Confectionery packaging suffered in 2014 because of the overall negative economic environment, which made Italian consumers very careful when spending money, trying to save whenever possible. Italians looked at confectionery mainly as a way to treat themselves in this period of uncertainty, or to have a break during the day. In addition, rising health and wellness concerns undermined the performance of confectionery over the review period.
Euromonitor International's Confectionery Packaging in Italy report offers insight into key trends and developments driving packaging across the category. The report also examines trends and prospect for various pack types and closures: metal packaging, rigid plastic, glass, liquid cartons, paper-based containers; flexible packaging.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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