Conforama France SA in Home and Garden (France) Get a detailed picture of the Home and Garden market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market’s major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.
Conforama plans to spend on design, marketing, promotions and product innovation in order to rejuvenate its brand image and awareness in France. The company is seeking to change the misperception that consumers have of it having a limited product line, and thus project a more wholesome one-stop-shop retailing brand. At a competitive level, the objective is to gain share over Ikea but also to prevent rival But from gaining ground.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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- CONFORAMA FRANCE SA IN HOME AND GARDEN (FRANCE)
- Euromonitor International
- May 2017
- LIST OF CONTENTS AND TABLES
- Strategic Direction
- Key Facts
- Summary 1 Conforama France SA: Key Facts
- Summary 2 Conforama France SA: Operational Indicators
- Company Background
- Chart 1 Conforama France SA: Conforama in Angers
- Internet Strategy
- Private Label
- Summary 3 Conforama France SA: Private Label Portfolio
- Competitive Positioning
- Summary 4 Conforama France SA: Competitive Position 2016