 108 LBN Brand Shares of Refrigeration Appliances: % Volume 2015-2018
Table 109 NBO Company Shares of Built-in Fridge Freezers: % Volume 2014-2018
Table 110 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2014-2018
Table 111 NBO Company Shares of Freestanding Fridges: % Volume 2014-2018
Table 112 Distribution of Refrigeration Appliances by Format: % Volume 2013-2018
Table 113 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2013-2018
Table 114 Forecast Sales of Refrigeration Appliances by Category: Volume 2018-2023
Table 115 Forecast Sales of Refrigeration Appliances by Category: Value 2018-2023
Table 116 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023
Table 117 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023
Headlines
Prospects
Energy Efficiency and the Seasonal Factor Greatly Affect Sales of Air Treatment Products
Air Purifiers Registers the Highest Volume Growth Within Consumer Appliances
Smart Features Integrated Into Air Treatment Products Gain Popularity
Competitive Landscape
Panasonic Leads Air Treatment Products With Sampo and Hitachi Close Behind
Local Brands Are Stronger in Cooling Fans and Dehumidifiers
Smaller and New Players Penetrate Through Group Buying Behaviour
Category Data
Table 118 Sales of Air Treatment Products by Category: Volume 2013-2018
Table 119 Sales of Air Treatment Products by Category: Value 2013-2018
Table 120 Sales of Air Treatment Products by Category: % Volume Growth 2013-2018
Table 121 Sales of Air Treatment Products by Category: % Value Growth 2013-2018
Table 122 Sales of Air Conditioners by Connected Appliances: % Volume 2014-2018
Table 123 NBO Company Shares of Air Treatment Products: % Volume 2014-2018
Table 124 LBN Brand Shares of Air Treatment Products: % Volume 2015-2018
Table 125 Distribution of Air Treatment Products by Format: % Volume 2013-2018
Table 126 Production, Imports and Exports of Air Conditioners: Total Volume 2013-2018
Table 127 Sales of Air Conditioners by Connected Appliances: % Volume 2014-2018
Table 128 NBO Company Shares of Air Treatment Products: % Volume 2014-2018
Table 129 LBN Brand Shares of Air Treatment Products: % Volume 2015-2018
Table 130 Distribution of Air Treatment Products by Format: % Volume 2013-2018
Table 131 Production, Imports and Exports of Air Conditioners: Total Volume 2013-2018
Table 132 Forecast Sales of Air Treatment Products by Category: Volume 2018-2023
Table 133 Forecast Sales of Air Treatment Products by Category: Value 2018-2023
Table 134 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2018-2023
Table 135 Forecast Sales of Air Treatment Products by Category: % Value Growth 2018-2023
Headlines
Prospects
Food Preparation Appliances Remains Stable Due To Reduced Health Consciousness After Many Rounds of Food Safety Scandals
Consumption Polarisation Becomes Clearer in Food Preparation Appliances
Food Processors Continues To Record High Volume Growth
Competitive Landscape
Philips Continues To Lead Food Preparation Appliances With Panasonic Close Behind
Local and International Brands Differentiate Themselves From Each Other Via Different Pricing and Marketing Strategies
Smaller Brands Endeavour To Increase Their Presence in Multiple Channels
Category Data
Table 136 Sales of Food Preparation Appliances by Category: Volume 2013-2018
Table 137 Sales of Food Preparation Appliances by Category: Value 2013-2018
Table 138 Sales of Food Preparation Appliances by Category: % Volume Growth 2013-2018
Table 139 Sales of Food Preparation Appliances by Category: % Value Growth 2013-2018
Table 140 NBO Company Shares of Food Preparation Appliances: % Volume 2014-2018
Table 141 LBN Brand Shares of Food Preparation Appliances: % Volume 2015-2018
Table 142 Distribution of Food Preparation Appliances by Format: % Volume 2013-2018
Table 143 Forecast Sales of Food Preparation Appliances by Category: Volume 2018-2023
Table 144 Forecast Sales of Food Preparation Appliances by Category: Value 2018-2023
Table 145 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023
Table 146 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023
Headlines
Prospects
Personal Care Appliances With Higher Unit Prices Register A Stronger Presence
Hair Care Appliances With Specialised Design and Stronger Functions Remain in Favour
Electric Facial Cleansers Loses Popularity
Competitive Landscape
Panasonic Leads Personal Care Appliances, Increasing the Gap With Philips
International Brands Dominate, While Local Players Keep Disappearing
Tescom Demonstrates Its Power in Hair Care Appliances
Category Data
Table 147 Sales of Personal Care Appliances by Category: Volume 2013-2018
Table 148 Sales of Personal Care Appliances by Category: Value 2013-2018
Table 149 Sales of Personal Care Appliances by Category: % Volume Growth 2013-2018
Table 150 Sales of Personal Care Appliances by Category: % Value Growth 2013-2018
Table 151 Sales of Body Shavers by Format: % Volume 2013-2018
Table 152 Sales of Hair Care Appliances by Format: % Volume 2013-2018
Table 153 NBO Company Shares of Personal Care Appliances 2014-2018
Table 154 LBN Brand Shares of Personal Care Appliances 2015-2018
Table 155 Distribution of Personal Care Appliances by Format: % Volume 2013-2018
Table 156 Forecast Sales of Personal Care Appliances by Category: Volume 2018-2023
Table 157 Forecast Sales of Personal Care Appliances by Category: Value 2018-2023
Table 158 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023
Table 159 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2018-2023
Headlines
Prospects
Sales of Small Cooking Appliances Slow Down Due To Consumers' Lowered Sensitivity To Food Scandals
Coffee Machines Continues To Contribute the Highest Volume Growth Due To the Popular Coffee Culture
Rice Cookers Retain Importance in Daily Life
Competitive Landscape
Tatung Maintains Its Leading Position in Small Cooking Appliances
Local Brands Account for the Majority of Sales, While International Brands See Moderate Growth
A Diversified Marketing Strategy Becomes Increasingly Significant
Category Data
Table 160 Sales of Small Cooking Appliances by Category: Volume 2013-2018
Table 161 Sales of Small Cooking Appliances by Category: Value 2013-2018
Table 162 Sales of Small Cooking Appliances by Category: % Volume Growth 2013-2018
Table 163 Sales of Small Cooking Appliances by Category: % Value Growth 2013-2018
Table 164 Sales of Freestanding Hobs by Format: % Volume 2013-2018
Table 165 NBO Company Shares of Small Cooking Appliances: % Volume 2014-2018
Table 166 LBN Brand Shares of Small Cooking Appliances: % Volume 2015-2018
Table 167 Distribution of Small Cooking Appliances by Format: % Volume 2013-2018
Table 168 Forecast Sales of Small Cooking Appliances by Category: Volume 2018-2023
Table 169 Forecast Sales of Small Cooking Appliances by Category: Value 2018-2023
Table 170 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023
Table 171 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023
Headlines
Prospects
Stick Vacuum Cleaners Continues To Achieve the Greatest Sales Increases
Smart Features Slowly Penetrate Robotic Vacuum Cleaners
Innovative Cleaners Such As Steam Cleaners and Dust Mite Cleaners Capture More Attention in the Local Humid Climate
Competitive Landscape
Electrolux Continues To Lead Vacuum Cleaners Via Its Strength in Standard Products
More New Players Are Expected To Compete in Vacuum Cleaners
Collaborating With Internet Celebrities Is An Innovative Marketing Method Attracting Potential Consumers
Category Data
Table 172 Sales of Vacuum Cleaners by Category: Volume 2013-2018
Table 173 Sales of Vacuum Cleaners by Category: Value 2013-2018
Table 174 Sales of Vacuum Cleaners by Category: % Volume Growth 2013-2018
Table 175 Sales of Vacuum Cleaners by Category: % Value Growth 2013-2018
Table 176 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2014-2018
Table 177 NBO Company Shares of Vacuum Cleaners: % Volume 2014-2018
Table 178 LBN Brand Shares of Vacuum Cleaners: % Volume 2015-2018
Table 179 Distribution of Vacuum Cleaners by Format: % Volume 2013-2018
Table 180 Forecast Sales of Vacuum Cleaners by Category: Volume 2018-2023
Table 181 Forecast Sales of Vacuum Cleaners by Category: Value 2018-2023
Table 182 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
Table 183 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023

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