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Consumer Appliances in Nigeria

Consumer Appliances in Nigeria

With gradual economic growth and increased consumer confidence in 2018 following on from the recession in 2016, consumer appliances continued to perform well in Nigeria. There has been growing demand for new consumer appliances as replacement cycles of old appliances due to improvements in economic conditions and rising purchasing power in the country were observed. The review period was highlighted by manufacturers increasing volume sales through price discounts and promotional activities to ap...

Euromonitor International's Consumer Appliances in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


CONSUMER APPLIANCES IN NIGERIA
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Consumer Appliances Remains Underdeveloped But Offers Potential for Growth
Premium Brands Recover From Impact of the Recession
Locally Assembled Major Appliance Manufacturers Intensify Promotional Activities
Electronics and Appliance Specialist Retailers Dominates Distribution
Economic Stability To Boost Sales Over the Forecast Period
Market Indicators
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 2 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023
Market Data
Table 5 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 6 Sales of Consumer Appliances by Category: Value 2013-2018
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 13 Sales of Small Appliances by Category: Volume 2013-2018
Table 14 Sales of Small Appliances by Category: Value 2013-2018
Table 15 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 16 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 17 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 18 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 19 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 20 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 21 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 22 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 31 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 32 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Dishwashers Remains A Niche and Luxury Consumer Appliance
New Entrants Expected To Drive Growth
Price Competition and Economic Stability To Stimulate Growth
Competitive Landscape
Fouani Nigeria Dominates Dishwashers, But Consumers Remain Price Sensitive
Low Demand Is Not Encouraging for the Category
Category Data
Table 35 Sales of Dishwashers by Category: Volume 2013-2018
Table 36 Sales of Dishwashers by Category: Value 2013-2018
Table 37 Sales of Dishwashers by Category: % Volume Growth 2013-2018
Table 38 Sales of Dishwashers by Category: % Value Growth 2013-2018
Table 39 Sales of Dishwashers by Format: % Volume 2013-2018
Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2014-2018
Table 41 NBO Company Shares of Dishwashers: % Volume 2014-2018
Table 42 LBN Brand Shares of Dishwashers: % Volume 2015-2018
Table 43 Distribution of Dishwashers by Format: % Volume 2013-2018
Table 44 Production, Imports and Exports of Dishwashers: Total Volume 2013-2018
Table 45 Forecast Sales of Dishwashers by Category: Volume 2018-2023
Table 46 Forecast Sales of Dishwashers by Category: Value 2018-2023
Table 47 Forecast Sales of Dishwashers by Category: % Volume Growth 2018-2023
Table 48 Forecast Sales of Dishwashers by Category: % Value Growth 2018-2023
Headlines
Prospects
Rising Time-constrained Lifestyles of Employed Women Spur Growth
Automatic Washing Machines Records Fastest Growth
Steep Competition To Boost Volume Sales
Competitive Landscape
Fouani Nigeria Ltd Leads Home Laundry Appliances Due To Wide Distribution Network
Pz Cussons Records Fastest Growth Due To Increased Marketing Campaigns
Electronics and Appliance Specialist Retailers Dominates
Category Data
Table 49 Sales of Home Laundry Appliances by Category: Volume 2013-2018
Table 50 Sales of Home Laundry Appliances by Category: Value 2013-2018
Table 51 Sales of Home Laundry Appliances by Category: % Volume Growth 2013-2018
Table 52 Sales of Home Laundry Appliances by Category: % Value Growth 2013-2018
Table 53 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2014-2018
Table 54 Sales of Automatic Washing Machines by Format: % Volume 2013-2018
Table 55 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2013-2018
Table 56 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2014-2018
Table 57 NBO Company Shares of Home Laundry Appliances: % Volume 2014-2018
Table 58 LBN Brand Shares of Home Laundry Appliances: % Volume 2015-2018
Table 59 Distribution of Home Laundry Appliances by Format: % Volume 2013-2018
Table 60 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2013-2018
Table 61 Forecast Sales of Home Laundry Appliances by Category: Volume 2018-2023
Table 62 Forecast Sales of Home Laundry Appliances by Category: Value 2018-2023
Table 63 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023
Table 64 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023
Headlines
Prospects
Growing Number of Women in the Workforce Stimulates Growth
Cookers Dominates Category
Price Competition Improves Consumer Demand
Competitive Landscape
Fareast Mercantile Leads Due To Increasing Marketing Initiatives
Pz Cussons Strengthens Position
Electronics and Appliance Specialist Retailers Dominates
Category Data
Table 65 Sales of Large Cooking Appliances by Category: Volume 2013-2018
Table 66 Sales of Large Cooking Appliances by Category: Value 2013-2018
Table 67 Sales of Large Cooking Appliances by Category: % Volume Growth 2013-2018
Table 68 Sales of Large Cooking Appliances by Category: % Value Growth 2013-2018
Table 69 NBO Company Shares of Large Cooking Appliances: % Volume 2014-2018
Table 70 LBN Brand Shares of Large Cooking Appliances: % Volume 2015-2018
Table 71 NBO Company Shares of Cookers: % Volume 2014-2018
Table 72 NBO Company Shares of Range Cookers: % Volume 2014-2018
Table 73 Distribution of Large Cooking Appliances by Format: % Volume 2013-2018
Table 74 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2013-2018
Table 75 Forecast Sales of Large Cooking Appliances by Category: Volume 2018-2023
Table 76 Forecast Sales of Large Cooking Appliances by Category: Value 2018-2023
Table 77 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023
Table 78 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023
Headlines
Prospects
Busy Lifestyles of Growing Urban Population Bode Well for Category's Performance
Built-in Microwaves Yet To Develop A Presence in Nigeria
Economic Stability To Boost Growth
Competitive Landscape
Panaserv Nigeria Ltd Leads Microwaves
Fouani Nigeria Ltd Retains Second Position
Samsung Electronics West Africa Ltd Enjoys Fastest Growth
Category Data
Table 79 Sales of Microwaves by Category: Volume 2013-2018
Table 80 Sales of Microwaves by Category: Value 2013-2018
Table 81 Sales of Microwaves by Category: % Volume Growth 2013-2018
Table 82 Sales of Microwaves by Category: % Value Growth 2013-2018
Table 83 Sales of Microwaves by Connected Appliances: % Volume 2014-2018
Table 84 NBO Company Shares of Microwaves: % Volume 2014-2018
Table 85 LBN Brand Shares of Microwaves: % Volume 2015-2018
Table 86 Distribution of Microwaves by Format: % Volume 2013-2018
Table 87 Production, Imports and Exports of Microwaves: Total Volume 2013-2018
Table 88 Forecast Sales of Microwaves by Category: Volume 2018-2023
Table 89 Forecast Sales of Microwaves by Category: Value 2018-2023
Table 90 Forecast Sales of Microwaves by Category: % Volume Growth 2018-2023
Table 91 Forecast Sales of Microwaves by Category: % Value Growth 2018-2023
Headlines
Prospects
Rising Urban Population Drives Growth
Energy Efficiency of Refrigeration Appliances Drives Growth of Major Brands
Freestanding Chest Freezers Drives Volume Growth
Competitive Landscape
Haier Thermacool Leads Refrigeration Appliances Due To Energy-efficient Innovation
Scanfrost Retains Second Rank
Locally Manufactured Refrigeration Appliances Dominate
Category Data
Table 92 Sales of Refrigeration Appliances by Category: Volume 2013-2018
Table 93 Sales of Refrigeration Appliances by Category: Value 2013-2018
Table 94 Sales of Refrigeration Appliances by Category: % Volume Growth 2013-2018
Table 95 Sales of Refrigeration Appliances by Category: % Value Growth 2013-2018
Table 96 Sales of Freezers by Format: % Volume 2013-2018
Table 97 Sales of Freezers by Volume Capacity: % Volume 2013-2018
Table 98 Sales of Fridge Freezers by Format: % Volume 2013-2018
Table 99 Sales of Fridge Freezers by Volume Capacity: % Volume 2013-2018
Table 100 Sales of Fridge Freezers by Connected Appliances: % Volume 2014-2018
Table 101 Sales of Fridges by Volume Capacity: % Volume 2013-2018
Table 102 NBO Company Shares of Refrigeration Appliances: % Volume 2014-2018
Table 103 LBN Brand Shares of Refrigeration Appliances: % Volume 2015-2018
Table 104 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2014-2018
Table 105 NBO Company Shares of Freestanding Fridges: % Volume 2014-2018
Table 106 Distribution of Refrigeration Appliances by Format: % Volume 2013-2018
Table 107 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2013-2018
Table 108 Forecast Sales of Refrigeration Appliances by Category: Volume 2018-2023
Table 109 Forecast Sales of Refrigeration Appliances by Category: Value 2018-2023
Table 110 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023
Table 111 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023
Headlines
Prospects
Increasing Awareness of Energy Efficiency Is Growth Driver
Cooling Fans Is Most Popular Product
Population Growth and Warm Weather Conditions Drive Demand
Competitive Landscape
Global Appliances Nigeria Ltd Maintains Leadership
Fouani Nigeria Leads Air Conditioners
Competition Amongst Types and Brands
Category Data
Table 112 Sales of Air Treatment Products by Category: Volume 2013-2018
Table 113 Sales of Air Treatment Products by Category: Value 2013-2018
Table 114 Sales of Air Treatment Products by Category: % Volume Growth 2013-2018
Table 115 Sales of Air Treatment Products by Category: % Value Growth 2013-2018
Table 116 Sales of Air Conditioners by Connected Appliances: % Volume 2014-2018
Table 117 NBO Company Shares of Air Treatment Products: % Volume 2014-2018
Table 118 LBN Brand Shares of Air Treatment Products: % Volume 2015-2018
Table 119 Distribution of Air Treatment Products by Format: % Volume 2013-2018
Table 120 Production, Imports and Exports of Air Conditioners: Total Volume 2013-2018
Table 121 Forecast Sales of Air Treatment Products by Category: Volume 2018-2023
Table 122 Forecast Sales of Air Treatment Products by Category: Value 2018-2023
Table 123 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2018-2023
Table 124 Forecast Sales of Air Treatment Products by Category: % Value Growth 2018-2023
Headlines
Prospects
Healthy Lifestyles and Convenience Stimulate Growth
Blenders Holds Highest Retail Volume Share
Internet Retailing Supports Growth
Competitive Landscape
Pricerite Products Ltd Leads Food Preparation Appliances
Global Appliances Nigeria Ltd Ranks Second
Second-hand Offerings Versus New Appliances
Category Data
Table 125 Sales of Food Preparation Appliances by Category: Volume 2013-2018
Table 126 Sales of Food Preparation Appliances by Category: Value 2013-2018
Table 127 Sales of Food Preparation Appliances by Category: % Volume Growth 2013-2018
Table 128 Sales of Food Preparation Appliances by Category: % Value Growth 2013-2018
Table 129 NBO Company Shares of Food Preparation Appliances: % Volume 2014-2018
Table 130 LBN Brand Shares of Food Preparation Appliances: % Volume 2015-2018
Table 131 Distribution of Food Preparation Appliances by Format: % Volume 2013-2018
Table 132 Forecast Sales of Food Preparation Appliances by Category: Volume 2018-2023
Table 133 Forecast Sales of Food Preparation Appliances by Category: Value 2018-2023
Table 134 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023
Table 135 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023
Prospects
Headlines
Prospects
Growing Urban Population Is Expected To Spur Growth
Rice Cookers Gaining Awareness
Economic Growth and Stable Power Supply To Stimulate Growth
Competitive Landscape
Philips Nigeria Leads Based on Reputable Brand Reputation
Fareast Mercantile Co Ltd Retains Second Position
Price Competition Continues To Affect Demand for Certain Brands
Category Data
Table 136 Sales of Small Cooking Appliances by Category: Volume 2013-2018
Table 137 Sales of Small Cooking Appliances by Category: Value 2013-2018
Table 138 Sales of Small Cooking Appliances by Category: % Volume Growth 2013-2018
Table 139 Sales of Small Cooking Appliances by Category: % Value Growth 2013-2018
Table 140 Sales of Freestanding Hobs by Format: % Volume 2013-2018
Table 141 NBO Company Shares of Small Cooking Appliances: % Volume 2014-2018
Table 142 LBN Brand Shares of Small Cooking Appliances: % Volume 2015-2018
Table 143 Distribution of Small Cooking Appliances by Format: % Volume 2013-2018
Table 144 Forecast Sales of Small Cooking Appliances by Category: Volume 2018-2023
Table 145 Forecast Sales of Small Cooking Appliances by Category: Value 2018-2023
Table 146 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023
Table 147 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023
Headlines
Prospects
Increase in Marketing Campaigns To Stimulate Growth
Stick Vacuum Cleaners Gaining in Popularity
Strong Competition Amongst Players
Competitive Landscape
Panaserv Nigeria Ltd Retains Leadership
Pricerite Nigeria Strengthens Second Position
Internet Retailing Dominates Distribution
Category Data
Table 148 Sales of Vacuum Cleaners by Category: Volume 2013-2018
Table 149 Sales of Vacuum Cleaners by Category: Value 2013-2018
Table 150 Sales of Vacuum Cleaners by Category: % Volume Growth 2013-2018
Table 151 Sales of Vacuum Cleaners by Category: % Value Growth 2013-2018
Table 152 NBO Company Shares of Vacuum Cleaners: % Volume 2014-2018
Table 153 LBN Brand Shares of Vacuum Cleaners: % Volume 2015-2018
Table 154 Distribution of Vacuum Cleaners by Format: % Volume 2013-2018
Table 155 Forecast Sales of Vacuum Cleaners by Category: Volume 2018-2023
Table 156 Forecast Sales of Vacuum Cleaners by Category: Value 2018-2023
Table 157 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
Table 158 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023

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