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Consumer Appliances in Norway

Consumer Appliances in Norway

Consumer appliances saw an upswing in volume sales in 2017, recovering from a dip in overall sales during the previous year. Major appliances benefitted from the improved economic outlook and consumer confidence. Due to high housing prices and increase in single-person households, there is a shift towards space-saving products including built-in and multifunctional appliances. Small appliances were positively influenced by, amongst other factors, increased demand for convenience and the natural...

Euromonitor International's Consumer Appliances in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


CONSUMER APPLIANCES IN NORWAY
Euromonitor International
December 2017
LIST OF CONTENTS AND TABLES
Executive Summary
Consumer Appliances Return To Positive Growth in 2017
Shifting Lifestyle Trends and Improved Economic Outlook Underpin Growth
Multinationals Dominate the Norwegian Market for Consumer Appliances
Electronics and Appliance Specialist Retailers Increase Their Kitchen and Smart Home Focus
Cautiously Optimistic Improvement Expected Over the Forecast Period
Market Indicators
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
Table 2 Replacement Cycles of Consumer Appliances by Category 2012-2017
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022
Market Data
Table 5 Sales of Consumer Appliances by Category: Volume 2012-2017
Table 6 Sales of Consumer Appliances by Category: Value 2012-2017
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
Table 13 Sales of Small Appliances by Category: Volume 2012-2017
Table 14 Sales of Small Appliances by Category: Value 2012-2017
Table 15 Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 16 Sales of Small Appliances by Category: % Value Growth 2012-2017
Table 17 NBO Company Shares of Major Appliances: % Volume 2013-2017
Table 18 LBN Brand Shares of Major Appliances: % Volume 2014-2017
Table 19 NBO Company Shares of Small Appliances: % Volume 2013-2017
Table 20 LBN Brand Shares of Small Appliances: % Volume 2014-2017
Table 21 Distribution of Major Appliances by Format: % Volume 2012-2017
Table 22 Distribution of Small Appliances by Format: % Volume 2012-2017
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 31 Forecast Sales of Small Appliances by Category: Volume 2017-2022
Table 32 Forecast Sales of Small Appliances by Category: Value 2017-2022
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Trend Is Towards Built-in Models and Higher-quality Components
Innovation Largely Based on Functionality That Increases Convenience
Competitive Landscape
Leading Companies Focus on Discreetness and Efficiency
Ikea Thrives Through Offering Affordable, Matching Appliances and Convenience in the Purchasing Process
Category Data
Table 35 Sales of Dishwashers by Category: Volume 2012-2017
Table 36 Sales of Dishwashers by Category: Value 2012-2017
Table 37 Sales of Dishwashers by Category: % Volume Growth 2012-2017
Table 38 Sales of Dishwashers by Category: % Value Growth 2012-2017
Table 39 Sales of Dishwashers by Format: % Volume 2012-2017
Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2013-2017
Table 41 NBO Company Shares of Dishwashers: % Volume 2013-2017
Table 42 LBN Brand Shares of Dishwashers: % Volume 2014-2017
Table 43 Distribution of Dishwashers by Format: % Volume 2012-2017
Table 44 Production, Imports and Exports of Dishwashers: Total Volume 2012-2017
Table 45 Forecast Sales of Dishwashers by Category: Volume 2017-2022
Table 46 Forecast Sales of Dishwashers by Category: Value 2017-2022
Table 47 Forecast Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 48 Forecast Sales of Dishwashers by Category: % Value Growth 2017-2022
Headlines
Prospects
High Household Penetration of Automatic Washing Machines Limits Growth Potential
Large Washing Machines, Energy-efficient Tumble Dryers
Smart Technology and Connected Appliances Are Considerable Selling Points in Home Laundry Appliances
Competitive Landscape
Market Leader Bsh Husholdningsapparater Defends Its Leading Position, Whilst Tech-focused Companies Thrive
Technological Improvements and Energy Efficiency Set To Shape the Competitive Environment
Category Data
Table 49 Sales of Home Laundry Appliances by Category: Volume 2012-2017
Table 50 Sales of Home Laundry Appliances by Category: Value 2012-2017
Table 51 Sales of Home Laundry Appliances by Category: % Volume Growth 2012-2017
Table 52 Sales of Home Laundry Appliances by Category: % Value Growth 2012-2017
Table 53 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2013-2017
Table 54 Sales of Automatic Washing Machines by Format: % Volume 2012-2017
Table 55 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2012-2017
Table 56 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2013-2017
Table 57 NBO Company Shares of Home Laundry Appliances: % Volume 2013-2017
Table 58 LBN Brand Shares of Home Laundry Appliances: % Volume 2014-2017
Table 59 Distribution of Home Laundry Appliances by Format: % Volume 2012-2017
Table 60 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2012-2017
Table 61 Forecast Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 62 Forecast Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 63 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 64 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
New Housing Projects and Increased Interest in Product Design Drives Growth of Built-in Large Cooking Appliances
Connected Large Cooking Appliances Remain Limited, But Are Expected To Become More Important
Competitive Landscape
the Two Leading Companies Continue To Solidify Their Dominance
Companies Focus on Functionality in Most New Launches, But New Design Is A Keyword for Certain Products
Category Data
Table 65 Sales of Large Cooking Appliances by Category: Volume 2012-2017
Table 66 Sales of Large Cooking Appliances by Category: Value 2012-2017
Table 67 Sales of Large Cooking Appliances by Category: % Volume Growth 2012-2017
Table 68 Sales of Large Cooking Appliances by Category: % Value Growth 2012-2017
Table 69 Sales of Built-in Hobs by Format: % Volume 2012-2017
Table 70 Sales of Ovens by Connected Appliances: % Volume 2013-2017
Table 71 NBO Company Shares of Large Cooking Appliances: % Volume 2013-2017
Table 72 LBN Brand Shares of Large Cooking Appliances: % Volume 2014-2017
Table 73 NBO Company Shares of Built-in Hobs: % Volume 2013-2017
Table 74 NBO Company Shares of Ovens: % Volume 2013-2017
Table 75 NBO Company Shares of Cooker Hoods: % Volume 2013-2017
Table 76 NBO Company Shares of Built-in Cooker Hoods: % Volume 2013-2017
Table 77 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2013-2017
Table 78 NBO Company Shares of Cookers: % Volume 2013-2017
Table 79 NBO Company Shares of Range Cookers: % Volume 2013-2017
Table 80 Distribution of Large Cooking Appliances by Format: % Volume 2012-2017
Table 81 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2012-2017
Table 82 Forecast Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 83 Forecast Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 84 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 85 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
Saturation and Shifting Eating Habits Drive Sales Decline in Microwaves
Microwaves Faces Strong Competition From Ovens With Microwave Functionality
Competitive Landscape
Siemens and Bosch Remain the Most Popular Brands Within Built-in Microwaves
Affordability Is the Most Important Feature Within Freestanding Microwaves
Category Data
Table 86 Sales of Microwaves by Category: Volume 2012-2017
Table 87 Sales of Microwaves by Category: Value 2012-2017
Table 88 Sales of Microwaves by Category: % Volume Growth 2012-2017
Table 89 Sales of Microwaves by Category: % Value Growth 2012-2017
Table 90 Sales of Microwaves by Connected Appliances: % Volume 2013-2017
Table 91 NBO Company Shares of Microwaves: % Volume 2013-2017
Table 92 LBN Brand Shares of Microwaves: % Volume 2014-2017
Table 93 Distribution of Microwaves by Format: % Volume 2012-2017
Table 94 Production, Imports and Exports of Microwaves: Total Volume 2012-2017
Table 95 Forecast Sales of Microwaves by Category: Volume 2017-2022
Table 96 Forecast Sales of Microwaves by Category: Value 2017-2022
Table 97 Forecast Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 98 Forecast Sales of Microwaves by Category: % Value Growth 2017-2022
Headlines
Prospects
Improved Economic Outlook, Natural Food Trend Drive Sales of Higher-priced Appliances
Increasing Housing Prices, Growth in Single-person Households Drive Demand for Compact Solutions
Wine Coolers Perform Well, But Growth Expectations Remain Limited
Competitive Landscape
Bsh Husholdningsapparater Leads
Increased Popularity of Connected Appliances Shaping the Competitive Landscape
Category Data
Table 99 Sales of Refrigeration Appliances by Category: Volume 2012-2017
Table 100 Sales of Refrigeration Appliances by Category: Value 2012-2017
Table 101 Sales of Refrigeration Appliances by Category: % Volume Growth 2012-2017
Table 102 Sales of Refrigeration Appliances by Category: % Value Growth 2012-2017
Table 103 Sales of Freezers by Format: % Volume 2012-2017
Table 104 Sales of Freezers by Volume Capacity: % Volume 2012-2017
Table 105 Sales of Fridge Freezers by Format: % Volume 2012-2017
Table 106 Sales of Fridge Freezers by Volume Capacity: % Volume 2012-2017
Table 107 Sales of Fridge Freezers by Connected Appliances: % Volume 2013-2017
Table 108 Sales of Fridges by Volume Capacity: % Volume 2012-2017
Table 109 NBO Company Shares of Refrigeration Appliances: % Volume 2013-2017
Table 110 LBN Brand Shares of Refrigeration Appliances: % Volume 2014-2017
Table 111 NBO Company Shares of Built-in Fridge Freezers: % Volume 2013-2017
Table 112 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2013-2017
Table 113 NBO Company Shares of Built-in Fridges: % Volume 2013-2017
Table 114 NBO Company Shares of Freestanding Fridges: % Volume 2013-2017
Table 115 Distribution of Refrigeration Appliances by Format: % Volume 2012-2017
Table 116 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2012-2017
Table 117 Forecast Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 118 Forecast Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 119 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 120 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
Generally Good Air Quality Hits Sales of Air Purifiers, Humidifiers and Dehumidifiers
Split Air Conditioners Seen As Cost-efficient, Reliable and Versatile Solutions To Heating and Cooling Needs
Competitive Landscape
Panasonic Norge and Mitsubishi Electric Europe Lead
Diversified Product Portfolios Benefit Wilfa and Electrolux
Category Data
Table 121 Sales of Air Treatment Products by Category: Volume 2012-2017
Table 122 Sales of Air Treatment Products by Category: Value 2012-2017
Table 123 Sales of Air Treatment Products by Category: % Volume Growth 2012-2017
Table 124 Sales of Air Treatment Products by Category: % Value Growth 2012-2017
Table 125 Sales of Air Conditioners by Connected Appliances: % Volume 2013-2017
Table 126 NBO Company Shares of Air Treatment Products: % Volume 2013-2017
Table 127 LBN Brand Shares of Air Treatment Products: % Volume 2014-2017
Table 128 Distribution of Air Treatment Products by Format: % Volume 2012-2017
Table 129 Production, Imports and Exports of Air Conditioners: Total Volume 2012-2017
Table 130 Forecast Sales of Air Treatment Products by Category: Volume 2017-2022
Table 131 Forecast Sales of Air Treatment Products by Category: Value 2017-2022
Table 132 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 133 Forecast Sales of Air Treatment Products by Category: % Value Growth 2017-2022
Headlines
Prospects
Mixers, Food Processors Benefit From the Natural Food Trend and Boom in Popularity of Baking
Volume Sales of Juice Extractors Continue To See Lower Sales Levels After Sugar Backlash in the Juicing Trend
Competitive Landscape
Bsh Husholdningsapparater Gains Volume Share in An Increasingly Fragmented Landscape
Demand for Design and Quality Drives Product Innovation
Category Data
Table 134 Sales of Food Preparation Appliances by Category: Volume 2012-2017
Table 135 Sales of Food Preparation Appliances by Category: Value 2012-2017
Table 136 Sales of Food Preparation Appliances by Category: % Volume Growth 2012-2017
Table 137 Sales of Food Preparation Appliances by Category: % Value Growth 2012-2017
Table 138 NBO Company Shares of Food Preparation Appliances: % Volume 2013-2017
Table 139 LBN Brand Shares of Food Preparation Appliances: % Volume 2014-2017
Table 140 Distribution of Food Preparation Appliances by Format: % Volume 2012-2017
Table 141 Forecast Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 142 Forecast Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 143 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 144 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
Increased Focus on Natural Beauty Shapes Development of Personal Care Appliances
Electric Toothbrush Units Sees Highest Growth
Competitive Landscape
Procter & Gamble Norge Maintains Its Lead Through Its Paramount Position in Electric Toothbrush Units
Endorsements and Market Communication Set To Remain Key Competitive Strategies in Hair Care Appliances
Category Data
Table 145 Sales of Personal Care Appliances by Category: Volume 2012-2017
Table 146 Sales of Personal Care Appliances by Category: Value 2012-2017
Table 147 Sales of Personal Care Appliances by Category: % Volume Growth 2012-2017
Table 148 Sales of Personal Care Appliances by Category: % Value Growth 2012-2017
Table 149 Sales of Body Shavers by Format: % Volume 2012-2017
Table 150 Sales of Hair Care Appliances by Format: % Volume 2012-2017
Table 151 NBO Company Shares of Personal Care Appliances 2013-2017
Table 152 LBN Brand Shares of Personal Care Appliances 2014-2017
Table 153 Distribution of Personal Care Appliances by Format: % Volume 2012-2017
Table 154 Forecast Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 155 Forecast Sales of Personal Care Appliances by Category: Value 2017-2022
Table 156 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 157 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
Premiumisation Within Coffee and Persistent Consumer Habits Shape Development in Coffee Machines
Manufacturers Benefit From Tailoring Their Product Offerings To Different Household Segments
Backlash Against Low-carb Trend Has Positive Impact on Sales of Breadmakers
Competitive Landscape
Philips Norge and Bsh Husholdningsapparater Continue To Lead Small Cooking Appliances
Increased Focus on Smaller Households and Multifunctionality
Category Data
Table 158 Sales of Small Cooking Appliances by Category: Volume 2012-2017
Table 159 Sales of Small Cooking Appliances by Category: Value 2012-2017
Table 160 Sales of Small Cooking Appliances by Category: % Volume Growth 2012-2017
Table 161 Sales of Small Cooking Appliances by Category: % Value Growth 2012-2017
Table 162 Sales of Fresstanding Hobs by Format: % Volume 2012-2017
Table 163 NBO Company Shares of Small Cooking Appliances: % Volume 2013-2017
Table 164 LBN Brand Shares of Small Cooking Appliances: % Volume 2014-2017
Table 165 Distribution of Small Cooking Appliances by Format: % Volume 2012-2017
Table 166 Forecast Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 167 Forecast Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 168 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 169 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
Cylinder Remains the Most Popular Format, But Stick and Robotic Vacuum Cleaners Are Gaining Share
Versatility of Stick Vacuum Cleaners Drives Growth
Robotic Vacuum Cleaners Show the Most Potential
Competitive Landscape
Leading Manufacturers Defend Their Positions, But Are Negatively Affected by Price-conscious Consumers
Demand for Convenience, Efficiency and Connectivity Underpins Product Innovations
Category Data
Table 170 Sales of Vacuum Cleaners by Category: Volume 2012-2017
Table 171 Sales of Vacuum Cleaners by Category: Value 2012-2017
Table 172 Sales of Vacuum Cleaners by Category: % Volume Growth 2012-2017
Table 173 Sales of Vacuum Cleaners by Category: % Value Growth 2012-2017
Table 174 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2013-2017
Table 175 NBO Company Shares of Vacuum Cleaners: % Volume 2013-2017
Table 176 LBN Brand Shares of Vacuum Cleaners: % Volume 2014-2017
Table 177 Distribution of Vacuum Cleaners by Format: % Volume 2012-2017
Table 178 Forecast Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 179 Forecast Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 180 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 181 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022

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