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Consumer Appliances in Nigeria

Consumer Appliances in Nigeria

As Nigeria begins to recover from the recession and the devaluation of the naira in 2016, a strong rebound in retail volume sales of consumer appliances was observed in 2017. The devaluation of the naira means that products remain expensive, as the average salary has remained the same despite the increase in the price of consumer appliances. As a result, larger, more well-known brands such as LG and Panasonic have largely priced themselves out of the market, while smaller cheaper brands such as...

Euromonitor International's Consumer Appliances in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


CONSUMER APPLIANCES IN NIGERIA
Euromonitor International
December 2017
LIST OF CONTENTS AND TABLES
Executive Summary
Smaller Brands Witness An Increase in Sales
Popular Brands Struggle To Maintain Share As A Result of Distribution Issues
Increase in Online Retailing As Consumers Gain Confidence in the Distribution Channel
the Informal Market Remains A Significant Distribution Network, in Particular for Small Appliances
Consumers Moving Towards Energy-efficient Products
Market Indicators
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
Table 2 Replacement Cycles of Consumer Appliances by Category 2012-2017
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022
Market Data
Table 5 Sales of Consumer Appliances by Category: Volume 2012-2017
Table 6 Sales of Consumer Appliances by Category: Value 2012-2017
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
Table 13 Sales of Small Appliances by Category: Volume 2012-2017
Table 14 Sales of Small Appliances by Category: Value 2012-2017
Table 15 Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 16 Sales of Small Appliances by Category: % Value Growth 2012-2017
Table 17 NBO Company Shares of Major Appliances: % Volume 2013-2017
Table 18 LBN Brand Shares of Major Appliances: % Volume 2014-2017
Table 19 NBO Company Shares of Small Appliances: % Volume 2013-2017
Table 20 LBN Brand Shares of Small Appliances: % Volume 2014-2017
Table 21 Distribution of Major Appliances by Format: % Volume 2012-2017
Table 22 Distribution of Small Appliances by Format: % Volume 2012-2017
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 31 Forecast Sales of Small Appliances by Category: Volume 2017-2022
Table 32 Forecast Sales of Small Appliances by Category: Value 2017-2022
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Dishwasher Sales Driven by the Business-to-business Environment
Competitive Landscape
Lack of Demand Demotivates Competitors From Entering the Country
Category Data
Table 35 Sales of Dishwashers by Category: Volume 2012-2017
Table 36 Sales of Dishwashers by Category: Value 2012-2017
Table 37 Sales of Dishwashers by Category: % Volume Growth 2012-2017
Table 38 Sales of Dishwashers by Category: % Value Growth 2012-2017
Table 39 Sales of Dishwashers by Format: % Volume 2012-2017
Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2013-2017
Table 41 NBO Company Shares of Dishwashers: % Volume 2013-2017
Table 42 LBN Brand Shares of Dishwashers: % Volume 2014-2017
Table 43 Distribution of Dishwashers by Format: % Volume 2012-2017
Table 44 Production, Imports and Exports of Dishwashers: Total Volume 2012-2017
Table 45 Forecast Sales of Dishwashers by Category: Volume 2017-2022
Table 46 Forecast Sales of Dishwashers by Category: Value 2017-2022
Table 47 Forecast Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 48 Forecast Sales of Dishwashers by Category: % Value Growth 2017-2022
Headlines
Prospects
Automatic Washing Machines Achieves the Largest Growth From A Relatively Low Base
Retail Volume Sales of Dryers Remain Low, and Growth Is From A Low Base
Nigeria Remains A Key Market for Manual Washing Machines
Competitive Landscape
Lg Remains the Leader, While Smaller Brands Take Share
Erratic Electricity Supply Influences New Product Development
Smart Washing Machines Too Advanced for A Hand Washing Nation
Category Data
Table 49 Sales of Home Laundry Appliances by Category: Volume 2012-2017
Table 50 Sales of Home Laundry Appliances by Category: Value 2012-2017
Table 51 Sales of Home Laundry Appliances by Category: % Volume Growth 2012-2017
Table 52 Sales of Home Laundry Appliances by Category: % Value Growth 2012-2017
Table 53 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2013-2017
Table 54 Sales of Automatic Washing Machines by Format: % Volume 2012-2017
Table 55 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2012-2017
Table 56 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2013-2017
Table 57 NBO Company Shares of Home Laundry Appliances: % Volume 2013-2017
Table 58 LBN Brand Shares of Home Laundry Appliances: % Volume 2014-2017
Table 59 Distribution of Home Laundry Appliances by Format: % Volume 2012-2017
Table 60 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2012-2017
Table 61 Forecast Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 62 Forecast Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 63 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 64 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
Home Cooked Meals Continue To Drive Sales of Cookers
Non-existent Built-in Market in Nigeria
Range Cookers and Cooker Hoods Fail To Make Significant Sales
Competitive Landscape
Scanfrost Remains the Number One Choice for Households
the Second-hand Market Remains A Popular Outlet for Purchasing High-priced Large Appliances
Low-income Consumers Not Willing To Support Rising Prices of the Royal Brand
Category Data
Table 65 Sales of Large Cooking Appliances by Category: Volume 2012-2017
Table 66 Sales of Large Cooking Appliances by Category: Value 2012-2017
Table 67 Sales of Large Cooking Appliances by Category: % Volume Growth 2012-2017
Table 68 Sales of Large Cooking Appliances by Category: % Value Growth 2012-2017
Table 69 NBO Company Shares of Large Cooking Appliances: % Volume 2013-2017
Table 70 LBN Brand Shares of Large Cooking Appliances: % Volume 2014-2017
Table 71 NBO Company Shares of Cookers: % Volume 2013-2017
Table 72 Distribution of Large Cooking Appliances by Format: % Volume 2012-2017
Table 73 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2012-2017
Table 74 Forecast Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 75 Forecast Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 76 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 77 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
Microwave Sales Driven by the Need for Convenient Heating of Home-cooked Meals
Manual Microwaves Remain the Popular Choice for Households, Although Automatic Sales To Pick Up
Large Informal Second-hand Market for Microwaves
Competitive Landscape
Luxury High-priced Brands Maintain Their Share
High Replacement Cycle Drives Sales
Category Data
Table 78 Sales of Microwaves by Category: Volume 2012-2017
Table 79 Sales of Microwaves by Category: Value 2012-2017
Table 80 Sales of Microwaves by Category: % Volume Growth 2012-2017
Table 81 Sales of Microwaves by Category: % Value Growth 2012-2017
Table 82 Sales of Microwaves by Connected Appliances: % Volume 2013-2017
Table 83 NBO Company Shares of Microwaves: % Volume 2013-2017
Table 84 LBN Brand Shares of Microwaves: % Volume 2014-2017
Table 85 Distribution of Microwaves by Format: % Volume 2012-2017
Table 86 Production, Imports and Exports of Microwaves: Total Volume 2012-2017
Table 87 Forecast Sales of Microwaves by Category: Volume 2017-2022
Table 88 Forecast Sales of Microwaves by Category: Value 2017-2022
Table 89 Forecast Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 90 Forecast Sales of Microwaves by Category: % Value Growth 2017-2022
Headlines
Prospects
Freezers Remain the Must-have Appliance for Households
Fridges Will Continue To Be Regarded As An Additional Expense
Wine Coolers/chillers Fail To Make Their Mark
Competitive Landscape
Haier Thermacool Maintains Its Lead
Energy Efficient Models Are Becoming More Popular
Domestic Manufacturer Royal United Nigeria Exits the Category
Category Data
Table 91 Sales of Refrigeration Appliances by Category: Volume 2012-2017
Table 92 Sales of Refrigeration Appliances by Category: Value 2012-2017
Table 93 Sales of Refrigeration Appliances by Category: % Volume Growth 2012-2017
Table 94 Sales of Refrigeration Appliances by Category: % Value Growth 2012-2017
Table 95 Sales of Freezers by Format: % Volume 2012-2017
Table 96 Sales of Freezers by Volume Capacity: % Volume 2012-2017
Table 97 Sales of Fridge Freezers by Format: % Volume 2012-2017
Table 98 Sales of Fridge Freezers by Volume Capacity: % Volume 2012-2017
Table 99 Sales of Fridge Freezers by Connected Appliances: % Volume 2013-2017
Table 100 Sales of Fridges by Volume Capacity: % Volume 2012-2017
Table 101 NBO Company Shares of Refrigeration Appliances: % Volume 2013-2017
Table 102 LBN Brand Shares of Refrigeration Appliances: % Volume 2014-2017
Table 103 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2013-2017
Table 104 NBO Company Shares of Freestanding Fridges: % Volume 2013-2017
Table 105 Distribution of Refrigeration Appliances by Format: % Volume 2012-2017
Table 106 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2012-2017
Table 107 Forecast Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 108 Forecast Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 109 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 110 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
Split Air Conditioners Most Popular, Window Air Conditioners Being Phased Out
Search for Cheaper Options To Drive Growth of Cooling Fans and Air Coolers
Online Retailing Making Its Mark in Air Treatment Products
Competitive Landscape
Lontor Moves Into the Lead in Cooling Fans
Smaller Brands Perform Well
Haier Thermacool Consolidates Its Lead Over Panasonic
Category Data
Table 111 Sales of Air Treatment Products by Category: Volume 2012-2017
Table 112 Sales of Air Treatment Products by Category: Value 2012-2017
Table 113 Sales of Air Treatment Products by Category: % Volume Growth 2012-2017
Table 114 Sales of Air Treatment Products by Category: % Value Growth 2012-2017
Table 115 Sales of Air Conditioners by Connected Appliances: % Volume 2013-2017
Table 116 NBO Company Shares of Air Treatment Products: % Volume 2013-2017
Table 117 LBN Brand Shares of Air Treatment Products: % Volume 2014-2017
Table 118 Distribution of Air Treatment Products by Format: % Volume 2012-2017
Table 119 Production, Imports and Exports of Air Conditioners: Total Volume 2012-2017
Table 120 Forecast Sales of Air Treatment Products by Category: Volume 2017-2022
Table 121 Forecast Sales of Air Treatment Products by Category: Value 2017-2022
Table 122 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 123 Forecast Sales of Air Treatment Products by Category: % Value Growth 2017-2022
Headlines
Prospects
Blenders Increase in Popularity, But Set To Decline in Favour of Other Food Preparation Appliances
Food Processor Sales To Decline
Other Food Preparation Appliances Increasing in Popularity
Competitive Landscape
Phillips Struggling To Distribute Products
Binatone the Brand To Beat in Blenders
Rite-tek Is A Brand To Watch in Food Preparation Appliances
Category Data
Table 124 Sales of Food Preparation Appliances by Category: Volume 2012-2017
Table 125 Sales of Food Preparation Appliances by Category: Value 2012-2017
Table 126 Sales of Food Preparation Appliances by Category: % Volume Growth 2012-2017
Table 127 Sales of Food Preparation Appliances by Category: % Value Growth 2012-2017
Table 128 NBO Company Shares of Food Preparation Appliances: % Volume 2013-2017
Table 129 LBN Brand Shares of Food Preparation Appliances: % Volume 2014-2017
Table 130 Distribution of Food Preparation Appliances by Format: % Volume 2012-2017
Table 131 Forecast Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 132 Forecast Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 133 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 134 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
the Popularity of Natural Hair Styles Leads To Minimal Sales of Hair Care Appliances
Competitive Landscape
Wahl Remains the Leader Despite Minimal Sales
Headlines
Prospects
Kettles To Remain Nigeria's Most Popular Small Cooking Appliance
Returnees and Expats To Drive Coffee Machine Sales
Fryers Increasingly Popular Amongst Households
Competitive Landscape
Scanfrost Enjoys A Boost Due To Its Brand Ambassador
Leader Philips Loses Share
Category Data
Table 135 Sales of Small Cooking Appliances by Category: Volume 2012-2017
Table 136 Sales of Small Cooking Appliances by Category: Value 2012-2017
Table 137 Sales of Small Cooking Appliances by Category: % Volume Growth 2012-2017
Table 138 Sales of Small Cooking Appliances by Category: % Value Growth 2012-2017
Table 139 Sales of Fresstanding Hobs by Format: % Volume 2012-2017
Table 140 NBO Company Shares of Small Cooking Appliances: % Volume 2013-2017
Table 141 LBN Brand Shares of Small Cooking Appliances: % Volume 2014-2017
Table 142 Distribution of Small Cooking Appliances by Format: % Volume 2012-2017
Table 143 Forecast Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 144 Forecast Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 145 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 146 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
House Design Leads To Low Vacuum Cleaner Sales
Vacuum Cleaner Sales Mainly in the Business-to-business Environment
Competitive Landscape
Weak Competitive Environment Leads To Minimal Competition
Category Data
Table 147 Sales of Vacuum Cleaners by Category: Volume 2012-2017
Table 148 Sales of Vacuum Cleaners by Category: Value 2012-2017
Table 149 Sales of Vacuum Cleaners by Category: % Volume Growth 2012-2017
Table 150 Sales of Vacuum Cleaners by Category: % Value Growth 2012-2017
Table 151 NBO Company Shares of Vacuum Cleaners: % Volume 2013-2017
Table 152 LBN Brand Shares of Vacuum Cleaners: % Volume 2014-2017
Table 153 Distribution of Vacuum Cleaners by Format: % Volume 2012-2017
Table 154 Forecast Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 155 Forecast Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 156 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 157 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022

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