Consumer Appliances in Norway

Consumer Appliances in Norway

The performances seen in different sub-categories in consumer appliances in Norway tend to be somewhat variable depending on the products involved, but there are some overarching trends and themes witnessed. Whilst volume sales have been low in some categories and are down in consumer appliances as a whole, unit prices are being pushed up and are therefore resulting in better value sales growth. This is due to trends for premiumisation and state-of-the-art innovations (which are discussed in mor...

Euromonitor International's Consumer Appliances in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Consumer Appliances in Norway
Euromonitor International
February 2020
LIST OF CONTENTS AND TABLES
Executive Summary
Low Volumes Balanced by Value Growth As Consumers Demand Premium Products
Connected Technology, Sustainability, Aesthetics and Design Drive Innovation Trends
Global Premium Brands Continue To Lead, With A Marginalised Share for Private Label
Store-based Retailers Revamp Their Image To Compete With Increase in Internet Retailing
Trends As Seen Are Expected To Continue Over the Forecast Period
Market Indicators
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2014-2019
Table 2 Replacement Cycles of Consumer Appliances by Category 2014-2019
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2024
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2019-2024
Market Data
Table 5 Sales of Consumer Appliances by Category: Value 2014-2019
Table 6 Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
Table 7 Sales of Consumer Appliances by Category: % Value Growth 2014-2019
Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
Table 12 Sales of Small Appliances by Category: Volume 2014-2019
Table 13 Sales of Small Appliances by Category: Value 2014-2019
Table 14 Sales of Small Appliances by Category: % Volume Growth 2014-2019
Table 15 Sales of Small Appliances by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Major Appliances: % Volume 2015-2019
Table 17 LBN Brand Shares of Major Appliances: % Volume 2016-2019
Table 18 NBO Company Shares of Small Appliances: % Volume 2015-2019
Table 19 LBN Brand Shares of Small Appliances: % Volume 2016-2019
Table 20 Distribution of Major Appliances by Format: % Volume 2014-2019
Table 21 Distribution of Small Appliances by Format: % Volume 2014-2019
Table 22 Forecast Sales of Consumer Appliances by Category: Volume 2019-2024
Table 23 Forecast Sales of Consumer Appliances by Category: Value 2019-2024
Table 24 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
Table 25 Forecast Sales of Consumer Appliances by Category: % Value Growth 2019-2024
Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
Table 30 Forecast Sales of Small Appliances by Category: Volume 2019-2024
Table 31 Forecast Sales of Small Appliances by Category: Value 2019-2024
Table 32 Forecast Sales of Small Appliances by Category: % Volume Growth 2019-2024
Table 33 Forecast Sales of Small Appliances by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources
Headlines
Prospects
Busy Consumer Lifestyles Lead Dishwashers To Gain Essential Appliance Status
Small Is Beautiful for Energy-saving Dishwashers With Adjustable Solutions
Volume Sales in Dishwashers Supported by Value Sales in Dishwasher Detergents
Competitive Landscape
Bsh Husholdningsapparater Continues To Lead, Thanks To Bosch Winning 'best Of' Award
Ikea Hot on the Heels of Siemens, As Brand Ties Second Place With Bosch
Miele Receives Boost, Thanks To Revolutionary Powerdisk Auto-dosage for Dishwashers
Category Data
Table 34 Sales of Dishwashers by Category: Volume 2014-2019
Table 35 Sales of Dishwashers by Category: Value 2014-2019
Table 36 Sales of Dishwashers by Category: % Volume Growth 2014-2019
Table 37 Sales of Dishwashers by Category: % Value Growth 2014-2019
Table 38 Sales of Dishwashers by Format: % Volume 2014-2019
Table 39 Sales of Dishwashers by Connected Appliances: % Volume 2015-2019
Table 40 NBO Company Shares of Dishwashers: % Volume 2015-2019
Table 41 LBN Brand Shares of Dishwashers: % Volume 2016-2019
Table 42 Distribution of Dishwashers by Format: % Volume 2014-2019
Table 43 Forecast Sales of Dishwashers by Category: Volume 2019-2024
Table 44 Forecast Sales of Dishwashers by Category: Value 2019-2024
Table 45 Forecast Sales of Dishwashers by Category: % Volume Growth 2019-2024
Table 46 Forecast Sales of Dishwashers by Category: % Value Growth 2019-2024
Headlines
Prospects
Smart/connected Technology Leads Innovation in Home Laundry Appliances
Busy Consumer Lifestyles Call for Time-saving Solutions With Quick-wash Options
A+++ Energy Rating Models Attract High Sales, Despite Premium Price Tags
Competitive Landscape
Bsh Husholdningsapparater Continues To Lead Thanks To Ongoing Developments
Candy Proves Sweet With Consumers on A Budget Who Seek Space-saving Solutions
Lg Electronics Shows Smaller Players Can Innovate With Energy-saving Solutions
Category Data
Table 47 Sales of Home Laundry Appliances by Category: Volume 2014-2019
Table 48 Sales of Home Laundry Appliances by Category: Value 2014-2019
Table 49 Sales of Home Laundry Appliances by Category: % Volume Growth 2014-2019
Table 50 Sales of Home Laundry Appliances by Category: % Value Growth 2014-2019
Table 51 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2015-2019
Table 52 Sales of Automatic Washing Machines by Format: % Volume 2014-2019
Table 53 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2014-2019
Table 54 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2015-2019
Table 55 NBO Company Shares of Home Laundry Appliances: % Volume 2015-2019
Table 56 LBN Brand Shares of Home Laundry Appliances: % Volume 2016-2019
Table 57 Distribution of Home Laundry Appliances by Format: % Volume 2014-2019
Table 58 Forecast Sales of Home Laundry Appliances by Category: Volume 2019-2024
Table 59 Forecast Sales of Home Laundry Appliances by Category: Value 2019-2024
Table 60 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2019-2024
Table 61 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2019-2024
Headlines
Prospects
Ovens Sees Positive Growth, Thanks To Ongoing Innovation in Functionality
Built-in Options Prove Perfect Solutions for Smaller Spaces
Smart Technology and Connectivity Appeal To Hobby Home Cooking Consumers
Competitive Landscape
Bsh Husholdningsapparater Manages To Hold Onto Top Company Share, But Ikea Norge Is Hot on Its Heels
Ikea Stays Ahead in Brand Terms, Thanks To Seamless and Cost-effective Solutions
Smaller Player Miele Launches Generasjon 7000 Range To Keep Up With Innovation
Category Data
Table 62 Sales of Large Cooking Appliances by Category: Volume 2014-2019
Table 63 Sales of Large Cooking Appliances by Category: Value 2014-2019
Table 64 Sales of Large Cooking Appliances by Category: % Volume Growth 2014-2019
Table 65 Sales of Large Cooking Appliances by Category: % Value Growth 2014-2019
Table 66 Sales of Built-in Hobs by Format: % Volume 2014-2019
Table 67 Sales of Ovens by Connected Appliances: % Volume 2015-2019
Table 68 NBO Company Shares of Large Cooking Appliances: % Volume 2015-2019
Table 69 LBN Brand Shares of Large Cooking Appliances: % Volume 2016-2019
Table 70 NBO Company Shares of Built-in Hobs: % Volume 2015-2019
Table 71 NBO Company Shares of Ovens: % Volume 2015-2019
Table 72 NBO Company Shares of Cooker Hoods: % Volume 2015-2019
Table 73 NBO Company Shares of Built-in Cooker Hoods: % Volume 2015-2019
Table 74 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2015-2019
Table 75 NBO Company Shares of Cookers: % Volume 2015-2019
Table 76 NBO Company Shares of Range Cookers: % Volume 2015-2019
Table 77 Distribution of Large Cooking Appliances by Format: % Volume 2014-2019
Table 78 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2014-2019
Table 79 Forecast Sales of Large Cooking Appliances by Category: Volume 2019-2024
Table 80 Forecast Sales of Large Cooking Appliances by Category: Value 2019-2024
Table 81 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2019-2024
Table 82 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2019-2024
Headlines
Prospects
Busier Consumer Lifestyles and Popularity of Ready Meals Underpin Sales
Players Promote Versatility and New Functionality To Boost Sales in Microwaves
Convenience and Speed Keep Microwaves As Essential Consumer Appliances
Competitive Landscape
Bsh Husholdningsapparater Maintains Top Company Place by A Couple of Percentage Points
Whirlpool Remains Top Brand, Thanks To Ongoing Innovations for Home Hobby Chefs
Private Label Sees Positive Growth From Lower-income Consumers Seeking Basic Budget Models
Category Data
Table 83 Sales of Microwaves by Category: Volume 2014-2019
Table 84 Sales of Microwaves by Category: Value 2014-2019
Table 85 Sales of Microwaves by Category: % Volume Growth 2014-2019
Table 86 Sales of Microwaves by Category: % Value Growth 2014-2019
Table 87 Sales of Microwaves by Connected Appliances: % Volume 2015-2019
Table 88 NBO Company Shares of Microwaves: % Volume 2015-2019
Table 89 LBN Brand Shares of Microwaves: % Volume 2016-2019
Table 90 Distribution of Microwaves by Format: % Volume 2014-2019
Table 91 Forecast Sales of Microwaves by Category: Volume 2019-2024
Table 92 Forecast Sales of Microwaves by Category: Value 2019-2024
Table 93 Forecast Sales of Microwaves by Category: % Volume Growth 2019-2024
Table 94 Forecast Sales of Microwaves by Category: % Value Growth 2019-2024
Headlines
Prospects
Electric Wine-coolers/chillers Most Popular Thanks To Stylish Associations
Reduction of Food Waste Leads Innovation in Refrigerator Appliances' Smart Technology
Restricted-space Urban Living Trends Boost Popularity of Built-in Appliances
Competitive Landscape
Bsh Husholdningsapparater Maintains Top Spot Thanks To Constant Innovation
Smart Technology Gets Smaller Players Noticed in Refrigeration Appliances
Private Label Unable To Compete in Premium Arena of High-end Brands
Category Data
Table 95 Sales of Refrigeration Appliances by Category: Volume 2014-2019
Table 96 Sales of Refrigeration Appliances by Category: Value 2014-2019
Table 97 Sales of Refrigeration Appliances by Category: % Volume Growth 2014-2019
Table 98 Sales of Refrigeration Appliances by Category: % Value Growth 2014-2019
Table 99 Sales of Freezers by Format: % Volume 2014-2019
Table 100 Sales of Freezers by Volume Capacity: % Volume 2014-2019
Table 101 Sales of Fridge Freezers by Format: % Volume 2014-2019
Table 102 Sales of Fridge Freezers by Volume Capacity: % Volume 2014-2019
Table 103 Sales of Fridge Freezers by Connected Appliances: % Volume 2015-2019
Table 104 Sales of Fridges by Volume Capacity: % Volume 2014-2019
Table 105 NBO Company Shares of Refrigeration Appliances: % Volume 2015-2019
Table 106 LBN Brand Shares of Refrigeration Appliances: % Volume 2016-2019
Table 107 NBO Company Shares of Built-in Fridge Freezers: % Volume 2015-2019
Table 108 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2015-2019
Table 109 NBO Company Shares of Built-in Fridges: % Volume 2015-2019
Table 110 NBO Company Shares of Freestanding Fridges: % Volume 2015-2019
Table 111 Distribution of Refrigeration Appliances by Format: % Volume 2014-2019
Table 112 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2014-2019
Table 113 Forecast Sales of Refrigeration Appliances by Category: Volume 2019-2024
Table 114 Forecast Sales of Refrigeration Appliances by Category: Value 2019-2024
Table 115 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2019-2024
Table 116 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2019-2024
Headlines
Prospects
Strong Growth in Air Purifiers Supported by Asthma Allergy Nordic Accreditations
Split Air Conditioners Win Popularity Thanks To Dual-usage To Heat and Cool
Multi-functionality and Connectivity Seen As Leading Trends in Air Treatment Products
Competitive Landscape
Mitsubishi Takes the Lead Thanks To Unrivalled Position for Split Air Conditioners
Dyson Sees Positive Volume Growth Thanks To Premium Position and Enhanced Marketing
Electrolux Enjoys Growth in Air Purifiers, Thanks To Pure A9 Model Which Aligns With All Consumer Trends
Category Data
Table 117 Sales of Air Treatment Products by Category: Volume 2014-2019
Table 118 Sales of Air Treatment Products by Category: Value 2014-2019
Table 119 Sales of Air Treatment Products by Category: % Volume Growth 2014-2019
Table 120 Sales of Air Treatment Products by Category: % Value Growth 2014-2019
Table 121 Sales of Air Conditioners by Connected Appliances: % Volume 2015-2019
Table 122 NBO Company Shares of Air Treatment Products: % Volume 2015-2019
Table 123 LBN Brand Shares of Air Treatment Products: % Volume 2016-2019
Table 124 Distribution of Air Treatment Products by Format: % Volume 2014-2019
Table 125 Forecast Sales of Air Treatment Products by Category: Volume 2019-2024
Table 126 Forecast Sales of Air Treatment Products by Category: Value 2019-2024
Table 127 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2019-2024
Table 128 Forecast Sales of Air Treatment Products by Category: % Value Growth 2019-2024
Headlines
Prospects
Blenders and Food Processors Help Support Category, As Consumers Move Towards Healthier Diets
Hobby Home Cooking Trend Inspires Demand for Professional Standard Appliances
Innovation Around Multifunctionality Helps Boost Unit Prices
Competitive Landscape
Philips Norge As Maintains Top Place, Thanks To Wide Range of Appliances To Suit All Budgets
Ongoing Innovation Gives Kenwood A Brand Share Boost
Private Label Sees Marginal Sales of Budget Appliances in Premium-orientated Category
Category Data
Table 129 Sales of Food Preparation Appliances by Category: Volume 2014-2019
Table 130 Sales of Food Preparation Appliances by Category: Value 2014-2019
Table 131 Sales of Food Preparation Appliances by Category: % Volume Growth 2014-2019
Table 132 Sales of Food Preparation Appliances by Category: % Value Growth 2014-2019
Table 133 NBO Company Shares of Food Preparation Appliances: % Volume 2015-2019
Table 134 LBN Brand Shares of Food Preparation Appliances: % Volume 2016-2019
Table 135 Distribution of Food Preparation Appliances by Format: % Volume 2014-2019
Table 136 Forecast Sales of Food Preparation Appliances by Category: Volume 2019-2024
Table 137 Forecast Sales of Food Preparation Appliances by Category: Value 2019-2024
Table 138 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2019-2024
Table 139 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2019-2024
Headlines
Prospects
Players Focus on Innovation and Premiumisation To Boost Sales
Oral-b Uses Star Wars Ip and Connectivity To Boost Children's Toothbrush Sales
Hair and Beard Trimmers Set To Get A Boost With Multi-functionality Developments
Competitive Landscape
Procter & Gamble Maintains Clear Lead Thanks To Popularity of Its Oral-b and Braun Brands
Philips Owes Second Place Success To Ongoing Innovations
Private Label Unable To Compete With Premium Brands and Cutting Edge Innovations
Category Data
Table 140 Sales of Personal Care Appliances by Category: Volume 2014-2019
Table 141 Sales of Personal Care Appliances by Category: Value 2014-2019
Table 142 Sales of Personal Care Appliances by Category: % Volume Growth 2014-2019
Table 143 Sales of Personal Care Appliances by Category: % Value Growth 2014-2019
Table 144 Sales of Body Shavers by Format: % Volume 2014-2019
Table 145 Sales of Hair Care Appliances by Format: % Volume 2014-2019
Table 146 NBO Company Shares of Personal Care Appliances 2015-2019
Table 147 LBN Brand Shares of Personal Care Appliances 2016-2019
Table 148 Distribution of Personal Care Appliances by Format: % Volume 2014-2019
Table 149 Forecast Sales of Personal Care Appliances by Category: Volume 2019-2024
Table 150 Forecast Sales of Personal Care Appliances by Category: Value 2019-2024
Table 151 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2019-2024
Table 152 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2019-2024
Headlines
Prospects
Large Sub-category of Coffee Machines Helps Support Small Cooking Appliances
Premiumisation From Healthy Hobby Home Cooking Trends Boosts Unit Prices
Multi-functionality Drives Innovation Trends in Small Cooking Appliances
Competitive Landscape
Philips Maintains Leading Place Thanks To Ongoing Innovation Across Most Popular Appliances
Wilfa Hot on the Heels of Philips Thanks To Waffle Day Celebrations
Moccamaster Enjoys Positive Volume Growth Thanks To Its Premium Coffee Makers
Category Data
Table 153 Sales of Small Cooking Appliances by Category: Volume 2014-2019
Table 154 Sales of Small Cooking Appliances by Category: Value 2014-2019
Table 155 Sales of Small Cooking Appliances by Category: % Volume Growth 2014-2019
Table 156 Sales of Small Cooking Appliances by Category: % Value Growth 2014-2019
Table 157 Sales of Freestanding Hobs by Format: % Volume 2014-2019
Table 158 NBO Company Shares of Small Cooking Appliances: % Volume 2015-2019
Table 159 LBN Brand Shares of Small Cooking Appliances: % Volume 2016-2019
Table 160 Distribution of Small Cooking Appliances by Format: % Volume 2014-2019
Table 161 Forecast Sales of Small Cooking Appliances by Category: Volume 2019-2024
Table 162 Forecast Sales of Small Cooking Appliances by Category: Value 2019-2024
Table 163 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2019-2024
Table 164 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2019-2024
Headlines
Prospects
Stick Vacuum Cleaners Prove A Hit, Thanks To Ease-of-use and Small Storage Capacity
Robotic Vacuum Cleaners on the Rise, As Consumers Are Happy To Pay Premium Prices
Players Focus on Convenience and Manoeuvrability To Meet Consumer Demand
Competitive Landscape
Innovations Win Top Spots for Electrolux and Philips in 2019
Relative Newcomer Dyson Continues To Enjoy Growth, Thanks To Premium Positioning
Obh Nordic Brand Reputed To Be the One To Watch, With 16 New Models in 2019
Category Data
Table 165 Sales of Vacuum Cleaners by Category: Volume 2014-2019
Table 166 Sales of Vacuum Cleaners by Category: Value 2014-2019
Table 167 Sales of Vacuum Cleaners by Category: % Volume Growth 2014-2019
Table 168 Sales of Vacuum Cleaners by Category: % Value Growth 2014-2019
Table 169 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2015-2019
Table 170 NBO Company Shares of Vacuum Cleaners: % Volume 2015-2019
Table 171 LBN Brand Shares of Vacuum Cleaners: % Volume 2016-2019
Table 172 Distribution of Vacuum Cleaners by Format: % Volume 2014-2019
Table 173 Forecast Sales of Vacuum Cleaners by Category: Volume 2019-2024
Table 174 Forecast Sales of Vacuum Cleaners by Category: Value 2019-2024
Table 175 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2019-2024
Table 176 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2019-2024

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