Concentrates is the smallest product area in soft drinks, recording sales of only TND2 million at the end of the review period. This is partly due to the poor quality of tap water in Tunisia, with the use of concentrates also requiring bottled water as a result. The widespread availability of economy non-cola carbonates also poses strong competition and diminishes any price advantage that concentrates may otherwise have had. Consumption of concentrates is thus largely limited to large gatherings...
Euromonitor International's Concentrates in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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