Consumer Appliances in Germany


Attention: There is an updated edition available for this report.

Consumer Appliances in Germany

The consumer appliances industry in Germany continued to be mature in 2019, with volume growth typically driven by replacement of existing products - or a switch to new product format. Given this maturity, the market remained dynamic in terms of innovation, although these failed to halt overall volume sales decline in 2019. In comparison to 2018, the volume growth rate declined marginally mainly due to prolonged replacement cycles as well as the overall saturation of the market.

Euromonitor International's Consumer Appliances in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Consumer Appliances in Germany
Euromonitor International
December 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Search for Convenience and Comfort Drives Value Growth of Consumer Appliances
Emphasis on Premium Features
Innovation Drives Growth for Top Players
Retailers Finally Accept Need for Omnichannel Strategy
Further Volume Sales Decline Inevitable Amidst Saturation and Recession Worries
Market Indicators
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2014-2019
Table 2 Replacement Cycles of Consumer Appliances by Category 2014-2019
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2024
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2019-2024
Market Data
Table 5 Sales of Consumer Appliances by Category: Volume 2014-2019
Table 6 Sales of Consumer Appliances by Category: Value 2014-2019
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2014-2019
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
Table 13 Sales of Small Appliances by Category: Volume 2014-2019
Table 14 Sales of Small Appliances by Category: Value 2014-2019
Table 15 Sales of Small Appliances by Category: % Volume Growth 2014-2019
Table 16 Sales of Small Appliances by Category: % Value Growth 2014-2019
Table 17 NBO Company Shares of Major Appliances: % Volume 2015-2019
Table 18 LBN Brand Shares of Major Appliances: % Volume 2016-2019
Table 19 NBO Company Shares of Small Appliances: % Volume 2015-2019
Table 20 LBN Brand Shares of Small Appliances: % Volume 2016-2019
Table 21 Distribution of Major Appliances by Format: % Volume 2014-2019
Table 22 Distribution of Small Appliances by Format: % Volume 2014-2019
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2019-2024
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2019-2024
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2019-2024
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
Table 31 Forecast Sales of Small Appliances by Category: Volume 2019-2024
Table 32 Forecast Sales of Small Appliances by Category: Value 2019-2024
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2019-2024
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources
Headlines
Prospects
High Penetration and Shrinking Household Size Pose Challenges
Built-in Remains Ahead of Freestanding
Connectivity Versus Practicality
Competitive Landscape
Bsh Dominates Category
Energy Revolution Begins in the Kitchen, Where Companies Adapt
Asian Players Still Have Modest Presence But Acquisitions Accelerate Growth
Category Data
Table 35 Sales of Dishwashers by Category: Volume 2014-2019
Table 36 Sales of Dishwashers by Category: Value 2014-2019
Table 37 Sales of Dishwashers by Category: % Volume Growth 2014-2019
Table 38 Sales of Dishwashers by Category: % Value Growth 2014-2019
Table 39 Sales of Dishwashers by Format: % Volume 2014-2019
Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2015-2019
Table 41 NBO Company Shares of Dishwashers: % Volume 2015-2019
Table 42 LBN Brand Shares of Dishwashers: % Volume 2016-2019
Table 43 Distribution of Dishwashers by Format: % Volume 2014-2019
Table 44 Production, Imports and Exports of Dishwashers: Total Volume 2014-2019
Table 45 Forecast Sales of Dishwashers by Category: Volume 2019-2024
Table 46 Forecast Sales of Dishwashers by Category: Value 2019-2024
Table 47 Forecast Sales of Dishwashers by Category: % Volume Growth 2019-2024
Table 48 Forecast Sales of Dishwashers by Category: % Value Growth 2019-2024
Headlines
Prospects
the Washer Dryer As An All-in-one Solution?
German Consumers Will Buy More Connected Washing Machines in the Near Future
German Traditional Mindset Difficult To Crack: Continued Obstacle To Washer Dryers
Competitive Landscape
Asian Companies Attempt To Erode Volume Share of German Companies
Miele and Bsh Maintain Production in Germany
Bosch Washer Dryer With More Features; Including An ironing Function
Chart 1 Bosch's Waschtrockner
Category Data
Table 49 Sales of Home Laundry Appliances by Category: Volume 2014-2019
Table 50 Sales of Home Laundry Appliances by Category: Value 2014-2019
Table 51 Sales of Home Laundry Appliances by Category: % Volume Growth 2014-2019
Table 52 Sales of Home Laundry Appliances by Category: % Value Growth 2014-2019
Table 53 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2015-2019
Table 54 Sales of Automatic Washing Machines by Format: % Volume 2014-2019
Table 55 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2014-2019
Table 56 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2015-2019
Table 57 NBO Company Shares of Home Laundry Appliances: % Volume 2015-2019
Table 58 LBN Brand Shares of Home Laundry Appliances: % Volume 2016-2019
Table 59 Distribution of Home Laundry Appliances by Format: % Volume 2014-2019
Table 60 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2014-2019
Table 61 Forecast Sales of Home Laundry Appliances by Category: Volume 2019-2024
Table 62 Forecast Sales of Home Laundry Appliances by Category: Value 2019-2024
Table 63 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2019-2024
Table 64 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2019-2024
Headlines
Prospects
Housing Market Developments Affect Large Cooking Appliances
Ovens Do Comparably Well, So Do Built-in Hobs
Ai Is Taking on the Scene
Competitive Landscape
Bsh Hausgeräte Dominates While Bauknecht Is Catching Up
More Players Vie for Share in Cooker Hoods
Bsh's Intelligent Ovens Incorporate Ai
Chart 2 Siemens Home Connect Range
Category Data
Table 65 Sales of Large Cooking Appliances by Category: Volume 2014-2019
Table 66 Sales of Large Cooking Appliances by Category: Value 2014-2019
Table 67 Sales of Large Cooking Appliances by Category: % Volume Growth 2014-2019
Table 68 Sales of Large Cooking Appliances by Category: % Value Growth 2014-2019
Table 69 Sales of Built-in Hobs by Format: % Volume 2014-2019
Table 70 Sales of Ovens by Connected Appliances: % Volume 2015-2019
Table 71 NBO Company Shares of Large Cooking Appliances: % Volume 2015-2019
Table 72 LBN Brand Shares of Large Cooking Appliances: % Volume 2016-2019
Table 73 NBO Company Shares of Built-in Hobs: % Volume 2015-2019
Table 74 NBO Company Shares of Ovens: % Volume 2015-2019
Table 75 NBO Company Shares of Cooker Hoods: % Volume 2015-2019
Table 76 NBO Company Shares of Built-in Cooker Hoods: % Volume 2015-2019
Table 77 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2015-2019
Table 78 NBO Company Shares of Cookers: % Volume 2015-2019
Table 79 NBO Company Shares of Range Cookers: % Volume 2015-2019
Table 80 Distribution of Large Cooking Appliances by Format: % Volume 2014-2019
Table 81 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2014-2019
Table 82 Forecast Sales of Large Cooking Appliances by Category: Volume 2019-2024
Table 83 Forecast Sales of Large Cooking Appliances by Category: Value 2019-2024
Table 84 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2019-2024
Table 85 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2019-2024
Headlines
Prospects
German Households Underappreciate Microwaves
Busier Lifestyles Enhance Appeal of Microwaves
Health and Wellness Trend Will Pose A Threat
Competitive Landscape
Sharp Brand Leads Microwaves in Germany
German Companies Still in the Frame
Category Data
Table 86 Sales of Microwaves by Category: Volume 2014-2019
Table 87 Sales of Microwaves by Category: Value 2014-2019
Table 88 Sales of Microwaves by Category: % Volume Growth 2014-2019
Table 89 Sales of Microwaves by Category: % Value Growth 2014-2019
Table 90 Sales of Microwaves by Connected Appliances: % Volume 2015-2019
Table 91 NBO Company Shares of Microwaves: % Volume 2015-2019
Table 92 LBN Brand Shares of Microwaves: % Volume 2016-2019
Table 93 Distribution of Microwaves by Format: % Volume 2014-2019
Table 94 Production, Imports and Exports of Microwaves: Total Volume 2014-2019
Table 95 Forecast Sales of Microwaves by Category: Volume 2019-2024
Table 96 Forecast Sales of Microwaves by Category: Value 2019-2024
Table 97 Forecast Sales of Microwaves by Category: % Volume Growth 2019-2024
Table 98 Forecast Sales of Microwaves by Category: % Value Growth 2019-2024
Headlines
Prospects
Refrigeration Under Pressure in Germany
Fridge Freezers' Recently Gained Popularity Diminishes
High Energy Costs in Germany Affect Consumers' Decision Making
Competitive Landscape
Bsh Hausgeräte Remains on Top
Lg Innovates, While Samsung Follows
Liebherr Goes Blue
Chart 3 Liebherr's Blu Performance Fridge Freezer
Category Data
Table 99 Sales of Refrigeration Appliances by Category: Volume 2014-2019
Table 100 Sales of Refrigeration Appliances by Category: Value 2014-2019
Table 101 Sales of Refrigeration Appliances by Category: % Volume Growth 2014-2019
Table 102 Sales of Refrigeration Appliances by Category: % Value Growth 2014-2019
Table 103 Sales of Freezers by Format: % Volume 2014-2019
Table 104 Sales of Freezers by Volume Capacity: % Volume 2014-2019
Table 105 Sales of Fridge Freezers by Format: % Volume 2014-2019
Table 106 Sales of Fridge Freezers by Volume Capacity: % Volume 2014-2019
Table 107 Sales of Fridge Freezers by Connected Appliances: % Volume 2015-2019
Table 108 Sales of Fridges by Volume Capacity: % Volume 2014-2019
Table 109 NBO Company Shares of Refrigeration Appliances: % Volume 2015-2019
Table 110 LBN Brand Shares of Refrigeration Appliances: % Volume 2016-2019
Table 111 NBO Company Shares of Built-in Fridge Freezers: % Volume 2015-2019
Table 112 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2015-2019
Table 113 NBO Company Shares of Built-in Fridges: % Volume 2015-2019
Table 114 NBO Company Shares of Freestanding Fridges: % Volume 2015-2019
Table 115 Distribution of Refrigeration Appliances by Format: % Volume 2014-2019
Table 116 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2014-2019
Table 117 Forecast Sales of Refrigeration Appliances by Category: Volume 2019-2024
Table 118 Forecast Sales of Refrigeration Appliances by Category: Value 2019-2024
Table 119 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2019-2024
Table 120 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2019-2024
Headlines
Prospects
More Need for Air Treatment Boosted by Weather and Rising Pollution Awareness
Cooling Fans Impacted by Substitute Products
High Temperatures During Summer and Spring Boost Sales of Air Conditioners
Competitive Landscape
De'longhi Holds on To Strong Lead
New Product Launches Take Beurer GmbH To Second Place Behind De'longhi
Launch of New Air Purifier Boosts Sales of Dyson GmbH
Category Data
Table 121 Sales of Air Treatment Products by Category: Volume 2014-2019
Table 122 Sales of Air Treatment Products by Category: Value 2014-2019
Table 123 Sales of Air Treatment Products by Category: % Volume Growth 2014-2019
Table 124 Sales of Air Treatment Products by Category: % Value Growth 2014-2019
Table 125 Sales of Air Conditioners by Connected Appliances: % Volume 2015-2019
Table 126 NBO Company Shares of Air Treatment Products: % Volume 2015-2019
Table 127 LBN Brand Shares of Air Treatment Products: % Volume 2016-2019
Table 128 Distribution of Air Treatment Products by Format: % Volume 2014-2019
Table 129 Forecast Sales of Air Treatment Products by Category: Volume 2019-2024
Table 130 Forecast Sales of Air Treatment Products by Category: Value 2019-2024
Table 131 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2019-2024
Table 132 Forecast Sales of Air Treatment Products by Category: % Value Growth 2019-2024
Headlines
Prospects
Healthy Lifestyle Trend Boosts Sales of Food Preparation Appliances
Food Processors Start To Decline in Volume Terms Due To Saturation
Blenders Face Stronger Threat From Substitutes With Slow Juicers Still in the Limelight
Competitive Landscape
made in Germany Label and Innovations Boost Sales for Top Brands
Thermomix Suffers From the Limitation of Direct Selling Approach
European Brands Still Have Firm Grip
Category Data
Table 133 Sales of Food Preparation Appliances by Category: Volume 2014-2019
Table 134 Sales of Food Preparation Appliances by Category: Value 2014-2019
Table 135 Sales of Food Preparation Appliances by Category: % Volume Growth 2014-2019
Table 136 Sales of Food Preparation Appliances by Category: % Value Growth 2014-2019
Table 137 NBO Company Shares of Food Preparation Appliances: % Volume 2015-2019
Table 138 LBN Brand Shares of Food Preparation Appliances: % Volume 2016-2019
Table 139 Distribution of Food Preparation Appliances by Format: % Volume 2014-2019
Table 140 Forecast Sales of Food Preparation Appliances by Category: Volume 2019-2024
Table 141 Forecast Sales of Food Preparation Appliances by Category: Value 2019-2024
Table 142 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2019-2024
Table 143 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2019-2024
Headlines
Prospects
Personal Care Appliances Continues To Register Strong Growth
Growing Focus on Personal Grooming Boosts Demand for Electric Facial Cleansers
Product Innovation Becomes Main Driver of Growth
Competitive Landscape
Procter & Gamble Leads Thanks To Its Well-known Brand Braun
Constant Innovation Boosts Dyson's Volume Sales
Colgate Launches A Connected Toothbrush
Category Data
Table 144 Sales of Personal Care Appliances by Category: Volume 2014-2019
Table 145 Sales of Personal Care Appliances by Category: Value 2014-2019
Table 146 Sales of Personal Care Appliances by Category: % Volume Growth 2014-2019
Table 147 Sales of Personal Care Appliances by Category: % Value Growth 2014-2019
Table 148 Sales of Body Shavers by Format: % Volume 2014-2019
Table 149 Sales of Hair Care Appliances by Format: % Volume 2014-2019
Table 150 NBO Company Shares of Personal Care Appliances 2015-2019
Table 151 LBN Brand Shares of Personal Care Appliances 2016-2019
Table 152 Distribution of Personal Care Appliances by Format: % Volume 2014-2019
Table 153 Forecast Sales of Personal Care Appliances by Category: Volume 2019-2024
Table 154 Forecast Sales of Personal Care Appliances by Category: Value 2019-2024
Table 155 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2019-2024
Table 156 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2019-2024
Headlines
Prospects
Decline in Volume Sales Due To Smaller Households and Desire To Save Time
Germans' Love of Coffee Means Saturated Demand for Coffee Machines
Internet Retailing Increasing But In-store Channel Still Relevant: Omnichannel
Competitive Landscape
Wide Product Portfolio Ensures Leadership for Severin Elektrogeräte GmbH
Catering To Healthy Living Trend, Philips GmbH Maintains Strong Position
De'longhi Overtakes Bsh Thanks To Its Light Fryers
Category Data
Table 157 Sales of Small Cooking Appliances by Category: Volume 2014-2019
Table 158 Sales of Small Cooking Appliances by Category: Value 2014-2019
Table 159 Sales of Small Cooking Appliances by Category: % Volume Growth 2014-2019
Table 160 Sales of Small Cooking Appliances by Category: % Value Growth 2014-2019
Table 161 Sales of Freestanding Hobs by Format: % Volume 2014-2019
Table 162 NBO Company Shares of Small Cooking Appliances: % Volume 2015-2019
Table 163 LBN Brand Shares of Small Cooking Appliances: % Volume 2016-2019
Table 164 Distribution of Small Cooking Appliances by Format: % Volume 2014-2019
Table 165 Forecast Sales of Small Cooking Appliances by Category: Volume 2019-2024
Table 166 Forecast Sales of Small Cooking Appliances by Category: Value 2019-2024
Table 167 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2019-2024
Table 168 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2019-2024
Headlines
Prospects
Continuous Innovations Ensure Positive Growth With Robots As Main Driver
Product Innovations Revolve Around Convenient Cleaning Routine
Older Generations Push Appeal of Convenient Solutions Further
Competitive Landscape
Dyson Performs Well in Standard Vacuum Cleaners But Needs To Catch Up in Robotics
Followers Remain Engaged in Standard and Robotic Vacuum Cleaners
Beyond Robotics
Category Data
Table 169 Sales of Vacuum Cleaners by Category: Volume 2014-2019
Table 170 Sales of Vacuum Cleaners by Category: Value 2014-2019
Table 171 Sales of Vacuum Cleaners by Category: % Volume Growth 2014-2019
Table 172 Sales of Vacuum Cleaners by Category: % Value Growth 2014-2019
Table 173 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2015-2019
Table 174 NBO Company Shares of Vacuum Cleaners: % Volume 2015-2019
Table 175 LBN Brand Shares of Vacuum Cleaners: % Volume 2016-2019
Table 176 Distribution of Vacuum Cleaners by Format: % Volume 2014-2019
Table 177 Forecast Sales of Vacuum Cleaners by Category: Volume 2019-2024
Table 178 Forecast Sales of Vacuum Cleaners by Category: Value 2019-2024
Table 179 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2019-2024
Table 180 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2019-2024

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook