Consumer Appliances in the Czech Republic

Consumer Appliances in the Czech Republic

COVID-19 had a broadly negative impact on consumer appliances in the Czech Republic in 2020. Growth in total volume sales was marginal, slowing sharply from 2019 and finishing well below the CAGR for the entire review period. This was primarily because the economic shock of the pandemic drove consumers to abruptly reduce spending, particularly on big-ticket and discretionary items. Demand was further constrained by the closure of electronics and appliance specialist retailers outlets for several...

Euromonitor International's Consumer Appliances in Czech Republic report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Consumer Appliances in the Czech Republic
Euromonitor International
January 2021
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on consumer appliances
COVID-19 country impact
Company response
Retailing shift
What next for consumer appliances?
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2015-2020
Table 2 Replacement Cycles of Consumer Appliances by Category 2015-2020
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2020-2025
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2020-2025
MARKET DATA
Table 5 Sales of Consumer Appliances by Category: Volume 2015-2020
Table 6 Sales of Consumer Appliances by Category: Value 2015-2020
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2015-2020
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
Table 13 Sales of Small Appliances by Category: Volume 2015-2020
Table 14 Sales of Small Appliances by Category: Value 2015-2020
Table 15 Sales of Small Appliances by Category: % Volume Growth 2015-2020
Table 16 Sales of Small Appliances by Category: % Value Growth 2015-2020
Table 17 NBO Company Shares of Major Appliances: % Volume 2016-2020
Table 18 LBN Brand Shares of Major Appliances: % Volume 2017-2020
Table 19 NBO Company Shares of Small Appliances: % Volume 2016-2020
Table 20 LBN Brand Shares of Small Appliances: % Volume 2017-2020
Table 21 Distribution of Major Appliances by Format: % Volume 2015-2020
Table 22 Distribution of Small Appliances by Format: % Volume 2015-2020
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2020-2025
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2020-2025
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2020-2025
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2020-2025
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2020-2025
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2020-2025
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2020-2025
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2020-2025
Table 31 Forecast Sales of Small Appliances by Category: Volume 2020-2025
Table 32 Forecast Sales of Small Appliances by Category: Value 2020-2025
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2020-2025
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT
Freestanding freezers is the only category to post growth in volume sales in 2020
Pandemic strengthens interest in fridge freezers with dual cooling systems
New product development activity continues despite COVID-19 disruption
RECOVERY AND OPPORTUNITIES
Demand for freestanding freezers set to decline throughout the forecast period
Increased budget-consciousness will limit demand for electric wine coolers/chillers
Rising unit prices should create expansion opportunities for cheaper brands
CATEGORY DATA
Table 35 Sales of Refrigeration Appliances by Category: Volume 2015-2020
Table 36 Sales of Refrigeration Appliances by Category: Value 2015-2020
Table 37 Sales of Refrigeration Appliances by Category: % Volume Growth 2015-2020
Table 38 Sales of Refrigeration Appliances by Category: % Value Growth 2015-2020
Table 39 Sales of Freezers by Format: % Volume 2015-2020
Table 40 Sales of Freezers by Volume Capacity: % Volume 2015-2020
Table 41 Sales of Fridge Freezers by Format: % Volume 2015-2020
Table 42 Sales of Fridge Freezers by Volume Capacity: % Volume 2015-2020
Table 43 Sales of Fridge Freezers by Connected Appliances: % Volume 2016-2020
Table 44 Sales of Fridges by Volume Capacity: % Volume 2015-2020
Table 45 NBO Company Shares of Refrigeration Appliances: % Volume 2016-2020
Table 46 LBN Brand Shares of Refrigeration Appliances: % Volume 2017-2020
Table 47 NBO Company Shares of Built-in Fridge Freezers: % Volume 2016-2020
Table 48 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2016-2020
Table 49 NBO Company Shares of Built-in Fridges: % Volume 2016-2020
Table 50 NBO Company Shares of Freestanding Fridges: % Volume 2016-2020
Table 51 Distribution of Refrigeration Appliances by Format: % Volume 2015-2020
Table 52 Production of Refrigeration Appliances: Total Volume 2015-2020
Table 53 Forecast Sales of Refrigeration Appliances by Category: Volume 2020-2025
Table 54 Forecast Sales of Refrigeration Appliances by Category: Value 2020-2025
Table 55 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2020-2025
Table 56 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Automatic washer dryers and automatic dryers hardest hit by COVID-19
Demand for top-loading and slim washing machines continues to rise
Producers seek to win over consumers with more technologically advanced models
RECOVERY AND OPPORTUNITIES
Moderate recovery in overall volume sales projected from 2022
Replacement cycles for automatic washing machines set to remain static
Consumers expected to favour more affordable and energy efficient products
CATEGORY DATA
Table 57 Sales of Home Laundry Appliances by Category: Volume 2015-2020
Table 58 Sales of Home Laundry Appliances by Category: Value 2015-2020
Table 59 Sales of Home Laundry Appliances by Category: % Volume Growth 2015-2020
Table 60 Sales of Home Laundry Appliances by Category: % Value Growth 2015-2020
Table 61 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2015-2020
Table 62 Sales of Automatic Washing Machines by Format: % Volume 2015-2020
Table 63 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2015-2020
Table 64 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2016-2020
Table 65 NBO Company Shares of Home Laundry Appliances: % Volume 2016-2020
Table 66 LBN Brand Shares of Home Laundry Appliances: % Volume 2017-2020
Table 67 Distribution of Home Laundry Appliances by Format: % Volume 2015-2020
Table 68 Production of Home Laundry Appliances: Total Volume 2015-2020
Table 69 Forecast Sales of Home Laundry Appliances by Category: Volume 2020-2025
Table 70 Forecast Sales of Home Laundry Appliances by Category: Value 2020-2025
Table 71 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2020-2025
Table 72 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 ends lengthy period of expansion for dishwashers
Built-in dishwashers weathers pandemic fallout better than freestanding category
Penetration of connected and auto-dosing models remains low
RECOVERY AND OPPORTUNITIES
Heightened budget-consciousness likely to temper recovery
Demand for freestanding dishwashers set to rebound fastest
Price polarisation expected to become more pronounced
CATEGORY DATA
Table 73 Sales of Dishwashers by Category: Volume 2015-2020
Table 74 Sales of Dishwashers by Category: Value 2015-2020
Table 75 Sales of Dishwashers by Category: % Volume Growth 2015-2020
Table 76 Sales of Dishwashers by Category: % Value Growth 2015-2020
Table 77 Sales of Dishwashers by Format: % Volume 2015-2020
Table 78 Sales of Dishwashers by Connected Appliances: % Volume 2016-2020
Table 79 NBO Company Shares of Dishwashers: % Volume 2016-2020
Table 80 LBN Brand Shares of Dishwashers: % Volume 2017-2020
Table 81 Distribution of Dishwashers by Format: % Volume 2015-2020
Table 82 Production of Dishwashers: Total Volume 2015-2020
Table 83 Forecast Sales of Dishwashers by Category: Volume 2020-2025
Table 84 Forecast Sales of Dishwashers by Category: Value 2020-2025
Table 85 Forecast Sales of Dishwashers by Category: % Volume Growth 2020-2025
Table 86 Forecast Sales of Dishwashers by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Ovens and cookers worst affected as consumers postpone replacement purchases
Ovens offering connectivity and steam functionality continue to gain popularity
Gorenje struggles to achieve full production following temporary shutdown
RECOVERY AND OPPORTUNITIES
Built-in large cooking appliances expected to show the fastest recovery
Private label lines should benefit from enduring price-sensitivity among consumers
Investment in online distribution and marketing set to rise
CATEGORY DATA
Table 87 Sales of Large Cooking Appliances by Category: Volume 2015-2020
Table 88 Sales of Large Cooking Appliances by Category: Value 2015-2020
Table 89 Sales of Large Cooking Appliances by Category: % Volume Growth 2015-2020
Table 90 Sales of Large Cooking Appliances by Category: % Value Growth 2015-2020
Table 91 Sales of Built-in Hobs by Format: % Volume 2015-2020
Table 92 Sales of Ovens by Connected Appliances: % Volume 2016-2020
Table 93 NBO Company Shares of Large Cooking Appliances: % Volume 2016-2020
Table 94 LBN Brand Shares of Large Cooking Appliances: % Volume 2017-2020
Table 95 NBO Company Shares of Built-in Hobs: % Volume 2016-2020
Table 96 NBO Company Shares of Ovens: % Volume 2016-2020
Table 97 NBO Company Shares of Cooker Hoods: % Volume 2016-2020
Table 98 NBO Company Shares of Built-in Cooker Hoods: % Volume 2016-2020
Table 99 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2016-2020
Table 100 NBO Company Shares of Cookers: % Volume 2016-2020
Table 101 NBO Company Shares of Range Cookers: % Volume 2016-2020
Table 102 Distribution of Large Cooking Appliances by Format: % Volume 2015-2020
Table 103 Production of Large Cooking Appliances: Total Volume 2015-2020
Table 104 Forecast Sales of Large Cooking Appliances by Category: Volume 2020-2025
Table 105 Forecast Sales of Large Cooking Appliances by Category: Value 2020-2025
Table 106 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2020-2025
Table 107 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Built-in microwaves proves most resilient to the impact of COVID-19
Consumers show growing interest in inverter models
Migration away from freestanding products continues
RECOVERY AND OPPORTUNITIES
Sluggish recovery projected for microwaves
Increased budget-consciousness should boost demand for private label products
More sophisticated products likely to be made available at lower price points
CATEGORY DATA
Table 108 Sales of Microwaves by Category: Volume 2015-2020
Table 109 Sales of Microwaves by Category: Value 2015-2020
Table 110 Sales of Microwaves by Category: % Volume Growth 2015-2020
Table 111 Sales of Microwaves by Category: % Value Growth 2015-2020
Table 112 Sales of Microwaves by Connected Appliances: % Volume 2016-2020
Table 113 NBO Company Shares of Microwaves: % Volume 2016-2020
Table 114 LBN Brand Shares of Microwaves: % Volume 2017-2020
Table 115 Distribution of Microwaves by Format: % Volume 2015-2020
Table 116 Forecast Sales of Microwaves by Category: Volume 2020-2025
Table 117 Forecast Sales of Microwaves by Category: Value 2020-2025
Table 118 Forecast Sales of Microwaves by Category: % Volume Growth 2020-2025
Table 119 Forecast Sales of Microwaves by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Increased reliance on home cooking boosts demand for some product types
Producers and retailers reorient their focus to online sales and promotional activities
Groupe SEB steps up support for the WMF brand
RECOVERY AND OPPORTUNITIES
Demand for food processors set to slow as consumers revert to pre-pandemic habits
More advanced models will drive modest recovery in mixers volume sales
Demand for cheaper brands and private label products expected to rise
CATEGORY DATA
Table 120 Sales of Food Preparation Appliances by Category: Volume 2015-2020
Table 121 Sales of Food Preparation Appliances by Category: Value 2015-2020
Table 122 Sales of Food Preparation Appliances by Category: % Volume Growth 2015-2020
Table 123 Sales of Food Preparation Appliances by Category: % Value Growth 2015-2020
Table 124 NBO Company Shares of Food Preparation Appliances: % Volume 2016-2020
Table 125 LBN Brand Shares of Food Preparation Appliances: % Volume 2017-2020
Table 126 Distribution of Food Preparation Appliances by Format: % Volume 2015-2020
Table 127 Forecast Sales of Food Preparation Appliances by Category: Volume 2020-2025
Table 128 Forecast Sales of Food Preparation Appliances by Category: Value 2020-2025
Table 129 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2020-2025
Table 130 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Stay-at-home trend fuels surge in demand for breadmakers
Coffee machines hardest hit as consumers reduce discretionary spending
No major supply issues for De'Longhi despite prolonged closure of Italian factories
RECOVERY AND OPPORTUNITIES
Overall demand will slow as consumers return to pre-pandemic behaviour
Coffee machines expected to see total volume sales decline consistently
E-commerce will continue to gain ground in distribution
CATEGORY DATA
Table 131 Sales of Small Cooking Appliances by Category: Volume 2015-2020
Table 132 Sales of Small Cooking Appliances by Category: Value 2015-2020
Table 133 Sales of Small Cooking Appliances by Category: % Volume Growth 2015-2020
Table 134 Sales of Small Cooking Appliances by Category: % Value Growth 2015-2020
Table 135 Sales of Freestanding Hobs by Format: % Volume 2015-2020
Table 136 NBO Company Shares of Small Cooking Appliances: % Volume 2016-2020
Table 137 LBN Brand Shares of Small Cooking Appliances: % Volume 2017-2020
Table 138 Distribution of Small Cooking Appliances by Format: % Volume 2015-2020
Table 139 Forecast Sales of Small Cooking Appliances by Category: Volume 2020-2025
Table 140 Forecast Sales of Small Cooking Appliances by Category: Value 2020-2025
Table 141 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2020-2025
Table 142 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Stick and robotic vacuum cleaners remain the most dynamic categories
Consumers more likely to choose familiar brands after scrapping of energy labels
Robotic vacuum cleaners sees return of Electrolux and new concept from Samsung
RECOVERY AND OPPORTUNITIES
Increased budget-consciousness will slow expansion of robotic vacuum cleaners
Stick vacuum cleaners expected to grow fastest in volume terms
Absence of energy labels will continue to favour well-established brands
CATEGORY DATA
Table 143 Sales of Vacuum Cleaners by Category: Volume 2015-2020
Table 144 Sales of Vacuum Cleaners by Category: Value 2015-2020
Table 145 Sales of Vacuum Cleaners by Category: % Volume Growth 2015-2020
Table 146 Sales of Vacuum Cleaners by Category: % Value Growth 2015-2020
Table 147 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2016-2020
Table 148 NBO Company Shares of Vacuum Cleaners: % Volume 2016-2020
Table 149 LBN Brand Shares of Vacuum Cleaners: % Volume 2017-2020
Table 150 Distribution of Vacuum Cleaners by Format: % Volume 2015-2020
Table 151 Forecast Sales of Vacuum Cleaners by Category: Volume 2020-2025
Table 152 Forecast Sales of Vacuum Cleaners by Category: Value 2020-2025
Table 153 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2020-2025
Table 154 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 boosts demand for some types of hair care appliances
Czech consumers show growing interest in oral irrigators
Hair care appliances sees new launches from Dyson, Grundig and Bellissima
RECOVERY AND OPPORTUNITIES
Demand for many product types likely to slow in the wake of COVID-19
Oral irrigators will continue to drive expansion of other oral care appliances
Further volume share gains projected for e-commerce
CATEGORY DATA
Table 155 Sales of Personal Care Appliances by Category: Volume 2015-2020
Table 156 Sales of Personal Care Appliances by Category: Value 2015-2020
Table 157 Sales of Personal Care Appliances by Category: % Volume Growth 2015-2020
Table 158 Sales of Personal Care Appliances by Category: % Value Growth 2015-2020
Table 159 Sales of Body Shavers by Format: % Volume 2015-2020
Table 160 Sales of Hair Care Appliances by Format: % Volume 2015-2020
Table 161 NBO Company Shares of Personal Care Appliances 2016-2020
Table 162 LBN Brand Shares of Personal Care Appliances 2017-2020
Table 163 Distribution of Personal Care Appliances by Format: % Volume 2015-2020
Table 164 Forecast Sales of Personal Care Appliances by Category: Volume 2020-2025
Table 165 Forecast Sales of Personal Care Appliances by Category: Value 2020-2025
Table 166 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2020-2025
Table 167 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Outbreak of COVID-19 prompts surge in demand for air purifiers
Room air conditioners and air coolers benefit from expectation of further heatwaves
Daikin’s domestic supply chain unaffected by reduced output at Plzen factory
RECOVERY AND OPPORTUNITIES
Growing levels of air pollution will continue to drive demand for air purifiers
Air coolers and air conditioners set to benefit from rising average temperatures
Use of other product types may temper demand for cooling fans and dehumidifiers
CATEGORY DATA
Table 168 Sales of Air Treatment Products by Category: Volume 2015-2020
Table 169 Sales of Air Treatment Products by Category: Value 2015-2020
Table 170 Sales of Air Treatment Products by Category: % Volume Growth 2015-2020
Table 171 Sales of Air Treatment Products by Category: % Value Growth 2015-2020
Table 172 Sales of Air Conditioners by Connected Appliances: % Volume 2016-2020
Table 173 NBO Company Shares of Air Treatment Products: % Volume 2016-2020
Table 174 LBN Brand Shares of Air Treatment Products: % Volume 2017-2020
Table 175 Distribution of Air Treatment Products by Format: % Volume 2015-2020
Table 176 Production of Air Conditioners: Total Volume 2015-2020
Table 177 Forecast Sales of Air Treatment Products by Category: Volume 2020-2025
Table 178 Forecast Sales of Air Treatment Products by Category: Value 2020-2025
Table 179 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2020-2025
Table 180 Forecast Sales of Air Treatment Products by Category: % Value Growth 2020-2025

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