Consumer Appliances in Indonesia

Consumer Appliances in Indonesia

Consumer appliances in Indonesia saw a stronger retail volume increase in 2019 than in the previous two years, when economic slowdown hampered growth. Growth bounced back, driven by stronger marketing by consumer appliances retailers, the development of new products by leading brands and the expansion of product offerings from Chinese players. In addition, in order to revive sales of appliances and electronics, the government abolished VAT on several luxury electronic goods and consumer applianc...

Euromonitor International's Consumer Appliances in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2023 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Consumer Appliances in Indonesia
Euromonitor International
April 2020
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
Stronger growth thanks to more products and brands, and better marketing
Attempts to increase domestic production and consumer trust
Despite the strength of international players, local brands perform well
Most sales are offline, but online sales are growing rapidly
Further increase, but limited growth for built-in and connected products
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2014-2019
Table 2 Replacement Cycles of Consumer Appliances by Category 2014-2019
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2024
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2019-2024
MARKET DATA
Table 5 Sales of Consumer Appliances by Category: Volume 2014-2019
Table 6 Sales of Consumer Appliances by Category: Value 2014-2019
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2014-2019
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
Table 13 Sales of Small Appliances by Category: Volume 2014-2019
Table 14 Sales of Small Appliances by Category: Value 2014-2019
Table 15 Sales of Small Appliances by Category: % Volume Growth 2014-2019
Table 16 Sales of Small Appliances by Category: % Value Growth 2014-2019
Table 17 NBO Company Shares of Major Appliances: % Volume 2015-2019
Table 18 LBN Brand Shares of Major Appliances: % Volume 2016-2019
Table 19 NBO Company Shares of Small Appliances: % Volume 2015-2019
Table 20 LBN Brand Shares of Small Appliances: % Volume 2016-2019
Table 21 Distribution of Major Appliances by Format: % Volume 2014-2019
Table 22 Distribution of Small Appliances by Format: % Volume 2014-2019
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2019-2024
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2019-2024
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2019-2024
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
Table 31 Forecast Sales of Small Appliances by Category: Volume 2019-2024
Table 32 Forecast Sales of Small Appliances by Category: Value 2019-2024
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2019-2024
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources
HEADLINES
PROSPECTS
Potential for growth in air conditioners amongst rising middle-income population
Demand for cooling fans is high because of their affordability
Rising pollution levels boost the popularity of air purifiers
COMPETITIVE LANDSCAPE
LG retakes the lead after the launch of double inverter technology
Local players dominate cooling fans due to consumer trust and low prices
Distribution channels vary across categories
CATEGORY DATA
Table 35 Sales of Air Treatment Products by Category: Volume 2014-2019
Table 36 Sales of Air Treatment Products by Category: Value 2014-2019
Table 37 Sales of Air Treatment Products by Category: % Volume Growth 2014-2019
Table 38 Sales of Air Treatment Products by Category: % Value Growth 2014-2019
Table 39 Sales of Air Conditioners by Connected Appliances: % Volume 2015-2019
Table 40 NBO Company Shares of Air Treatment Products: % Volume 2015-2019
Table 41 LBN Brand Shares of Air Treatment Products: % Volume 2016-2019
Table 42 Distribution of Air Treatment Products by Format: % Volume 2014-2019
Table 43 Production of Air Conditioners: Total Volume 2014-2019
Table 44 Forecast Sales of Air Treatment Products by Category: Volume 2019-2024
Table 45 Forecast Sales of Air Treatment Products by Category: Value 2019-2024
Table 46 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2019-2024
Table 47 Forecast Sales of Air Treatment Products by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Further volume decline as wealthier households prefer to employ a maid
Sales are mainly through premium kitchen showrooms
Potential opportunity for smaller dishwashers
COMPETITIVE LANDSCAPE
European brand Electrolux leads dishwashers
Bosch is the only dishwasher brand displayed at Best Denki
Premium brands hail from Italy and Germany
CATEGORY DATA
Table 48 Sales of Dishwashers by Category: Volume 2014-2019
Table 49 Sales of Dishwashers by Category: Value 2014-2019
Table 50 Sales of Dishwashers by Category: % Volume Growth 2014-2019
Table 51 Sales of Dishwashers by Category: % Value Growth 2014-2019
Table 52 Sales of Dishwashers by Format: % Volume 2014-2019
Table 53 Sales of Dishwashers by Connected Appliances: % Volume 2015-2019
Table 54 NBO Company Shares of Dishwashers: % Volume 2015-2019
Table 55 LBN Brand Shares of Dishwashers: % Volume 2016-2019
Table 56 Distribution of Dishwashers by Format: % Volume 2014-2019
Table 57 Forecast Sales of Dishwashers by Category: Volume 2019-2024
Table 58 Forecast Sales of Dishwashers by Category: Value 2019-2024
Table 59 Forecast Sales of Dishwashers by Category: % Volume Growth 2019-2024
Table 60 Forecast Sales of Dishwashers by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Slow rise in demand from a low base, as consumers prefer manual food preparation
Healthy lifestyles boost demand for slow juicers in urban areas
TV home shopping is an effective promotion medium for newcomers
COMPETITIVE LANDSCAPE
Local brands dominate, thanks to wide distribution and lower prices
Premium brands rely on design to attract consumers
Few players in slow juicers, as it is a new category in the country
CATEGORY DATA
Table 61 Sales of Food Preparation Appliances by Category: Volume 2014-2019
Table 62 Sales of Food Preparation Appliances by Category: Value 2014-2019
Table 63 Sales of Food Preparation Appliances by Category: % Volume Growth 2014-2019
Table 64 Sales of Food Preparation Appliances by Category: % Value Growth 2014-2019
Table 65 NBO Company Shares of Food Preparation Appliances: % Volume 2015-2019
Table 66 LBN Brand Shares of Food Preparation Appliances: % Volume 2016-2019
Table 67 Distribution of Food Preparation Appliances by Format: % Volume 2014-2019
Table 68 Forecast Sales of Food Preparation Appliances by Category: Volume 2019-2024
Table 69 Forecast Sales of Food Preparation Appliances by Category: Value 2019-2024
Table 70 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2019-2024
Table 71 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Semi-automatic dominates due to low prices and electricity problems
Growth in front-loading automatic washing machines hampered by high prices
Demand for larger capacity washing machines is increasing; dryers remain unpopular
COMPETITIVE LANDSCAPE
Sharp leads thanks to strength in semi-automatic washing machines
New feature of washing hijabs popular in majority Muslim Indonesia
Top-loading washing machines has many competitors
CATEGORY DATA
Table 72 Sales of Home Laundry Appliances by Category: Volume 2014-2019
Table 73 Sales of Home Laundry Appliances by Category: Value 2014-2019
Table 74 Sales of Home Laundry Appliances by Category: % Volume Growth 2014-2019
Table 75 Sales of Home Laundry Appliances by Category: % Value Growth 2014-2019
Table 76 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2015-2019
Table 77 Sales of Automatic Washing Machines by Format: % Volume 2014-2019
Table 78 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2014-2019
Table 79 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2015-2019
Table 80 NBO Company Shares of Home Laundry Appliances: % Volume 2015-2019
Table 81 LBN Brand Shares of Home Laundry Appliances: % Volume 2016-2019
Table 82 Distribution of Home Laundry Appliances by Format: % Volume 2014-2019
Table 83 Production of Home Laundry Appliances: Total Volume 2014-2019
Table 84 Forecast Sales of Home Laundry Appliances by Category: Volume 2019-2024
Table 85 Forecast Sales of Home Laundry Appliances by Category: Value 2019-2024
Table 86 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2019-2024
Table 87 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Cooker hoods are increasingly popular to extract cooking smells
Minimalist designs lead to higher growth for built-in products
Cooking is a hobby and a lifestyle choice for modern urban consumers
COMPETITIVE LANDSCAPE
Modena is the most popular brand in the middle of the market
European brands dominate the premium segment
Rinnai dominates the lower-price segment, competing with local brands
CATEGORY DATA
Table 88 Sales of Large Cooking Appliances by Category: Volume 2014-2019
Table 89 Sales of Large Cooking Appliances by Category: Value 2014-2019
Table 90 Sales of Large Cooking Appliances by Category: % Volume Growth 2014-2019
Table 91 Sales of Large Cooking Appliances by Category: % Value Growth 2014-2019
Table 92 Sales of Built-in Hobs by Format: % Volume 2014-2019
Table 93 Sales of Ovens by Connected Appliances: % Volume 2015-2019
Table 94 NBO Company Shares of Large Cooking Appliances: % Volume 2015-2019
Table 95 LBN Brand Shares of Large Cooking Appliances: % Volume 2016-2019
Table 96 NBO Company Shares of Built-in Hobs: % Volume 2015-2019
Table 97 NBO Company Shares of Ovens: % Volume 2015-2019
Table 98 NBO Company Shares of Cooker Hoods: % Volume 2015-2019
Table 99 NBO Company Shares of Built-in Cooker Hoods: % Volume 2015-2019
Table 100 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2015-2019
Table 101 NBO Company Shares of Cookers: % Volume 2015-2019
Table 102 Distribution of Large Cooking Appliances by Format: % Volume 2014-2019
Table 103 Production of Large Cooking Appliances: Total Volume 2014-2019
Table 104 Forecast Sales of Large Cooking Appliances by Category: Volume 2019-2024
Table 105 Forecast Sales of Large Cooking Appliances by Category: Value 2019-2024
Table 106 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2019-2024
Table 107 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Freestanding format dominates, due to lower prices and portability
Increasing consumption of frozen food boosts demand for microwaves
After inverter technology, microwaves with steaming function could be launched
COMPETITIVE LANDSCAPE
Sharp continues to lead but suffers from the increasing competition
LG offers inverter technology, maintaining second position
Elegant design is a key factor for the premium segment
CATEGORY DATA
Table 108 Sales of Microwaves by Category: Volume 2014-2019
Table 109 Sales of Microwaves by Category: Value 2014-2019
Table 110 Sales of Microwaves by Category: % Volume Growth 2014-2019
Table 111 Sales of Microwaves by Category: % Value Growth 2014-2019
Table 112 Sales of Microwaves by Connected Appliances: % Volume 2015-2019
Table 113 NBO Company Shares of Microwaves: % Volume 2015-2019
Table 114 LBN Brand Shares of Microwaves: % Volume 2016-2019
Table 115 Distribution of Microwaves by Format: % Volume 2014-2019
Table 116 Forecast Sales of Microwaves by Category: Volume 2019-2024
Table 117 Forecast Sales of Microwaves by Category: Value 2019-2024
Table 118 Forecast Sales of Microwaves by Category: % Volume Growth 2019-2024
Table 119 Forecast Sales of Microwaves by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Electric facial cleansers stimulates growth
Hair care appliances sees the highest sales, as a hair dryer is considered essential
Body shavers sees slower growth; sales of oral care appliances remain negligible
COMPETITIVE LANDSCAPE
Philips maintains its lead despite high prices with product efficacy and convenience
LumiSpa grows thanks to word of mouth
International brands dominate hair care appliances
CATEGORY DATA
Table 120 Sales of Personal Care Appliances by Category: Volume 2014-2019
Table 121 Sales of Personal Care Appliances by Category: Value 2014-2019
Table 122 Sales of Personal Care Appliances by Category: % Volume Growth 2014-2019
Table 123 Sales of Personal Care Appliances by Category: % Value Growth 2014-2019
Table 124 Sales of Body Shavers by Format: % Volume 2014-2019
Table 125 Sales of Hair Care Appliances by Format: % Volume 2014-2019
Table 126 NBO Company Shares of Personal Care Appliances 2015-2019
Table 127 LBN Brand Shares of Personal Care Appliances 2016-2019
Table 128 Distribution of Personal Care Appliances by Format: % Volume 2014-2019
Table 129 Forecast Sales of Personal Care Appliances by Category: Volume 2019-2024
Table 130 Forecast Sales of Personal Care Appliances by Category: Value 2019-2024
Table 131 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2019-2024
Table 132 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Freestanding fridge-freezers remain the most popular due to multifunctionality
Clever marketing attracts different target consumer groups
Demand for double-door formats is increasing
COMPETITIVE LANDSCAPE
Sharp and LG are trusted brands, but target different consumer groups
Local brand Aqua expands its lead in freestanding fridges
European brands dominate built-in refrigeration appliances
CATEGORY DATA
Table 133 Sales of Refrigeration Appliances by Category: Volume 2014-2019
Table 134 Sales of Refrigeration Appliances by Category: Value 2014-2019
Table 135 Sales of Refrigeration Appliances by Category: % Volume Growth 2014-2019
Table 136 Sales of Refrigeration Appliances by Category: % Value Growth 2014-2019
Table 137 Sales of Freezers by Format: % Volume 2014-2019
Table 138 Sales of Freezers by Volume Capacity: % Volume 2014-2019
Table 139 Sales of Fridge Freezers by Format: % Volume 2014-2019
Table 140 Sales of Fridge Freezers by Volume Capacity: % Volume 2014-2019
Table 141 Sales of Fridge Freezers by Connected Appliances: % Volume 2015-2019
Table 142 Sales of Fridges by Volume Capacity: % Volume 2014-2019
Table 143 NBO Company Shares of Refrigeration Appliances: % Volume 2015-2019
Table 144 LBN Brand Shares of Refrigeration Appliances: % Volume 2016-2019
Table 145 NBO Company Shares of Built-in Fridge Freezers: % Volume 2015-2019
Table 146 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2015-2019
Table 147 NBO Company Shares of Freestanding Fridges: % Volume 2015-2019
Table 148 Distribution of Refrigeration Appliances by Format: % Volume 2014-2019
Table 149 Production of Refrigeration Appliances: Total Volume 2014-2019
Table 150 Forecast Sales of Refrigeration Appliances by Category: Volume 2019-2024
Table 151 Forecast Sales of Refrigeration Appliances by Category: Value 2019-2024
Table 152 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2019-2024
Table 153 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Low incomes in rural areas and increasing eating out in cities hamper growth
Rice cookers is already a large category, but continues to grow through innovation
Coffee culture leads hard pod coffee machines to see strong growth
COMPETITIVE LANDSCAPE
Local players dominate freestanding hobs and rice cookers
European brands dominate coffee machines thanks to quality and durability
Healthy living trend could boost sales of light fryers
CATEGORY DATA
Table 154 Sales of Small Cooking Appliances by Category: Volume 2014-2019
Table 155 Sales of Small Cooking Appliances by Category: Value 2014-2019
Table 156 Sales of Small Cooking Appliances by Category: % Volume Growth 2014-2019
Table 157 Sales of Small Cooking Appliances by Category: % Value Growth 2014-2019
Table 158 Sales of Freestanding Hobs by Format: % Volume 2014-2019
Table 159 NBO Company Shares of Small Cooking Appliances: % Volume 2015-2019
Table 160 LBN Brand Shares of Small Cooking Appliances: % Volume 2016-2019
Table 161 Distribution of Small Cooking Appliances by Format: % Volume 2014-2019
Table 162 Forecast Sales of Small Cooking Appliances by Category: Volume 2019-2024
Table 163 Forecast Sales of Small Cooking Appliances by Category: Value 2019-2024
Table 164 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2019-2024
Table 165 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Penetration remains low, but rises as hygiene awareness increases
Cheaper products see higher growth; negligible sales of high-end products
Modern channels dominate distribution, TV home shopping increases awareness
COMPETITIVE LANDSCAPE
Electrolux leads due to quality and durability
Dyson premium vacuum cleaners target high-income consumers
Chinese robotic vacuum cleaners are most popular due to low prices
CATEGORY DATA
Table 166 Sales of Vacuum Cleaners by Category: Volume 2014-2019
Table 167 Sales of Vacuum Cleaners by Category: Value 2014-2019
Table 168 Sales of Vacuum Cleaners by Category: % Volume Growth 2014-2019
Table 169 Sales of Vacuum Cleaners by Category: % Value Growth 2014-2019
Table 170 NBO Company Shares of Vacuum Cleaners: % Volume 2015-2019
Table 171 LBN Brand Shares of Vacuum Cleaners: % Volume 2016-2019
Table 172 Distribution of Vacuum Cleaners by Format: % Volume 2014-2019
Table 173 Forecast Sales of Vacuum Cleaners by Category: Volume 2019-2024
Table 174 Forecast Sales of Vacuum Cleaners by Category: Value 2019-2024
Table 175 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2019-2024
Table 176 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2019-2024

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook