Concentrates in Estonia

Concentrates in Estonia

After poor performance in retail volume terms across the review period, concentrates saw some growth in volume sales in 2020 as greater numbers of consumers, especially younger children, were forced to stay at home during the government-mandated lockdown. This led to better-than-average retail current value growth in this category, although on-trade sales remained non-existent, partly because foodservice outlets closed during the pandemic, and also because concentrate soft drink options are not...

Euromonitor International's Concentrates in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Concentrates market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Concentrates in Estonia
Euromonitor International
February 2022
List Of Contents And Tables
CONCENTRATES IN ESTONIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Concentrates volume sales decline as country comes out of lockdown
Health and wellness and convenience trends continue to limit growth in 2021
Strong local positioning ensures Orkla Eesti remains in pole position as Rongu Mahlad plays catch up
PROSPECTS AND OPPORTUNITIES
Powder concentrates faces stiff competition from other soft drinks, but liquid concentrates may get a boost from new Ikea opening
Gloomy outlook for concentrates as unhealthy profile stifles innovation and growth
New product developments within powder concentrates may enable smaller players to grab share
Concentrates Conversions
Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
CATEGORY DATA
Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2016-2021
Table 2 Off-trade Sales of Concentrates by Category: Value 2016-2021
Table 3 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2016-2021
Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2017-2021
Table 6 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2018-2021
Table 7 NBO Company Shares of Off-trade Concentrates: % Value 2017-2021
Table 8 LBN Brand Shares of Off-trade Concentrates: % Value 2018-2021
Table 9 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2021
Table 10 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2021
Table 11 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2021
Table 12 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2021
Table 13 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2021-2026
Table 14 Forecast Off-trade Sales of Concentrates by Category: Value 2021-2026
Table 15 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2021-2026
Table 16 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2021-2026
SOFT DRINKS IN ESTONIA
EXECUTIVE SUMMARY
Soft drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
Table 18 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020
Table 22 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020
Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
Table 26 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
Table 27 Off-trade Sales of Soft Drinks by Category: Value 2016-2021
Table 28 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
Table 29 Sales of Soft Drinks by Total Fountain On-trade: Volume 2016-2021
Table 30 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2016-2021
Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021
Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021
Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021
Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021
Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2016-2021
Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2016-2021
Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021
Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026
Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026
Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026
Table 47 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2021-2026
Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources

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