Consumer Appliances in India

Consumer Appliances in India

While there was growing uncertainty about the performance of the Indian economy in 2019, the consumer appliances market managed to maintain strong growth. The market’s expansion was supported by ongoing urbanisation, which contributed to an expanding middle class and a growing demand for convenience in the midst of hectic urban lifestyles. However, increasing demand in semi-urban and rural areas also continued to play a growing role in the market’s development, aided by government efforts to ext...

Euromonitor International's Consumer Appliances in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Consumer Appliances in India
Euromonitor International
January 2020
LIST OF CONTENTS AND TABLES
Executive Summary
Increasing Demand Beyond Major Cities Supports Growth
Government Activity Shaping Broader Market Conditions
Growing Focus on Local Production
Electronics and Appliance Specialists Dominate, But Internet Retailing Growing
Growth Expected, Though Economic Uncertainty May Dampen Demand
Market Indicators
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2014-2019
Table 2 Replacement Cycles of Consumer Appliances by Category 2014-2019
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2024
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2019-2024
Market Data
Table 5 Sales of Consumer Appliances by Category: Volume 2014-2019
Table 6 Sales of Consumer Appliances by Category: Value 2014-2019
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2014-2019
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
Table 13 Sales of Small Appliances by Category: Volume 2014-2019
Table 14 Sales of Small Appliances by Category: Value 2014-2019
Table 15 Sales of Small Appliances by Category: % Volume Growth 2014-2019
Table 16 Sales of Small Appliances by Category: % Value Growth 2014-2019
Table 17 NBO Company Shares of Major Appliances: % Volume 2015-2019
Table 18 LBN Brand Shares of Major Appliances: % Volume 2016-2019
Table 19 NBO Company Shares of Small Appliances: % Volume 2015-2019
Table 20 LBN Brand Shares of Small Appliances: % Volume 2016-2019
Table 21 Distribution of Major Appliances by Format: % Volume 2014-2019
Table 22 Distribution of Small Appliances by Format: % Volume 2014-2019
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2019-2024
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2019-2024
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2019-2024
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
Table 31 Forecast Sales of Small Appliances by Category: Volume 2019-2024
Table 32 Forecast Sales of Small Appliances by Category: Value 2019-2024
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2019-2024
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2019-2024
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Dishwashers Remains A Niche Category
Prevalence of Domestic Help Is An Obstacle To Development
Tailoring Offer To Local Requirements To Stimulate Demand
Competitive Landscape
Ifb Targets Consumers With Live Demos
Bsh Partners With Rb's Finish
Working To Change Consumer Perceptions
Category Data
Table 35 Sales of Dishwashers by Category: Volume 2014-2019
Table 36 Sales of Dishwashers by Category: Value 2014-2019
Table 37 Sales of Dishwashers by Category: % Volume Growth 2014-2019
Table 38 Sales of Dishwashers by Category: % Value Growth 2014-2019
Table 39 Sales of Dishwashers by Format: % Volume 2014-2019
Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2015-2019
Table 41 NBO Company Shares of Dishwashers: % Volume 2015-2019
Table 42 LBN Brand Shares of Dishwashers: % Volume 2016-2019
Table 43 Distribution of Dishwashers by Format: % Volume 2014-2019
Table 44 Production, Imports and Exports of Dishwashers: Total Volume 2014-2019
Table 45 Forecast Sales of Dishwashers by Category: Volume 2019-2024
Table 46 Forecast Sales of Dishwashers by Category: Value 2019-2024
Table 47 Forecast Sales of Dishwashers by Category: % Volume Growth 2019-2024
Table 48 Forecast Sales of Dishwashers by Category: % Value Growth 2019-2024
Headlines
Prospects
Rural Areas Set To Make Key Contribution To Growth in Washing Machines
Shift To Automatic Washing Machines
Manufacturers Target Particularities of Local Demand
Competitive Landscape
Targeting the 5-star Segment
Considerable Npd Activity
Expanding Private Label Presence
Category Data
Table 49 Sales of Home Laundry Appliances by Category: Volume 2014-2019
Table 50 Sales of Home Laundry Appliances by Category: Value 2014-2019
Table 51 Sales of Home Laundry Appliances by Category: % Volume Growth 2014-2019
Table 52 Sales of Home Laundry Appliances by Category: % Value Growth 2014-2019
Table 53 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2015-2019
Table 54 Sales of Automatic Washing Machines by Format: % Volume 2014-2019
Table 55 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2014-2019
Table 56 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2015-2019
Table 57 NBO Company Shares of Home Laundry Appliances: % Volume 2015-2019
Table 58 LBN Brand Shares of Home Laundry Appliances: % Volume 2016-2019
Table 59 Distribution of Home Laundry Appliances by Format: % Volume 2014-2019
Table 60 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2014-2019
Table 61 Forecast Sales of Home Laundry Appliances by Category: Volume 2019-2024
Table 62 Forecast Sales of Home Laundry Appliances by Category: Value 2019-2024
Table 63 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2019-2024
Table 64 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2019-2024
Headlines
Prospects
Significant Obstacles To Category Development
Large Cooking Appliances Struggling To Benefit From Move To Modular Homes
Freestanding Cooker Hoods Dominates
Competitive Landscape
Faber Plans Further Expansion
Strong Competition From Regional Players
Targeting the Premium Segment
Category Data
Table 65 Sales of Large Cooking Appliances by Category: Volume 2014-2019
Table 66 Sales of Large Cooking Appliances by Category: Value 2014-2019
Table 67 Sales of Large Cooking Appliances by Category: % Volume Growth 2014-2019
Table 68 Sales of Large Cooking Appliances by Category: % Value Growth 2014-2019
Table 69 Sales of Built-in Hobs by Format: % Volume 2014-2019
Table 70 Sales of Ovens by Connected Appliances: % Volume 2015-2019
Table 71 NBO Company Shares of Large Cooking Appliances: % Volume 2015-2019
Table 72 LBN Brand Shares of Large Cooking Appliances: % Volume 2016-2019
Table 73 NBO Company Shares of Built-in Hobs: % Volume 2015-2019
Table 74 NBO Company Shares of Ovens: % Volume 2015-2019
Table 75 NBO Company Shares of Cooker Hoods: % Volume 2015-2019
Table 76 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2015-2019
Table 77 NBO Company Shares of Cookers: % Volume 2015-2019
Table 78 Distribution of Large Cooking Appliances by Format: % Volume 2014-2019
Table 79 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2014-2019
Table 80 Forecast Sales of Large Cooking Appliances by Category: Volume 2019-2024
Table 81 Forecast Sales of Large Cooking Appliances by Category: Value 2019-2024
Table 82 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2019-2024
Table 83 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2019-2024
Headlines
Prospects
Economic Uncertainty Undermines Demand
Expansion of Food Home Delivery Services Poses A Threat To Microwaves
Microwaves Not Seen As Compatible With Local Cooking Habits
Competitive Landscape
Leaders Adapting Offer To Indian Cuisine
Samsung Targets Convenience-orientated Consumers With Smartphone App
Store-based Specialists Dominate Distribution, But Internet Retailing Growing
Category Data
Table 84 Sales of Microwaves by Category: Volume 2014-2019
Table 85 Sales of Microwaves by Category: Value 2014-2019
Table 86 Sales of Microwaves by Category: % Volume Growth 2014-2019
Table 87 Sales of Microwaves by Category: % Value Growth 2014-2019
Table 88 Sales of Microwaves by Connected Appliances: % Volume 2015-2019
Table 89 NBO Company Shares of Microwaves: % Volume 2015-2019
Table 90 LBN Brand Shares of Microwaves: % Volume 2016-2019
Table 91 Distribution of Microwaves by Format: % Volume 2014-2019
Table 92 Production, Imports and Exports of Microwaves: Total Volume 2014-2019
Table 93 Forecast Sales of Microwaves by Category: Volume 2019-2024
Table 94 Forecast Sales of Microwaves by Category: Value 2019-2024
Table 95 Forecast Sales of Microwaves by Category: % Volume Growth 2019-2024
Table 96 Forecast Sales of Microwaves by Category: % Value Growth 2019-2024
Headlines
Prospects
Electrification Supporting Expansion of Demand
Diversification of Demand and Design
Growing Emphasis on Energy Efficiency
Competitive Landscape
Lg Targets Local Demand With Cooling Gel
Samsung Expands Upmarket Offer
Consumers Retain Preference for Visiting Stores
Category Data
Table 97 Sales of Refrigeration Appliances by Category: Volume 2014-2019
Table 98 Sales of Refrigeration Appliances by Category: Value 2014-2019
Table 99 Sales of Refrigeration Appliances by Category: % Volume Growth 2014-2019
Table 100 Sales of Refrigeration Appliances by Category: % Value Growth 2014-2019
Table 101 Sales of Fridge Freezers by Format: % Volume 2014-2019
Table 102 Sales of Fridge Freezers by Volume Capacity: % Volume 2014-2019
Table 103 Sales of Fridge Freezers by Connected Appliances: % Volume 2015-2019
Table 104 Sales of Fridges by Volume Capacity: % Volume 2014-2019
Table 105 NBO Company Shares of Refrigeration Appliances: % Volume 2015-2019
Table 106 LBN Brand Shares of Refrigeration Appliances: % Volume 2016-2019
Table 107 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2015-2019
Table 108 NBO Company Shares of Freestanding Fridges: % Volume 2015-2019
Table 109 Distribution of Refrigeration Appliances by Format: % Volume 2014-2019
Table 110 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2014-2019
Table 111 Forecast Sales of Refrigeration Appliances by Category: Volume 2019-2024
Table 112 Forecast Sales of Refrigeration Appliances by Category: Value 2019-2024
Table 113 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2019-2024
Table 114 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2019-2024
Headlines
Prospects
Air Conditioners Benefits From Appeal of Inverter Technology
Split Air Conditioners Driving Growth
Air Purifiers Sees Growth Driven by Rising Pollution
Competitive Landscape
Crompton Greaves Introduces New Products As It Targets Upmarket Demand
Philips Aims To Fend Off Competition From New Entrants With Lower-priced Models
Private Label Having An Impact in Air Conditioners
Category Data
Table 115 Sales of Air Treatment Products by Category: Volume 2014-2019
Table 116 Sales of Air Treatment Products by Category: Value 2014-2019
Table 117 Sales of Air Treatment Products by Category: % Volume Growth 2014-2019
Table 118 Sales of Air Treatment Products by Category: % Value Growth 2014-2019
Table 119 Sales of Air Conditioners by Connected Appliances: % Volume 2015-2019
Table 120 NBO Company Shares of Air Treatment Products: % Volume 2015-2019
Table 121 LBN Brand Shares of Air Treatment Products: % Volume 2016-2019
Table 122 Distribution of Air Treatment Products by Format: % Volume 2014-2019
Table 123 Production, Imports and Exports of Air Conditioners: Total Volume 2014-2019
Table 124 Forecast Sales of Air Treatment Products by Category: Volume 2019-2024
Table 125 Forecast Sales of Air Treatment Products by Category: Value 2019-2024
Table 126 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2019-2024
Table 127 Forecast Sales of Air Treatment Products by Category: % Value Growth 2019-2024
Headlines
Prospects
Rural Electrification Has Potential To Boost Demand
Indian Cooking Habits Provide Notable Opportunities
Growing Demand for Convenience Supporting Demand
Competitive Landscape
Bajaj Electricals Retains Lead and Targets Local Demand
A Fragmented Category
Local Players Focused on Competitive Pricing
Category Data
Table 128 Sales of Food Preparation Appliances by Category: Volume 2014-2019
Table 129 Sales of Food Preparation Appliances by Category: Value 2014-2019
Table 130 Sales of Food Preparation Appliances by Category: % Volume Growth 2014-2019
Table 131 Sales of Food Preparation Appliances by Category: % Value Growth 2014-2019
Table 132 NBO Company Shares of Food Preparation Appliances: % Volume 2015-2019
Table 133 LBN Brand Shares of Food Preparation Appliances: % Volume 2016-2019
Table 134 Distribution of Food Preparation Appliances by Format: % Volume 2014-2019
Table 135 Forecast Sales of Food Preparation Appliances by Category: Volume 2019-2024
Table 136 Forecast Sales of Food Preparation Appliances by Category: Value 2019-2024
Table 137 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2019-2024
Table 138 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2019-2024
Headlines
Prospects
Rapidly Changing Fashions and DIY Culture Support Growth
Body Shavers Sees Strong Growth
Competition From Unbranded Products Exerts Downward Pressure on Prices
Competitive Landscape
Philips India Looks To Strengthen Leading Position Through Innovation
Strong Pricing Competition
Interest From Private Label
Category Data
Table 139 Sales of Personal Care Appliances by Category: Volume 2014-2019
Table 140 Sales of Personal Care Appliances by Category: Value 2014-2019
Table 141 Sales of Personal Care Appliances by Category: % Volume Growth 2014-2019
Table 142 Sales of Personal Care Appliances by Category: % Value Growth 2014-2019
Table 143 Sales of Body Shavers by Format: % Volume 2014-2019
Table 144 Sales of Hair Care Appliances by Format: % Volume 2014-2019
Table 145 NBO Company Shares of Personal Care Appliances 2015-2019
Table 146 LBN Brand Shares of Personal Care Appliances 2016-2019
Table 147 Distribution of Personal Care Appliances by Format: % Volume 2014-2019
Table 148 Forecast Sales of Personal Care Appliances by Category: Volume 2019-2024
Table 149 Forecast Sales of Personal Care Appliances by Category: Value 2019-2024
Table 150 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2019-2024
Table 151 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2019-2024
Headlines
Prospects
Increased Lpg Coverage Boosts Demand
Electrification Scheme Creating Opportunities
New, Smaller Households Seek Convenient Small Cooking Appliances
Competitive Landscape
Tkk Prestige Benefits From Strong Brand Equity
Intensifying Competition
Low-pricing Underpins Fragmentation
Category Data
Table 152 Sales of Small Cooking Appliances by Category: Volume 2014-2019
Table 153 Sales of Small Cooking Appliances by Category: Value 2014-2019
Table 154 Sales of Small Cooking Appliances by Category: % Volume Growth 2014-2019
Table 155 Sales of Small Cooking Appliances by Category: % Value Growth 2014-2019
Table 156 Sales of Freestanding Hobs by Format: % Volume 2014-2019
Table 157 NBO Company Shares of Small Cooking Appliances: % Volume 2015-2019
Table 158 LBN Brand Shares of Small Cooking Appliances: % Volume 2016-2019
Table 159 Distribution of Small Cooking Appliances by Format: % Volume 2014-2019
Table 160 Forecast Sales of Small Cooking Appliances by Category: Volume 2019-2024
Table 161 Forecast Sales of Small Cooking Appliances by Category: Value 2019-2024
Table 162 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2019-2024
Table 163 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2019-2024
Headlines
Prospects
Significant Constraints on Demand
Handheld Models Grow in Popularity
Lack of Rural Awareness Limiting Growth Potential
Competitive Landscape
Eureka Forbes Builds Lead on Direct Selling
Dyson Amongst Companies Looking To Expand in Smaller Categories
New Robotic Vacuum Cleaners
Category Data
Table 164 Sales of Vacuum Cleaners by Category: Volume 2014-2019
Table 165 Sales of Vacuum Cleaners by Category: Value 2014-2019
Table 166 Sales of Vacuum Cleaners by Category: % Volume Growth 2014-2019
Table 167 Sales of Vacuum Cleaners by Category: % Value Growth 2014-2019
Table 168 NBO Company Shares of Vacuum Cleaners: % Volume 2015-2019
Table 169 LBN Brand Shares of Vacuum Cleaners: % Volume 2016-2019
Table 170 Distribution of Vacuum Cleaners by Format: % Volume 2014-2019
Table 171 Forecast Sales of Vacuum Cleaners by Category: Volume 2019-2024
Table 172 Forecast Sales of Vacuum Cleaners by Category: Value 2019-2024
Table 173 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2019-2024
Table 174 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2019-2024

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