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Concentrates in Kenya

Concentrates in Kenya

Manufacturers are increasingly being required to innovate their products to ensure they contain lower sugar content as well as provide nutritional information. This is amid rising global health concerns among consumers who are aware of the potential health problems that could result from high intakes of such drinks. This has led to extremely health-conscious consumers avoiding concentrates, instead opting for alternatives such as bottled water and juice.

Euromonitor International's Concentrates in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Concentrates market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


CONCENTRATES IN KENYA
Euromonitor International
March 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Reduced-sugar Ranges Expected To Be Preferred
Excise on Concentrates Is Deferred Temporarily by Kenya Revenue Authority
Powder Concentrates Could Make An Entrance To Cater for the Lower-income Group
Competitive Landscape
Local Competition Expected To Gain Momentum
Consumers Are Preferring Rtd Concentrates
Local Brands Expected To Maintain Leadership
Category Data
Concentrates Conversions
Summary 1 Concentrates Conversion Factors for ReadytoDrink (RTD) Format
Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2013-2018
Table 2 Off-trade Sales of Concentrates by Category: Value 2013-2018
Table 3 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2013-2018
Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2014-2018
Table 6 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2015-2018
Table 7 NBO Company Shares of Off-trade Concentrates: % Value 2014-2018
Table 8 LBN Brand Shares of Off-trade Concentrates: % Value 2015-2018
Table 9 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2018
Table 10 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2018
Table 11 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 12 Forecast Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 13 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 14 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
Executive Summary
Stricter Operating Environment May Hamper Demand for Soft Drinks
Local Brands Partner With Internationals To Improve Their Brand Offering
Coca-Cola East & Central Africa Division Remains the Leading Player
Product Innovation Focus Is on Healthier Variants Due To Health Concerns
Soft Drinks Is Expected To Record Volume Growth Over Forecast Period
Market Data
Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 16 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 24 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 25 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 26 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 36 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 38 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Sources
Summary 2 Research Sources

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