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Concentrates in Norway

Concentrates in Norway

The sugar avoidance trend has fuelled a shift towards liquid concentrates without sugar over the review period, evident in the notable success of the Fun Light and ZERoh! brands. These brands are distinctly positioned as a healthier and more contemporary alternative to concentrates with sugar and also to other soft drinks. They continue to use fitness and health-orientated influencers in their marketing, and have a considerable following on social media.

Euromonitor International's Concentrates in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Concentrates market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


CONCENTRATES IN NORWAY
Euromonitor International
March 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Sugar Avoidance Remains An Important Trend
Increasing Emergence of Nostalgic and Traditional Positioning
Tax Hike on Soft Drinks Affects Concentrates With and Without Sugar Differently
Competitive Landscape
Lerum Maintains Its Leading Position in Liquid Concentrates
Unilever and Orkla Remain Largely Unchallenged in Powder Concentrates
Category Data
Concentrates Conversions
Summary 1 Concentrates Conversion Factors for ReadytoDrink (RTD) Format
Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2013-2018
Table 2 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2013-2018
Table 3 Off-trade Sales of Concentrates by Category: Value 2013-2018
Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2014-2018
Table 6 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2015-2018
Table 7 NBO Company Shares of Off-trade Concentrates: % Value 2014-2018
Table 8 LBN Brand Shares of Off-trade Concentrates: % Value 2015-2018
Table 9 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2018
Table 10 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2018
Table 11 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2018
Table 12 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2018
Table 13 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 14 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 15 Forecast Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 16 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
Executive Summary
Mixed Performance for Soft Drinks
Major Tax Increases on Soft Drinks Creates Turmoil in the Industry
Coca-Cola Maintains Its Leading Position
Sugar Reduction Remains the Strongest Cross-category Trend
Flat Development Expected for Soft Drinks Over the Forecast Period
Market Data
Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 18 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 22 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 26 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 27 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 28 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 29 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
Table 30 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
Table 31 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 32 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 33 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 34 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 35 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 36 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 37 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 38 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 39 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 45 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 47 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 48 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
Table 49 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023
Appendix
Fountain Sales in Norway
Sources
Summary 2 Research Sources

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