Concentrates in Greece
At the end of the review period, Unilever Hellas SA started to invest in powder concentrates, supporting its Lipton brand with advertising and discounts. Not only has the brand gained share, but consumer interest in iced tea powder concentrates has also increased. With consumer awareness growing, sales are anticipated to rise over the forecast period. Another factor that creates growth opportunities for powder concentrates is the fact that consumers are shifting away from out-of-home towards at-...
Euromonitor International's Concentrates in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Liquid Concentrates, Powder Concentrates.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Concentrates market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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- CONCENTRATES IN GREECE
- Euromonitor International
- February 2018
- LIST OF CONTENTS AND TABLES
- Headlines
- Prospects
- Unilever's Investment Attracts New Consumers
- Liquid Concentrates Sales Suffer From the Proliferation of Health and Wellness
- Competitive Landscape
- Domestic Players and Private Label Dominate Sales of Liquid Concentrates
- Unilever Gains Share
- Category Data
- Concentrates Conversions
- Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
- Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
- Table 2 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
- Table 3 Off-trade Sales of Concentrates by Category: Value 2012-2017
- Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017
- Table 5 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2013-2017
- Table 6 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2014-2017
- Table 7 NBO Company Shares of Off-trade Concentrates: % Value 2013-2017
- Table 8 LBN Brand Shares of Off-trade Concentrates: % Value 2014-2017
- Table 9 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2017
- Table 10 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2017
- Table 11 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2013-2017
- Table 12 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2017
- Table 13 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
- Table 14 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
- Table 15 Forecast Off-trade Sales of Concentrates by Category: Value 2017-2022
- Table 16 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
- Executive Summary
- Consumption of Soft Drinks Is Declining in Greece
- Health and Wellness Shapes Consumption Patterns
- Domestic Manufacturers Outperform Multinationals
- Health and Wellness Drives New Product Developments
- Prospects Are Gloomy for Soft Drinks
- Market Data
- Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
- Table 18 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
- Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
- Table 20 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
- Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
- Table 22 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
- Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
- Table 24 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
- Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
- Table 26 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
- Table 27 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
- Table 28 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
- Table 29 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
- Table 30 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
- Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
- Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
- Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
- Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
- Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017
- Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2012-2017
- Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
- Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
- Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
- Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
- Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
- Table 42 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
- Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
- Table 44 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
- Table 45 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
- Table 46 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
- Table 47 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022
- Appendix
- Fountain Sales in Greece
- Trends
- Sources
- Summary 2 Research Sources