Although a positive performance is expected in concentrates in the forecast period, some consumers will shift to RTD drinks, especially juice. The development of RTD drinks is a strong threat to concentrates. Consumers are likely to purchase RTD drinks as they are easier to carry but have a similar (or better) nutrient content and less sugar. In addition, aggressive marketing promotions and frequent new products in RTD drinks will further draw attention from consumers who used to purchase concen...
Euromonitor International's Concentrates in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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