Confectionery packaging was on an overall downward trend throughout the review period. When suffering financial drawbacks, Romanians usually cut their expenses on confectionery, as it is regarded as non-essential and discretionary. After a mild increase in 2013, the packaging category stagnated in volume terms in 2014 (at 861 million units). Chocolate confectionery packaging had a better performance, with a growth rate of 2%. Chocolate consumption was 2.5kg per capita in 2014, below the...
Euromonitor International's Confectionery Packaging in Romania report offers insight into key trends and developments driving packaging across the category. The report also examines trends and prospect for various pack types and closures: metal packaging, rigid plastic, glass, liquid cartons, paper-based containers; flexible packaging.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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