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Concentrates in Brazil

Concentrates in Brazil

With the unfavourable economic situation of recent years, many consumers with reduced budgets rethought their purchasing decisions. Looking for cheaper solutions, many Brazilians switched back to concentrates, perceived to be cheaper, constituting an alternative for challenging economic times. Liquid concentrates maintained a flat off-trade volume performance in 2017, while powder concentrates decelerate and declined in 2017, showing that the growth was more of a short-term response to income re...

Euromonitor International's Concentrates in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Concentrates market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


CONCENTRATES IN BRAZIL
Euromonitor International
February 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
After A Brief Volume Recovery, Concentrates Stagnates
Unit Prices Attract Consumers But Struggle To Retain Them
Healthy Positioning Has Mixed Success
Competitive Landscape
Mondelez Brasil Maintains Lead With Its Tang Brand
Although Still Niche Initiatives, New Concepts Appear
Small and Regional Players Struggle To Maintain A Presence
Category Data
Concentrates Conversions
Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
Table 2 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
Table 3 Off-trade Sales of Concentrates by Category: Value 2012-2017
Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017
Table 5 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2012-2017
Table 6 Leading Flavours for Off-trade Powder Concentrates: % Volume 2012-2017
Table 7 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2013-2017
Table 8 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2014-2017
Table 9 NBO Company Shares of Off-trade Concentrates: % Value 2013-2017
Table 10 LBN Brand Shares of Off-trade Concentrates: % Value 2014-2017
Table 11 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2017
Table 12 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2017
Table 13 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2013-2017
Table 14 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2017
Table 15 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 16 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 17 Forecast Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 18 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
Executive Summary
Although Still in Decline, Soft Drinks Volume Sales Show Recovery
At-home Consumption Benefits Off-trade Volume Sales
Small and Regional Players Emerge and Consolidate
Players Return To New Product Launches
Expected Industry Recovery Will Not Lead To Irrational Expenditure
Market Data
Table 19 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 23 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 24 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 25 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 26 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 27 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 28 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 29 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 30 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 31 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 32 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 33 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2013-2017
Table 34 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2014-2017
Table 35 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2013-2017
Table 36 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2014-2017
Table 37 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 38 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 39 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 40 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 41 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017
Table 42 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2012-2017
Table 43 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 46 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 47 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 48 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 49 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 50 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 51 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 52 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 53 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022
Appendix
Fountain Sales in Brazil
Definitions
Sources
Summary 2 Research Sources

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