Consumer Appliances in Italy

Consumer Appliances in Italy

Consumer appliances in Italy continued to suffer from the sluggish economic conditions, resulting in only modest retail volume growth in 2019. With the economy in general as well as the housing market relatively slow, major appliances in particular were struggling to grow. However, small appliances was slightly more dynamic in volume terms, while innovative new products helped small appliances record particularly strong current value growth in 2019. Growth in small appliances surpassed that of m...

Euromonitor International's Consumer Appliances in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Consumer Appliances in Italy
Euromonitor International
December 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Stagnating Italian Economy Holding Back Growth
Increasing Added Value in Terms of Performance, Energy Saving and Connected/smart Features
International Brands Driving the Development of Connected Products
Internet Retailing Continues Gaining Share
Modest Volume Growth Expected To Continue Over the Forecast Period
Market Indicators
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2014-2019
Table 2 Replacement Cycles of Consumer Appliances by Category 2014-2019
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2024
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2019-2024
Market Data
Table 5 Sales of Consumer Appliances by Category: Volume 2014-2019
Table 6 Sales of Consumer Appliances by Category: Value 2014-2019
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2014-2019
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
Table 13 Sales of Small Appliances by Category: Volume 2014-2019
Table 14 Sales of Small Appliances by Category: Value 2014-2019
Table 15 Sales of Small Appliances by Category: % Volume Growth 2014-2019
Table 16 Sales of Small Appliances by Category: % Value Growth 2014-2019
Table 17 NBO Company Shares of Major Appliances: % Volume 2015-2019
Table 18 LBN Brand Shares of Major Appliances: % Volume 2016-2019
Table 19 NBO Company Shares of Small Appliances: % Volume 2015-2019
Table 20 LBN Brand Shares of Small Appliances: % Volume 2016-2019
Table 21 Distribution of Major Appliances by Format: % Volume 2014-2019
Table 22 Distribution of Small Appliances by Format: % Volume 2014-2019
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2019-2024
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2019-2024
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2019-2024
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
Table 31 Forecast Sales of Small Appliances by Category: Volume 2019-2024
Table 32 Forecast Sales of Small Appliances by Category: Value 2019-2024
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2019-2024
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources
Headlines
Prospects
Environmental Concerns Important for Both Industry Players and Consumers
Prices Falling As Consumers Look To Buy Dishwashers Via Promotions
Interest in Smart Dishwashers Continues To Grow
Competitive Landscape
Whirlpool Italia Continues To Grow in Dishwashing
Electrolux Comfortlift Connected Dishwasher Offers Easier Loading Through Its Lift Mechanism for the Lower Basket
Candy To Emphasise the Hoover Brand's Quality and Technology, Without Neglecting the Candy Brand
Category Data
Table 35 Sales of Dishwashers by Category: Volume 2014-2019
Table 36 Sales of Dishwashers by Category: Value 2014-2019
Table 37 Sales of Dishwashers by Category: % Volume Growth 2014-2019
Table 38 Sales of Dishwashers by Category: % Value Growth 2014-2019
Table 39 Sales of Dishwashers by Format: % Volume 2014-2019
Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2015-2019
Table 41 NBO Company Shares of Dishwashers: % Volume 2015-2019
Table 42 LBN Brand Shares of Dishwashers: % Volume 2016-2019
Table 43 Distribution of Dishwashers by Format: % Volume 2014-2019
Table 44 Production, Imports and Exports of Dishwashers: Total Volume 2014-2019
Table 45 Forecast Sales of Dishwashers by Category: Volume 2019-2024
Table 46 Forecast Sales of Dishwashers by Category: Value 2019-2024
Table 47 Forecast Sales of Dishwashers by Category: % Volume Growth 2019-2024
Table 48 Forecast Sales of Dishwashers by Category: % Value Growth 2019-2024
Headlines
Prospects
Dryers Drive Growth in Home Laundry Appliances
Trend Continues To Move Towards Washing Machines With A Greater Capacity
Dryers A Popular Product on Black Friday
Competitive Landscape
Whirlpool Italia Leads Home Laundry Appliances
Candy Moves Into Second Position in Home Laundry Appliances
Electrolux Launches Its Auto-dosing Perfect Care Models
Chart 1 Electrolux Perfect Care
Category Data
Table 49 Sales of Home Laundry Appliances by Category: Volume 2014-2019
Table 50 Sales of Home Laundry Appliances by Category: Value 2014-2019
Table 51 Sales of Home Laundry Appliances by Category: % Volume Growth 2014-2019
Table 52 Sales of Home Laundry Appliances by Category: % Value Growth 2014-2019
Table 53 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2015-2019
Table 54 Sales of Automatic Washing Machines by Format: % Volume 2014-2019
Table 55 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2014-2019
Table 56 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2015-2019
Table 57 NBO Company Shares of Home Laundry Appliances: % Volume 2015-2019
Table 58 LBN Brand Shares of Home Laundry Appliances: % Volume 2016-2019
Table 59 Distribution of Home Laundry Appliances by Format: % Volume 2014-2019
Table 60 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2014-2019
Table 61 Forecast Sales of Home Laundry Appliances by Category: Volume 2019-2024
Table 62 Forecast Sales of Home Laundry Appliances by Category: Value 2019-2024
Table 63 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2019-2024
Table 64 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2019-2024
Headlines
Prospects
Consumers More Likely To Choose Cooker Hoods Over Air Purifiers
Prices of Large Cooking Appliances Are Falling Due To Promotions
Furniture Specialist Retailers Offering Complete Solutions for Living Spaces
Competitive Landscape
Brands of Local Origin Still Doing Well
Elica Increasingly Moving Towards the Premium Segment
Whirlpool W Collection Suite Offers Connectivity Between All Devices Through the Sixth Sense Live App
Chart 2 Whirlpool W Collection suite
Category Data
Table 65 Sales of Large Cooking Appliances by Category: Volume 2014-2019
Table 66 Sales of Large Cooking Appliances by Category: Value 2014-2019
Table 67 Sales of Large Cooking Appliances by Category: % Volume Growth 2014-2019
Table 68 Sales of Large Cooking Appliances by Category: % Value Growth 2014-2019
Table 69 Sales of Built-in Hobs by Format: % Volume 2014-2019
Table 70 Sales of Ovens by Connected Appliances: % Volume 2015-2019
Table 71 NBO Company Shares of Large Cooking Appliances: % Volume 2015-2019
Table 72 LBN Brand Shares of Large Cooking Appliances: % Volume 2016-2019
Table 73 NBO Company Shares of Built-in Hobs: % Volume 2015-2019
Table 74 NBO Company Shares of Ovens: % Volume 2015-2019
Table 75 NBO Company Shares of Cooker Hoods: % Volume 2015-2019
Table 76 NBO Company Shares of Built-in Cooker Hoods: % Volume 2015-2019
Table 77 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2015-2019
Table 78 NBO Company Shares of Cookers: % Volume 2015-2019
Table 79 NBO Company Shares of Range Cookers: % Volume 2015-2019
Table 80 Distribution of Large Cooking Appliances by Format: % Volume 2014-2019
Table 81 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2014-2019
Table 82 Forecast Sales of Large Cooking Appliances by Category: Volume 2019-2024
Table 83 Forecast Sales of Large Cooking Appliances by Category: Value 2019-2024
Table 84 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2019-2024
Table 85 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2019-2024
Headlines
Prospects
the Microwave Still Has Something of A Stigma Attached To It in Italy
Product Rental A Possibility for Consumers To Get To Know Microwaves?
Energy Saving An Important Consideration for Italian Consumers
Competitive Landscape
Whirlpool Leads Thanks To Its Price-competitive, Good-quality Products
Samsung Offering Consumers Connected Appliances on the Back of Its Smartphones and Virtual Assistant
Lg Electronics To Continue Selling Microwaves in Italy
Category Data
Table 86 Sales of Microwaves by Category: Volume 2014-2019
Table 87 Sales of Microwaves by Category: Value 2014-2019
Table 88 Sales of Microwaves by Category: % Volume Growth 2014-2019
Table 89 Sales of Microwaves by Category: % Value Growth 2014-2019
Table 90 Sales of Microwaves by Connected Appliances: % Volume 2015-2019
Table 91 NBO Company Shares of Microwaves: % Volume 2015-2019
Table 92 LBN Brand Shares of Microwaves: % Volume 2016-2019
Table 93 Distribution of Microwaves by Format: % Volume 2014-2019
Table 94 Production, Imports and Exports of Microwaves: Total Volume 2014-2019
Table 95 Forecast Sales of Microwaves by Category: Volume 2019-2024
Table 96 Forecast Sales of Microwaves by Category: Value 2019-2024
Table 97 Forecast Sales of Microwaves by Category: % Volume Growth 2019-2024
Table 98 Forecast Sales of Microwaves by Category: % Value Growth 2019-2024
Headlines
Prospects
Sales Continue Declining Despite the Government's eco Bonus Scheme
Sharp Decline Continues To Be Seen in Freezers
Consumers Use Showrooming Before Making Online Purchases of Refrigeration Appliances
Competitive Landscape
Whirlpool Continues To Lead But Is Losing Share
Electrolux Launches the Multispace Custom Flex Fridge Freezer
Smeg Taps Into the Electric Wine Cooler/chiller Trend With Its Smegconnect Model
Chart 3 SMEG SpA's SmegConnect
Category Data
Table 99 Sales of Refrigeration Appliances by Category: Volume 2014-2019
Table 100 Sales of Refrigeration Appliances by Category: Value 2014-2019
Table 101 Sales of Refrigeration Appliances by Category: % Volume Growth 2014-2019
Table 102 Sales of Refrigeration Appliances by Category: % Value Growth 2014-2019
Table 103 Sales of Freezers by Format: % Volume 2014-2019
Table 104 Sales of Freezers by Volume Capacity: % Volume 2014-2019
Table 105 Sales of Fridge Freezers by Format: % Volume 2014-2019
Table 106 Sales of Fridge Freezers by Volume Capacity: % Volume 2014-2019
Table 107 Sales of Fridge Freezers by Connected Appliances: % Volume 2015-2019
Table 108 Sales of Fridges by Volume Capacity: % Volume 2014-2019
Table 109 NBO Company Shares of Refrigeration Appliances: % Volume 2015-2019
Table 110 LBN Brand Shares of Refrigeration Appliances: % Volume 2016-2019
Table 111 NBO Company Shares of Built-in Fridge Freezers: % Volume 2015-2019
Table 112 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2015-2019
Table 113 NBO Company Shares of Built-in Fridges: % Volume 2015-2019
Table 114 NBO Company Shares of Freestanding Fridges: % Volume 2015-2019
Table 115 Distribution of Refrigeration Appliances by Format: % Volume 2014-2019
Table 116 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2014-2019
Table 117 Forecast Sales of Refrigeration Appliances by Category: Volume 2019-2024
Table 118 Forecast Sales of Refrigeration Appliances by Category: Value 2019-2024
Table 119 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2019-2024
Table 120 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2019-2024
Headlines
Prospects
Gradual Move From Air Coolers To Air Purifiers
Seasonality Characterises Sales
Air Conditioning One of the More Popular Products for Connected/smart Homes
Competitive Landscape
Air Conditioners Leader Daikin Aims To Become Carbon Neutral by 2050
Bimar Wants To Use Packaging and Youtube To Explain Its Products
Lg's New Libero Plus Split Air Conditioner Uses Less Harmful R32 Refrigerant
Chart 4 LG Libero Plus
Category Data
Table 121 Sales of Air Treatment Products by Category: Volume 2014-2019
Table 122 Sales of Air Treatment Products by Category: Value 2014-2019
Table 123 Sales of Air Treatment Products by Category: % Volume Growth 2014-2019
Table 124 Sales of Air Treatment Products by Category: % Value Growth 2014-2019
Table 125 Sales of Air Conditioners by Connected Appliances: % Volume 2015-2019
Table 126 NBO Company Shares of Air Treatment Products: % Volume 2015-2019
Table 127 LBN Brand Shares of Air Treatment Products: % Volume 2016-2019
Table 128 Distribution of Air Treatment Products by Format: % Volume 2014-2019
Table 129 Production, Imports and Exports of Air Conditioners: Total Volume 2014-2019
Table 130 Forecast Sales of Air Treatment Products by Category: Volume 2019-2024
Table 131 Forecast Sales of Air Treatment Products by Category: Value 2019-2024
Table 132 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2019-2024
Table 133 Forecast Sales of Air Treatment Products by Category: % Value Growth 2019-2024
Headlines
Prospects
Health Focus Helps Products in Food Preparation Appliances
Consumers Look To Online Shopping for Discounted Offers
Only Slow Juicers Is Currently Operating in Positive Growth Territory
Competitive Landscape
De'longhi the Clear Leader in Food Preparation Appliances
Groupe Seb/moulinex and Chef Bruno Barbieri Team Up on New-generation Kitchen Robot
Philips Looks To Make Consumers' Lives Easier With Its Appliances
Category Data
Table 134 Sales of Food Preparation Appliances by Category: Volume 2014-2019
Table 135 Sales of Food Preparation Appliances by Category: Value 2014-2019
Table 136 Sales of Food Preparation Appliances by Category: % Volume Growth 2014-2019
Table 137 Sales of Food Preparation Appliances by Category: % Value Growth 2014-2019
Table 138 NBO Company Shares of Food Preparation Appliances: % Volume 2015-2019
Table 139 LBN Brand Shares of Food Preparation Appliances: % Volume 2016-2019
Table 140 Distribution of Food Preparation Appliances by Format: % Volume 2014-2019
Table 141 Forecast Sales of Food Preparation Appliances by Category: Volume 2019-2024
Table 142 Forecast Sales of Food Preparation Appliances by Category: Value 2019-2024
Table 143 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2019-2024
Table 144 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2019-2024
Headlines
Prospects
Electric Toothbrush Units Again Most Dynamic in Personal Care Appliances
Body Shavers Still Benefiting From the Trend for Beards Among Italian Men
Improving Levels of Disposing Correctly of Old Products
Competitive Landscape
Procter & Gamble Increases Its Lead, Boosted by Innovation and New Product Developments
Philips Sonicare Diamondclean Replacement Heads Available Via Amazon Dash
Rowenta Offers Consumers the Chance To Win A Fitbit Versa When Buying Its Personal Care Products
Category Data
Table 145 Sales of Personal Care Appliances by Category: Volume 2014-2019
Table 146 Sales of Personal Care Appliances by Category: Value 2014-2019
Table 147 Sales of Personal Care Appliances by Category: % Volume Growth 2014-2019
Table 148 Sales of Personal Care Appliances by Category: % Value Growth 2014-2019
Table 149 Sales of Body Shavers by Format: % Volume 2014-2019
Table 150 Sales of Hair Care Appliances by Format: % Volume 2014-2019
Table 151 NBO Company Shares of Personal Care Appliances 2015-2019
Table 152 LBN Brand Shares of Personal Care Appliances 2016-2019
Table 153 Distribution of Personal Care Appliances by Format: % Volume 2014-2019
Table 154 Forecast Sales of Personal Care Appliances by Category: Volume 2019-2024
Table 155 Forecast Sales of Personal Care Appliances by Category: Value 2019-2024
Table 156 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2019-2024
Table 157 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2019-2024
Headlines
Prospects
Healthy Living and Popularity of Coffee Support Sales
Small Cooking Appliances Tend To Be Considered and Non-impulse-driven Purchases
Coffee Machines Still the Biggest Product Area in Small Cooking Appliances
Competitive Landscape
Hard Pod Coffee Machine Players Lead the Overall Rankings
Gaggia Launches Its New Viva Models While Philips Looks To Engage Consumers With Its Air Fryer Xxl
Innovation and Health Will Be Key Areas To Focus on in Small Cooking Appliances
Category Data
Table 158 Sales of Small Cooking Appliances by Category: Volume 2014-2019
Table 159 Sales of Small Cooking Appliances by Category: Value 2014-2019
Table 160 Sales of Small Cooking Appliances by Category: % Volume Growth 2014-2019
Table 161 Sales of Small Cooking Appliances by Category: % Value Growth 2014-2019
Table 162 Sales of Freestanding Hobs by Format: % Volume 2014-2019
Table 163 NBO Company Shares of Small Cooking Appliances: % Volume 2015-2019
Table 164 LBN Brand Shares of Small Cooking Appliances: % Volume 2016-2019
Table 165 Distribution of Small Cooking Appliances by Format: % Volume 2014-2019
Table 166 Forecast Sales of Small Cooking Appliances by Category: Volume 2019-2024
Table 167 Forecast Sales of Small Cooking Appliances by Category: Value 2019-2024
Table 168 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2019-2024
Table 169 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2019-2024
Headlines
Prospects
Robotic Vacuum Cleaners Continues To Record Very Strong Growth
dyson Effect Sees Stick Vacuum Cleaners Continue To Eat Into the Cylinder Devices' Share
Despite Confusion Over Energy Regulations, Energy-efficient Models Continue To Grow in Popularity
Competitive Landscape
Leader Vorwerk Introduces the Folletto Vb100 Battery Operated Vacuum Cleaner
Dyson Remains the Most Dynamic Player in Vacuum Cleaners
Nital Still Leads But New Entrants Are Increasing the Competition in Robotic Vacuum Cleaners
Category Data
Table 170 Sales of Vacuum Cleaners by Category: Volume 2014-2019
Table 171 Sales of Vacuum Cleaners by Category: Value 2014-2019
Table 172 Sales of Vacuum Cleaners by Category: % Volume Growth 2014-2019
Table 173 Sales of Vacuum Cleaners by Category: % Value Growth 2014-2019
Table 174 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2015-2019
Table 175 NBO Company Shares of Vacuum Cleaners: % Volume 2015-2019
Table 176 LBN Brand Shares of Vacuum Cleaners: % Volume 2016-2019
Table 177 Distribution of Vacuum Cleaners by Format: % Volume 2014-2019
Table 178 Forecast Sales of Vacuum Cleaners by Category: Volume 2019-2024
Table 179 Forecast Sales of Vacuum Cleaners by Category: Value 2019-2024
Table 180 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2019-2024
Table 181 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2019-2024

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