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Consumer Appliances in Norway

Publisher Euromonitor International
Published Feb 18, 2026
Length 114 Pages
SKU # EP20911738

Description

The consumer appliances market in Norway is characterised by a growing demand for sustainable and energy-efficient products, driven by increasing household environmental awareness and cost-of-living pressures. In 2025, volume sales of consumer appliances declined due to weak household confidence and economic uncertainty. The increasing demand for energy-efficient and sustainably produced consumer appliances should have a positive impact on replacement sales moving forward.

Euromonitor International's Consumer Appliances in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Home HVAC, Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

114 Pages
Consumer Appliances in Norway
Euromonitor International
February 2026
List Of Contents And Tables
CONSUMER APPLIANCES IN NORWAY
EXECUTIVE SUMMARY
Challenging economic environment continues to put pressure on sales in 2025
KEY DATA FINDINGS
CHART 1 Key Trends 2025
CHART 2 Analyst Insight
INDUSTRY PERFORMANCE
Low confidence and economic uncertainty limits sales growth in consumer appliances
Sales of refrigeration appliances driven by high penetration and replacement needs
Sustainability and price sensitivity shape consumer behaviour
WHAT’S NEXT?
Consumer appliances market set for gradual recovery but challenges remain
Demand for refrigeration appliances set to remain stable
Sustainability and intelligent technology to drive innovation
CHART 3 Growth Decomposition of Consumer Appliances 2024-2029
COMPETITIVE LANDSCAPE
Established brands maintain lead through trust and innovation
Opportunities arise for new entrants and innovation
CHANNELS
Appliances and electronics specialists drive offline sales
Retail e-commerce gains traction with omnichannel retailing
No new retail brands or concepts expected to emerge in 2026
PRODUCTS
Sustainability drives innovation in appliance design
CHART 4 Miele Updates its Miele G 5000 Series of Dishwashers
Smart and AI-powered technology enhances appliance functionality
CHART 5 Samsung Expands its “Screens Everywhere” Concept in Home Laundry Appliances
Multi-functionality and compact design drive consumer preference
CHART 6 Electrolux Launches the Electrolux Ultimate 80 Wet and Dry Stick Vacuum Cleaner
ECONOMIC CONTEXT
CHART 7 Real GDP Growth and Inflation 2020-2030
CHART 8 PEST Analysis in Norway 2025
CONSUMER CONTEXT
CHART 9 Key Insights on Consumers in Norway 2025
CHART 10 Consumer Landscape in Norway 2025
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
AIR CONDITIONERS IN NORWAY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Focus on energy efficiency drives sales of air conditioners in 2025
CHART 11 Key Trends 2025
CHART 12 Analyst Insight
INDUSTRY PERFORMANCE
Households prioritise energy efficiency and long-term value
Split air conditioners dominate sales due to greater efficiency
Energy efficiency and compact, multi-functional designs draw interest from consumers
WHAT’S NEXT?
Household preferences set to drive demand for stylish and efficient air conditioners
The shift towards smaller homes expected to inform product design
Sustainability and design drive future growth and development
COMPETITIVE LANDSCAPE
Mitsubishi and Panasonic dominate split air conditioners
No significant mergers or new launches expected
CHANNELS
Appliances and electronics specialists key to sales while e-commerce makes inroads
Retail e-commerce drives growth with omnichannel retailing
No new retail concepts expected to emerge in 2026
PRODUCTS
Philips and LG drive innovation with multi-functional and smart designs
CHART 13 Philips Launches its Panasonic RAC Solo
CHART 14 LG Integrates its ThinQ Technology into its Split Air Conditioners
Mitsubishi boosts energy efficiency with eco-friendly refrigerant
CHART 15 Mitsubishi Updates its Mitsubishi SUMO Range
COUNTRY REPORTS DISCLAIMER
DISHWASHERS IN NORWAY
KEY DATA FINDINGS
2025 DEVELOPMENTS
A weak housing market and economic pressures suppress the growth of dishwashers in 2025
CHART 16 Key Trends 2025
CHART 17 Analyst Insight
INDUSTRY PERFORMANCE
Consumers delay purchases amid economic uncertainty and high prices
Built-in dishwashers is the most dynamic category
Energy efficiency becoming a growing concern for consumers and manufacturers
CHART 18 Samsung Launches Bespoke Range with Improved Energy Efficiency
CHART 19 LG Launches the TrueSteam and QuadWash Innovations
WHAT’S NEXT?
Consumers prioritise convenience and sustainability in dishwashers
Built-in dishwashers to remain dominant due to high penetration
Business impact of trends on dishwashers manufacturers and retailers
COMPETITIVE LANDSCAPE
Global brands maintain lead with established presence
No notable mergers or acquisitions and limited innovation
CHANNELS
Appliances and electronics specialists drive offline sales
Retail e-commerce emerges as fastest growing channel
No new retail brands or concepts emerge in 2026
PRODUCTS
Samsung and LG drive innovation with energy efficiency and improved hygiene
COUNTRY REPORTS DISCLAIMER
FOOD PREPARATION APPLIANCES IN NORWAY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Cautious spending behaviour puts pressure on sales of food preparation appliances
CHART 20 Key Trends 2025
CHART 21 Analyst Insight
INDUSTRY PERFORMANCE
Household caution and changing preferences dampen sales
Blenders remains the largest category despite sales decline
Multi-functionality drives market trends and consumer choices
WHAT’S NEXT?
Manufacturers drive innovation with smart technology and design
Blenders set to maintain dominance as other categories show mixed results
Sustainability and design set to drive business opportunities and challenges
COMPETITIVE LANDSCAPE
Bosch and Braun lead with strong brand presence
SharkNinja's focus on innovation and strategic expansion
CHANNELS
Appliances and electronics specialists drive offline sales
Retail e-commerce gains traction with competitive pricing
Sustainability and multifunctionality shaping retail trends
PRODUCTS
Manufacturers innovate through multi-functionality and premium features
CHART 22 Launch of the New Kenwood kMix Countertop Mixer
Nutribullet drives premiumisation with limited-edition designs
CHART 23 Limited Edition Launch of Nutribullet X McLaren F1 Team
Convenience and customisation shape product development
CHART 24 De’Longhi Launches NutriBullet Flip and NutriBullet Portable
COUNTRY REPORTS DISCLAIMER
HEAT PUMPS IN NORWAY
KEY DATA FINDINGS
2025 DEVELOPMENTS
A tough year for heat pumps but focus on energy efficiency offers some hope for growth
CHART 25 Key Trends 2025
CHART 26 Analyst Insight
INDUSTRY PERFORMANCE
Soft housing market and price-sensitivity hinder sales
Air to water heat pumps offer potential for long-term savings
Energy efficiency is key
WHAT’S NEXT?
Households prioritise energy efficiency in heating solutions
Air to water heat pumps to remain dominant despite slow growth
Smart innovations to shape product development and drive growth
COMPETITIVE LANDSCAPE
Nibe strengthens its lead through a comprehensive product portfolio
No significant mergers or acquisitions or new launches
CHANNELS
Builder merchants and construction drives sales through professional installation
Retail e-commerce emerges as fastest growing sales channel
No new retail concepts or collaborations expected to emerge in 2026
PRODUCTS
Nibe and Panasonic drive innovation with multi-functional and smart heat pumps
CHART 27 Panasonic Launches Aquarea Home App
Sustainability and energy efficiency drive demand for air to water heat pumps
CHART 28 Nibe Puts Sustainability and Energy Efficiency at the Forefront with Nibe S735C
COUNTRY REPORTS DISCLAIMER
HOME LAUNDRY APPLIANCES IN NORWAY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Economic pressures weigh on demand for home laundry appliances in 2025
CHART 29 Key Trends 2025
CHART 30 Analyst Insight
INDUSTRY PERFORMANCE
Uncertain economic environment hinders sales growth but AI and tech innovation offers hope
Automatic washing machines dominate sales
Automatic washer dryers benefit from multifunctional positioning
WHAT’S NEXT?
Consumers drive demand for convenient and sustainable solutions
Automatic washer dryers to gain prominence by 2030
Business impact of sustainability and premiumisation trends
COMPETITIVE LANDSCAPE
Leading brands maintain dominance through innovation and scale
Market to stabilise with opportunities in premium and sustainable appliances
CHANNELS
Appliances and electronics specialists lead the distribution of home laundry appliances
E-commerce gains traction with focus on convenience and personalisation
No new retail brands or concepts in the pipeline for 2026
PRODUCTS
Roborock and Miele invest in innovation with multifunctional appliances
CHART 31 Roborock Launches Zeo One, Zeo Lite and Zeo Mini
CHART 32 Miele Continues to Evolve its Miele App
CHART 33 ASKO Launches ASKO Scandinavian Laundry Care 2.0
COUNTRY REPORTS DISCLAIMER
LARGE COOKING APPLIANCES IN NORWAY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sales decline in 2025 but the future looks brighter for large cooking appliances
CHART 34 Key Trends 2025
CHART 35 Analyst Insight
INDUSTRY PERFORMANCE
Consumers delay purchases amid economic uncertainty
Built-in hobs outperforms the overall category
Trend towards energy efficiency gains traction
WHAT’S NEXT?
Sustainability and smart technology drive growth
Cookers remain dominant, ovens show fastest growth
Smart technology and service bundling to enhance value proposition
COMPETITIVE LANDSCAPE
Leading players maintain dominance in large cooking appliances
Steam functions attract interest
CHANNELS
Appliances and electronics specialists drive offline sales but e-commerce leads distribution
E-commerce gains traction with omnichannel strategies
No new retail concepts expected to emerge in 2026
PRODUCTS
Electrolux and Bosch drive innovation with smart features and customisation
CHART 36 Electrolux Launches Electrolux 800 SteamPro MealAssist with AI TasteAssist Innovation
CHART 37 Bosch Looks to Differentiate with a Focus on Accessories
LG focuses on multi-functionality and compact design
CHART 38 LG Focuses on Added Features to Differentiate its Range
COUNTRY REPORTS DISCLAIMER
MICROWAVES IN NORWAY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Market saturation and economic pressures limit demand for microwaves in 2025
CHART 39 Key Trends 2025
CHART 40 Analyst Insight
INDUSTRY PERFORMANCE
Sales of microwaves slump but increased functionality offers potential for growth
Freestanding microwaves remains the largest category in a polarised market
Smart and AI-powered microwaves bring added value to the market
CHART 41 LG Launches Innovative LG Signature Line
WHAT’S NEXT?
Households set to drive demand for multi-functional and design-led microwaves
Freestanding microwaves to remain dominant
Sustainability concerns set to shape the future of microwaves
COMPETITIVE LANDSCAPE
Leading brands maintain dominance through innovation and trust
Design and functionality key factors in the purchasing decision
CHANNELS
Appliances and electronics specialists drive offline sales
Retail e-commerce maintains strong presence
No new retail concepts expected to emerge in 2026
PRODUCTS
LG drives premiumisation with innovative built-in microwaves
CHART 42 LG Launches a New Series of Built-In Microwaves
COUNTRY REPORTS DISCLAIMER
PERSONAL CARE APPLIANCES IN NORWAY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Demand for oral care appliances fuels category growth in 2025
CHART 43 Key Trends 2025
CHART 44 Analyst Insight
INDUSTRY PERFORMANCE
Smart technologies drive growth in oral care appliances
Oral care appliances drive sales
Technological innovation shapes consumer behaviour and market trends
WHAT’S NEXT?
Consumers drive demand for multi-functional and sustainable products
Oral care appliances to remain largest category
Sustainability and design to shape future product development
COMPETITIVE LANDSCAPE
Established brands dominate with strong consumer loyalty
No significant mergers or acquisitions expected to impact the market
CHANNELS
E-commerce dominates sales by offering convenience and personalisation
No new retail brands or concepts emerge in 2026
Omnichannel strategies growing in importance
PRODUCTS
Dyson and Oral-B drive innovation with advanced features
CHART 45 Dyson Launches Dyson Airwrap CO-ANDA 2X
CHART 46 Procter & Gamble Launches Oral-B iO2 with AI and Smart Features
COUNTRY REPORTS DISCLAIMER
REFRIGERATION APPLIANCES IN NORWAY
KEY DATA FINDINGS
2025 DEVELOPMENTS
A difficult year for refrigeration appliances as economic pressures limit growth
CHART 47 Key Trends 2025
CHART 48 Analyst Insight
INDUSTRY PERFORMANCE
Slow housing market and high penetration hinder growth
Fridge freezers dominate the market in 2025
Energy efficiency and AI-powered solutions driving innovation
WHAT’S NEXT?
Sustainability and design drive future growth prospects
Consumers set to pay more attention to aesthetics and design in their product choices
Smart technology and energy efficiency set to drive innovation and growth
COMPETITIVE LANDSCAPE
Leading players maintain dominance through innovation, reputation and supply agreements
Stable competitive landscape with no new entrants or major deals
CHANNELS
Appliances and electronics specialists drive offline sales
Retail e-commerce gains traction with a focus on omnichannel strategies
No new retail brands or concepts expected to emerge in 2026
PRODUCTS
Samsung drives innovation with smart and AI-powered technology
CHART 49 Samsung Teams up with Jamie Oliver
Bertazzoni and Samsung promote premiumisation with luxury designs
CHART 50 Samsung Promotes Energy Efficiency with its new “Screens Everywhere” Range
CHART 51 Bertazzoni Expands its Modern Series Range
COUNTRY REPORTS DISCLAIMER
SMALL COOKING APPLIANCES IN NORWAY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Challenging economic environment limits demand for small cooking appliances
CHART 52 Key Trends 2025
CHART 53 Analyst Insight
INDUSTRY PERFORMANCE
Economic uncertainty dampens demand for small cooking appliances
Space-saving solutions and multi-functionality key sales drivers
Smart and AI-powered innovation influencing new product development
CHART 54 The Launch of De’Longhi PrimaDonna Aromatic
WHAT’S NEXT?
Premiumisation and multifunctionality set to drive future growth
Players could find success by focusing on customisation and personalisation
Sustainability and design to drive innovation and growth
COMPETITIVE LANDSCAPE
Wilfa and Philips maintain lead as Smeg gains ground
No mergers or acquisitions anticipated, innovation opportunities abound
CHANNELS
Appliances and electronics specialists drive offline sales
E-commerce growth driven by omnichannel retail strategies
No new retail brands or concepts expected to emerge in 2026
PRODUCTS
Manufacturers focus on multi-functionality and compact design
CHART 55 Philips Airfryer 5000 Series Dual Basket Offers Versatility
Increasing integration of smart and AI-driven innovation
CHART 56 Wilfa Launches Wilfa Zense Filter Coffee Machines
COUNTRY REPORTS DISCLAIMER
VACUUM CLEANERS IN NORWAY
KEY DATA FINDINGS
2025 DEVELOPMENTS
A tough year for vacuum cleaners but a brighter future lies ahead
CHART 57 Key Trends 2025
INDUSTRY PERFORMANCE
Weak household sentiment drives down sales in a challenging economic climate
Robotic vacuum cleaners benefit from increased adoption of smart & AI-powered technologies
CHART 58 iRobot Roomba Max 705 Launched on the Market
Sustainability and energy efficiency informing new product development
CHART 59 Miele Puts Sustainability and Energy Efficiency at the Forefront with Miele Guard L1
WHAT’S NEXT?
Robotics and convenience set to drive growth in vacuum cleaners
Standard vacuum cleaners to remain dominant but faces challenges
Sustainability and design set to drive innovation and consumer choice
COMPETITIVE LANDSCAPE
Dreame Technology Co ltd gains share in robotic vacuum cleaners
No significant mergers or acquisitions or new product launches
CHANNELS
Appliances and electronics specialists lead offline sales
Retail e-commerce drives sales with competitive pricing and convenience
Omnichannel strategies thriving
PRODUCTS
Roborock focuses on multi-functionality and smart technology
CHART 60 Roborock Launches the Wet and Dry Stick Vacuum Cleaner model F25 ACE Combo
Smart technology enhances vacuum cleaner performance and user experience
Sustainability and energy efficiency drive premiumisation and innovation
COUNTRY REPORTS DISCLAIMER

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