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Consumer Appliances in Poland

Consumer Appliances in Poland

The improving economic situation of Polish families with greater disposable income contributed to positive growth in sales of consumer appliances. Strong Polish GDP was partly due to improved consumer behaviour, which in turn was caused inter alia by a benefits programme supporting low-income families with children, the 500+. Due to enhanced economic conditions, consumer confidence grew, resulting in more frequent purchases of new products not perceived as essential for living. Polish consumers...

Euromonitor International's Consumer Appliances in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


CONSUMER APPLIANCES IN POLAND
Euromonitor International
December 2017
LIST OF CONTENTS AND TABLES
Executive Summary
Improved Economy and Greater Consumer Confidence Positively Impacts Sales
Development in the Housing Market
Bsh Strengthens Its Leading Position in Volume Sales
Electronics and Appliance Specialist Retailers Leads Sales Overall
Further Economic Growth Set To Positively Impact Sales
Market Indicators
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
Table 2 Replacement Cycles of Consumer Appliances by Category 2012-2017
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022
Market Data
Table 5 Sales of Consumer Appliances by Category: Volume 2012-2017
Table 6 Sales of Consumer Appliances by Category: Value 2012-2017
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
Table 13 Sales of Small Appliances by Category: Volume 2012-2017
Table 14 Sales of Small Appliances by Category: Value 2012-2017
Table 15 Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 16 Sales of Small Appliances by Category: % Value Growth 2012-2017
Table 17 NBO Company Shares of Major Appliances: % Volume 2013-2017
Table 18 LBN Brand Shares of Major Appliances: % Volume 2014-2017
Table 19 NBO Company Shares of Small Appliances: % Volume 2013-2017
Table 20 LBN Brand Shares of Small Appliances: % Volume 2014-2017
Table 21 Distribution of Major Appliances by Format: % Volume 2012-2017
Table 22 Distribution of Small Appliances by Format: % Volume 2012-2017
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 31 Forecast Sales of Small Appliances by Category: Volume 2017-2022
Table 32 Forecast Sales of Small Appliances by Category: Value 2017-2022
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Low Penetration Rate Fuels Sales
Growing Demand for Premium Dishwashers
Built-in Appliances Gain More Interest
Competitive Landscape
Bsh Remains the Leading Player in Volume Sales
Growing Importance of Promotional Activities Via Social Media
Product Innovation Drives Sales
Category Data
Table 35 Sales of Dishwashers by Category: Volume 2012-2017
Table 36 Sales of Dishwashers by Category: Value 2012-2017
Table 37 Sales of Dishwashers by Category: % Volume Growth 2012-2017
Table 38 Sales of Dishwashers by Category: % Value Growth 2012-2017
Table 39 Sales of Dishwashers by Format: % Volume 2012-2017
Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2013-2017
Table 41 NBO Company Shares of Dishwashers: % Volume 2013-2017
Table 42 LBN Brand Shares of Dishwashers: % Volume 2014-2017
Table 43 Distribution of Dishwashers by Format: % Volume 2012-2017
Table 44 Production, Imports and Exports of Dishwashers: Total Volume 2012-2017
Table 45 Forecast Sales of Dishwashers by Category: Volume 2017-2022
Table 46 Forecast Sales of Dishwashers by Category: Value 2017-2022
Table 47 Forecast Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 48 Forecast Sales of Dishwashers by Category: % Value Growth 2017-2022
Headlines
Prospects
Automatic Tumble Dryers Has Most Dynamic Performance
Larger Disposable Income Speeds Up Replacement Cycle
Dedicated Washing Programmes
Competitive Landscape
Whirlpool Leads Sales
Miele Sp Zoo Develops Sales in Poland
Bsh Sprzet Gospodarstwa Domowego Introduces Novel Washing Technology for Bosch
Category Data
Table 49 Sales of Home Laundry Appliances by Category: Volume 2012-2017
Table 50 Sales of Home Laundry Appliances by Category: Value 2012-2017
Table 51 Sales of Home Laundry Appliances by Category: % Volume Growth 2012-2017
Table 52 Sales of Home Laundry Appliances by Category: % Value Growth 2012-2017
Table 53 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2013-2017
Table 54 Sales of Automatic Washing Machines by Format: % Volume 2012-2017
Table 55 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2012-2017
Table 56 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2013-2017
Table 57 NBO Company Shares of Home Laundry Appliances: % Volume 2013-2017
Table 58 LBN Brand Shares of Home Laundry Appliances: % Volume 2014-2017
Table 59 Distribution of Home Laundry Appliances by Format: % Volume 2012-2017
Table 60 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2012-2017
Table 61 Forecast Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 62 Forecast Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 63 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 64 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
Built-in Large Cooking Appliances Continues To Outperform Freestanding Alternatives
Average Unit Price Rises
Built-in Hobs and Ovens See the Best Performances
Competitive Landscape
Price Remains Relevant for Mass Consumers
Domestic Player Leads Sales
New Technology Boosts Sales
Category Data
Table 65 Sales of Large Cooking Appliances by Category: Volume 2012-2017
Table 66 Sales of Large Cooking Appliances by Category: Value 2012-2017
Table 67 Sales of Large Cooking Appliances by Category: % Volume Growth 2012-2017
Table 68 Sales of Large Cooking Appliances by Category: % Value Growth 2012-2017
Table 69 Sales of Built-in Hobs by Format: % Volume 2012-2017
Table 70 Sales of Ovens by Connected Appliances: % Volume 2013-2017
Table 71 NBO Company Shares of Large Cooking Appliances: % Volume 2013-2017
Table 72 LBN Brand Shares of Large Cooking Appliances: % Volume 2014-2017
Table 73 NBO Company Shares of Built-in Hobs: % Volume 2013-2017
Table 74 NBO Company Shares of Ovens: % Volume 2013-2017
Table 75 NBO Company Shares of Cooker Hoods: % Volume 2013-2017
Table 76 NBO Company Shares of Built-in Cooker Hoods: % Volume 2013-2017
Table 77 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2013-2017
Table 78 NBO Company Shares of Cookers: % Volume 2013-2017
Table 79 NBO Company Shares of Range Cookers: % Volume 2013-2017
Table 80 Distribution of Large Cooking Appliances by Format: % Volume 2012-2017
Table 81 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2012-2017
Table 82 Forecast Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 83 Forecast Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 84 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 85 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
Microwaves Undergoes A Shift in Function To Healthier Cooking
Built-in Microwaves Accelerates Volume Sales
Fast-paced Lifestyle Fuels Sales
Competitive Landscape
Zelmer Leads Volume Sales
Fast Growth of Premium Brands
Growing Importance of Design
Category Data
Table 86 Sales of Microwaves by Category: Volume 2012-2017
Table 87 Sales of Microwaves by Category: Value 2012-2017
Table 88 Sales of Microwaves by Category: % Volume Growth 2012-2017
Table 89 Sales of Microwaves by Category: % Value Growth 2012-2017
Table 90 Sales of Microwaves by Connected Appliances: % Volume 2013-2017
Table 91 NBO Company Shares of Microwaves: % Volume 2013-2017
Table 92 LBN Brand Shares of Microwaves: % Volume 2014-2017
Table 93 Distribution of Microwaves by Format: % Volume 2012-2017
Table 94 Production, Imports and Exports of Microwaves: Total Volume 2012-2017
Table 95 Forecast Sales of Microwaves by Category: Volume 2017-2022
Table 96 Forecast Sales of Microwaves by Category: Value 2017-2022
Table 97 Forecast Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 98 Forecast Sales of Microwaves by Category: % Value Growth 2017-2022
Headlines
Prospects
Dynamic Growth for Housing Market
New Product Development Attracts Consumer Interest
New Testing Standards by Ceced
Competitive Landscape
Foreign Players Lead Sales
Key Players Focus on Connectivity
Longer Guarantee, More Efficient Energy Consumption and Unique Design
Category Data
Table 99 Sales of Refrigeration Appliances by Category: Volume 2012-2017
Table 100 Sales of Refrigeration Appliances by Category: Value 2012-2017
Table 101 Sales of Refrigeration Appliances by Category: % Volume Growth 2012-2017
Table 102 Sales of Refrigeration Appliances by Category: % Value Growth 2012-2017
Table 103 Sales of Freezers by Format: % Volume 2012-2017
Table 104 Sales of Freezers by Volume Capacity: % Volume 2012-2017
Table 105 Sales of Fridge Freezers by Format: % Volume 2012-2017
Table 106 Sales of Fridge Freezers by Volume Capacity: % Volume 2012-2017
Table 107 Sales of Fridge Freezers by Connected Appliances: % Volume 2013-2017
Table 108 Sales of Fridges by Volume Capacity: % Volume 2012-2017
Table 109 NBO Company Shares of Refrigeration Appliances: % Volume 2013-2017
Table 110 LBN Brand Shares of Refrigeration Appliances: % Volume 2014-2017
Table 111 NBO Company Shares of Built-in Fridge Freezers: % Volume 2013-2017
Table 112 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2013-2017
Table 113 NBO Company Shares of Built-in Fridges: % Volume 2013-2017
Table 114 NBO Company Shares of Freestanding Fridges: % Volume 2013-2017
Table 115 Distribution of Refrigeration Appliances by Format: % Volume 2012-2017
Table 116 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2012-2017
Table 117 Forecast Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 118 Forecast Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 119 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 120 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
Health Awareness Impacts Sales
Humidifiers Records the Fastest Growth
Demand for Convenience Drives Sales
Competitive Landscape
Grupa Grass Cements Its Leading Position
High Quality Design
Multifunctional Air Treatment Products of Great Interest To Poles
Category Data
Table 121 Sales of Air Treatment Products by Category: Volume 2012-2017
Table 122 Sales of Air Treatment Products by Category: Value 2012-2017
Table 123 Sales of Air Treatment Products by Category: % Volume Growth 2012-2017
Table 124 Sales of Air Treatment Products by Category: % Value Growth 2012-2017
Table 125 Sales of Air Conditioners by Connected Appliances: % Volume 2013-2017
Table 126 NBO Company Shares of Air Treatment Products: % Volume 2013-2017
Table 127 LBN Brand Shares of Air Treatment Products: % Volume 2014-2017
Table 128 Distribution of Air Treatment Products by Format: % Volume 2012-2017
Table 129 Production, Imports and Exports of Air Conditioners: Total Volume 2012-2017
Table 130 Forecast Sales of Air Treatment Products by Category: Volume 2017-2022
Table 131 Forecast Sales of Air Treatment Products by Category: Value 2017-2022
Table 132 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 133 Forecast Sales of Air Treatment Products by Category: % Value Growth 2017-2022
Headlines
Prospects
Growing Awareness of Healthy Eating Positively Impacts Sales
Promotion of Blended Nourishment
Internet Retailing Increases Its Volume Share
Competitive Landscape
Almost One Third of All Volume Sales Down To Leading Manufacturer
Players To Launch More Brands in Fast Developing Categories
Less Expensive Products Emerge in Food Preparation Appliances in Poland
Category Data
Table 134 Sales of Food Preparation Appliances by Category: Volume 2012-2017
Table 135 Sales of Food Preparation Appliances by Category: Value 2012-2017
Table 136 Sales of Food Preparation Appliances by Category: % Volume Growth 2012-2017
Table 137 Sales of Food Preparation Appliances by Category: % Value Growth 2012-2017
Table 138 NBO Company Shares of Food Preparation Appliances: % Volume 2013-2017
Table 139 LBN Brand Shares of Food Preparation Appliances: % Volume 2014-2017
Table 140 Distribution of Food Preparation Appliances by Format: % Volume 2012-2017
Table 141 Forecast Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 142 Forecast Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 143 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 144 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
Better Awareness of Proper Personal Care Fuels Sales
Advanced Applied Technology Impacts Unit Price
Innovation Stimulates Sales
Competitive Landscape
Growth of Ipl Appliances
Brands Compete for Consumer Attention
Growing Private Label Sales
Category Data
Table 145 Sales of Personal Care Appliances by Category: Volume 2012-2017
Table 146 Sales of Personal Care Appliances by Category: Value 2012-2017
Table 147 Sales of Personal Care Appliances by Category: % Volume Growth 2012-2017
Table 148 Sales of Personal Care Appliances by Category: % Value Growth 2012-2017
Table 149 Sales of Body Shavers by Format: % Volume 2012-2017
Table 150 Sales of Hair Care Appliances by Format: % Volume 2012-2017
Table 151 NBO Company Shares of Personal Care Appliances 2013-2017
Table 152 LBN Brand Shares of Personal Care Appliances 2014-2017
Table 153 Distribution of Personal Care Appliances by Format: % Volume 2012-2017
Table 154 Forecast Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 155 Forecast Sales of Personal Care Appliances by Category: Value 2017-2022
Table 156 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 157 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
Healthy Eating Trend Boosts Sales of Small Cooking Appliances
Low Penetration Rate for Coffee Machines
Novelties Result in Rising Prices
Competitive Landscape
Strong Dominance of Foreign Brands in Coffee Machines
Key Players Engage in Social Media Campaigns
Low-priced Products Experience the Fastest Growth
Category Data
Table 158 Sales of Small Cooking Appliances by Category: Volume 2012-2017
Table 159 Sales of Small Cooking Appliances by Category: Value 2012-2017
Table 160 Sales of Small Cooking Appliances by Category: % Volume Growth 2012-2017
Table 161 Sales of Small Cooking Appliances by Category: % Value Growth 2012-2017
Table 162 Sales of Fresstanding Hobs by Format: % Volume 2012-2017
Table 163 NBO Company Shares of Small Cooking Appliances: % Volume 2013-2017
Table 164 LBN Brand Shares of Small Cooking Appliances: % Volume 2014-2017
Table 165 Distribution of Small Cooking Appliances by Format: % Volume 2012-2017
Table 166 Forecast Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 167 Forecast Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 168 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 169 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
Development of Technology Positively Impacts Sales
High Penetration Rate Prevents Dynamic Growth
Growing Interest in Handheld and Stick Vacuum Cleaners
Competitive Landscape
Dynamic Development in Competitive Market of Robotic Vacuum Cleaners
Standard Vacuum Cleaners Dominated by Top Three Players
Premium Products Emerge in Vacuum Cleaners in Poland
Category Data
Table 170 Sales of Vacuum Cleaners by Category: Volume 2012-2017
Table 171 Sales of Vacuum Cleaners by Category: Value 2012-2017
Table 172 Sales of Vacuum Cleaners by Category: % Volume Growth 2012-2017
Table 173 Sales of Vacuum Cleaners by Category: % Value Growth 2012-2017
Table 174 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2013-2017
Table 175 NBO Company Shares of Vacuum Cleaners: % Volume 2013-2017
Table 176 LBN Brand Shares of Vacuum Cleaners: % Volume 2014-2017
Table 177 Distribution of Vacuum Cleaners by Format: % Volume 2012-2017
Table 178 Forecast Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 179 Forecast Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 180 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 181 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022

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