Consumer Appliances in Russia

Consumer Appliances in Russia

Consumer appliances in Russia continued to benefit from delayed demand and the ongoing issuing of consumer credit in 2019. Although this trend was more noticeable in 2017/2018 due to a more stable economic environment following volatility of the local currency, which led to a surge in retail volume sales, growth remained strong in 2019. This was supported by an increasing number of consumers purchasing new residents which required the installation of major appliances such as refrigeration applia...

Euromonitor International's Consumer Appliances in Russia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Consumer Appliances in Russia
Euromonitor International
December 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Stable Demand Due To Consumer Growth and Delayed Demand, Although Further Dynamic Growth Unlikely
Polarising Trends Influence Demand for Certain Brands and Price Segments
High Fragmentation for Consumer Appliances As the Entry of Smaller Affordable Brands Continues
Strong Shift Towards Internet Retailing Continues Due To Convenience and the Chance To Make Greater Savings
Moderate Performance for Consumer Appliances Influenced by Uncertainty Over Economy
Market Indicators
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2014-2019
Table 2 Replacement Cycles of Consumer Appliances by Category 2014-2019
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2024
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2019-2024
Market Data
Table 5 Sales of Consumer Appliances by Category: Volume 2014-2019
Table 6 Sales of Consumer Appliances by Category: Value 2014-2019
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2014-2019
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
Table 13 Sales of Small Appliances by Category: Volume 2014-2019
Table 14 Sales of Small Appliances by Category: Value 2014-2019
Table 15 Sales of Small Appliances by Category: % Volume Growth 2014-2019
Table 16 Sales of Small Appliances by Category: % Value Growth 2014-2019
Table 17 NBO Company Shares of Major Appliances: % Volume 2015-2019
Table 18 LBN Brand Shares of Major Appliances: % Volume 2016-2019
Table 19 NBO Company Shares of Small Appliances: % Volume 2015-2019
Table 20 LBN Brand Shares of Small Appliances: % Volume 2016-2019
Table 21 Distribution of Major Appliances by Format: % Volume 2014-2019
Table 22 Distribution of Small Appliances by Format: % Volume 2014-2019
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2019-2024
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2019-2024
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2019-2024
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
Table 31 Forecast Sales of Small Appliances by Category: Volume 2019-2024
Table 32 Forecast Sales of Small Appliances by Category: Value 2019-2024
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2019-2024
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources
Headlines
Prospects
Freestanding Dishwashers Gain in Popularity Driven by Declining Unit Prices and Convenience of Table-top Format
Built-in Dishwashers Retain Dominance Due To Rising Urbanisation and More Integral Look of Modern Kitchens
Despite Increasing Popularity of Table-top Dishwashers, Built-in Offers More Integral Solution To Kitchen Design
Competitive Landscape
Several Trends Influence Movement Amongst Leading Brands
Bosch Loses Strong Share To More Affordable Brands
Midea's Table-top Format Leads To Stronger Share Gain
Category Data
Table 35 Sales of Dishwashers by Category: Volume 2014-2019
Table 36 Sales of Dishwashers by Category: Value 2014-2019
Table 37 Sales of Dishwashers by Category: % Volume Growth 2014-2019
Table 38 Sales of Dishwashers by Category: % Value Growth 2014-2019
Table 39 Sales of Dishwashers by Format: % Volume 2014-2019
Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2015-2019
Table 41 NBO Company Shares of Dishwashers: % Volume 2015-2019
Table 42 LBN Brand Shares of Dishwashers: % Volume 2016-2019
Table 43 Distribution of Dishwashers by Format: % Volume 2014-2019
Table 44 Forecast Sales of Dishwashers by Category: Volume 2019-2024
Table 45 Forecast Sales of Dishwashers by Category: Value 2019-2024
Table 46 Forecast Sales of Dishwashers by Category: % Volume Growth 2019-2024
Table 47 Forecast Sales of Dishwashers by Category: % Value Growth 2019-2024
Headlines
Prospects
Undynamic Performance for Home Laundry Appliances Following Previous Surge in Demand Due To Declining Unit Prices
Niche of Automatic Dryers Records Strongest Retail Volume Performance Despite Culture for Naturally Drying Clothing
Outdated Format Set To Experience Stronger Decline Over the Forecast Period
Competitive Landscape
Domination of International Brands With Limited Presence of Local Players
Economy Models Still Offer Price-sensitive Consumers Attractive Features
New Smaller Size Automatic Washing Machine From Atlant Will Appeal To Consumers Looking for Space-saving and Energy-saving Features
Chart 1 Atlant CMA 70Y1214 model
Category Data
Table 48 Sales of Home Laundry Appliances by Category: Volume 2014-2019
Table 49 Sales of Home Laundry Appliances by Category: Value 2014-2019
Table 50 Sales of Home Laundry Appliances by Category: % Volume Growth 2014-2019
Table 51 Sales of Home Laundry Appliances by Category: % Value Growth 2014-2019
Table 52 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2015-2019
Table 53 Sales of Automatic Washing Machines by Format: % Volume 2014-2019
Table 54 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2014-2019
Table 55 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2015-2019
Table 56 NBO Company Shares of Home Laundry Appliances: % Volume 2015-2019
Table 57 LBN Brand Shares of Home Laundry Appliances: % Volume 2016-2019
Table 58 Distribution of Home Laundry Appliances by Format: % Volume 2014-2019
Table 59 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2014-2019
Table 60 Forecast Sales of Home Laundry Appliances by Category: Volume 2019-2024
Table 61 Forecast Sales of Home Laundry Appliances by Category: Value 2019-2024
Table 62 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2019-2024
Table 63 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2019-2024
Headlines
Prospects
Move Towards Freestanding Models, Offering More Affordable Options
Stronger Demand for Cookers Likely To Persist As Consumers Look To Replace Older Models With Brighter Economic Outlook and Access To Credit
Stable Demand for Built-in Appliances Due To New Residential Builds, With More Affluent Consumers Opting for Integral Design for Kitchens
Competitive Landscape
Intense Competition Led by Multinationals, Benefiting From High Consumer Awareness
Brands That Offer Good Price/quality Ratio Benefit From Search for Affordable Models
Innovative Launch Combining Several Appliances May Be Restricted To Higher-income Consumers
Chart 2 Candy Trio 9503/1 X model
Category Data
Table 64 Sales of Large Cooking Appliances by Category: Volume 2014-2019
Table 65 Sales of Large Cooking Appliances by Category: Value 2014-2019
Table 66 Sales of Large Cooking Appliances by Category: % Volume Growth 2014-2019
Table 67 Sales of Large Cooking Appliances by Category: % Value Growth 2014-2019
Table 68 Sales of Built-in Hobs by Format: % Volume 2014-2019
Table 69 Sales of Ovens by Connected Appliances: % Volume 2015-2019
Table 70 NBO Company Shares of Large Cooking Appliances: % Volume 2015-2019
Table 71 LBN Brand Shares of Large Cooking Appliances: % Volume 2016-2019
Table 72 NBO Company Shares of Built-in Hobs: % Volume 2015-2019
Table 73 NBO Company Shares of Ovens: % Volume 2015-2019
Table 74 NBO Company Shares of Cooker Hoods: % Volume 2015-2019
Table 75 NBO Company Shares of Built-in Cooker Hoods: % Volume 2015-2019
Table 76 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2015-2019
Table 77 NBO Company Shares of Cookers: % Volume 2015-2019
Table 78 Distribution of Large Cooking Appliances by Format: % Volume 2014-2019
Table 79 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2014-2019
Table 80 Forecast Sales of Large Cooking Appliances by Category: Volume 2019-2024
Table 81 Forecast Sales of Large Cooking Appliances by Category: Value 2019-2024
Table 82 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2019-2024
Table 83 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2019-2024
Headlines
Prospects
Ongoing Strong Performance Driven by More Affordable Freestanding Microwaves
Increasing Emergence of Economy Models Supports Volume Demand
More Sophisticated Microwaves Target Affluent Russians
Competitive Landscape
Leading International Brands Continue To Lose Ground To Economy Basic Models
Midea Group Strengthens Leadership of Microwaves With Affordable Offer
Competition Continues To Intensify With Emergence of Smaller Players
Category Data
Table 84 Sales of Microwaves by Category: Volume 2014-2019
Table 85 Sales of Microwaves by Category: Value 2014-2019
Table 86 Sales of Microwaves by Category: % Volume Growth 2014-2019
Table 87 Sales of Microwaves by Category: % Value Growth 2014-2019
Table 88 Sales of Microwaves by Connected Appliances: % Volume 2015-2019
Table 89 NBO Company Shares of Microwaves: % Volume 2015-2019
Table 90 LBN Brand Shares of Microwaves: % Volume 2016-2019
Table 91 Distribution of Microwaves by Format: % Volume 2014-2019
Table 92 Forecast Sales of Microwaves by Category: Volume 2019-2024
Table 93 Forecast Sales of Microwaves by Category: Value 2019-2024
Table 94 Forecast Sales of Microwaves by Category: % Volume Growth 2019-2024
Table 95 Forecast Sales of Microwaves by Category: % Value Growth 2019-2024
Headlines
Prospects
Ongoing Return To Purchasing Big-ticket Items Following Economic Instability
Huge Surge in Demand for Freestanding Electric Wine Coolers/chillers Following Dramatic Reduction in Unit Price
Further Heavy Decline Predicted for Fridges Over the Forecast Period
Competitive Landscape
Leading Brand Lg Feels Increasing Pressure From More Affordable Brands
Local Brands Compete by Following Latest Global Trends at Accessible Prices
Birusa 120 Model Offers Number of Improvements for Its Fridge Freezer
Chart 3 Birusa 120 model:
Category Data
Table 96 Sales of Refrigeration Appliances by Category: Volume 2014-2019
Table 97 Sales of Refrigeration Appliances by Category: Value 2014-2019
Table 98 Sales of Refrigeration Appliances by Category: % Volume Growth 2014-2019
Table 99 Sales of Refrigeration Appliances by Category: % Value Growth 2014-2019
Table 100 Sales of Freezers by Format: % Volume 2014-2019
Table 101 Sales of Freezers by Volume Capacity: % Volume 2014-2019
Table 102 Sales of Fridge Freezers by Format: % Volume 2014-2019
Table 103 Sales of Fridge Freezers by Volume Capacity: % Volume 2014-2019
Table 104 Sales of Fridge Freezers by Connected Appliances: % Volume 2015-2019
Table 105 Sales of Fridges by Volume Capacity: % Volume 2014-2019
Table 106 NBO Company Shares of Refrigeration Appliances: % Volume 2015-2019
Table 107 LBN Brand Shares of Refrigeration Appliances: % Volume 2016-2019
Table 108 NBO Company Shares of Built-in Fridge Freezers: % Volume 2015-2019
Table 109 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2015-2019
Table 110 NBO Company Shares of Built-in Fridges: % Volume 2015-2019
Table 111 NBO Company Shares of Freestanding Fridges: % Volume 2015-2019
Table 112 Distribution of Refrigeration Appliances by Format: % Volume 2014-2019
Table 113 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2014-2019
Table 114 Forecast Sales of Refrigeration Appliances by Category: Volume 2019-2024
Table 115 Forecast Sales of Refrigeration Appliances by Category: Value 2019-2024
Table 116 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2019-2024
Table 117 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2019-2024
Headlines
Prospects
Warmer Weather Supports Demand, Dominated by Affordable Option of Cooling Fans
Higher-income Consumers and Replacement Cycle Drive Demand for Expensive Option of Split Air Conditioners
Smaller Categories Face Ongoing Competition From Other Options
Competitive Landscape
Intense Competition Within Highly Fragmented Category of Cooling Fans
Air Conditioners Experiences Polarising Trends Depending on Budget
Local Producer Launches Range of Split Air Conditioners in 2019
Chart 4 Birusa range of split air conditioners: B-07APR/B-07APQ model
Category Data
Table 118 Sales of Air Treatment Products by Category: Volume 2014-2019
Table 119 Sales of Air Treatment Products by Category: Value 2014-2019
Table 120 Sales of Air Treatment Products by Category: % Volume Growth 2014-2019
Table 121 Sales of Air Treatment Products by Category: % Value Growth 2014-2019
Table 122 Sales of Air Conditioners by Connected Appliances: % Volume 2015-2019
Table 123 NBO Company Shares of Air Treatment Products: % Volume 2015-2019
Table 124 LBN Brand Shares of Air Treatment Products: % Volume 2016-2019
Table 125 Distribution of Air Treatment Products by Format: % Volume 2014-2019
Table 126 Production, Imports and Exports of Air Conditioners: Total Volume 2014-2019
Table 127 Forecast Sales of Air Treatment Products by Category: Volume 2019-2024
Table 128 Forecast Sales of Air Treatment Products by Category: Value 2019-2024
Table 129 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2019-2024
Table 130 Forecast Sales of Air Treatment Products by Category: % Value Growth 2019-2024
Headlines
Prospects
Strong Ongoing Performance for Food Preparation Appliances Driven by Convenience and Home-cooking Trends
Specific Purpose Appliances Record High Growth, With Centrifugal Juicers Supported by Health Trend
Declining Unit Prices Due To Increasing Emergence of More Affordable Models
Competitive Landscape
Highly Fragmented Competitive Landscape Dominated by Smaller Affordable Brands Leads To Decline for Higher Priced Global Models
Domestic Players Gain Ground Offering Competitive Pricing
Midea Group Enters Food Preparation Appliances With New Blender
Category Data
Table 131 Sales of Food Preparation Appliances by Category: Volume 2014-2019
Table 132 Sales of Food Preparation Appliances by Category: Value 2014-2019
Table 133 Sales of Food Preparation Appliances by Category: % Volume Growth 2014-2019
Table 134 Sales of Food Preparation Appliances by Category: % Value Growth 2014-2019
Table 135 NBO Company Shares of Food Preparation Appliances: % Volume 2015-2019
Table 136 LBN Brand Shares of Food Preparation Appliances: % Volume 2016-2019
Table 137 Distribution of Food Preparation Appliances by Format: % Volume 2014-2019
Table 138 Forecast Sales of Food Preparation Appliances by Category: Volume 2019-2024
Table 139 Forecast Sales of Food Preparation Appliances by Category: Value 2019-2024
Table 140 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2019-2024
Table 141 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2019-2024
Headlines
Prospects
Hair Care Appliances Dominate But More Innovative Niche Areas Thrive
Body Shavers Benefits From Increasing Urbanisation and Greater Awareness of Appearance
Electric Toothbrush Units Consolidates Its Popularity Over the Battery Model
Competitive Landscape
Smaller Players Dominate Fragmented Landscape But Led by Philips With Wide Product Portfolio
Oral Care Appliances Could See Exits From Major Brands Over the Forecast Period With Continuing Pressure From Smaller Cheaper Brands
Private Label Exits Personal Care Appliances As Consumers Continue To Turn To Known Economy Brands
Category Data
Table 142 Sales of Personal Care Appliances by Category: Volume 2014-2019
Table 143 Sales of Personal Care Appliances by Category: Value 2014-2019
Table 144 Sales of Personal Care Appliances by Category: % Volume Growth 2014-2019
Table 145 Sales of Personal Care Appliances by Category: % Value Growth 2014-2019
Table 146 Sales of Body Shavers by Format: % Volume 2014-2019
Table 147 Sales of Hair Care Appliances by Format: % Volume 2014-2019
Table 148 NBO Company Shares of Personal Care Appliances 2015-2019
Table 149 LBN Brand Shares of Personal Care Appliances 2016-2019
Table 150 Distribution of Personal Care Appliances by Format: % Volume 2014-2019
Table 151 Forecast Sales of Personal Care Appliances by Category: Volume 2019-2024
Table 152 Forecast Sales of Personal Care Appliances by Category: Value 2019-2024
Table 153 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2019-2024
Table 154 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2019-2024
Headlines
Prospects
Solid Demand for Fragmented Category Offering Wide Range of Products
Strongest Retail Volume Growth for Espresso Coffee Machines Supported by Urban Affluent Russians
Rising Health and Wellness Trend Restricts Demand for Fryers
Competitive Landscape
Fragmented Nature of Small Cooking Appliances, Led by Polaris Which Has A Strong Presence in Number of Categories
Price Rather Than Quality Is Highly Influential in Choice of Many Small Cooking Appliances
High Value Category of Coffee Machines Led by Global Brand De'longhi
Category Data
Table 155 Sales of Small Cooking Appliances by Category: Volume 2014-2019
Table 156 Sales of Small Cooking Appliances by Category: Value 2014-2019
Table 157 Sales of Small Cooking Appliances by Category: % Volume Growth 2014-2019
Table 158 Sales of Small Cooking Appliances by Category: % Value Growth 2014-2019
Table 159 Sales of Freestanding Hobs by Format: % Volume 2014-2019
Table 160 NBO Company Shares of Small Cooking Appliances: % Volume 2015-2019
Table 161 LBN Brand Shares of Small Cooking Appliances: % Volume 2016-2019
Table 162 Distribution of Small Cooking Appliances by Format: % Volume 2014-2019
Table 163 Forecast Sales of Small Cooking Appliances by Category: Volume 2019-2024
Table 164 Forecast Sales of Small Cooking Appliances by Category: Value 2019-2024
Table 165 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2019-2024
Table 166 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2019-2024
Headlines
Prospects
Economy Models of Cylinder Vacuum Cleaners Continue To Drive Category's Sales
Ongoing Strong Performance by Niche of Robotic Vacuum Cleaners Supported by Declining Unit Prices
Unimpressive Performances for Models That Are Not Perceived To Offer Strong Price/features Ratio
Competitive Landscape
High Fragmentation for Vacuum Cleaners Driven by Demand for Affordable Options
Major Disruption for Robotic Vacuum Cleaners Continues With Competitively-priced Brands Gaining Momentum
Internet Retailing Benefits From Further Digitalisation and the Search for the Most Affordable Models
Category Data
Table 167 Sales of Vacuum Cleaners by Category: Volume 2014-2019
Table 168 Sales of Vacuum Cleaners by Category: Value 2014-2019
Table 169 Sales of Vacuum Cleaners by Category: % Volume Growth 2014-2019
Table 170 Sales of Vacuum Cleaners by Category: % Value Growth 2014-2019
Table 171 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2015-2019
Table 172 NBO Company Shares of Vacuum Cleaners: % Volume 2015-2019
Table 173 LBN Brand Shares of Vacuum Cleaners: % Volume 2016-2019
Table 174 Distribution of Vacuum Cleaners by Format: % Volume 2014-2019
Table 175 Forecast Sales of Vacuum Cleaners by Category: Volume 2019-2024
Table 176 Forecast Sales of Vacuum Cleaners by Category: Value 2019-2024
Table 177 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2019-2024
Table 178 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2019-2024

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