Consumer Appliances in Australia

Consumer Appliances in Australia

The consumer appliances market in Australia continued to record healthy growth in retail volume terms in 2019. However, volume sales increased at a slightly slower rate than a year earlier in 2019. This was put down to economic factors, such as the slowdown in the residential/property market as well as wage stagnation. Nevertheless, product innovation continued to be a key driver of growth in consumer appliances, with many manufacturers launching new appliances with connectivity or smart feature...

Euromonitor International's Consumer Appliances in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2023 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Consumer Appliances in Australia
Euromonitor International
April 2020
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
Consumer appliances sees a slight slowdown in its volume sales growth
Multifunctionality greatly appreciated by consumers
Australians welcome innovations
Private label presence headed up by Wesfarmers and Woolworths
Positive outlook for consumer appliances in Australia
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2014-2019
Table 2 Replacement Cycles of Consumer Appliances by Category 2014-2019
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2024
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2019-2024
MARKET DATA
Table 5 Sales of Consumer Appliances by Category: Volume 2014-2019
Table 6 Sales of Consumer Appliances by Category: Value 2014-2019
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2014-2019
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
Table 13 Sales of Small Appliances by Category: Volume 2014-2019
Table 14 Sales of Small Appliances by Category: Value 2014-2019
Table 15 Sales of Small Appliances by Category: % Volume Growth 2014-2019
Table 16 Sales of Small Appliances by Category: % Value Growth 2014-2019
Table 17 NBO Company Shares of Major Appliances: % Volume 2015-2019
Table 18 LBN Brand Shares of Major Appliances: % Volume 2016-2019
Table 19 NBO Company Shares of Small Appliances: % Volume 2015-2019
Table 20 LBN Brand Shares of Small Appliances: % Volume 2016-2019
Table 21 Distribution of Major Appliances by Format: % Volume 2014-2019
Table 22 Distribution of Small Appliances by Format: % Volume 2014-2019
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2019-2024
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2019-2024
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2019-2024
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
Table 31 Forecast Sales of Small Appliances by Category: Volume 2019-2024
Table 32 Forecast Sales of Small Appliances by Category: Value 2019-2024
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2019-2024
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources
HEADLINES
PROSPECTS
Air purifiers continues to record strong growth
Warmer weather conditions in Australia ensure consistent year-round sales of air conditioners
Energy efficiency and price remain leading consumer considerations
COMPETITIVE LANDSCAPE
Dyson takes top spot in air purifiers
Private label holds the biggest share in cooling fans
Air conditioners leader Daikin launches new Lite/Multi Lite range
CHART 1 Daikin Lite System
CATEGORY DATA
Table 35 Sales of Air Treatment Products by Category: Volume 2014-2019
Table 36 Sales of Air Treatment Products by Category: Value 2014-2019
Table 37 Sales of Air Treatment Products by Category: % Volume Growth 2014-2019
Table 38 Sales of Air Treatment Products by Category: % Value Growth 2014-2019
Table 39 Sales of Air Conditioners by Connected Appliances: % Volume 2015-2019
Table 40 NBO Company Shares of Air Treatment Products: % Volume 2015-2019
Table 41 LBN Brand Shares of Air Treatment Products: % Volume 2016-2019
Table 42 Distribution of Air Treatment Products by Format: % Volume 2014-2019
Table 43 Forecast Sales of Air Treatment Products by Category: Volume 2019-2024
Table 44 Forecast Sales of Air Treatment Products by Category: Value 2019-2024
Table 45 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2019-2024
Table 46 Forecast Sales of Air Treatment Products by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Volume sales growth driven by declining unit prices as a result of discounting
Freestanding dishwasher models continue to dominate sales
Capacity, flexibility and energy/water efficiency key features consumers look for in dishwashers
COMPETITIVE LANDSCAPE
Robert Bosch continues to lead dishwashers
Price competition is making life harder for some premium players in dishwashers
Sales through the construction channel are expected to slow down over the forecast period
CATEGORY DATA
Table 47 Sales of Dishwashers by Category: Volume 2014-2019
Table 48 Sales of Dishwashers by Category: Value 2014-2019
Table 49 Sales of Dishwashers by Category: % Volume Growth 2014-2019
Table 50 Sales of Dishwashers by Category: % Value Growth 2014-2019
Table 51 Sales of Dishwashers by Format: % Volume 2014-2019
Table 52 Sales of Dishwashers by Connected Appliances: % Volume 2015-2019
Table 53 NBO Company Shares of Dishwashers: % Volume 2015-2019
Table 54 LBN Brand Shares of Dishwashers: % Volume 2016-2019
Table 55 Distribution of Dishwashers by Format: % Volume 2014-2019
Table 56 Forecast Sales of Dishwashers by Category: Volume 2019-2024
Table 57 Forecast Sales of Dishwashers by Category: Value 2019-2024
Table 58 Forecast Sales of Dishwashers by Category: % Volume Growth 2019-2024
Table 59 Forecast Sales of Dishwashers by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Food processors the fastest-growing category in food preparation appliances
Blenders recording volume decline and slow juicers seeing signs of a slowdown in 2019
Quality issues in entry-level food preparation appliances raise concerns among consumers
COMPETITIVE LANDSCAPE
Breville continues to lead food preparation appliances
Wesfarmers to be hit by increasingly negative image of entry-level products?
Unit prices of food preparation appliances grow in Australia
CATEGORY DATA
Table 60 Sales of Food Preparation Appliances by Category: Volume 2014-2019
Table 61 Sales of Food Preparation Appliances by Category: Value 2014-2019
Table 62 Sales of Food Preparation Appliances by Category: % Volume Growth 2014-2019
Table 63 Sales of Food Preparation Appliances by Category: % Value Growth 2014-2019
Table 64 NBO Company Shares of Food Preparation Appliances: % Volume 2015-2019
Table 65 LBN Brand Shares of Food Preparation Appliances: % Volume 2016-2019
Table 66 Distribution of Food Preparation Appliances by Format: % Volume 2014-2019
Table 67 Forecast Sales of Food Preparation Appliances by Category: Volume 2019-2024
Table 68 Forecast Sales of Food Preparation Appliances by Category: Value 2019-2024
Table 69 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2019-2024
Table 70 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Automatic dryers continues to drive growth in home laundry appliances
New innovative features to influence growth in home laundry appliances over the forecast period
Premium home laundry appliances enjoying popularity among consumers
COMPETITIVE LANDSCAPE
Fisher & Paykel Australia’s sales continue to grow in home laundry appliances
Chinese brands build up a presence in Australian home laundry appliances
Hisense launches new washing machine range with impressive energy ratings
CHART 2 Hisense HWFL1014V Front Load 10kg Washing Machine
CATEGORY DATA
Table 71 Sales of Home Laundry Appliances by Category: Volume 2014-2019
Table 72 Sales of Home Laundry Appliances by Category: Value 2014-2019
Table 73 Sales of Home Laundry Appliances by Category: % Volume Growth 2014-2019
Table 74 Sales of Home Laundry Appliances by Category: % Value Growth 2014-2019
Table 75 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2015-2019
Table 76 Sales of Automatic Washing Machines by Format: % Volume 2014-2019
Table 77 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2014-2019
Table 78 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2015-2019
Table 79 NBO Company Shares of Home Laundry Appliances: % Volume 2015-2019
Table 80 LBN Brand Shares of Home Laundry Appliances: % Volume 2016-2019
Table 81 Distribution of Home Laundry Appliances by Format: % Volume 2014-2019
Table 82 Forecast Sales of Home Laundry Appliances by Category: Volume 2019-2024
Table 83 Forecast Sales of Home Laundry Appliances by Category: Value 2019-2024
Table 84 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2019-2024
Table 85 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Built-in products are driving sales of large cooking appliances
Home renovations market to positively influence the performance of large cooking appliances
Steam cooking trend picks up in Australia
COMPETITIVE LANDSCAPE
Electrolux Home Products continues to lead large cooking appliances
Smeg continues closing the gap to leading brand Westinghouse
Miele unveils its TwoInOne induction cooktop
CHART 3 Miele Twoinone induction cooktop
CATEGORY DATA
Table 86 Sales of Large Cooking Appliances by Category: Volume 2014-2019
Table 87 Sales of Large Cooking Appliances by Category: Value 2014-2019
Table 88 Sales of Large Cooking Appliances by Category: % Volume Growth 2014-2019
Table 89 Sales of Large Cooking Appliances by Category: % Value Growth 2014-2019
Table 90 Sales of Built-in Hobs by Format: % Volume 2014-2019
Table 91 Sales of Ovens by Connected Appliances: % Volume 2015-2019
Table 92 NBO Company Shares of Large Cooking Appliances: % Volume 2015-2019
Table 93 LBN Brand Shares of Large Cooking Appliances: % Volume 2016-2019
Table 94 NBO Company Shares of Built-in Hobs: % Volume 2015-2019
Table 95 NBO Company Shares of Ovens: % Volume 2015-2019
Table 96 NBO Company Shares of Cooker Hoods: % Volume 2015-2019
Table 97 NBO Company Shares of Built-in Cooker Hoods: % Volume 2015-2019
Table 98 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2015-2019
Table 99 NBO Company Shares of Cookers: % Volume 2015-2019
Table 100 NBO Company Shares of Range Cookers: % Volume 2015-2019
Table 101 Distribution of Large Cooking Appliances by Format: % Volume 2014-2019
Table 102 Production of Large Cooking Appliances: Total Volume 2014-2019
Table 103 Forecast Sales of Large Cooking Appliances by Category: Volume 2019-2024
Table 104 Forecast Sales of Large Cooking Appliances by Category: Value 2019-2024
Table 105 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2019-2024
Table 106 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
The decline in microwave sales is expected to continue in Australia
Lack of innovation hurts microwaves’ prospects
Private label pushing down unit prices and value sales
COMPETITIVE LANDSCAPE
Panasonic continues to increase its leading share in microwaves in 2019
Private label microwave sales expected to continue growing
CATEGORY DATA
Table 107 Sales of Microwaves by Category: Volume 2014-2019
Table 108 Sales of Microwaves by Category: Value 2014-2019
Table 109 Sales of Microwaves by Category: % Volume Growth 2014-2019
Table 110 Sales of Microwaves by Category: % Value Growth 2014-2019
Table 111 Sales of Microwaves by Connected Appliances: % Volume 2015-2019
Table 112 NBO Company Shares of Microwaves: % Volume 2015-2019
Table 113 LBN Brand Shares of Microwaves: % Volume 2016-2019
Table 114 Distribution of Microwaves by Format: % Volume 2014-2019
Table 115 Forecast Sales of Microwaves by Category: Volume 2019-2024
Table 116 Forecast Sales of Microwaves by Category: Value 2019-2024
Table 117 Forecast Sales of Microwaves by Category: % Volume Growth 2019-2024
Table 118 Forecast Sales of Microwaves by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Hair care appliances continues to record strong volume growth
Electric facial cleansers continues to be the fastest-growing category in personal care appliances
Multifunctionality and innovation important growth drivers
COMPETITIVE LANDSCAPE
Remington Products Australia extends its lead in personal care appliances
Dyson’s share is boosted by its new Airwrap hair styler
Foreo’s new UFO sheet mask cleaners and light therapy treatment device
CATEGORY DATA
Table 119 Sales of Personal Care Appliances by Category: Volume 2014-2019
Table 120 Sales of Personal Care Appliances by Category: Value 2014-2019
Table 121 Sales of Personal Care Appliances by Category: % Volume Growth 2014-2019
Table 122 Sales of Personal Care Appliances by Category: % Value Growth 2014-2019
Table 123 Sales of Body Shavers by Format: % Volume 2014-2019
Table 124 Sales of Hair Care Appliances by Format: % Volume 2014-2019
Table 125 NBO Company Shares of Personal Care Appliances 2015-2019
Table 126 LBN Brand Shares of Personal Care Appliances 2016-2019
Table 127 Distribution of Personal Care Appliances by Format: % Volume 2014-2019
Table 128 Forecast Sales of Personal Care Appliances by Category: Volume 2019-2024
Table 129 Forecast Sales of Personal Care Appliances by Category: Value 2019-2024
Table 130 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2019-2024
Table 131 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
New launches tapping into the popularity of multi-door refrigeration appliances
Refrigeration appliances recording volume and value growth despite declining unit prices
Australian consumers increasingly take energy efficiency into consideration for refrigeration appliances
COMPETITIVE LANDSCAPE
Electrolux continues to clearly lead refrigeration appliances in Australia
Electronics and appliance specialist retailers still leads but online sales very dynamic
Hisense Black Steel range boasts high energy-efficiency levels
CHART 4 Hisense Black Steel
CATEGORY DATA
Table 132 Sales of Refrigeration Appliances by Category: Volume 2014-2019
Table 133 Sales of Refrigeration Appliances by Category: Value 2014-2019
Table 134 Sales of Refrigeration Appliances by Category: % Volume Growth 2014-2019
Table 135 Sales of Refrigeration Appliances by Category: % Value Growth 2014-2019
Table 136 Sales of Freezers by Format: % Volume 2014-2019
Table 137 Sales of Freezers by Volume Capacity: % Volume 2014-2019
Table 138 Sales of Fridge Freezers by Format: % Volume 2014-2019
Table 139 Sales of Fridge Freezers by Volume Capacity: % Volume 2014-2019
Table 140 Sales of Fridge Freezers by Connected Appliances: % Volume 2015-2019
Table 141 Sales of Fridges by Volume Capacity: % Volume 2014-2019
Table 142 NBO Company Shares of Refrigeration Appliances: % Volume 2015-2019
Table 143 LBN Brand Shares of Refrigeration Appliances: % Volume 2016-2019
Table 144 NBO Company Shares of Built-in Fridge Freezers: % Volume 2015-2019
Table 145 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2015-2019
Table 146 NBO Company Shares of Built-in Fridges: % Volume 2015-2019
Table 147 NBO Company Shares of Freestanding Fridges: % Volume 2015-2019
Table 148 Distribution of Refrigeration Appliances by Format: % Volume 2014-2019
Table 149 Production of Refrigeration Appliances: Total Volume 2014-2019
Table 150 Forecast Sales of Refrigeration Appliances by Category: Volume 2019-2024
Table 151 Forecast Sales of Refrigeration Appliances by Category: Value 2019-2024
Table 152 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2019-2024
Table 153 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Light fryers and rice cookers most dynamic in small cooking appliances
Appliances perceived as unhealthy are struggling in Australia
Australians continue their love affair with espresso coffee machines
COMPETITIVE LANDSCAPE
Small cooking appliances led by Breville Group
Private label continues gaining share
Philips number one in light fryers and Tefal the leader in rice cookers
CATEGORY DATA
Table 154 Sales of Small Cooking Appliances by Category: Volume 2014-2019
Table 155 Sales of Small Cooking Appliances by Category: Value 2014-2019
Table 156 Sales of Small Cooking Appliances by Category: % Volume Growth 2014-2019
Table 157 Sales of Small Cooking Appliances by Category: % Value Growth 2014-2019
Table 158 Sales of Freestanding Hobs by Format: % Volume 2014-2019
Table 159 NBO Company Shares of Small Cooking Appliances: % Volume 2015-2019
Table 160 LBN Brand Shares of Small Cooking Appliances: % Volume 2016-2019
Table 161 Distribution of Small Cooking Appliances by Format: % Volume 2014-2019
Table 162 Forecast Sales of Small Cooking Appliances by Category: Volume 2019-2024
Table 163 Forecast Sales of Small Cooking Appliances by Category: Value 2019-2024
Table 164 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2019-2024
Table 165 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Only stick and robotic vacuum cleaners were growing at the end of the review period
Falling unit prices will make robotic vacuum cleaners more affordable
Innovation will remain a key driver of growth over the forecast period
COMPETITIVE LANDSCAPE
Dyson continues to strengthen its leadership
Godfreys continues to experience a declining share in vacuum cleaners
Robotic vacuum cleaners leader Brand Developers boosts its share in the category in 2019
CATEGORY DATA
Table 166 Sales of Vacuum Cleaners by Category: Volume 2014-2019
Table 167 Sales of Vacuum Cleaners by Category: Value 2014-2019
Table 168 Sales of Vacuum Cleaners by Category: % Volume Growth 2014-2019
Table 169 Sales of Vacuum Cleaners by Category: % Value Growth 2014-2019
Table 170 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2015-2019
Table 171 NBO Company Shares of Vacuum Cleaners: % Volume 2015-2019
Table 172 LBN Brand Shares of Vacuum Cleaners: % Volume 2016-2019
Table 173 Distribution of Vacuum Cleaners by Format: % Volume 2014-2019
Table 174 Forecast Sales of Vacuum Cleaners by Category: Volume 2019-2024
Table 175 Forecast Sales of Vacuum Cleaners by Category: Value 2019-2024
Table 176 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2019-2024
Table 177 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2019-2024

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