Concentrates will need to continue to strive for growth against a backdrop of the fact that the category is fairly mature and that Italian consumers are looking for alternatives within soft drinks that are considered healthier. The rising interest in health and wellness is expected to continue drive consumers' choices towards other types of soft drink that are considered more natural, with less sugar, additives and calories, such as bottled water.
Euromonitor International's Concentrates in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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