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Consumer Appliances in the Philippines

Consumer Appliances in the Philippines

Consumer appliances are benefiting from rising income levels as a result of economic growth, in addition to the widening availability of easy-access consumer credit and growing economic confidence. A housing boom is also boosting demand, with many consumers keen to buy appliances for their new homes. As a result, retail volume sales growth increased towards the end of the review period, with 2017 set to see the strongest annual growth of the review period.

Euromonitor International's Consumer Appliances in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


CONSUMER APPLIANCES IN THE PHILIPPINES
Euromonitor International
December 2017
LIST OF CONTENTS AND TABLES
Executive Summary
Growth Rates Continue To Rise As Incomes Increase
Practicality Reigns Supreme for Most Households
Domestic Leaders Cater To Price-sensitive Consumers
Internet Retailing Struggles To Appeal Despite High Connectivity
Forecast Period Sales Boosted by Economic Growth
Market Indicators
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
Table 2 Replacement Cycles of Consumer Appliances by Category 2012-2017
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022
Market Data
Table 5 Sales of Consumer Appliances by Category: Volume 2012-2017
Table 6 Sales of Consumer Appliances by Category: Value 2012-2017
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
Table 13 Sales of Small Appliances by Category: Volume 2012-2017
Table 14 Sales of Small Appliances by Category: Value 2012-2017
Table 15 Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 16 Sales of Small Appliances by Category: % Value Growth 2012-2017
Table 17 NBO Company Shares of Major Appliances: % Volume 2013-2017
Table 18 LBN Brand Shares of Major Appliances: % Volume 2014-2017
Table 19 NBO Company Shares of Small Appliances: % Volume 2013-2017
Table 20 LBN Brand Shares of Small Appliances: % Volume 2014-2017
Table 21 Distribution of Major Appliances by Format: % Volume 2012-2017
Table 22 Distribution of Small Appliances by Format: % Volume 2012-2017
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 31 Forecast Sales of Small Appliances by Category: Volume 2017-2022
Table 32 Forecast Sales of Small Appliances by Category: Value 2017-2022
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Growth Slows With Most Seeing Little Need To Spend on Dishwashers
Growth Driven by Small and Affluent Urban Households
Freestanding Dishwashers Gain Share Thanks To Lower Prices
Competitive Landscape
Targeted Distribution Still Key As Demand Remains Limited
Niche Brands Benefit From Launching New Stores
Shares Fragment As Distribution Expands and Consumers Gain Access To Wider Range
Category Data
Table 35 Sales of Dishwashers by Category: Volume 2012-2017
Table 36 Sales of Dishwashers by Category: Value 2012-2017
Table 37 Sales of Dishwashers by Category: % Volume Growth 2012-2017
Table 38 Sales of Dishwashers by Category: % Value Growth 2012-2017
Table 39 Sales of Dishwashers by Format: % Volume 2012-2017
Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2013-2017
Table 41 NBO Company Shares of Dishwashers: % Volume 2013-2017
Table 42 LBN Brand Shares of Dishwashers: % Volume 2014-2017
Table 43 Distribution of Dishwashers by Format: % Volume 2012-2017
Table 44 Production, Imports and Exports of Dishwashers: Total Volume 2012-2017
Table 45 Forecast Sales of Dishwashers by Category: Volume 2017-2022
Table 46 Forecast Sales of Dishwashers by Category: Value 2017-2022
Table 47 Forecast Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 48 Forecast Sales of Dishwashers by Category: % Value Growth 2017-2022
Headlines
Prospects
Semi-automatic Washing See Strongest Retail Volume Growth of Review Period in 2017
Growing Interest in Automatic Washing Machines
Growing Popularity of Condominiums Result in Focus on Space-saving
Competitive Landscape
Leaders Benefit From Focus on Semi-automatic Washing Machines
Leaders Encourage Consumers To Trade Up To Automatic Washing Machines
Innovation Focuses on Optimum Laundry Care
Category Data
Table 49 Sales of Home Laundry Appliances by Category: Volume 2012-2017
Table 50 Sales of Home Laundry Appliances by Category: Value 2012-2017
Table 51 Sales of Home Laundry Appliances by Category: % Volume Growth 2012-2017
Table 52 Sales of Home Laundry Appliances by Category: % Value Growth 2012-2017
Table 53 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2013-2017
Table 54 Sales of Automatic Washing Machines by Format: % Volume 2012-2017
Table 55 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2012-2017
Table 56 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2013-2017
Table 57 NBO Company Shares of Home Laundry Appliances: % Volume 2013-2017
Table 58 LBN Brand Shares of Home Laundry Appliances: % Volume 2014-2017
Table 59 Distribution of Home Laundry Appliances by Format: % Volume 2012-2017
Table 60 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2012-2017
Table 61 Forecast Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 62 Forecast Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 63 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 64 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
Rising Incomes and Widening Access To Consumer Credit Fuel Growth
Cookers Appeal, Being Seen As Practical and Value-for-money
Focus on Kitchen Design Benefits Built-in Hobs
Competitive Landscape
Well-established Brands Remain An Advantage for Leaders
Niche Players Gain Share As Consumers Gain Access To Wider Range
Smaller Players Focus on Premium Innovation To Woo Affluent Consumers
Category Data
Table 65 Sales of Large Cooking Appliances by Category: Volume 2012-2017
Table 66 Sales of Large Cooking Appliances by Category: Value 2012-2017
Table 67 Sales of Large Cooking Appliances by Category: % Volume Growth 2012-2017
Table 68 Sales of Large Cooking Appliances by Category: % Value Growth 2012-2017
Table 69 Sales of Built-in Hobs by Format: % Volume 2012-2017
Table 70 Sales of Ovens by Connected Appliances: % Volume 2013-2017
Table 71 NBO Company Shares of Large Cooking Appliances: % Volume 2013-2017
Table 72 LBN Brand Shares of Large Cooking Appliances: % Volume 2014-2017
Table 73 NBO Company Shares of Built-in Hobs: % Volume 2013-2017
Table 74 NBO Company Shares of Ovens: % Volume 2013-2017
Table 75 NBO Company Shares of Cooker Hoods: % Volume 2013-2017
Table 76 NBO Company Shares of Built-in Cooker Hoods: % Volume 2013-2017
Table 77 NBO Company Shares of Cookers: % Volume 2013-2017
Table 78 NBO Company Shares of Range Cookers: % Volume 2013-2017
Table 79 Distribution of Large Cooking Appliances by Format: % Volume 2012-2017
Table 80 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2012-2017
Table 81 Forecast Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 82 Forecast Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 83 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 84 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
Some Consumers Increasingly Convinced by Convenience of Microwaves
New Consumers Seek Low Prices While Many Trade Up for Replacement Purchases
Limited Consumer Base and Price Competition Will Impact Unit Price
Competitive Landscape
Fragmented Shares As First-time Buyers Focus on Price
Repeat Purchases Result in Share Consolidation
New Product Development Not Necessarily Beneficial
Category Data
Table 85 Sales of Microwaves by Category: Volume 2012-2017
Table 86 Sales of Microwaves by Category: Value 2012-2017
Table 87 Sales of Microwaves by Category: % Volume Growth 2012-2017
Table 88 Sales of Microwaves by Category: % Value Growth 2012-2017
Table 89 Sales of Microwaves by Connected Appliances: % Volume 2013-2017
Table 90 NBO Company Shares of Microwaves: % Volume 2013-2017
Table 91 LBN Brand Shares of Microwaves: % Volume 2014-2017
Table 92 Distribution of Microwaves by Format: % Volume 2012-2017
Table 93 Production, Imports and Exports of Microwaves: Total Volume 2012-2017
Table 94 Forecast Sales of Microwaves by Category: Volume 2017-2022
Table 95 Forecast Sales of Microwaves by Category: Value 2017-2022
Table 96 Forecast Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 97 Forecast Sales of Microwaves by Category: % Value Growth 2017-2022
Headlines
Prospects
Consumers Seek Space-saving Refrigeration Appliances Offering Good Value
Household Penetration Rates Continue To Climb As Incomes Rise
Value-added Features Attract Many As Incomes Rise and Credit Access Improves
Competitive Landscape
Companies Focus on Energy Efficiency
Leaders Concepcion and Panasonic Lose Share
New Players Attract Attention With Value-added Features
Category Data
Table 98 Sales of Refrigeration Appliances by Category: Volume 2012-2017
Table 99 Sales of Refrigeration Appliances by Category: Value 2012-2017
Table 100 Sales of Refrigeration Appliances by Category: % Volume Growth 2012-2017
Table 101 Sales of Refrigeration Appliances by Category: % Value Growth 2012-2017
Table 102 Sales of Freezers by Format: % Volume 2012-2017
Table 103 Sales of Freezers by Volume Capacity: % Volume 2012-2017
Table 104 Sales of Fridge Freezers by Format: % Volume 2012-2017
Table 105 Sales of Fridge Freezers by Volume Capacity: % Volume 2012-2017
Table 106 Sales of Fridge Freezers by Connected Appliances: % Volume 2013-2017
Table 107 Sales of Fridges by Volume Capacity: % Volume 2012-2017
Table 108 NBO Company Shares of Refrigeration Appliances: % Volume 2013-2017
Table 109 LBN Brand Shares of Refrigeration Appliances: % Volume 2014-2017
Table 110 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2013-2017
Table 111 NBO Company Shares of Freestanding Fridges: % Volume 2013-2017
Table 112 Distribution of Refrigeration Appliances by Format: % Volume 2012-2017
Table 113 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2012-2017
Table 114 Forecast Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 115 Forecast Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 116 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 117 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
Hot Climate, Rising Incomes, Improved Credit Access and Housing Boom Fuel Growth
An Early Start To Summer Boosts Demand
Consumers Shift From Window Air Conditioners To Split Air Conditioners
Competitive Landscape
Leaders Benefit From Strength in Cooling Fans
New Product Development Focuses on Energy Efficiency
Samsung Pushes for Stronger Role in Air Conditioners Via Innovation
Category Data
Table 118 Sales of Air Treatment Products by Category: Volume 2012-2017
Table 119 Sales of Air Treatment Products by Category: Value 2012-2017
Table 120 Sales of Air Treatment Products by Category: % Volume Growth 2012-2017
Table 121 Sales of Air Treatment Products by Category: % Value Growth 2012-2017
Table 122 Sales of Air Conditioners by Connected Appliances: % Volume 2013-2017
Table 123 NBO Company Shares of Air Treatment Products: % Volume 2013-2017
Table 124 LBN Brand Shares of Air Treatment Products: % Volume 2014-2017
Table 125 Distribution of Air Treatment Products by Format: % Volume 2012-2017
Table 126 Production, Imports and Exports of Air Conditioners: Total Volume 2012-2017
Table 127 Forecast Sales of Air Treatment Products by Category: Volume 2017-2022
Table 128 Forecast Sales of Air Treatment Products by Category: Value 2017-2022
Table 129 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 130 Forecast Sales of Air Treatment Products by Category: % Value Growth 2017-2022
Headlines
Prospects
Health and Wellness Concerns Boost Interest in Fruit and Vegetables
Affordable Prices Result in Rising Household Penetration
Blenders Drive Growth With On-the-go Blenders Attracting Many
Competitive Landscape
Evergood Retains Lead Thanks To Wide Range, Affordable Prices and Consumer Trust
Philips Gains Share Thanks To Targeting Health-conscious Consumers
Niche Brands Push for Distribution and Attention
Category Data
Table 131 Sales of Food Preparation Appliances by Category: Volume 2012-2017
Table 132 Sales of Food Preparation Appliances by Category: Value 2012-2017
Table 133 Sales of Food Preparation Appliances by Category: % Volume Growth 2012-2017
Table 134 Sales of Food Preparation Appliances by Category: % Value Growth 2012-2017
Table 135 NBO Company Shares of Food Preparation Appliances: % Volume 2013-2017
Table 136 LBN Brand Shares of Food Preparation Appliances: % Volume 2014-2017
Table 137 Distribution of Food Preparation Appliances by Format: % Volume 2012-2017
Table 138 Forecast Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 139 Forecast Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 140 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 141 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
Popularity of Social Media Encourages Growing Spending on Image
Economic Growth Fuels Sales Growth in A Number of Ways
Men Boost Body Shavers While Women Drive Hair Care Appliances
Competitive Landscape
Philips Refocuses and Extends Lead Via Innovation
Procter & Gamble Benefits From Strength of Oral B in Manual Toothbrushes
Innovation Pushes Boundaries in Hair Dryers
Category Data
Table 142 Sales of Personal Care Appliances by Category: Volume 2012-2017
Table 143 Sales of Personal Care Appliances by Category: Value 2012-2017
Table 144 Sales of Personal Care Appliances by Category: % Volume Growth 2012-2017
Table 145 Sales of Personal Care Appliances by Category: % Value Growth 2012-2017
Table 146 Sales of Body Shavers by Format: % Volume 2012-2017
Table 147 Sales of Hair Care Appliances by Format: % Volume 2012-2017
Table 148 NBO Company Shares of Personal Care Appliances 2013-2017
Table 149 LBN Brand Shares of Personal Care Appliances 2014-2017
Table 150 Distribution of Personal Care Appliances by Format: % Volume 2012-2017
Table 151 Forecast Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 152 Forecast Sales of Personal Care Appliances by Category: Value 2017-2022
Table 153 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 154 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
Practicality Reigns, With Price-sensitive Consumers Willing To Pay for Convenience
Improved Access To Consumer Credit Fuels Gift Purchases
Price Competition and Discounting Boost Demand Outside of Metro Manila
Competitive Landscape
Affordable Mass Brands Will Continue To Dominate Sales
Bertazzoni Benefits From Low Prices and Strength in Large Cooking Appliances
Rice Cookers See Health-focused Innovation
Category Data
Table 155 Sales of Small Cooking Appliances by Category: Volume 2012-2017
Table 156 Sales of Small Cooking Appliances by Category: Value 2012-2017
Table 157 Sales of Small Cooking Appliances by Category: % Volume Growth 2012-2017
Table 158 Sales of Small Cooking Appliances by Category: % Value Growth 2012-2017
Table 159 Sales of Fresstanding Hobs by Format: % Volume 2012-2017
Table 160 NBO Company Shares of Small Cooking Appliances: % Volume 2013-2017
Table 161 LBN Brand Shares of Small Cooking Appliances: % Volume 2014-2017
Table 162 Distribution of Small Cooking Appliances by Format: % Volume 2012-2017
Table 163 Forecast Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 164 Forecast Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 165 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 166 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
Traditional Cleaning Methods and Hard Flooring Hinder Sales
Those Able To Afford Vacuum Cleaners Continue To Prefer Professional Cleaning
Cylinder Vacuum Cleaners Attract Young Urban Adults With Condominiums and Cars
Competitive Landscape
Electrolux Retains Dominance But Faces Growing Competition
Electrolux Fights Back With Robotic Vacuum Cleaner Launch
Dyson Invests in Filipino Production Facilities
Category Data
Table 167 Sales of Vacuum Cleaners by Category: Volume 2012-2017
Table 168 Sales of Vacuum Cleaners by Category: Value 2012-2017
Table 169 Sales of Vacuum Cleaners by Category: % Volume Growth 2012-2017
Table 170 Sales of Vacuum Cleaners by Category: % Value Growth 2012-2017
Table 171 NBO Company Shares of Vacuum Cleaners: % Volume 2013-2017
Table 172 LBN Brand Shares of Vacuum Cleaners: % Volume 2014-2017
Table 173 Distribution of Vacuum Cleaners by Format: % Volume 2012-2017
Table 174 Forecast Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 175 Forecast Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 176 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 177 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022

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