Concentrates in Bulgaria


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Concentrates in Bulgaria

Despite an ongoing decline in demand for liquid concentrates, variants with a healthier positioning recorded stable sales in 2019. Local players seized the opportunity to venture into the organic and reduced-sugar spaces, to tap into rising consumer demand for more natural and healthy beverages. These players benefited from easy access to local raw materials. Popular flavours in liquid concentrates in 2019 were herbs such as mursalian tea, ginger and elderberry, believed to hold antioxidant and...

Euromonitor International's Concentrates in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Concentrates market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Concentrates in Bulgaria
Euromonitor International
December 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
the Growing Health and Wellness Trend Supports Values Sales of Liquid Concentrates
Sports Powder Concentrates That Align Themselves To the Health and Wellness Trend, Attract Consumers Attention
Liquid Concentrates Benefits From the Mixology Trend and the Rise of Farmers Markets
Competitive Landscape
Harmonica Eood Offers New Flavour Extensions of Harmonica Syrup, Tapping Into Local Taste Preferences To Gain A Competitive Edge
Amway Bulgaria Is Growing Its Presence in the Landscape, Offering Sports Drinks in Powder Concentrate Formats
Kendy Bulgaria Ood Remains the Undisputed Leader in Powder Concentrates, Dominating the Landscape
Category Data
Concentrates Conversions
Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2014-2019
Table 2 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2014-2019
Table 3 Off-trade Sales of Concentrates by Category: Value 2014-2019
Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2014-2019
Table 5 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2014-2019
Table 6 Leading Flavours for Off-trade Powder Concentrates: % Volume 2014-2019
Table 7 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2015-2019
Table 8 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2016-2019
Table 9 NBO Company Shares of Off-trade Concentrates: % Value 2015-2019
Table 10 LBN Brand Shares of Off-trade Concentrates: % Value 2016-2019
Table 11 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2019
Table 12 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2019
Table 13 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2019
Table 14 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2019
Table 15 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 16 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 17 Forecast Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 18 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
Executive Summary
Growth in Soft Drinks Is Driven From An Increase in Consumer Spending, Promotional Activities and A Healthy Tourist Industry
Soft Drinks Benefits From A Rise in Busy Lifestyles and A Growing Outdoor Culture
New Product Developments Focus on Convenient Packaging and Flavour
Soft Drinks Is Set To Perform Well Over the Forecast, With Health and Wellness Trends and Premiumisation Shaping the Landscape
Market Data
Table 19 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
Table 20 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 23 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 24 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 25 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 26 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 27 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
Table 28 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
Table 29 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 30 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 31 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
Table 32 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
Table 33 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
Table 34 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
Table 35 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
Table 36 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
Table 37 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2014-2019
Table 38 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2014-2019
Table 39 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
Table 40 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 45 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 46 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 47 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 48 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 49 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 50 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
Appendix
Fountain Sales in Bulgaria
Trends
Sources
Summary 2 Research Sources

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