Consumer Appliances in Japan

Consumer Appliances in Japan

A shrinking consumer base and already deep penetration in key categories militate against volume growth in the Japanese consumer appliances market. Consequently, there is a growing pressure on manufacturers to generate value through the development of more sophisticated, higher-end products. Already hectic modern consumer lifestyles are being made even busier by efforts to increase female participation in the paid workforce in order to address Japan’s severe labour shortage and stimulate the eco...

Euromonitor International's Consumer Appliances in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Consumer Appliances in Japan
Euromonitor International
December 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Constraints on Volumes Place Growing Onus on Premiumisation
Convenience and Connectivity
Domestic Companies Remain Dominant, But Competitive Landscape Shifting
Electronics and Appliance Specialists Dominate But Internet Retailing Growing
Potential in Targeting Demand for Time-saving Convenience
Market Indicators
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2014-2019
Table 2 Replacement Cycles of Consumer Appliances by Category 2014-2019
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2024
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2019-2024
Market Data
Table 5 Sales of Consumer Appliances by Category: Volume 2014-2019
Table 6 Sales of Consumer Appliances by Category: Value 2014-2019
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2014-2019
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
Table 13 Sales of Small Appliances by Category: Volume 2014-2019
Table 14 Sales of Small Appliances by Category: Value 2014-2019
Table 15 Sales of Small Appliances by Category: % Volume Growth 2014-2019
Table 16 Sales of Small Appliances by Category: % Value Growth 2014-2019
Table 17 NBO Company Shares of Major Appliances: % Volume 2015-2019
Table 18 LBN Brand Shares of Major Appliances: % Volume 2016-2019
Table 19 NBO Company Shares of Small Appliances: % Volume 2015-2019
Table 20 LBN Brand Shares of Small Appliances: % Volume 2016-2019
Table 21 Distribution of Major Appliances by Format: % Volume 2014-2019
Table 22 Distribution of Small Appliances by Format: % Volume 2014-2019
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2019-2024
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2019-2024
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2019-2024
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
Table 31 Forecast Sales of Small Appliances by Category: Volume 2019-2024
Table 32 Forecast Sales of Small Appliances by Category: Value 2019-2024
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2019-2024
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources
Headlines
Prospects
Dishwashers' Capacity To Save Time Finally Making An Impact
Built-in Format Dominates
Low Level of Connectivity
Competitive Landscape
Panasonic Dominates
Major Foreign Multinationals Have A Limited Presence
Consolidation May Militate Against Innovation
Category Data
Table 35 Sales of Dishwashers by Category: Volume 2014-2019
Table 36 Sales of Dishwashers by Category: Value 2014-2019
Table 37 Sales of Dishwashers by Category: % Volume Growth 2014-2019
Table 38 Sales of Dishwashers by Category: % Value Growth 2014-2019
Table 39 Sales of Dishwashers by Format: % Volume 2014-2019
Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2015-2019
Table 41 NBO Company Shares of Dishwashers: % Volume 2015-2019
Table 42 LBN Brand Shares of Dishwashers: % Volume 2016-2019
Table 43 Distribution of Dishwashers by Format: % Volume 2014-2019
Table 44 Production, Imports and Exports of Dishwashers: Total Volume 2014-2019
Table 45 Forecast Sales of Dishwashers by Category: Volume 2019-2024
Table 46 Forecast Sales of Dishwashers by Category: Value 2019-2024
Table 47 Forecast Sales of Dishwashers by Category: % Volume Growth 2019-2024
Table 48 Forecast Sales of Dishwashers by Category: % Value Growth 2019-2024
Headlines
Prospects
Convenience Driving Demand for Larger Capacities and Automatic Washer Dryers
Gradual Increase in Interest in Connectivity
Auto-dosing Becomes An Important Feature
Competitive Landscape
Leaders Focus on Smart Development
Chinese Companies' Expansion Has Changed Competitive Landscape
Lg Product May Need To Focus on Homeowners
Chart 1 LG Twin Wash
Category Data
Table 49 Sales of Home Laundry Appliances by Category: Volume 2014-2019
Table 50 Sales of Home Laundry Appliances by Category: Value 2014-2019
Table 51 Sales of Home Laundry Appliances by Category: % Volume Growth 2014-2019
Table 52 Sales of Home Laundry Appliances by Category: % Value Growth 2014-2019
Table 53 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2015-2019
Table 54 Sales of Automatic Washing Machines by Format: % Volume 2014-2019
Table 55 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2014-2019
Table 56 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2015-2019
Table 57 NBO Company Shares of Home Laundry Appliances: % Volume 2015-2019
Table 58 LBN Brand Shares of Home Laundry Appliances: % Volume 2016-2019
Table 59 Distribution of Home Laundry Appliances by Format: % Volume 2014-2019
Table 60 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2014-2019
Table 61 Forecast Sales of Home Laundry Appliances by Category: Volume 2019-2024
Table 62 Forecast Sales of Home Laundry Appliances by Category: Value 2019-2024
Table 63 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2019-2024
Table 64 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2019-2024
Headlines
Prospects
Housing Market Exerts A Strong Influence
Manufacturers Promote the Idea of Renovation
Rising Demand for Convenience
Competitive Landscape
Fuji Industrial Benefits From Strong Focus and Reputation for Quality
Little Incentive for Foreign Players To Overcome Barriers To Entry
Category Data
Table 65 Sales of Large Cooking Appliances by Category: Volume 2014-2019
Table 66 Sales of Large Cooking Appliances by Category: Value 2014-2019
Table 67 Sales of Large Cooking Appliances by Category: % Volume Growth 2014-2019
Table 68 Sales of Large Cooking Appliances by Category: % Value Growth 2014-2019
Table 69 Sales of Built-in Hobs by Format: % Volume 2014-2019
Table 70 Sales of Ovens by Connected Appliances: % Volume 2015-2019
Table 71 NBO Company Shares of Large Cooking Appliances: % Volume 2015-2019
Table 72 LBN Brand Shares of Large Cooking Appliances: % Volume 2016-2019
Table 73 NBO Company Shares of Built-in Hobs: % Volume 2015-2019
Table 74 NBO Company Shares of Ovens: % Volume 2015-2019
Table 75 NBO Company Shares of Cooker Hoods: % Volume 2015-2019
Table 76 NBO Company Shares of Built-in Cooker Hoods: % Volume 2015-2019
Table 77 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2015-2019
Table 78 NBO Company Shares of Range Cookers: % Volume 2015-2019
Table 79 Distribution of Large Cooking Appliances by Format: % Volume 2014-2019
Table 80 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2014-2019
Table 81 Forecast Sales of Large Cooking Appliances by Category: Volume 2019-2024
Table 82 Forecast Sales of Large Cooking Appliances by Category: Value 2019-2024
Table 83 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2019-2024
Table 84 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2019-2024
Headlines
Prospects
Constrained by Maturity
Greater Uptake of Connectivity Than Other Appliances
Opportunities To Target Health and Wellness Trend Through Innovation
Competitive Landscape
Panasonic's Lead Founded on Broad and Diverse Product Offer
Innovation Helps Sharp To Gain Share
Category Data
Table 85 Sales of Microwaves by Category: Volume 2014-2019
Table 86 Sales of Microwaves by Category: Value 2014-2019
Table 87 Sales of Microwaves by Category: % Volume Growth 2014-2019
Table 88 Sales of Microwaves by Category: % Value Growth 2014-2019
Table 89 Sales of Microwaves by Connected Appliances: % Volume 2015-2019
Table 90 NBO Company Shares of Microwaves: % Volume 2015-2019
Table 91 LBN Brand Shares of Microwaves: % Volume 2016-2019
Table 92 Distribution of Microwaves by Format: % Volume 2014-2019
Table 93 Production, Imports and Exports of Microwaves: Total Volume 2014-2019
Table 94 Forecast Sales of Microwaves by Category: Volume 2019-2024
Table 95 Forecast Sales of Microwaves by Category: Value 2019-2024
Table 96 Forecast Sales of Microwaves by Category: % Volume Growth 2019-2024
Table 97 Forecast Sales of Microwaves by Category: % Value Growth 2019-2024
Headlines
Prospects
Manufacturers Working To Expand Internal Capacity With Minimal Increase in Overall Size
Growing Emphasis on Duration of Food Preservation
Low Demand for Connected Refrigeration Appliances
Competitive Landscape
Panasonic Works To Reinforce Position Through Adaptation To Changing Lifestyles
Hitachi Provides A Vacuum Chilled Room
Haier's New Product Places Emphasis on Aesthetic Appeal
Chart 2 Haier - Aqua fridge freezer
Category Data
Table 98 Sales of Refrigeration Appliances by Category: Volume 2014-2019
Table 99 Sales of Refrigeration Appliances by Category: Value 2014-2019
Table 100 Sales of Refrigeration Appliances by Category: % Volume Growth 2014-2019
Table 101 Sales of Refrigeration Appliances by Category: % Value Growth 2014-2019
Table 102 Sales of Freezers by Format: % Volume 2014-2019
Table 103 Sales of Freezers by Volume Capacity: % Volume 2014-2019
Table 104 Sales of Fridge Freezers by Format: % Volume 2014-2019
Table 105 Sales of Fridge Freezers by Volume Capacity: % Volume 2014-2019
Table 106 Sales of Fridge Freezers by Connected Appliances: % Volume 2015-2019
Table 107 Sales of Fridges by Volume Capacity: % Volume 2014-2019
Table 108 NBO Company Shares of Refrigeration Appliances: % Volume 2015-2019
Table 109 LBN Brand Shares of Refrigeration Appliances: % Volume 2016-2019
Table 110 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2015-2019
Table 111 NBO Company Shares of Freestanding Fridges: % Volume 2015-2019
Table 112 Distribution of Refrigeration Appliances by Format: % Volume 2014-2019
Table 113 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2014-2019
Table 114 Forecast Sales of Refrigeration Appliances by Category: Volume 2019-2024
Table 115 Forecast Sales of Refrigeration Appliances by Category: Value 2019-2024
Table 116 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2019-2024
Table 117 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2019-2024
Headlines
Prospects
Rising Temperatures Boost Sales of Air Conditioners
Relatively High Consumer Acceptance of Connectivity in Air Conditioners
Growing Consumer Focus on Air Quality
Competitive Landscape
Panasonic's Lead Supported by Strong Distribution and Housing Business
Balmuda Benefits From Focus on Aesthetics of Design
Category Data
Table 118 Sales of Air Treatment Products by Category: Volume 2014-2019
Table 119 Sales of Air Treatment Products by Category: Value 2014-2019
Table 120 Sales of Air Treatment Products by Category: % Volume Growth 2014-2019
Table 121 Sales of Air Treatment Products by Category: % Value Growth 2014-2019
Table 122 Sales of Air Conditioners by Connected Appliances: % Volume 2015-2019
Table 123 NBO Company Shares of Air Treatment Products: % Volume 2015-2019
Table 124 LBN Brand Shares of Air Treatment Products: % Volume 2016-2019
Table 125 Distribution of Air Treatment Products by Format: % Volume 2014-2019
Table 126 Production, Imports and Exports of Air Conditioners: Total Volume 2014-2019
Table 127 Forecast Sales of Air Treatment Products by Category: Volume 2019-2024
Table 128 Forecast Sales of Air Treatment Products by Category: Value 2019-2024
Table 129 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2019-2024
Table 130 Forecast Sales of Air Treatment Products by Category: % Value Growth 2019-2024
Headlines
Prospects
Food Preparation Appliances Sees Continued Decline
Lack of Convenience Undermines Capacity To Target Health Trend
Potential To Boost Health-orientated Positioning of Food Preparation Appliances
Competitive Landscape
Japanese Brands Lead, Though Foreign Brands Have Established A Presence
E-commerce Becoming Increasingly Prominent
Category Data
Table 131 Sales of Food Preparation Appliances by Category: Volume 2014-2019
Table 132 Sales of Food Preparation Appliances by Category: Value 2014-2019
Table 133 Sales of Food Preparation Appliances by Category: % Volume Growth 2014-2019
Table 134 Sales of Food Preparation Appliances by Category: % Value Growth 2014-2019
Table 135 NBO Company Shares of Food Preparation Appliances: % Volume 2015-2019
Table 136 LBN Brand Shares of Food Preparation Appliances: % Volume 2016-2019
Table 137 Distribution of Food Preparation Appliances by Format: % Volume 2014-2019
Table 138 Forecast Sales of Food Preparation Appliances by Category: Volume 2019-2024
Table 139 Forecast Sales of Food Preparation Appliances by Category: Value 2019-2024
Table 140 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2019-2024
Table 141 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2019-2024
Headlines
Prospects
Demographic Developments and Manufacturer Activity Spur Premiumisation Trend
Price-conscious Demand in Body Shavers
Distribution Issues Limit Development of Electric Facial Cleansers
Competitive Landscape
Panasonic Extends Lead by Targeting Growing High-end Demand Amongst Female Consumers
Dyson Maintains Dynamism
Manufacturers Working To Extend Range of Consumer Oral Care Regimes
Category Data
Table 142 Sales of Personal Care Appliances by Category: Volume 2014-2019
Table 143 Sales of Personal Care Appliances by Category: Value 2014-2019
Table 144 Sales of Personal Care Appliances by Category: % Volume Growth 2014-2019
Table 145 Sales of Personal Care Appliances by Category: % Value Growth 2014-2019
Table 146 Sales of Body Shavers by Format: % Volume 2014-2019
Table 147 Sales of Hair Care Appliances by Format: % Volume 2014-2019
Table 148 NBO Company Shares of Personal Care Appliances 2015-2019
Table 149 LBN Brand Shares of Personal Care Appliances 2016-2019
Table 150 Distribution of Personal Care Appliances by Format: % Volume 2014-2019
Table 151 Forecast Sales of Personal Care Appliances by Category: Volume 2019-2024
Table 152 Forecast Sales of Personal Care Appliances by Category: Value 2019-2024
Table 153 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2019-2024
Table 154 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2019-2024
Headlines
Prospects
Premiumisation Trend
Nestlé Provides Free Machines To Ensure Pod Sales
Health-positioned Products Struggle To Overcome Competition
Competitive Landscape
Zojirushi Targets Increasing Interest in Aesthetics
Iwatani Benefits From Experience in Gas To Lead Freestanding Hobs
Bruno Highlights Potential of New Designs
Category Data
Table 155 Sales of Small Cooking Appliances by Category: Volume 2014-2019
Table 156 Sales of Small Cooking Appliances by Category: Value 2014-2019
Table 157 Sales of Small Cooking Appliances by Category: % Volume Growth 2014-2019
Table 158 Sales of Small Cooking Appliances by Category: % Value Growth 2014-2019
Table 159 Sales of Freestanding Hobs by Format: % Volume 2014-2019
Table 160 NBO Company Shares of Small Cooking Appliances: % Volume 2015-2019
Table 161 LBN Brand Shares of Small Cooking Appliances: % Volume 2016-2019
Table 162 Distribution of Small Cooking Appliances by Format: % Volume 2014-2019
Table 163 Forecast Sales of Small Cooking Appliances by Category: Volume 2019-2024
Table 164 Forecast Sales of Small Cooking Appliances by Category: Value 2019-2024
Table 165 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2019-2024
Table 166 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2019-2024
Headlines
Prospects
Time-saving Convenience A Key Influence on Demand
Connectivity Focused on Robotic Vacuum Cleaners
Cylinder Vacuum Cleaners Struggle To Compete With the Stick Format
Competitive Landscape
Panasonic Sees Continued Share Erosion
Dyson Continues To Expand Strongly
Irobot Targets Consumer Base Expansion
Category Data
Table 167 Sales of Vacuum Cleaners by Category: Volume 2014-2019
Table 168 Sales of Vacuum Cleaners by Category: Value 2014-2019
Table 169 Sales of Vacuum Cleaners by Category: % Volume Growth 2014-2019
Table 170 Sales of Vacuum Cleaners by Category: % Value Growth 2014-2019
Table 171 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2015-2019
Table 172 NBO Company Shares of Vacuum Cleaners: % Volume 2015-2019
Table 173 LBN Brand Shares of Vacuum Cleaners: % Volume 2016-2019
Table 174 Distribution of Vacuum Cleaners by Format: % Volume 2014-2019
Table 175 Forecast Sales of Vacuum Cleaners by Category: Volume 2019-2024
Table 176 Forecast Sales of Vacuum Cleaners by Category: Value 2019-2024
Table 177 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2019-2024
Table 178 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2019-2024

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook