Conforama France SA in Home and Garden (France)
Conforama plans to spend on design, marketing, promotions and product innovation in order to rejuvenate its brand image and awareness in France. The company is seeking to change the misperception that consumers have of it having a limited product line, and thus project a more wholesome one-stop-shop retailing brand. At a competitive level, the objective is to gain share over Ikea but also to prevent rival But from gaining ground.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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