Concentrates in Bulgaria
Despite an ongoing decline in demand for liquid concentrates, variants with a healthier positioning recorded stable sales in 2019. Local players seized the opportunity to venture into the organic and reduced-sugar spaces, to tap into rising consumer demand for more natural and healthy beverages. These players benefited from easy access to local raw materials. Popular flavours in liquid concentrates in 2019 were herbs such as mursalian tea, ginger and elderberry, believed to hold antioxidant and...
Euromonitor International's Concentrates in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Liquid Concentrates, Powder Concentrates.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Concentrates market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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- Concentrates in Bulgaria
- Euromonitor International
- December 2019
- LIST OF CONTENTS AND TABLES
- Headlines
- Prospects
- the Growing Health and Wellness Trend Supports Values Sales of Liquid Concentrates
- Sports Powder Concentrates That Align Themselves To the Health and Wellness Trend, Attract Consumers Attention
- Liquid Concentrates Benefits From the Mixology Trend and the Rise of Farmers Markets
- Competitive Landscape
- Harmonica Eood Offers New Flavour Extensions of Harmonica Syrup, Tapping Into Local Taste Preferences To Gain A Competitive Edge
- Amway Bulgaria Is Growing Its Presence in the Landscape, Offering Sports Drinks in Powder Concentrate Formats
- Kendy Bulgaria Ood Remains the Undisputed Leader in Powder Concentrates, Dominating the Landscape
- Category Data
- Concentrates Conversions
- Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
- Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2014-2019
- Table 2 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2014-2019
- Table 3 Off-trade Sales of Concentrates by Category: Value 2014-2019
- Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2014-2019
- Table 5 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2014-2019
- Table 6 Leading Flavours for Off-trade Powder Concentrates: % Volume 2014-2019
- Table 7 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2015-2019
- Table 8 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2016-2019
- Table 9 NBO Company Shares of Off-trade Concentrates: % Value 2015-2019
- Table 10 LBN Brand Shares of Off-trade Concentrates: % Value 2016-2019
- Table 11 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2019
- Table 12 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2019
- Table 13 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2019
- Table 14 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2019
- Table 15 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
- Table 16 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
- Table 17 Forecast Off-trade Sales of Concentrates by Category: Value 2019-2024
- Table 18 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
- Executive Summary
- Growth in Soft Drinks Is Driven From An Increase in Consumer Spending, Promotional Activities and A Healthy Tourist Industry
- Soft Drinks Benefits From A Rise in Busy Lifestyles and A Growing Outdoor Culture
- New Product Developments Focus on Convenient Packaging and Flavour
- Soft Drinks Is Set To Perform Well Over the Forecast, With Health and Wellness Trends and Premiumisation Shaping the Landscape
- Market Data
- Table 19 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
- Table 20 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
- Table 21 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
- Table 22 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
- Table 23 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
- Table 24 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
- Table 25 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
- Table 26 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
- Table 27 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
- Table 28 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
- Table 29 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
- Table 30 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
- Table 31 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
- Table 32 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
- Table 33 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
- Table 34 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
- Table 35 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
- Table 36 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
- Table 37 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2014-2019
- Table 38 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2014-2019
- Table 39 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
- Table 40 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
- Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
- Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
- Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
- Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
- Table 45 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
- Table 46 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
- Table 47 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
- Table 48 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
- Table 49 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
- Table 50 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
- Appendix
- Fountain Sales in Bulgaria
- Trends
- Sources
- Summary 2 Research Sources